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Not quite Wonka but a wonderful day out
Cadbury World (Birmingham)
Member Name: jazzypinkpuppet
Cadbury World (Birmingham)
Advantages: Chocolate, chocolate and chocolate
Disadvantages: Some parts were a bit boring for young children
We went to Wales for our summer holiday this year but decided to split the six hour drive up a bit by staying in a few places along the way. One of these places was Birmingham. Whilst we were there we visited the famous Cadbury world. Here is what we thought of it.
On arrival - There is a massive car park right in front of the factory.
At the enterance are two queues, one for pre booked tickets and one for 'pay on day', they were both about as long as each other. I had booked my tickets to guarantee our entry as it was a busy Sunday in the school holidays. Once you have your tickets you can make your way to a giant bar of Dairy milk to start your adventure. Before going in we were each given a curly whirly and a bag of chocolate buttons -yum.
Cadbury world is split into fourteen sections, I will try to briefly go through each one in order they appear on the tour.
Aztec jungle - this is a little walk through area that is themed like the jungle, there are display boards and images explaining the origins of the cocoa bean. I found them quite interesting but my five and ten year old children seemed to whizz through it.
Journey to Europe - this is a mini animated theatre that shows you how and why chocolate came to Europe. It is very clever how it is animated and the whole family enjoyed the show.
Bull Street - This is a mock up of the street where the Cadbury business started. There are shop fronts and signs which look very authentic. This is also a sort of holding area whilst you wait for the next attraction to become free.
Cadbury story - This is a short animation showing how the Cadbury business was started and how it grew to become so successful.
Making chocolate - This is a film showing how cocoa beans are turned into chocolate. It has special effects such as smoke and the seats shaking. The children especially liked this bit.
Manufacturing - This is just a hallway with several computers in it, the computers show you how specific chocolates are made, such as roses and buttons. We were also each given a bar of Dairy milk.
Packaging - This way my favourite part of the tour, it is where you go into the actual factory and see how the chocolate is packaged. When we were there they were packaging the giant bars of Dairy milk, but it changes depending on when you go and some times there may be no production line.
Cadabra - this is a little ride that takes you on a journey through chocolate land, full of cute cocoa beans and magical music. It is really aimed at small children.
Demonstration - here you can write your name with chocolate onto a marble slab, you can also see some of the staff making chocolate teddy bears and different shapes.
Advertising avenue - this is an area full of happy memories with old and new Cadbury adverts.
Purple planet - This is an interactive area where computers can make you into chocolate, you can dance in chocolate rain and find out loads of fun chocolaty facts.
The worlds biggest Cadbury shop - which well isn't that big, it sells all sorts of things from Bertie Bassett keyrings to bars of chocolate. It also has a mini factory shop selling reduced items.
The bournville experience - this is outside the actual factory and is so hidden that we missed it, so I can't comment on what it is like. But it tells the story of how Bourneville village was built.
Essence - This is also outside the main building and was my husband and children's favourite part, you travel back in time with holographic images to find out how the secret recipe for Dairy milk came to life. You then get to create your own recipe where you are given a cup of hot melted chocolate and can put in an added ingredient such a s popcorn, wine gums, biscuit or marshmallow. This was so so so sickly but the kids loved it.
Outside of Essence there is a large play area and a small hut selling hot and cold drinks, ice cream and hot dogs.
At the entrance there is a restaurant selling lunches, cakes and drinks.
We didn't visit the food areas so I can't really comment on these. There were loads of picnic benches and grass areas for people who wished to bring there own lunch, which I thought was great.
We were one of the first families to arrive and I would suggest get there as early as possible as on all the attractions it was only us and another family, when we left the queues were huge and so I think enjoyment would be hindered with too many people .
There is disabled access for most areas except the actual factory part and the Cadabra ride, prams are not allowed in these areas either.
Ticket prices are
Adult - £13.90
Child (4-15), OAP, students- £10.10
Family (2 + 2) - £42.00
Family (2 + 3) - £49.00
Under fours - Free
We found a deal on a website giving us free children with a paying adult (not sure if I can put it here, but message me if you want it) .
I think it was good value for money we all had a great day and it was an interesting and fascinating experience. It is only a half day activity though, although you could bring lunch and enjoy the play area to lengthen your visit.
I would recommend this to any chocolate fan
Summary: A great day out for families and chocolate lovers.
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