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Benetton

Newest Review: ... on the grounds that it was likely to cause widespread offence. This is not Benettons only advert that raised controversy. Others included a blood-smeared newborn baby, complete with its umbilical cord, a dying aids victim, a priest and nun snogging, a bird covered in oil and the bloodstained clothes of a dead Croat soldier. The ASA banned all of these except the bird covered in oil. With these adverts, Benetton are not actually advertising the clothes, they are showing the image with their logo underneath. In Benettons advertising campaign literature from 1992 the following was expressed. Among the various m ... more

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Benetton: BENETTON - A DISGRACE TO US ALL!!! (784 words)
by - written on 12/01/01 (Very useful, 2957 readings)
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When hitting the shops wanting to buy clothes be aware of Benetton. Some of the clothes they sell may look nice but what do you think about the company. If you think they are great and you enjoy shopping there do you honestly know anything about the company? I wasn't aware of Benettons strategies until recently after studying marketing. If you don't know about Benettons advertising read on and you will be disgusted. AIDS, DEATH, CRUELTY TO ANIMALS, RACISM, FEMINISM Are just some of the topics Benetton have talked about, and offended people. In 1989, Benetton embarked on an advertising strategy to sell jumpers on the back of ... Read the complete review

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