Sage ACT! Pro 2012 is software designed and developed to be a customer and contact management resource. It allows businesses to control things like customer information and marketing campaigns with the overall goal of making everything easier and more efficient(and therefore more profitable).
Highlight features on offer include a customer detail database that can contain and show at a glace a wealth of information, reports to show your sales and future opportunities, the ability to connect with other Sage software like "Accounts 2012" and to be honest as far as I can tell that's about it.
The first problem I encountered (and a rather big one) is that the manual and the box don't contain a serial number (anywhere). This posses a problem because when you attempt to install the software it asks you for such a number. I decided not to call SAGE customer support (as it is not a free phone number) instead I emailed them via their website. It took SAGE five days to get back to me and all I got was a "... We are aware of this problem, the serial number your require is enclosed." No explanation or the word "sorry"
There were other problems with installation, it froze twice when I was installing (I had to reboot and start again) and once I did the software kept refusing to activate, however after a number of attempts (and wasted time) I managed to get everything working.
I was disappointed when I did as it was not what I was expecting from a SAGE product. The layout is confusing, poorly thought and doesn't really work. It can be pretty slow at times and seems to struggle with basic tasks. I can not really find a real use in business terms for this software nor can I imagine where and when it would be useful (why not stick with outlook for example it does the same thing or use a spreadsheet or database).
At the end of the day there are far cheaper solutions for what this software offers, and these actual work.
Sadly Sage ACT seems to be software created for a problem that doesn't really exist. Considering the cost this really is one to avoid unless you can find a use I've over looked.
(I'm a reviewer on Amazon, and some my reviews are copied from there to dooyoo. Please feel free to check out my Amazon profile under my real name of Mr Andrew M Kerr.)