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I have always like Yung Joc. However, some songs on this album have made me question that. It has the hit song from 2006 "It's Goin' Down" on it, and some other great songs. Most songs besides my favorites ("Dope Boy Magic" and "It's Goin' Down") are just basically talking. He has released many albums, but this one is not my favorite. As a matter of fact, this is actually my least favorite one. Why? Well, the songs all sound the same, for one thing. Also, the beats are not as "underground" and original as many other hip hop songs by him and other hip hop and rap artists. The price is OK though, only a couple of bucks. Instead of buying the entire CD, though, I'd recommend that you just buy the two songs on iTunes: "Dope Boy Magic" and "It's Goin' Down". The best album by yung Joc is called Hustlenomics, which is from 2007, which I would recommend buying the entire album.
"New Joc City" is the debut album from the Atlanta rapper Yung Joc. It came out in Summer of 2006, a few months after bursting on the scene with his Snap Music banger "It's Goin' Down", and then following it up with a couple of other singles later on in the year. The album performed well, managing to top the Rap album charts and getting to #1 in the Billboards, despite te issues many have had with his talent, which I will now explore.
1. "New Joc City" (Intro)
2. "It's Goin' Down"
This track was the big debut whihc allowed him to get his rap career started, and this essential time for him is just as inviting as what is required in order to do such a thing. With so many variations of southern rap to hand as an Atlanta, native, here Joc opts for Snap Music here and perfrms the type of thing whihc Dem Franchize Boyz, Dj unk, and Soulja Boy used to get their names up. The only difference here being that he didn't have a specifc dance to accompany it (aside from the Motociry, or The Snap, which can be done to any track in this genre).
3. "He Stayed In Trouble" (Lude)
4. "Do Ya Bad"
Here's Yung Joc's attempt at some Gangsta Rap, and as he is most known for his radio-friendly debut single, "It's Goin' Down", the Nitty beat and reserved rhyms have menat that you can no longer take his hardcore lyrics seriously. As a result, I couldn't help but observe, rather than embrace, the words. When doing this, I found the raps to be nothing more than average in comparison to those who have always been known for their Gangsta side.
5. "Don't Play Wit It"
I wasn't too impressed by this one as Joc didn't really try hard enough to convey any of the themes, which he touches on to a relavent level of depth. As a result of this you have a mixture of emotions as he tries to tell you that he's willing to kill, but then a couple of seconds later he's having fun, and the way in whihc he performs melodies as he talks about killing people makes it unconvincing.
6. "Excuse Me Officer" (Lude)
7. "Dope Boy Magic"
This one has Yung Joc rapping about things which others couldn't imagine being capable of doing, and he claims that the reason for being able to do such fantastic things is what he calls "Dope Boy Magic". I assume that by this, he means that his side hustle of slinging durgs funds being able to stay fresh each day, and do other things which relate to it.
For me, this is a great follow-up to "It's Goin' Down" as it sounds to be a lot more tolerable than a lot of the other material on the album, and it's production seems to fit in well. It is a great fell-good tune which has him expressing the fun times in life where he can just chill and sip on expensive tequila (Patron).
9. "Flip Flop"
To me, this sounded to be an opportunaity for Yung Joc to establish his status in the game, but to be honest, backing up his statement of "I'm a Gangsta." with "...'cuz I'm a G", sin't enough to do so for him, and the continual use of typical Gangsta Rap phrases makes his raps sound unfeasable to the listener. Just to add, I don't have a clue as to why the title "Flip Flop" relates in any way to the track.
10. "I'm Him"
This one has Joc attempting to big himself up as much as possible as he describes all the ideal characteristcs of a person whihc someone would expect from him, and he claims to fulfil them all; being fly, loyal and donw. Although he may say all this, there's little to back this talk up, so I couldn't feel his words as I would have liked,
11. "Hear Me Comin'"
This one was a track whihc I felt was neccessary for the rapper, here he addresses the criticism which he has received for being a potential 'One Hit Wonder', but apart from a couple of lines which mention it, he does little elese related to it. I think that this is a strong decision as it gives him a chance to show off what he's about.
12. "I Know You See It"
Initially when I heard the first line from this track, I was put off and for once actually agreed with the 'Hip Hop Is Dead' movement as this southern rapper makes a big mistake in altering a nursery rhyme to fit in with the thmese. However later on stealing from "Eeny, Meeny, Miny, Mo" doesn't seem as bad as he performs a strong track whihc focuses on strippers (a big theme for rap in '06).
13. "Yung N***a" (Lude)
14. "1st Time"
This is a collab by Joc and the R&B singer Marques Houston. I haven't heard much of MH since then, and aftering listening to this track, it makes me wnder why I liked him at all as this is a very plain track.. Although you may say that opting for an R&B track shows some variation by him, it wasn't executed well-enough.
15. Knock It Out"
I couldn't really get tino this one in the saem way which I had with others on the album, and I believe that the reason for this was that the opening lines for it has him say that he is known to "Knock the p***y out", which is not the most welcoming line to get you involved with the track. However, once he gets into the more managable lyrics, as he describes his dating habits, it turns out to be OK.
16. "Picture Perfect"
This is simply a terrible track by Yung Joc, and a poor way to end the LP. Here it seems as though he's not trying at all to stay in line with what message he is supposed to be conveying. He raps about all the positives in his life along to depressing production (whihc shows he's not keeping to the suibject), and it isn't until an R&B singer steps in to say "But life ain't picture perfect", where you understand how it all fits together.
As I listened to his second album first, I am pleased that I went about it in this sequence as I doubt that I would have gone on to buy his second release, "Hustlenomics" as a result of it. His second album is a lot better than this one, and it didn't deserve to sell as well as it did on relase, the singles from it were quite misleading as the remainder on it is consistantly poor. You should be alerted by the levels of repition in his singles, by how the rest of the album turns out, but it's even worse there.
I can't complain about it all as I felt that when he went for the Snap rap track, he performed very well, but when he enters into the competitive Gangsta Rap and Dirty South sides on this album, his material seems to be weak in comparison to what we are used to.
Disc #1 Tracklisting
1 New Joc City (Intro)
2 It's Goin' Down
3 He Stayed in Trouble (Interlude)
4 Do Ya Bad
5 Don't Play wit It - Big Gee, Yung Joc
6 Excuse Me Officer (Interlude)
7 Dope Boy Magic
9 Flip Flop - Cheri Dennis, Yung Joc
10 I'm Him
11 Hear Me Coming
12 I Know You See It
13 Yung N***a (Interlude)
14 1st Time - Marques Houston, Yung Joc
15 Knock It Out
16 Picture Perfect