Grimes - Visions
The Producer of the Product
Label - 4AD
Distributed By - Sony DADC
R&B programming, K-pop hyper-stylization, Goth ambience, abstract-electro experimentation
The Target Audience
Literally every single person on the planet, no matter what nationality or age, this album will reach many different types of people.
Is the product for you?
If you are into music which will take control of your emotions and put them back on to a perfect rhythm then this is the album for you. Grimes will have you in a complete trance, from emotions causing you to want to dance such as "Vowels = Space and Time" and "Be a Body" to emotions wanting you to explore your own life and reach out for something new causing a change in lifestyle, such as "Symphonia IX" and "Oblivion".
If you are simply bored of all recent music and want some kind of a drastic change as you are finding nothing is quite worth listening to you then I would recommend giving this album a good chance as you will definitely find what you are looking for in at least one of here tracks.
One thing to mention though, Grimes is known for her vast variation in song across her albums, with her drifty singing over the top of hypnotic low-fi beats which you can either find irresistible to listen to perhaps a little daunting after a while, but it all depends on your music taste, but as you can see above she mixes an awful lot of genres and does manage to pull it off.
The product in one
Grimes - Visions itself is most definitely there first ground breaking album which if any, is surely the one to a huge, welcoming, awed audience. And, handily, it's also her best work thus far: refining the Grimes sound in every way, polishing productions to a brilliant gleam. Boucher's otherworldly talent shines undeniably bright on jams like "Vowels = Space And Time" and twin singles "Genesis" and "Oblivion," whose melodies resemble pop-songs even if their structures in no way do; their refrains --sung in huge waves of multi-tracked sound, dowsed in eerie echo-- dancing over frolicking synths and rickety drum programming.
This album should hopefully just prove to any critic before, that Grimes really does have exceptional talent. She she makes her own album covers, she directs her own music videos, she choreographs her dances and most importantly writes her own songs.
How does it compare to other Products?
This album is utterly unique, it is a cut above the rest on the market today, it doesn't stick to just one genre, its not your typical repeated words and beats in any of the songs, every song brings its own enchantment and originality.
Does the Product Achieve its Purpose?
It does indeed, Grimes has took her product to a new level and really outdone herself in this album, the songs are just so different to the normal, which is what makes it so special.
Breaking it down
01 Infinite Without Fulfillment (intro) (3/5)
02 Genesis (5/5)
03 Oblivion (4/5)
04 Eight (3/5)
05 Circumambient (4/5)
06 Vowels = space and time (5/5)
07 Visiting Statue (5/5)
08 Be A Body (5/5)
09 Colour of Moonlight (Antiochus) [ft. Doldrums] (3/5)
10 Symphonia IX (my wait is u) (4/5)
11 Nightmusic (feat. Majical Cloudz) (4/5)
12 Skin (3/5)
13 know the way (outro) (3/5)
How to Improve
In my opinion there is no way that this album could really be improved, there was 1 or 2 songs which I couldn't put at the top of my favourite list but like I said she set out to meet a very large audience and she has most certainly done that and the songs that cultivated my taste buds are the 5/5 songs but the ones that I liked but aren't the greatest I've rated 3/5 but that doesn't mean to say that they won't be at the top of somebody else's list.
Overall Personal Rating 4/5
Professional Critics Rating 7.8/10