“ Genre: Hip-Hop & Rap - Gangsta & Hardcore / Artist: Dem Franchize Boyz / Explicit Lyrics / Audio CD released 2008-09-30 at Koch „
"Our World, Our Way" is the third album from the Atlanta Hip Hop group Dem Franchize Boyz (DFB). The style of the group is the bassy Lil' Jon-created Crunk with some aspect of Snap rap which artist such as D4L and Soulja Boy use. Both of these styles are mainly club-orientated so you are always likely to here something that we be popular at parties from these guys.
1. "Get Ya Hustle On"
Franchize don't mess around wth any introduction for this album, they get straight into the raps on this one and tell us to start grinding. The fact that they do this, and do a track which centres around this subject reinforces the fact that they haven't got time to wait around, they must make money in every avaliable minute of the day.
2. "Put U On"
Maestro gets a chance to do the production for this one, and he comes with a highly exciting one by bringing a massive blend of Snap, Crunk and the general sound of Dirty South Hip Hop on the 808s. From here, the group are able to come with a hard rap track, with the freedom of being able to come with softer raps through it to send out to the ladies.
3. "Mr. Feel Good"
Mannie Freh comes with some Bounce as he does the production on this track, and DFB seem to be the best act to take on this type of beat as they fit in with the high-energy, club sound which the Lousiana producer is best known for doing. There's so much going on in this one, and its all of high quality, so you should be in for a treat if you get a chance to hear it.
4. "Come Come"
This is one of the slower track by DFB in a collaboration with Blaze. They don't usually suit low-tempo beats, but I felt that they worked well to adapt to the beat which I would say is slightly out of their comfort zone. The theme for this is fairly obvious, so you should be able to understand what it's a bout from the title alone and this maeks everything in the song ork together, from the lyrics in DFB's raps to the featured artist, Blaze (who uses the auto-tuner as T-Pain is known for doing).
5. "Shawty Foreal"
DFB rap for the girls in this one, and in it they do it in an intersting one which I probably wouldn't do as they attempt to win over the girls by representing their zone in the A, and talking about how much of a street rep they have gained from the activites they are associated with. Although it soudns quite strange, it really works, and the lyrics get lots within the production.
6. "Talkin' Out Da Side of Ya Neck"
This was the first track from the album and it is a big tune. The phrase, stated in the title, refers to how they can't hear people who are talking to them unless the conversation has any reference to money, because that's all they live for, so what's the point in listening to them. It's interesting to see how much they stretch this, coming up with so many different one-liners from each member of the group.The production for this track can be likened to Crime Mob's "Rock Yo Hips", from around the same time last year, January 2007. I'd say that it is a kind of fusion of the hard style of Crunk with the much lighter, dance-orientated Snap Music, which I felt brought nice results and i would like to hear more of this.
7. "Turn Heads"
Here is the big hit singel off the album, and has the group performing alongside one of the biggest names in R&B, Lloyd. Together, they come up with the perfect summertime song as they are able to come out with a fantastic, smooth cut in which they sing about cruising and turning heads with their emmaculate appearances. This one really deserved all the attention it received upon release back in August.
8. "Roll Ya Arms"
DFB show that they can't be outdone by new up-and-cmoers such as DJ Unk, Soulja Boy and V.I.C. with thier Snap dances, so they show that they, as the creators of "The Snap" are able to make great club trakcs for the teens, and they do just this on this one as they get everyone "rollin' wit' it", but don't disrespect others as they even sample S. Beezy as they "Superman".
9. "#1 Girl"
On this one, things are slowed donw, but thankfully, Maestro takes over the beats to make sure that the group don't get too soppy as they send this one out to a specfic girl with their raps. The lack of lyrical diversity comes through on this track as they are put to the test by doign such a track, but I think that the beats prevent you from dwelign too much upon this.
10. "Make Ya Mad"
To me, this was one of the best tracks off the album as it has them go for some hard raps as they talk about how peoeple tend to get jealous of their wealth as they show it off with their extravagent spending. The booming bass in this one dominates, and shows how the south side vary from the rest of the hotspots in the US.
11. "The Life"
Eventually a weak track was gogin to come out in this one, and I didn't like to get that far into it as I knew that as soon as I heard the opening hook and the beat, I wasn't gogin to rate it as highly as the rest, and when you know you aren't going to like it, the weakness in the lyrics is emphasised to an even greater degree.
12. "I'm Fresh"
On this one Franchize go for a track about how the always stay fly wit their attire. This type of trakc has been a recnet trend in Hip Hop, and to stay in touch with the trends, they make an effort in joining in, and their effort is just as strong as others which use similar titles.
14. "The Killers, The Dealers"
To end the album off, DFB don't even think about slowing down the pace as they go for another Snap Music tune. In this one, they contrast the soft snaps with hard beats and rhymes as they talk about what kind of people you find in the streets (given in the title), and then accompanied by this production, it certainly makes an impact upon you, and finishes the album nicely.
This is another smasher of a release from Dem Franchize Boyz as the kill it with their Dirty South club tunes, and balance them with some smoother ones for the females. The production throughout this is amazing, however I have to admit that this probably masks the fact that the lyrics aren't to the standard of other Hip Hop acts, but since they specialise in the club scene, this aspect isn't too important.
Disc #1 Tracklisting
1 Get Cha Hustle On
2 Put U On
3 Mr. Feel Good - Dem Franchize Boyz, Mannie Fresh
4 Come Come - Blaze, Dem Franchize Boyz
5 Shawty Foreal - Dem Franchize Boyz, , Jr. Get Money
6 Talkin' out Da Side of Ya Neck
7 Turn Heads - Dem Franchize Boyz, , Lloyd
8 Roll Ya Arms - Dem Franchize Boyz, Joe Blow
9 #1 Girl
10 Make Ya Mad
11 Life - City Black, Dem Franchize Boyz
12 I'm Fresh
13 Killers, The Dealers