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Too Cool To Care - New Boyz

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Genre: Hip-Hop & Rap / Artist: New Boyz / Audio CD released 2011-05-17 at Wea/Asylum

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      28.02.2012 11:48
      Very helpful



      New Boyz' second album


      New Boyz were one of a plethora of Californian Rap acts to make a name for themselves in 2009. The area blew up as Jerkin' music took hold and a new sound took over a section of the Rap game. However, unlike the masses of others, Ben J and Legacy can lay claim to the Jerkin' sounds' breakout single - "You're a Jerk". An album would follow this success (by which time the hype had died down for the scene) but "Too Cool to Care" was released in 2011 to keep the pair's momentum running as they re-invented themselves in a more conventional Dance-Rap mould.

      *Good Points*

      With an album which includes ridiculous madness like "Meet My Mom", it's very difficult to find any good points about it. They do some over-the-top Pop slap bang in the middle of "Too Cool to Care", so it completely goes against earlier attempts to prove themselves as legitimate rappers. If you have to credit them for anything, it has to be for "Crush On You", but even that's a stretch. The tune has YG on it and the production means it's one of the most listenable tracks on the CD, but even there, the two of them find it difficult to rap about anything worth rapping about.

      *Bad Points*

      They've completely lost their way. Considering the two of them just came out of their teens, it's as if they've fully fallen off and don't know where they're heading. "Backseat", one of their singles, is one of the first signs. Helped along by Dev, it's your bog-standard House-driven tune with no real bite. It's made with club intensions, but doesn't fit a crowd who would have bought their first album. New Boyz make it obvious that they're just trend followers when they're joined by Tyga. The Young Money rapper is essentially a half-step ahead of them, in terms of prominence, so because they're from a similar area (at a time when Cali doesn't get much Hip Hop attention) they spend their time trying to fit into their shoes. Tyga isn't that much better than them, but their abysmal performances means that he dominates them with a single version.


      Despite achieving Platinum sales, this is a wack album from New Boyz. Ben J and Legacy might be right to move away from the Jerkin' sound (which is a step away from being non-existent in 2012) but replacing that with annoying House productions and help from artists like Dev just doesn't cut it. They prove that they're a disposable act and don't particularly add anything new to Hip Hop. The title of the release says it all; their hearts aren't in it and if they did, you wouldn't be able to tell, because of how poorly they rhyme. It's a shocking project, which is probably rush and there's absolutely no reason to rush out and buy it. If anything, destroy any copies you come across.


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