Newest Review: ... called Honda Assist (the AA) and they took the car to a Honda Body Shop whilst I contacted First Alternative. I called their ... more
... claims number and was immediately put through to a very nice lady who took all the details of the incident over the phone. She filled out the claim form for me and took the details of the other car and driver and arranged to take my car to one of their approved repairers. I told her that I wanted the car looked at by the Honda Dealers and had already arranged for it to be taken there and she told me that this would not be a problem but that their policy states that a courtesy car would only be provided if the car was r...more
Calm down madam, it's only a commercial …….
First Alternative Car Insurance is a sister-company to Esure the guys with the ever so annoying Michael Winner and the now (in)famous tag line
Why have a sister company with it's own brand?
The answer is Market Differentiation. Most companies break up their market sector into segments and try to offer each segment a set of products or services that would appeal uniquely to them.
Esure provide insurance exclusively to drivers who have a full no-claims bonus and who have never had an accident. In that way they can offer low premiums to the best drivers out there.
However as a ...
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