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Three in one Bordering on the brilliant!
Borders in general
Member Name: excelsior81
Borders in general
Advantages: An enormous range of books, CDs and Films
Disadvantages: Queues can sometimes get very bog
I have been a regular shopper at Borders for a number of years. There is obviously a huge choice of book shops on the high street but Borders has always stood out as a firm favourite of mine.
My local store is a very big one and also contains a Starbicks and a Paperchase. The layout is impressive, it feels spacious and welcoming, whilst at the same time having a tremendous amount of books and accessories available.
So many stores today cram in their goods and it can often feel like a jumble sale. I never feel that in Borders. I often feel quite relaxed!
The layout of the store is very clear. There is good signage illustrating what books are available and plenty of chairs and couches which encourage you to take your time and persue the books at your leisure. Borders tries very hard not to emulate a big chain store (even though it is, I recently visited a Borders in Australia which was identical to my local one!) and the addition of comfy chairs all around the store really helps. I can often lose myself for a good few hours in the store, particularly when they have special offers on.
The main selling point for me in Borders however, is there range of world literature, world music and world cinema. There choice is unsurpassed on the high street. Sure, I can go to my local supermarket and pick up the top ten books at a ridiculously cheap price, but I can't find a good German language film or Korean movie for love nor money!
I have had some amazing finds at Borders, particularly in the World DVD section. I am a huge fan of films about the holocaust and I have found some amazing German language films that I would never find anywhere else for sure.
Borders has a very good range of discounts and often has books three for two, or CDs on special offer. They have adapted well to the market and the continuing demand for value for money. I am also a member of their discount club and regularly receive emails with discount vouchers on, which I put to good use.
I have always been impressed with the staff at Borders too. They are very welcoming and friendly and never feel pushy which is a real bonus and again, helps maintain the easy going feel of the place.
Having a coffee shop in store is a clever idea and I often see mums and dads taking a break while the children explore their section, which is always well stocked with the latest books and brilliantly laid out with books from the early years to teenagers clearly signposted.
Although I can get trhe bestsellers often cheaper, I remain loyal to Borders because I feel it is a customer focussed store. It is very family friendly, but not at the expense of all audiences. The stores benefit from wide aisles, good lighting, clear signage and staff who demonstrate a good knowledge of what the store has to offer.
In my opinion, it is worth making a diversion to visit a Borders store, particularly if you are looking for music, film or literature that is a bit different
Summary: Go explore the World theatre section!