Sometimes I wonder if consistent quality is the issue when I see such a range of reviews as this product has. I can only sing praises for these fish fingers!
Okay so as a helpful guide to you the reader as I write this, over the past month I have bought Tesco's Omega-3 Fish Finger, Sainsbury's Value Fish Fingers and Young's Fish Fingers (100% fillet). So my review is in comparison to a mid-range and higher-range (branded) fish finger.
Appearance:
The fish fingers have the same colouring as other fish fingers; I would have expected a more artificial orange from the breadcrumb coating but there is no difference between these and the other brands. The fish fingers are perfectly coated with no chips or missing areas of crumbs. 5/5
Cooking:
The fish fingers were grilled. They gave off a nice aroma whilst cooking, were not dry enough to blacken under the grill nor wet enough to become soggy and gungey on the underside; they were easy to turn midway through cooking and there was very little oil residue left on the grill pan. Some liquid came out towards the end of cooking, as expected. The breadcrumb coating and overall shape was maintained well with just a little shrinkage, so top marks there! 5/5
Cooked appearance including inside the fish finger:
I cut all ten fish fingers across midway and lengthways to inspect the fish content. There was a good filling of fish within them (it isn't cod, I think it was Coley but I've thrown the box away now! It tells you clearly on the box front). I couldn't see anything that looked like low quality fish in any of them, and the fish was firm and flaky. 5/5
Taste:
Surprisingly good! I used to buy Asda value fish fingers and these have a much better quality fish content. There were no overly fishy flavours, despite not being cod, they taste very cod-like and have a great texture. The crumb coating is very nice indeed and they are not oily. Every bit as good as more expensive fish fingers, but obviously not as good as a pure cod fillet fish finger! Overall flavour gets a 5/5 when compared to other value ranges and compared to mid range as well.

Overall I simply cannot fault these fish fingers at all; out of all the value brands and mid range brands these would be my choice at a mere 69p for ten. Spot on, Sainsbury's!