Newest Review: ... a small Disney display from the 1930s which was all mickey mouse themed toys and few Snow White vintage posters and a display for the fir... more
A really great place to explore!
The Museum of Brands, Packaging And Advertising (London)
Member Name: alfiepeaches
The Museum of Brands, Packaging And Advertising (London)
Advantages: interesting, informative, alot in a little place, fair price,
Disadvantages: too much too look at! get a little bored of the end displays
I visited the Museum of Branding last week to do some research for my first project for me course. I'd never heard of the museum before and would have thought it would be quite boring but it is one of the most interesting museums I have ever been to. It is well hidden in road in Notting Hill and cost about £3.50 to get in with a group discount and it is normally £4. The museum is basically a collection of packaging mainly from the last 100 years, it is set out in decades and ranges from everything such as games, toiletries, washing and food packaging.
The museum is very, very small and if you walked around it would barely take you five minutes but there is so much to look at we ended up being in there for almost four maybe five hours! It starts with items from Edwardian and Victorian times, mostly things like old telephones and typewriters and posters for pubs or events. There things that mainly stood out to me here were the large collection of cigarette and matchstick boxes as they were elaborately drawn details and a lot of use of gold.
The museum continues to move you chronologically through the decades of the 1900s, there are small specialised parts such as a small Disney display from the 1930s which was all mickey mouse themed toys and few Snow White vintage posters and a display for the first london olympics and a display of The Beatles merchandise. There were many displays that featured many 'make do and mend' type products and a lot of hand drawn war posters and small tubes or tins of toothpaste and soap. It was interesting to see many brands we have today such as Colgate!
Most of the packaging in the museum featured was for washing up brands and famous brands of food and sweets. The 20s had a lot of make up and perfume items that actually looked like small childrens toys and figurines as they were made of plastic. he 40s suddenly turned very bright and garish in comparison to the years before and the 50s had a lot of modern brands like fairy liquid and even Revlon make up. My favourite parts of the museum were the displays of sweets packaging as they all looked very retro in the 50s and 60s and cute in the 30s and my other favourite was the washing detergents as they were all Daz, Persil and Surf but the designs looked very pop art-ish and brightly coloured. Some of the displays featured were pieces that had been set out so they would look like a kitchen at that time which helped you imagine them being more real as they are so different to what we have now.
The 70 and 80s got a bit more recognisable as they introduced crisps and cans of fizzy drinks and some really retro toys like robots and star wars collectables and many other things that I recognised from old films or my mums photo albums. The 90s were a bit nostalgic for me (I'm almost 20 now hehe) as they had things like pokemon spaghetti shapes and themed bubble baths I remember having when I little and some old sweets that are not around now. The last part of this was a small display of the 2010s which didn't differ too much from the 90s really but had a large selection of items from the 2012 Olympcs and the Royal Wedding which was great to see as it shows that the museum is very up to date with it's collection! I have to admit these last few decades were are little lackign compared to the previous ones as they were so much smaller and you seemed to recognise more and everything became a little less special as everything seemed more modern.
The next part of the museum was about particular brands and showed displays of how their branding and packaging had developed through the years such as Persil, Fairy Liquid, Roses, Cadburys, HP Sauce and my personal favourite coke cans and bottles. It was very interesting to see here how much the packaging had changed from something unrecognisable to us now or had stayed pretty much the same for decades. The rest of the museum was about mass production and materials used for packaging and how everything now affects the environment which I have to say I didn't pay too much attention to as I was so tired from making studies of everything before!
I would really recommend this museum, especially to art students and definitely graphic design students but also to anyone with an interest or just looking for something to do for an afternoon. There is nothing boring about this museum and even though it is extremely small it has so much stuff to look at and you can learn so much. It really makes you imagine how different things were in the past and really is just so interesting. There is a very small, quiet café which was empty when we were there so I'm guessing it doesn't really get used and a gift shop at the end full of some vintage style posters, cards and other museum type gifts which I would have been tempted to buy if I'd had a bit more money on me. (they were not overly priced I'm just a poor student!) Overall it is a great museum for a small cost and definitely worth some of your time.
Summary: really great museum,really recommend to art/graphics students but definitely something for everyone
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