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Now That's What I Call Music! 73

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Genre: Compilation / Artist: Various Artists / Audio CD released 2009-07-20 at EMI

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      02.08.2011 14:00
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      73rd Now release - from July 2009

      The Now That's What I Call Music series of CDs compiles the best of chart music and generally tends to release 3 double discs per year, usually around the same time each year. Now 73 is the middle release of 2009, and is a right eclectic mix of chart and fringe music. There tends to be a trend with these compilations, which see the poppier sounds on disc 1 and the dancier tracks on the second CD. However, the charts seem to take a bit of a turn over the past couple of years, and genres become a bit more blended. As a result, I think it's probably harder for those constructing the Now compilations to work out exactly what should go where, and I think this is reflected in the order the tracks appear here. There are no clear divisions of style any more, with the upbeat 'Bonkers' from Dizzee Rascal and James Morrison's ballad 'Please Don't Stop The Rain' sharing space on the second disc while the range of upbeat pop, ballad, rock and cheese all mix together in the first disc with the likes of The Saturdays' 'Work', Pink's 'Please Don't Leave Me' and the dancier number 'Evacuate The Dancefloor' from Cascada all makes things a bit random. It's kind of a 'good' random though, in a way, as it shows that people's taste is becoming a bit more diverse than in recent years. Mainstream no longer means what appears on Top of the Pops, and being able to buy things through downloading them has become a more private and accepted way of doing things. 2009 saw the biggest change in terms of store bought CDs compared to downloaded tracks, and the inclusion of downloads in the charts has revolutionised the music industry once again, with many artists choosing to make an online push as much as releasing albums and singles in shops. This compilation shows the changes, with Lady GaGa showing constant prominence in the charts with the opening number of the double disc, 'Poker Face'. It's her only entrance in this compilation, somewhat a surprise given that she has streams of hits one after the other, and the same is the case with The Saturdays, with both of these having had success with multiple entries onto Now discs before and an ability to saturate the charts with their music, something Adele has done more recently with her canny knack of keeping singles and album sitting in their charts for what seems like forever. This restriction, if that's what it is, does leave the door open for some other artists to establish equality in this compilation, although there's no real need to. There is quality throughout the diversity, and it's not as if some grating on the ear music has suddenly gone from being low key to mainstream because a minority has launched up and power voted online. It's that the industry's quirkiness shows itself with the genre of the moment. Tracks such as Tinchy Stryder and N-Dubz' 'Number 1' and Chipmunk's 'Diamond Rings' fit comfortably alongside Lily Allen's 'Not Fair' and Take That's 'Up All Night' on the first disc, while The Prodigy and Kasabian with their respective tracks 'Warrior's Dance' and 'Fire' are well at home rubbing shoulders with Morrison's aforementioned 'Please Don't Stop The Rain' and Paolo Nutini's 'Candy' on disc 2. A whole load of variety. I suppose what this does is reflect how music is often played to us on the radio. Sure, when we buy music we can control what we hear and when, but listening to a commercial radio station means that we listen to what they play, and it's quite often mixed up like this, and I have no problem with that. If you try to split things into genre too much you can end up with something that just doesn't fit properly, and you may get overload of one particular style. I have no particular problem with previous Now compilations, in fact sometimes I have found it an advantage to have it ordered into genre for me when I'm uncertain of some of the tracks; but here it's handy to mix things up so much when that reflects the current chart situation. I know some people won't particularly like the way it's done, and it does provide a certain sense of uncertainty when you're listening, but the bonus is that to get this eclectic mix you wouldn't need to put the discs on 'random' on your player - just press play and let the whole thing run from start to finish. As a result, I rather like it. I think there's always going to be a couple of songs I'm not too keen on within these compilations. It's inevitable, but what I do like is the variety of chart music we've experienced over the past couple of years. Pop isn't exactly being forced out, it's just having top share some of the limelight with other genres. Track listing: CD1 Lady Gaga - Poker Face Cascada - Evacuate The Dancefloor David Guetta feat. Kelly Rowland - When Love Takes Over Calvin Harris - I'm Not Alone La Roux - In For The Kill Tinchy Stryder feat. N-Dubz - Number 1 A R Rahman & The Pussycat Dolls feat. Nicole Scherzinger - Jai Ho! (You Are My Destiny) Chipmunk feat. Emeli Sande - Diamond Rings Lily Allen - Not Fair Pixie Lott - Mama Do (Uh Oh, Uh Oh) P!nk - Please Don't Leave Me The Veronicas - Untouched Katy Perry - Waking Up In Vegas Girls Aloud - Untouchable Agnes - Release Me Freemasons feat. Sophie Ellis-Bextor - Heartbreak (Make Me A Dancer) Alesha Dixon - Let's Get Excited The Saturdays - Work Take That - Up All Night Britney Spears - If U Seek Amy Jordin Sparks - Battlefield Shontelle feat. Akon - Stuck With Each Other CD 2 Beyoncé - Halo Daniel Merriweather - Red Keri Hilson feat. Kanye West & Ne-Yo - Knock You Down Ciara feat. Justin Timberlake - Love Sex Magic The Black Eyed Peas - Boom Boom Pow Soulja Boy Tell `Em feat. Sammie - Kiss Me Thru The Phone Akon feat. Kardinal Offishall & Colby O'Donis -Beautiful Flo Rida feat. Wynter - Sugar Ironik feat. Chipmunk & Elton John - Tiny Dancer (Hold Me Closer) Pitbull - I Know You Want Me (Calle Ocho) Dizzee Rascal & Armand Van Helden - Bonkers The Prodigy - Warrior's Dance 3OH!3 - Don't Trust Me Kasabian - Fire Florence + The Machine - Rabbit Heart (Raise It Up) Noisettes - Never Forget You Little Boots - New In Town James Morrison - Please Don't Stop The Rain Paolo Nutini - Candy Empire Of The Sun - We Are The People Deadmau5 & Kaskade - I Remember Chicane - Poppiholla Amazon's saying it still costs £13 or so to get this album, but Now albums a couple of years old generally go for quite a bit less, so have a look round if the look of this interests you. Recommended.

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    • Product Details

      Disc #1 Tracklisting
      1 Lady Gaga - Poker Face
      2 Cascada - Evacuate The Dancefloor
      3 David Guetta feat. Kelly Rowland - When Love Takes Over
      4 Calvin Harris - I'm Not Alone
      5 La Roux - In For The Kill
      6 Tinchy Stryder feat. N-Dubz - Number 1
      7 A R Rahman & The Pussycat Dolls feat. Nicole Scherzinger - Jai Ho! (You Are My Destiny)
      8 Chipmunk feat. Emeli Sande - Diamond Rings
      9 Lily Allen - Not Fair
      10 Pixie Lott - Mama Do (Uh Oh, Uh Oh)
      11 P!nk - Please Don't Leave Me
      12 The Veronicas - Untouched
      13 Katy Perry - Waking Up In Vegas
      14 Girls Aloud - Untouchable
      15 Agnes - Release Me
      16 Freemasons feat. Sophie Ellis-Bextor - Heartbreak (Make Me A Dancer)
      17 Alesha Dixon - Let's Get Excited
      18 The Saturdays - Work
      19 Take That - Up All Night
      20 Britney Spears - If U Seek Amy
      21 Jordin Sparks - Battlefield
      22 Shontelle feat. Akon - Stuck With Each Other

      Disc #2 Tracklisting
      1 Beyoncé - Halo
      2 Daniel Merriweather - Red
      3 Keri Hilson feat. Kanye West & Ne-Yo - Knock You Down
      4 Ciara feat. Justin Timberlake - Love Sex Magic
      5 The Black Eyed Peas - Boom Boom Pow
      6 Soulja Boy Tell `Em feat. Sammie - Kiss Me Thru The Phone
      7 Akon feat. Kardinal Offishall & Colby O'Donis - Beautiful
      8 Flo Rida feat. Wynter - Sugar
      9 Ironik feat. Chipmunk & Elton John - Tiny Dancer (Hold Me Closer)
      10 Pitbull - I Know You Want Me (Calle Ocho)
      11 Dizzee Rascal & Armand Van Helden - Bonkers
      12 The Prodigy - Warrior's Dance
      13 3OH!3 - Don't Trust Me
      14 Kasabian - Fire
      15 Florence + The Machine - Rabbit Heart (Raise It Up)
      16 Noisettes - Never Forget You
      17 Little Boots - New In Town
      18 James Morrison - Please Don't Stop The Rain
      19 Paolo Nutini - Candy
      20 Empire Of The Sun - We Are The People
      21 Deadmau5 & Kaskade - I Remember
      22 Chicane - Poppiholla