An album deep by the time he moved onto "Blam!", JME's second album came out towards the end of 2010. Releasing under his own Boy Better Know label, it follows in the wake of an industry stable single ("CD is Dead") and a handful of videos which dominated 2009/2010 ("Sidetracked", "Over Me"). With the likes of Tempa T and the rest of the close-knit BBK collective helping out on guest spots, he makes it another treat of a release made to show there actually was life in Grime (since it was going through a drought period).
JME goes in full-throttle with the release and is on a hype from the minute it begins. After kicking it off with a dedication to Trigga (who joins him for the lively introduction) "Blam!" continues with lots of colourful sound effects and eye-opening rhymes. JME isn't the most thought-provoking MC, so he spends his time entertaining listeners with back-and-forth work with some of the scene's big names. Luckily, he comes out on top, more often than not, too. "Pick Up the Mic", "Music Ting" and an eponymous tune also show that his solo work is up-to-scratch and that he's capable of truly anthemic music. Although he's known for staying in his ways and rinsing bars for their worth, he goes out of his way to stretch his lyrical capabilities.
As it goes, there aren't really any obvious weak points to pull this record down. With such strong aesthetics - with production coming from J-Sweet, Deeco, Virgo and more - it's almost impossible for the MC to slip up. Strangely, he strays away from his own beats, which could be a criticism, but when Teddy, Rude Kid and G Tank are coming through with infectious instrumental backdrops, you can hardly complain. Elsewhere, he's well on his way to making a strong catalog of music.
JME' "Blam!" is just as cartoony as the artist's colourful personality. He comes up with a project which retains his authentic Grime core, without having to forcibly incorporate anything in which doesn't belong. The album is filled up to the brim with tunes to make everyone happy. Whether it's someone who's found out about JME through his big brother (Skepta) or those who've followed him since his days in Merdian, it's the work of an artist who's made progression without blatant sacrifice.
"Blam!" is one of the most solid examples of Grime in 2010 and few will dispute it. JME's always in his element and continues to hammer down with a comical alternative to the rough-and-ready mould the scene is commonly known for. Each of the tunes stand strong individually, but as a body of work, it's very commendable too. JME's arguably contributed a valuable milestone in the industry (since proper albums come so rarely). Compared to what Frisco and Jammer dropped that year and what Skepta was to put out a few months later, it's a reminder that he's the most level-headed MC in the Boy Better Know camp, so shouldn't be shunned for his jokey subject matter.