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Made to Stick - Dan Heath

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Authors: Dan Heath,Chip Heath / Format: Paperback / Genre: Lifestyle / Subcategory: Popular Psychology /Title: Made to Stick / ISBN 13: 9780099505693 / ISBN 10: 0099505693 / 336 Pages / Book is published 2008-02-07 by Arrow / Alternative title: Made to Stick: Why some ideas take hold and others come unstuck / Alternative ISBN 10: 009950569X