Aldi seems to be one of the few companys who seem to be thriving in the retail industry.
I was first introduced to Aldi several years ago when my grandfather had taken me food shopping (one of my personal hates!!) but suprisingly it didn't feel as bad as normal, maybe it was something to do with there being less people walking under my feet or the reduction of the out of control children ramming trolleys in to your ankles!
Aldi stocks a range of its own branded products, many of which are very much comparable to the well known brands and reputable products found in larger high street stores.
The pricing of goods in Aldi are considerably cheaper than your average food supermarket and they have a fairly good selection of products across different area's including fresh fruit and veg, fresh meat, dairy and frozen goods. Aldi stocks all sorts of other essentials from snacks and cereals to tinned foods and alcoholic beverages.

Aldi also provides a catalog to its customers to promote a specific range of new products which are generally only on sale for a short period of time, these products vary from household electrical goods like Laptops, PC's and TV's through to seasonal and useful products like camping and cooking equipment.

I feel that my experience with Aldi is somewhat different to that when visiting stores like Tesco or Asda in the sense that because the stores are much smaller the whole experience is less stressful as its easier to navigate between eisles and find specific products, and also the level of customer support is more reputable as there are less staff working within a smaller environment which tends to mean the staff are generally more helpful and knowledgeable.

My only negative comment about Aldi is that once you reach the checkout stage you feel slightly rushed, and the less stressful journey around the shop has suddenly turned in to what feels like chaos at the till! As there aren't generally many tills open at once the staff seem to rush the customers through the checkout as fast as possible and the faster they go the more chatoic things begin to feel.
I also find it suprising how they have not become more technological with services like Self Checkout which are found in almost every other well known supermarket! I know its not everyones preference but perhaps it would stop the headache for a lot of customers if aldi did invest in to some new technology!
They also charge for the plastic carrier bags in dominations of 1p,3p and 10p for the more heavier duty bags, although it feels like a bit of a rip off having to pay for bags after you've just contributed to the profit of their company!