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"Tha Blue Carpet Treatment" was released as the eighth album from the Long Beach, California rapper Snoop Dogg. The West Coast rapper brought it in 2006, a fairly eventful year for that coast when it came to Hip Hop as it was going under a few changes as the Hyphy movement of Northern California became more widespread, and so this seems to have seeped into Snoopd work as he brings another album filled with a mix of club bangers, Gangsta Rap and a littler something extra to fill it out.
2. "Think About It"
The album gets going as he brings through a smooth cut that has him getting into the perfect state of mind to suit where exactly what you would expect of a rapper from the area he is from with more of that nice, laid-back Rap material performed by him, even when he shifts his typical musical directions by lifting the pace of his delivery with some rapid-fire rhymes to show that he can't hold back this time in spite of how long he has held the West Coast game down for.
With this one we get a nice feature from the West Coast hook man and also fellow 213 member Nate Dogg, and you see that he is just as capable at doing things here as they were back in from the early nineties when they both first made heavy impacts with their own individual things. It is a fairly standard tune of its type where you get rhymes about the coldness of the Long Beach streets, but it still does a lot here.
Released as its debut single, I felt that this was a track that Snoop really need to put out there to show that although with the two albums leading up to this one he may have put out some softer, more radio-friendly material, he can just as easily turn it all on its head and throw down some pure Gangsta Rap as with this one where he works with B-Real and The Neptunes and straight kills it with a rather unexpected concept track.
5. "That's That S**t"
He then resorts to the kind of thing that you could say is as far a contrast as you could possibly get from the last one here as he comes down with a R. Kelly-assisted tune and one that has more of his "Beautiful" side coming out where he relaxes it all and hands things over to the girls for a change to show that the track on his 2002 album "Paid Tha Cost To Be Da Bo$$" wasn't a fluke and can still do it at this stage.
Of all the singles on the album, for me, this was the most exciting as we see that he really hands things over to those in the Bay Area and gives Rick Rock a chance to do things in the contemporary Northern California way with some of the harder Hyphy beats going and from this he chooses to collaborate with a prominent artists from that scene (E-40) as well as some of his old friends (Tha Dogg Pound, MC Eiht and Golde Loc of Tha Eastsidaz).
7. "Get A Light"
I really can't say that I felt that much for this one as I had with all the tracks leading up to this stage on the thing as you get one that has working with Timbaland on the production and you get the Reggae and Dancehall artist Damian Marley making an appearance too (although a rather unnecessary one that I felt like a bit of a waste when you consider how much he may have had to offer elsewhere).
8. "Gangbangin' 101"
I saw this as a rather significant collaboration on the album and one that I felt really added to the thing well as you find that here we get a track that brings together a Crip out of Long Beach and a Blood from Compton and together they bring a track that all about the gangbanging scene as they know it (as former active members). Although I can't say I felt the beats, what you get from the rest makes up for it.
9. "Boss' Life"
I felt that this was another track that needed attention from the listeners as you see that here we get the one of few Dr. Dre-produced track on the album (as all fans of his have looked out for a Dre contribution since the classic link-up on both of their debuts). Here we get the original version with a hook coming from Akon (although it was later replaced with one from Nate Dogg) on a pretty big tune from the album.
With some of the lyrics written by The D.O.C. on the last one, you see that the other main contributor towards the rhymes of N.W.A material from the late eighties, Ice Cube, actually gets a guest vocal role here as he comes to step up on some DJ Battlecat beats that take you in right from the very beginning with a snippet from The Notorious B.I.G.'s "Goin' Back To Cali" being sampled in it.
11. "10 Lil' Crips"
This one appears to carry through all the energy from "Vato" ealier on from the album adn I'm sure that much of this is down to the fact that we get The Neptunes on the beats (providing some grungy stuff that was also heard on work that they had done with Ludacris, The Clipse and others in this year. It goes hard and although it may concentrate around gangsta activities, it has much more depth to it.
12. "Round Here"
Here we get another Dre-made composition coming through and in this case we get a rather dark one and a joint that may take on some characteristics of his work from this time, but seems like a big advancement from a lot of things that have been heard elsewhere in his work. It has Snoop coming through with some dark rhymes and ones that you really need to engage with to get anything out of.
13. "A B***h I Knew"
This one sees Rhythum D and Battlecat coming together for a track that forces you into a massive hype as you see that they provide some beats that take a lot from the sounds of the past when it came to the G-Funk of the nineties, but give a more modernised twist to it so that it seems progressive and doesn't appear to be holding onto the past it leads to Snoop flowing about a few of his past relationships.
14. "Like This"
I have to say that this one felt like a bit of a dip in the quality of the record again as we see that he comes out with a joint that sounds like nothing other than filler in the middle of the record where we get a tune that has him providing a little two-stepping thing with Westurn Union coming to add to the rhymes in their own way and guest R&B vocals from both Raul Midón and LaToiya Jackson.
15. "Which One Of You"
Here we get a fly joint that livens it up again after having us take a slight dip in things as we get one that has him working with his Nice Inch Dix crew and together they come with a fly jam that appears to build on the last one with more Funk and more energy in general to make you connect with the track. I can't say that it does all that much, but I can't say that I didn't like what came of it all.
16. "I Wanna F**k You"
Appearing both here and on Akon's album from this year ("Konvicted") this was one of the biggest singles, from the success it gathered upon release, however I really can't say I felt too much for this one as we get the two of them pulling themselves down in order to do some Pop material (a style that Akon would apparently not be able to get away from after coming with this track). I did nothing for me, but others may find something in it.
This is a banger of a track and one that I felt got right to me as it sees N8 and Brainz coming together to bring forward Hyphy beats that appear to be on the end that would eventually develop into Jerkin' Music by 2009. You see that Jamie Foxx brings the guest R&B vocals on the things and supports it extremely well on one of the heaviest joints from the record and one that you will be well into if you like "Candy".
18. "Beat Up On Yo Pads"
Mr. Porter (of D-12) is behind the production to this one and it appears that he too has taken on some heavy influence from the club scene of the Northern side of California State. He really couldn't be stopped once this one began as we find that it makes for a jam that is able to maintain the sort of high that came with the track prior to it with such high energy levels carried through to keep it all together.
19. "Don't Stop"
Making their debut together on this album, the West Coast Rap veterans MC Eiht, Kam and Goldie Loc (although the latter doesn't quite stand up to such a title) are presented as The Warzone for this one as they work alongside Snoop and Kurupt (of Tha Dogg Pound) for another tune that seems to support the West Coast Rap's club scene and is likely to hype you even more as they keep the flow going.
The album ends with a track that has things brought down a rather relevant as we get it all calmed it down with Dr. Dre on the beats (and as a rapper two) as we get a track that brings the two together with Neo-Soul's D'Angelo for a tune that has them taking the time to right about how life could have been if certain events in the Hip Hop world hadn't occurred, as well as in their lives for a final blast of thought-provoking music.
21. "Conversations" (Outro)
Although I can't say that this one is anything near the sort of quality that came in some of his most significant records, the standards don't slip that often for a record of its size and you see that he makes the effort to show just how he is still developing with his music as he brings one that incorporates the Hyphy scene into the mix with all the other expected material.
Disc #1 Tracklisting
1 Intrology - Snoop Dogg, George Clinton
2 Think About It - Snoop Dogg
3 Crazy - Snoop Dogg, Nate Dogg
4 Vato - Snoop Dogg, B-Real
5 That's That Shit - Snoop Dogg, R. Kelly
6 Candy (Drippin' Like Water) - Snoop Dogg, E-40, M.C. Eiht, Goldie Loc, Daz, Kurupt
7 Get A Light - Snoop Dogg, Damian Marley
8 Gangbangin' 101 - Snoop Dogg, The Game
9 Boss' Life - Snoop Dogg, Akon
10 LAX - Snoop Dogg, Ice Cube
11 10 Lil' Crips - Snoop Dogg
12 Round Here - Snoop Dogg
13 A Bitch I Knew - Snoop Dogg
14 Like This - Snoop Dogg, Western Union, LaToiya Williams, Raul Miaon
15 Which One Of You - Snoop Dogg, Nine Inch Dix
16 I Wanna Fuck You - Snoop Dogg, Akon
17 Psst! - Snoop Dogg, Jamie Foxx
18 Beat Up On Yo Pads - Snoop Dogg
19 Don't Stop - Snoop Dogg, War Zone, Kurupt
20 Imagine - Snoop Dogg, Dr. Dre, D'Angelo
21 Conversations - Snoop Dogg, Stevie Wonde