The Sony Ericsson W380i offers gorgerous looks and design, unique exterior touch sensitive music controls at a comfortable price. Prices range from anything from £59.99 to £89.99, my recommended price would be £75.00 to gather the most value for money, however paying more is no diaster as the w380i holds some key qualities. The unique gesture control means a simple hand movement over the exterior can mute any exterior sounds such as an incoming call or a alarm clock. My personal experience has good with this new feature and works surprising well and really is a fashionable extra. The camera although not the average 2 megapixel performs well due to the rescepted dony brand producing good quality pictures. The w380i has an excellent life lasting 300 hours on standy mode and a proven 7 hours talktime. The phone is easy to navigate and comes with the ordinary features, games, organiser, bluetooth etc. the only problems are limited memory (although offers memory card expansion which is included with some models) and the sound quality of the external speakers is less than that of its competitors.