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Principles of Marketing Pack - Philip Kotler

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Genre: Finance / Business / Career / Author: Philip Kotler, Gary Armstrong, Prof Veronica Wong, Prof John Saunders, Marian Burk Wood / Edition: 5 / Paperback / Book is published 2010-06-17 by Financial Times/ Prentice Hall

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      13.08.2012 10:33

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      Not a good buy

      This textbook was considered an essential on my BSc Economics and Management course for the Marketing module. I read the first chapter and never touched it again.
      The book is monotonous and boring making it a hard read, especially when it has almost no link to the major learning points of marketing. I was never really interested in marketing but I had nothing against it, after reading just the first chapter of this book I never want to go near it again.
      The book is huge, so you would imagine it contains a lot of information, however it goes into the most miniscule detail about useless facts, eg it uses around 4 pages to describe what a consumer is. There are very few interesting examples given and much less focus on many marketing activities such as advertising.
      I would not by any means recommend this book, especially at the price it is being sold. As an alternative there was a book called Essential Guide to Marketing Planning by Marian Burk Wood that I got bundled with this book. I found this very interesting and far more useful.

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