Welcome! Log in or Register

Principles of Marketing Pack - Philip Kotler

  • image
£51.10 Best Offer by: amazon.co.uk marketplace See more offers
1 Review

Genre: Finance / Business / Career / Author: Philip Kotler, Gary Armstrong, Prof Veronica Wong, Prof John Saunders, Marian Burk Wood / Edition: 5 / Paperback / Book is published 2010-06-17 by Financial Times/ Prentice Hall

  • Sort by:

    * Prices may differ from that shown

  • Write a review >
    How do you rate the product overall? Rate it out of five by clicking on one of the hearts.
    What are the advantages and disadvantages? Use up to 10 bullet points.
    Write your reviews in your own words. 250 to 500 words
    Number of words:
    Write a concise and readable conclusion. The conclusion is also the title of the review.
    Number of words:
    Write your email adress here Write your email adress

    Your dooyooMiles Miles

    1 Review
    Sort by:
    • More +
      13.08.2012 10:33



      Not a good buy

      This textbook was considered an essential on my BSc Economics and Management course for the Marketing module. I read the first chapter and never touched it again.
      The book is monotonous and boring making it a hard read, especially when it has almost no link to the major learning points of marketing. I was never really interested in marketing but I had nothing against it, after reading just the first chapter of this book I never want to go near it again.
      The book is huge, so you would imagine it contains a lot of information, however it goes into the most miniscule detail about useless facts, eg it uses around 4 pages to describe what a consumer is. There are very few interesting examples given and much less focus on many marketing activities such as advertising.
      I would not by any means recommend this book, especially at the price it is being sold. As an alternative there was a book called Essential Guide to Marketing Planning by Marian Burk Wood that I got bundled with this book. I found this very interesting and far more useful.


      Login or register to add comments

Products you might be interested in