Released in September of 2011, I had become aware of the release after first hearing one of the singles off the CD in early July. And that for me is where the problems started. The track in question was 'days are Forgotten' and it accompanied the promo for Sky's new football season and later on it would be used for the WWE TLC pay per view event. Whenever I hear music first played on adverts for mainstream companies alarm bells start to ring, essentially the music is fluff to sell stuff.

Switchblade Smiles was the next release and that provided a little more hope for what was to follow. A classic track from the group, heavy guitar riffs with synthesised vocals bearing more than a passing resemblance to tracks from the first album. Re-wired was the third release from the album which had a memorable video in it's favour featuring a guest appearance from Noel Fielding as Vlad the Impaler but not a lot else.

It would be remiss to ignore that on tracks such as Neon Neon or the opener Let's Just Roll Like We used, the Leicester 5 piece do try to be original, but it seems to be as if they are being forced to do it rather than a sense of natural progression. You get the feeling that they put them on their just to alleviate the overwhelming whiff of commercialism.

It's 50 minutes long, so certainly longer than the average fare and to be honest it does feel longer. Fitting nicely into the bands indie-electronic-psychedelic rock niche it just does what is expected. It lacks the creativity and thought that made 'West Ryder Pauper Lunatic Asylum' such a delight. There is also a sense that a lot of post production has gone into this to smooth out the edges. It is as if some of the criticism they received for the aforementioned album has made them run back to the safety of the mainstream. And the critics rewarded them giving them consistently higher reviews that the fans favourite West Ryder.

Maybe in time this will be seen as the bands watershed moment. Do they continue to produce commercial driven, critic friendly fluff or would they prefer to excite their fans and use the talent they have. Time will tell. You can pick this 11 track CD up for around £6 in most CD retailers.