Principles of Marketing Pack - Philip Kotler Reviews
Description:ISBN 0273743279 / Genre: Finance / Business / Career / Author: Philip Kotler, Gary Armstrong, Prof Veronica Wong, Prof John Saunders, ... more
Newest Review: ... and boring making it a hard read, especially when it has almost no link to the major learning points of marketing. I was ... more
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Philip Kotler Principles of Marketing Pack
Suitable for undergraduate Principles of Marketing courses, this ...
Last Update 07.12.2013 14:41
Customer Principles of Marketing Pack - Philip Kotler Reviews (1)
by - written on 13/08/12 (Useful, 50 readings)
This textbook was considered an essential on my BSc Economics and Management course for the Marketing module. I read the first chapter and never touched it again. The book is monotonous and boring making it a hard read, especially when it has almost no link to the major learning points of marketing. I was never really interested in marketing but I had nothing against it, after reading just the first chapter of this book I never want to go near it again. The book is huge, so you would imagine it contains a lot of information, however it goes into the most miniscule detail about useless facts, eg it uses around 4 pages to describe what a consumer is. There are ... Read the complete review