Is that Asda price? (Asda)

Member Name: jonyee

Product:	Asda
Date:	04/07/00 (19 review reads)
Rating:

Advantages: Cheap

Disadvantages: Seem to be short staffed

Asda hit the headlines last year when they announced that they would be taken over by US giant WalMart. This was declared as a victory for the consumer as WalMart's is renowned for aggressive pricing policies. So where do Asda find themselves now, many months down the line?

Anyone who shops in Asda will notice that the prices do appear to be much lower than the likes of Sainsburys. There is also a significant proportion of shop floor space dedicated to non food items such as Asda's clothing label George.

Where prices have fallen, so has customer service. Although the staff are generally helpful and friendly, the store seems poorly understaffed, forcing those who work there to work extra hard, while the customers struggle to find assistance when it is needed. Apart from this, Asda appears to be winning the price war as it strengthens its position in the marketplace. Asda actually do not have a loyalty card and resisted the temptation when the other giants were leaping forward with the idea, it now seems that they may have been right as the giants reconsider their actions.

Summary: