Great product - well worth the price as you can use it after the birth too. I bought my pillow early on in pregnancy to get used to it and to get my moneys worth! Great for supporting your back whilst you sleep in the recommended position on your left which encourages the baby into a good position for birth. I took mine on holiday and to the hospital - it was a great home comfort to add to the hospital bag, especially as it can be used to support the baby (and your back!) when breastfeeding. I also used it as a little support when my son was very small (and awake!) so that he didn't have to lie flat all the time, this was really good as he had reflux and to begin with also didn't like to be on his front, therefor giving him a bit of time without too much pressure on the back of his head. Very soft and can be transported quite easily . They do great funky covers now too! Recommended!