In the beginning, while new decades first open their baby eyes and enter the time of 'hope' and 'prosperity,' remarkable innovation occurs. I'm referring to the dawning of vibrant chapters in modern history that helped shape the developed world we know today; it nearly always began at the start of a fresh decade. Something the government has been blind to when they talk avidly about 'Austerity.'
The birth of 'innovative' businesses embarked originally on poor economic landscapes, but were seen as beacons of hope and a vision of the future; no talk of 'Austerity;' passed their lips; only strategic planning armed with enthusiastic boldness, that in-turn can lift a concept vision into the stratosphere. - Apple, achieved it, and the developed world needs another revolutionary vision to lift itself out of defeatism and debt. - The concerns are the 1980's were not influenced by global events as they are now. So, you could almost guarantee by steadfast pioneering and a strong ethic the business would be successful; unlike the precarious world markets that has rocked the developed nations to the core, of recent. Yet *we* still need that belief that 'prosperity' will walk these shores 'now,' 'today,' grasping a full blooded commitment. Apple had that luxury; it'll be intolerably unfair to stop innovation that is our future today.
Being fascinatingly impressed on how an 'off white' box that weighs the same as a 'calf,' could rest on flimsy work areas without crumbling the table leg fibres, is a feat in itself. Defying Physics in this manner surely was 'Godly' in my eyes, though I did walk slowly past my Father's 'Apple' workstations and others just in case. I didn't want to break the spell. I heard my Father lovingly say to my Mother: "He was impeccably behaved, quiet and conscientious, where people were working; he was almost tip-toeing." Oddly enough, I seemed to treat computerised objects there-on in, with respect. I drew many times the 'Apple' logo in different shades of colours and hues, each colour meaning something. - Of course the reasoning behind the big influx of 'Apple' workstations was due to the 'rainbow coloured' branding, and probably more importantly the gob-smacking, drop-jaw, interface that interactively moved the 'arrow' whenever you wanted it to, and furthermore if the 'return button' was pressed on an item, another screen visual would appear; exciting times.
Keyboard/Clicking reminds me of an 'apple being crunched.'
In my progressive learning spurt, I was allowed to carefully dust the workstations monitor, so long I didn't touch anything important like the keyboard. I gingerly approached the small monitor's as if they were animals in a zoo, and bravely touched the binocular styled screens and instantly made a mess with my greasy paws, the first time round. The monitor's were twelve inches square, and had a green haze at the edging. I initially felt the monitors were corroding due to my interference. I had lots to learn.
What was nevertheless evident was the 'Apple' brand knew how to capture an audience. Their products reeked of intimate interaction with the user and model wise seemed happy to work as your partner; not too much whirring complaining compared to the PC, whenever a deed had to be done. Even the sound of the keyboard seemed friendlier an arousing hollow noise when pressed, I use to think the sound resembled a 'bite into an apple.' - I couldn't think that was Apples model maker's intention but having an imagination, I guess helped the future sales of 'Apples Macintosh' as it was 'the' computer for the 'designer.' Its model looks and sprightly interface aesthetics got many creative people salivating; once you've had a 'Mac' you won't go back.' - 'Apple' had their customer based hooked, even though in the 1990's they're productivity waned somewhat, Apple had bigger markets to embrace. Their vision never lost focus. It was a period where the 'Personal Computer,' also incorporated a user-friendly interface, thanks to Windows 95; another phase of 'interface revolution' had emerged and the PC had gone global. MicroSoft had now into poll position succumbing to 'Apple styled' icon identities, they obviously enrolled in the aesthetic classes that 'Apple' had started. Suddenly overnight, the computer revolution had changed its landscape. IBM, became a side-show and all the talk was about one man, 'computer geeky man' Bill Gates, the CEO of MicroSoft.
"Once you had a Mac, you won't go back"
Admirably, because 'Apple' was borne out of 'Austerity' and in a period of 'mediocrity,' hence, the drawing board is not alien to the brand; their strategy remained true to 'Macintosh;' a mix of component knowledge were 'not sold off;' to the nearest offer, to competitors. Ethics and loyalty bred deep within the firm, even when in the lesser profiteering days the pressures of merging with other computer manufacturers to run their operating system was inevitable. Windows had a 'ready-made system' that ultimately left 'Apple' in the cold. In return 'Apple' determined not to water-down their prize asset the 'Mac' was playing from the 'base-line;' just to keep in the market-place. What 'Apple' did have was a 'die-hard' customer base; predominantly technical clients with a flair for design and beauty. 'Apple' occupied practically every digital publisher in the Capital and was supremely lucrative in other major cities who claim to be 'mini London Agency clones.' Desktop Publishing technology *saved* in my opinion, 'Apples' financial credibility. The niche market survived and created the entity we know as the 'Apple Culture.' These are cloned individuals who only buy 'Apple' products; they treat the phenomenon like an 'exclusive club.' Our British computer purists claimed that 'Apple' wasn't just a well-oiled brand, but a lifestyle choice. And it is not cheap.
I worshipped a 'StarMax' 'Apple' system - MacOS 7.6 That lasted until the twenty first century 'just' and then it was a spent force. It proved to me that the 'Millennium bug' was only a scare-mongering quip, with no fundamental basis. Anyhow, the reassuring matter at the time from the 'village of 'Apple' was all 'Mac Users' who lived for the quirky world of glossy logos and sublime 'drag and drop' interfaces will be exempt from the bug; because the integral counters (for nasty bugs and sorts) had already been catered for, according to experts who religiously wrote praising the 'almighty Mac;' If a plague of locusts descended, I still feel that the same individuals would 'praise the Apple' and claim it was all dealt with in the 'Apple platform script.'
"We knew it was coming, only PC users will be giveth the wraith of nasty bugs."
Incredibly, I did feel slightly smug knowing via the 'script of Apple the almighty,' ie - (Mac User magazine) The Mac was bug untouchable. I even, at times gave out advice to PC Users who shamefully banged their heads onto their desks for two minutes, because they've just ordered five PC workstations and the year 2000 was only two months away. I apologise sincerely for any sleepless nights, but I was quoting from the 'book of the almighty Apple.' I was only a follower, spreading the 'word of Apple scriptures.' Of course, 'Apple' needed some much warranted good fortune to stop the PC juggernaut; they seemed compatible with every kind of software manufacturer in the West. - The only game I seemed to be compatible with was a game called 'Riven,' it had six disks all in a box-set! Quite honestly it was a real brain teaser. My lobes ached shamefully at trying to save, the gorgeous 3D princess, who was sleeping in a tower, amongst thousands of circling crows. I failed; but the graphics were remarkable. The sound of crickets and metal clanking tattooed into my memory. It was imperative that I sold the game; never again.
Going back to my roots, I can see why 'Apple' has had such influences on me. The iPhones and all the products that have been introduced from hours of painstakingly working through scripts and creating innovative 'apps' that today has made 'Apple' the ultimate machine for new visions and devices. Yes, the business has grown into many digital avenues and in each avenue there is beautifully crafted visions has been brought to life. Designers have breathed, eaten and slept, 'Apple' devices and 'apps;' for a whole generation. Since the enigmatic Steve Job returned to the 'Apple' yard in the latter 1990's; the creativity has flooded out of the 'Apple' doors into the consumers lap.
What has made an impact this last week amidst the 'World Cup' razzmatazz; has been the opening of one of the most innovative buildings in the East, in nearby Shanghai, it is called the 'Apple Centre'. All in the same week, China has lifted the 'Google' embargo. This isn't a coincidence. Many businesses are part of the 'Apple pie' is continuing its journey for world domination. However, keep your feet on the ground; 'Apple' is by no means perfect.
If someone asked me "are you a Mac or a PC?", I would answer "Mac" without hesitation. The first Apple Macintosh computer was introduced in 1984, and since that time the brand has slowly and steadily increased in popularity. I personally appreciate Apple because they are innovators, yet also keen to produce products which are aesthetically pleasing. Of course, Apple don't just make great computers - they have also provided the world with a range of great accessories - anyone heard of the iPod? or the iPhone?
I first bought a Mac in 1999 (although I had 'borrowed one' for an extended period prior to this date) - it was an iMac DV (400ghz with a 10gb hard drive), and it was brilliant. The deep-backed transparent CRT screen (which was the trademark of the early iMac models) also functioned as what would be the 'tower' on a standard PC, and housed the brains of the unit. It looked incredibly space age and very cool - a definite design icon. The computer was a breath of fresh air, and made computing fun again - compared to my previous PC, it was just so much more efficient - running programs with ease and not crashing every hour or so! From this moment onwards I was hooked on the Apple brand, and have only bought Macs ever since.
At the time, Apple Mac's were considered slightly quirky - fun to own, but not especially well catered for in terms of software. In reality, the computer was incredibly functional, running Adobe Photoshop and Macromedia Director (the only software that I really used during my University course) miles faster than the old PC did. Similarly, the Mac was pretty much immune to computer viruses - no one really engineered any sort of malicious threat due to the fact that the majority of computer owners used PCs. Today, this still remains the case, and an Apple is undoubtedly a 'safer' computer to own.
When my loyal iMac finally gave up the ghost, I went on to an Apple Laptop - a 12" aluminium Powerbook which was built to last. This was at the time when Apple had launched their revolutionary OSX - the world's most powerful operating system which has had elements consistently 'borrowed' from it by Microsoft in its 'XP' and 'Vista' releases. I've currently got two Apples - an excellent desktop iMac, and a white Powerbook laptop - both have performed beautifully over the years. Nowadays, using a PC feels alien to me, and everything seems to be in the wrong place. If i'm forced to work on a PC, it will take me a long time, due to the fact that I'm so used to a Mac's interface.
The way in which PCs are advertised reminds me once more why I prefer the Apple brand - the annoying "I'm a PC" ads of a year or two ago, actually had the effect of making me want to go out and buy another Mac. Microsoft's most recent ads 'Seven Second Demos' are just really annoying. By comparison, Apple have provided the world with some excellent commercials over the years - check out this retro George Orwell inspired piece from 1984 - www.youtube.com/watch?v=OYecfV3ubP8 - not especially groundbreaking by today's standards, but at the time it was pretty unique.
As you can probably tell, I'm quick to defend the Apple brand - but that's not to say that Macs aren't without fault - in fact there have been a few issues with my computers over the years that have needed addressing. My current Macbook is beginning to get a bit slow, and the plastic casing round the edges is starting to crack - but with a Mac it all seems like character, whereas with a PC it would be classed as an annoyance. At the end of the day, buying a computer is a personal choice - and Apple will be my choice for the foreseeable future.
I am lucky enough to have been lent my first computer, which is a Macintosh Performa. I am reliably informed that it is an older model, but it is all new to me! I am speedily heading for 40 and have never had the pleasure of a computers company before. I find it all rather overwhelming. All the on screen instructions seem to be abbreviated and I need a dictionary for most of the language used. Even so, I am thoroughly enjoying discovering the internet and meeting new people. It has certainly opened up a whole new world for me. The only advantage I did start off with was keyboard skills acquired from school way back when there was such a thing as a manual typewriter! The e-mail system is wonderful as you only have to send short notes rather than the essay needed for a handwritten letter. As yet I have not explored the wonders of the actual computer on it's own without the internet. Any suggestions? My husband insists that apple mac's are far more complicated than pc's but I haven't been able to compare yet. I look forward to a long and happy relationship with my computer.
It is wholly due to the inevitable conflation of rampant consumerism and technology that I am able to write a review on the product that is the human brain. I would like to opine on the combined synaptic transactions of a typical, contemporary Apple computer user. I have had a lot of experience with this product and have generally found it to be reasonably user friendly in most respects, creative to the point of serious self-importance, cliquey to the extent of Freemasonry, negligibly more powerful than others and uncommon in my field of expertise. It is no more stable than other computer user brains contrary to claims. Although it's computational processes are sound and fall in line with the norm, it has a distinct propensity for unnecessary aesthetic considerations at the expense of functional efficacy. Its most pronounced programmatic peculiarity is an almost apotheosizing zealousness for the manufacturer of its silicon-based counterpart. Despite being disenfranchised repeatedly (with marked frequency), charged a premium and constrained by incompatibility the Apple Computer Users Mind retains its almost Psion-like, blinkered loyalty. This endemic aspect is excacerbated by reflex pouring of scorn with wrath and vigour upon those unworthy souls not lucky or superior enough to own a Mac. These brains also (if given the opportunity) wax didactically of the debt owed to Apple by all and sundry despite the various and devious 'assimilations' perpetrated by the faith itself. In conclusion, I maintain that the giganeurone brain of the Apple Computer User is wanting in the plays well and fairly with others category and heavily laden with hypocracy and misunderstanding of prioritized business cases. In short, these fine brains must open their eyes to see the larger picture and learn to appreciate and respect the needs, opinions and priorites of others.
The Pro keyboard and mouse comes with all new desktop Apple computers, including the iMac and PowerMac G4 computers, and replaces the much hated 'pebble' accessories for the previous iMac. You can also buy the Pro Keyboard and Pro Mouse from the Apple Store online, for £39 each. They are USB-based peripherals for Macintosh style computers, but also work with PC based computers, and even with the much talked about PlayStation 2. I know, because I have tried. You can load up yaBasic on the PS2 and type using an Apple keyboard. But enough about that... What are they like? Are they worth it? Firstly, the mouse. The mouse is based on optical technology, rather than sensors and a rubber-ball like previous mouse designs. This means you don't have to take the balls out of the device (no pun intended!) and clean 'em. There is also no button. The whole mouse is a button. Just push down anywhere, and it will click. You also don't need a pad. You can use it pretty much any surface, apart from glass or mirrors. Currently, after much testing, my mouse has worked on cotton sheets, wood, polyester shirts, wallpaper, cardboard, rubber, CD cases, nylon jumper, steel bedframe, a pair of jeans, the lens of a pair of dark sunglasses, the side of the iMac itself, a vinyl record and my hair to name but a few places I tried it! It also works dubiously on the monitor itself. No need for a mouse pad!! This makes surfing the internet a lot more friendly, as wherever you can get your computer, you can pretty much use your mouse! The mouse features a very tasty see-through design, reminiscent of the PowerMac G4 Cube, and sports a white Apple logo 'inside' the seethrough plastic. It has a long silver wire with a USB plug on the end, which connects in to your Pro keyboard! Even the USB plug has a groovy indented Apple logo! For lots more details from Apple about the mouse have a look at http://www.apple.com/
uk/mouse/ The Mouse' USB connection leads us straight on to the Keyboard. Unlike many PC-based keyboards, which have 'clunky' action, the Apple Pro Keyboard is a very soft, yet firm action. It has 108-keys, including 3 to control the volume of the Mac's inbuilt speakers, or output to a stereo system. It also features a media eject key, which makes compact discs, and digital versatile discs pop out of the drive. (This is also done via Apple+E or dragging the CD's icon to the Trash). A word of warning, if you have quite an old Mac, the media eject and volume control keys will not work unless you move up to OS 9.1 or above! The keyboard also features 15 programmable user-function keys, which can be changed to run the default 'F' functions of a program. The keyboard also has a 'help' key, which if pressed will open up the Macintosh help files for whatever application you are in. Another exceptionally cool thing that happens, is that when you push the Caps lock button, a small green light appears THROUGH the key! The only things that will really confuse PC users, is the @ key, which is Shift and 2, and the lack of a # key, which you have to press Alt and 3 for (this is particularly bad for people in to IRC-ing, as that appears before channel names, eg. #mp3, #chat, #uk etc...) It also features 2 USB connections on either side, so all you have is mouse in to keyboard (via USB), something else such as a printer or scanner going in through the other USB port (I have an Epson Stylus Colour 680), and the cable comes out the back of the keyboard and goes to the side of your iMac (or monitor of your PowerMac G4 Cube). Also have a look at... http://www.apple.com/uk/keyboard/ In summary, these are the ideal accessories for the super-cool Mac of yours! And need'nt worry, they come as standard with all new Macs! But you will need OS 9.0.4 or higher to run the keyboar
d. They are perfectly colour-coordinated with both the iMac and PowerMac series of computers. So, there's no excuse for not having one! **UPDATE** It's sods law innit! A few days after writing a opinion on the Apple Pro Mouse, it goes and dies! I reckon there is some kind of loose connection within the mouse, and I am gonna have to return it to an Apple dealer next week! God, how majorly annoying!
If you want a hassle-free, no-nonsense computer experience, and if you're not aiming to break all dooyoo records by becoming an expert on jargon and acronyms, then do yourself a favour and get a Mac. Because let's face it, beyond chips and MHz and bus speeds and what-not, the beauty of a Macintosh computer lies in its uncanny simplicity, in its ease of use. Open a Windows folder, especially one of the "system" folders, and unless you've wasted a decent amount of time figuring out all the arcana of the software, you'll be swamped in nonsensical names, with filenames like 003254XFR.inf. Not so with a Mac. All files (alright, alright, MOST files) have comprehensible names, and are actually actionable, that is one can double-click on them and actually have a response, not some hieroglyphic masking as an error message. Now please don't get me wrong, this opinion is not intended to be an anti-Windows tirade, and believe me Macs have their own fair share of infuriating quirks (crashes DO happen, perhaps too often for my liking). However, I sincerely believe, after eleven years of using Macs for work, that the genius of a Mac lies in hiding the complexity of computing behind a user-friendly facade without thereby compromising the power of the machine. Of course, a large part of this user-friendliness is directly attributable to the MacOS - the operating system at the heart of the Macintosh ethos. This might be underestimated nowadays, in the age of Windows Millennium with a seemingly similar interface. (Please note use of word "seemingly" - I firmly believe that Windows merely *seems* identical to MacOS, it is in fact quite different.) However when the first Macintosh computer was launched in the late eighties, a GUI (graphical user interface, where the operating system consists of icons and folders instead of the dreaded C:> ) was a novelty. No longer did we have to memorise complex computer language terms and unend
ing strings merely to open a file or list a subdirectory! The very absence of a DOS text-entry screen led a few to dismiss the newly-born Mac as a lightweight, a computer for simpletons. But the idea was revolutionary, so much so that half a decade later Microsoft shamelessly lifted this interface lock, stock and barrel, tweaked it ever so slightly and created a primitive version of the MacOS which it called Windows. [Never mind that the Mac GUI was in turn copied from a Xerox system... but that's another story, and another op!] Alright now, I've done my fair share of Windows-bashing, as any self-respecting Mac user feels duty-bound to do. May I proceed? Don't worry, there's more than just interface-wars coming... Although as I said I've been using Macs for ages, I'm no expert on the inner workings of computers. However it is clear from concurrent use of Macs and PCs that, even beyond the software, a Macintosh has the added guarantee of coming from a reputable company with a flair for creating solid, trendy and heavy-duty computers. It runs the most complex of software and is the de-facto standard in the design and publishing industries. The argument is oft heard that Macs are not compatible with PCs and, being a minority, that this is a major drawback to adopting Macintosh systems. Well, to this I can say only that if you think compatibility is a problem now, you should have been around eleven years ago when Macs were literally a niche market, when cross-platform compatibility had something to do with train tickets... Mac software beyond desktop publishing was near to inexistent, and nothing beyond plain text files could be imported/exported to PCs. Nowadays, with platform-independent internet, HTML and PDF files, and with most major programs having Mac and Windows counterparts enabled to read each other's files, compatibility problems are on the verge of going the way of the dodo. I get lots of files from clie
nts and colleagues working on PCs, and I rarely encounter conversion problems of sorts. Oh my, I'm re-reading the above and I realise I'm coming across sounding like a Macintosh publicity leaflet... enough then. Apple does NOT have me on its payroll (of course, I AM open to bribes, if any high-flying Apple executive happens to read this and wants to send me complementary Mac kit, please contact me via the commentary section). I've probably earned the ire of the majority of dooyooers, but please accept my good faith. The most I can say is, get your hands on a Mac, try it out and never look back.
Apple has always had a tendency to 'think different', and there new range is Different. But who says different is bad? People said Albert Einstein was different was he bad? Was Mahatma Gandi? He encouraged humanity to take a U-turn from its violent, self destructive impulse. These are the type of people we lack in the world today I beleive for human kind to evolve we must think different. Question the so called normal things we do. Is it normal? & normal for who? Paza Hertfordshire
I love apple. I really do I think their machines are truly visionary honestly. But since Steve Jobs took over I have been bitterly disappointed. Not with the machines they are great as ever, no instead I am disappointed with the service. That used to be one of apples greatest assets. They understood that most users were high end and needed on site assistance. Now apple refuse to do anything but RTB return to base. As well as having to waste the time to return your faulty machine when it goes wrong in the first place you have to phone up a bunch of useless students on a premium rate phone line and wait while they pick their noses and ask someone who knows about this kind of thing. Come on apple stop being so damn commercial go back to the old days of lovely over priced over priveleged machines.
Apple were almost at the point of giving up. When suddenly they had a spark of imagination. That was to create computers which weren't sa boring and uninspiring. This is what they came up with one of the most fabulous computers ever! If you have a bit of extra cash to spend on a computer than get any in this range and your mates will gasp at the incredible cool coluring and design of what is easy my favourite computer, Apple might just have managed to survive by taking a risk and introducing a radical computer it was well worth it, Buy it now!