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Duration: 384 pages
Published: Allen Lane 2011
'Honey Money' is titled provocatively for impact. It's an inane account, how women should get ahead in a capitalistic society, by using their sexual persuasion. On the grounds of equilibrium, I think it will be necessary to accept I may get a 'splintered derriere' - while navigating through Hakim's social minefield; albeit, that is far better condition than falling head long into a Catherine Hakim 'cul de sac' - with the potential of certain gender groups baying for blood; while simultaneously acting like a nutty pyromaniac -by pouring cigarette lighter fluid onto their padded bras' and setting light to their bosom supporters. For many it would be an uplifting experience, although sadly not to be said of their homeless breasts, which made a rapid jiggle for freedom, only to get as far as their neighbour, 'the navel'.
Hakim's views of erotica capitalism's existence may have some validity if nurtured with foreplay instead of jumping on the 'wham, bang, thank you mam' gravy train. Basically, she published this book under the notion everyone is aware of that sex sells - and by sensationalising youth and sex by intravenously giving them the assurance and right to endeavour in erotic capitalism so to speak - so long you've got the looks and eye popping curvature to pull-off deals - pun intended - in a bid to get ahead. Good looks equates to success regardless of experience or intelligence so it's recognised in the head of Hakim. The drop dead gorgeous face or the body of a goddess is an aesthetic commodity, which is not dissimilar to the valuation of gold; within capitalism. In a strange way I do see the stance that Hakim is conjuring up in the book. Good looks do have a unique commodity in our fragile unbalanced world of capitalism, an unsaid visual currency that comes in the form of favours laced in sexual tension. Most of us are unaware of the power of a beautiful lady who expresses their femininity that revs up the sexual tension meter, purely to get what they want - know as 'female persuasion'.
Why is it always the ugly who complains of such existence? They've got the time and inclination to hold up placards complaining about, 'Unfair Pay' on a Tuesday at 11 a. m. - exercising their democratic right to protest; while the sharp, good looking people walk on by nonchalantly during their work coffee break; taking the opportune to glance at their reflection in a Costa Coffee window - Subconsciously saying: all is present and correct. I'm ready for business. Who would you employ? Hakim provides the evidence that gorgeous feline types do not envisage themselves being part of a Union, instead their weapon of success lies skin deep; it's accentuated by timely charm and deadly slenderness, curves and high heels. Capitalism begs down and licks at their marbled ankles, although the game stops beyond management roles.
'Sexonomics' the human currency for good looks.
With unwavering astuteness; Catherine Hakim digs in her devilish high heels, when it comes to the cajoled subjects of economics and social sciences - she has resounding credibility under the umbrella of being a senior lecturer at the London School of Economics. Quite an achievement from the looks of her an average girl next door type; framed with the fierce tendency of red hair - it's her slight figure arguably her weaponry for dalliances, and no doubt she's used it in doing her research, naturally with compelling accuracies to gift her several publications involving the term 'erotic capital'. Two words meaning, 'sex and money'. The use of the term, 'honey', translates to sex. For some, a morally devaluing term, even read as being provocative in secular circles - originated in the sex bars of Jakarta renown as 'Little Tokyo' - the working ladies verbal English was not good, but the two similar sounding words of 'Honey' and 'Money' caught on for the Jakarta sex traders and the British and American's alike. Their simplistic term in the complex culture of Indonesia is deemed refreshing to our Expats - it makes for a quick understanding and subsequently a quick transaction - Human capitalism and nepotism in its most primitive forms.
Written In the style of a post graduate student aiming for the doctorate heights of publishing stardom; her vital statistics were intrinsic and encroached on being banal. Her enthused premises were passionate albeit stark and crass, via the usage of language and having a mild habit of over endorsing points. Hakim's gumption and tenacity gradually is levelled off as if not to supersede Schopenhauer's theories of beauty and women. Her raw honesty of the 'attractive test', which is another one of Schopenhauer's brain child peruses; it may irk reader's stroke feminists who brought into the analogy that hard-work pays. Obviously it does, but Hakim's economic grounding claims it's more than that; she has even named it: 'sexonomics' - One for the scrapbook or 'Dictionary Corner' - a somewhat mechanical name, offering an outlet for none regulated and bewildering 'beauty currency' we all buy into, if you know it or not.
I can't see Merkel (The German Chancellor) seeking EU guidance from the intangible finance sector called; 'sexonomics'. This is where Hakim falls down. When it comes to publishing data and her 'erotic capital' concepts, Hakim is a credible scholar of social economics - her hook words (inventive as they are) are designed to seduce the reader to buy into her world of 'sexonomics' and other sexed up wordage, she's adapted a marketing ploy that distinctly whiffs of bull excrements. Her term of 'deficit' leaks into her views of the male sex organ, implying her own sexual satisfaction limit is on par to a nymph. I for one cannot see how erotic capitalism is measured via a credible economy similar to a financial economy. I relate to how the sex trade can give out accurate figures, but due to the fact prostitution is not deemed as legal tender in the UK, and therefore non taxable. I'm left scratching my scrotum with a perplexed expression on my mug. Notably I found 'Honey Money' a curious read, although her archaic announcements in regards to empowering women and exploiting the erotic capital market, was rather vintage.
The book is viewed as another gender rally cry; emulating the 1960's and 'women's worker right posters' all equipped with masculine clenched fists and bright rouge lippy of a bygone era. Prostitution is the oldest profession; surely if one profession had its own currency, this'll be it. Alas it hasn't, thank goodness. Otherwise the catalytic Lynx advert (2012) whereby every mortal soul lustfully embracing each other while the world falls apart, which resembles a delusional hormone charged society out to get their sex fix for the hour, would be the norm. What a pity. The tiny threads of morality that still sit in the core of our consciousness are notably evident in a civilized society - this is vital it remains so. One big factor that undermines Hakim's book is that most philanthropists aren't blessed visually and have never been so. Yet they've got the biggest currency of erotic capital compared to the rest of us mere ugly ducklings on the front of magazines parading our ugliness for uglier people to ogle. Recommended reading for a student studying beauty.