* Prices may differ from that shown
Now I don't know where I got this impression from but I always thought Ethel Austin was a shop for older ladies I don't know where I had that from but other people I know have thought the same. Anyway my mom insisted on taking me in there ther other day to our local one on Bloxwich High Street and I was plesantly suprised by the selection of younger fashion clothes they had in store.
The Ethel Austin store I visited was quite small but was neatly arranged with plenty of choice for womens clothes especially. I was particularly impressed with the amount of long jumpers they had in stock which actually fit me perfectly, being 5ft 9 it is sometimes hard for me to find longer jumpers to wear with leggings which I feel comfortable in and sure that everyone can not see my bum cheeks lol. The jumpers here were excellent some were patterened I choose a black one with small white hearts on and also an animal print one. They also had the thick knit ones as well. the prices were resonable around £15-£20 per jumper which I think is good and I have washed mine without any trouble.
I have had friends ask where I have had my jumpers from and they have been suprised when I have told them they were thinking I would say New Look. The store I visited also had some childrens clothes, shoes and bags though not a large amount and they also had outfits for going out in. I will definatley be visiting Ethel Austin again now I know its not for older ladies lol.
4 stars from me.
There is an Ethel Austin in my town centre and although I like to have a browse through the store on occasion. I very rarely have any desire to buy anything here.
The store in my town, is very large and well layed out. There is a large selection of items for sale. Although most of the stock is centred around clothing and accesories for children and women. They also have a small selection of baby bottles, bibs and blankets. Although the stock is very reasonably priced, I am very disappointed by the style and quality of the items on sale. They always seem a bit cheap and nasty to me. Really low end chintzy fashion. But I would say, that the cost of clothes is exceptional and if you have a lower budget, you can't go wrong with this store.
I have bought one or two items in the past from this store. I tend to buy my childrens pyjamas from this store. They are very reasonably priced and wash really well. They tend to last for a good length of time. I have also bought socks and pants for my son in this store and again they were very well made for a very cheap price.
If you have time to browse through the store, you will often find a hidden gem. A really pretty childrens top or a really cool pair of shorts. They seem to come into a different league in the summer months and offer much more pretty and acceptable fashions. I have bought a few t shirts and short sets for holidays for the children and have been very impressed with the items.
As far as the ladies fashions are concerned, I think that again the clothes on offer are a little on the cheap and nasty side. Lycra t shirts and leggings. Certainly not high end fashion. But in all fairness, what is on offer seems to be well made for the cost of the products. The underwear is really pretty and comfortable and the nightwear is exceptional and I have bought many pyjama sets from this store.
This store really comes into its own in the accessory ranges. I am always very impressed with the amount of costume jewellery on offer. Really bright and vibrant colours which are much cheaper in price than other fashion stores. I also love the girly hair accesories on display. I used to buy a lot of bobbles and clips for my daughter when she was younger. They offer a great range of colours which help to make an outfit complete.
If this is not enough, they also offer a nice supply of hand and clutch bags. Again in a variety of designs and colours to suit most tastes. Great if you are looking for a bag to complete an outfit for a night out. But you don't want to spend too much money.
The staff are always very helpful. I have noted that there is always two shop assistants in the till area. which in turn means that there is never a long wait to be served. There are always around two other assistants on the shop floor restocking shelves and helping customers. They do offer a very good customer service. I have never taken anything back to the store but I am sure that they would be helpful and efficient.
So in conclusion, I would say that Ethel Austin is certainly not the classiest clothing store on the high street. But for cheap and cheerful items, you can't go wrong. If im totally truthful, I would say that within Ethel Austin there is a fair amount of tat, howeer there are some great hidden bargains to be had. I would certainly recommend to anyone to have a little browse. You never know what bargains you might find.
In my small town without many shops, the closing of the local Woolworth's was a real blow to the area. So when we heard a new shop was coming to town, everyone got pretty excited. That new shop was Ethel Austin.
Ethel Austin opened in the old Woolworth's building a couple of months ago. For the occasion, they advertised themselves all over the place and handed out discount vouchers around the centre of town to lure people in. I happened to be out shopping the day they opened looking for some wine glasses, so I popped in to have a peek at their homewares department and also looked around at their clothing.
The homewares section was disappointing. They didn't have any wine glasses and the few items they did have were more designed for show than for function. So they had some chenille throws, a big wooden-looking clock, some candles, that kind of thing, but I didn't see anything really useful there, and the designs for the things they did have looked quite ordinary. There was nothing very stylish or unusual about the homewares I saw there.
The women's clothing section was also disappointing. There were large chunky knit acrylic jumpers, for example, which were probably the best-looking clothing they had. They looked really cheap and cheerful, though. The wool they were made from looked unappealing and of low quality. However, they were priced at around £7 so you can't say they were too expensive. They just weren't very nice.
Basically, I felt all of their clothes were uninspiring, unoriginal, and cheap-looking. They also had some accessories such as scarves and hats and I would make the same comment about them.
Now, I do think that Ethel Austin has its uses. For example, they sell school uniforms very inexpensively and for families on a budget this would be an absolute boon. They also sell children's clothes and since children grow so fast there is no need to get top quality stuff because they will only outgrow it before it gets used up. But for me, Ethel Austin was a disappointment and I won't be going back.
This shop is in the centre of the shopping arcade in St Helens, it has a good
selection of clothing for babywear and womenwear, the selection of the menwear is very limited.
The childrens wear ranges from the age of birth to 12 years, they have sales on quite often, so this is the place to be to catch a good bargain.
They have a small section of baby toys, small gifts and accessories for prams, bedding, blankets.
The prices in this shop are very cheap, but the quality of the products arent very good in my opinion.
The staff are always friendly,and are very helpful when you need assisting. There is a small range of underwear in store, but the quality of the bras and underwear isnt that great.
It is a great place to shop if you are on a budget, as you would get your moneys worth.
Below is my review of the local branch in St Helens of Ethel Austin originally written for the qype website.
Ethel Austin shops have been around for ages, as has this branch in St Helens. The place is at the corner of the shopping centre near one of the exits. It does offer a wide range of clothes for mainly women and children. There doesnt really seem to be a mens section. There are also a selection of toys and teddies but this is severly limited.
The prices can be high but occasionally there are bargains to be had. I recently bought a blanket for my child at a very reasonable price. The quality of goods is generally high so I suppose many people will be willing to pay a little more for that reason.
The staff are pleasant without being overly friendly when I have had to deal with them and there was not a problem the one time I had to return something because it was the wrong item.
All in all, a specialist shop not offering a great range of products but it does supply quality goods in its specialised sector.
I love Ethel Austin's.
I can come here and always find something to buy.
The shop sells a good selection of high fashion ladiesware and menswere. Unfortunatly they now only stock a small selection of boys clothes in our local shop. However they do have a lovely selection of girls clothes. Young toddler and baby clothes up until 2.
All the clothes are very reasonable priced and you would be pushed to find something over 20 pound here.
They sell toys and baby essentials such as bottles and a lot of the toys and bottles are branded names like fisherprice.
Ethel Austin also sell branded perfumes over the counter.
You tend to find that buy the till the till they sell skincare and makeup.
The shoes from this shop are about £15 pound but are fashion shoes and not built to last.
All in all worth a visit for baby clothes.
Both my kids had lots of clothes from here when they were babies. My daughter still has clothes from here but there isn't the range for my son.
The staff are friendly and will stop and chat or offer you what ever they are selling cheaper that day.
Ethel Austin's sell some lovely clothes for women, men and children at very reasonable prices. They also have a range of accesories in both section's too. I have only bought children's clothes and they have a good variety of pajama's that I find ideal as stocking filler's at christmas. My local store often has usefull offer's that are usually near the till's such as spend £5 and get a particular item for a pound that would normally cost 2 to 3 pound's more. They sometime's sell some poor quality product's, especially I have noticed in the baby accesories department, and the sizing is a bit on the small size too. so in general it is good for a bargain but not all you'r clothing need's. Each time I have gone into the store I have found it fairly tidy and well stocked and the staff have been very friendly and helpfull. thier sale's are quite good too but can get very busy, however that does not stop me going.
I've shopped at Ethel Austin for over 15 years now and have always relied on them for essentials such as bras, pants and childrenswear. They are very reasonably priced but DO check the quality before buying - check seams and stitching on garments.
They also sell swimwear,shoes,socks,nightwear and menswear so a good 'all round' shop for value.
I've found the sizes a bit on the small side so go for one size bigger in womenswear? The stores I've been to don't have a changing room but there's never been a problem in obtaining refunds.
Ethel Austin caters for all ages - I used to buy babywear (my first purchase was a pair of scratch mittens) to a dressing-gown for my Mum and they were great value for school uniforms.
My favourite section is the nightwear - big baggy pyjamas to slinky nightdresses - I've always found lots of choice in lots of sizes.
I LOVE their sales - it gets really busy but WELL worth the effort - I think these tend to be end of summer ranges and post-Christmas.
A new addition seems to be cut-price make-up and toiletries - not a huge selection but what they have is excellent value - I bought some spray-on leg tan which was £2 cheaper than Boots - same brand - and they had a few items of Urban Decay for my daughter.
Well worth a browse but as I say check the quality of garments
Ethel Austin is (or was) a major budget high street clothes store that also sold some footwear, accessories cosmetics and baby products.
Ethel Austin has very recently gone into liquidation and is currently in the process of selling of their stock and closing down their stores.
I am quite saddened by this as I often bought nice little odds and ends from Ethel Austin.
Their clothing range consists of Men's, women's, Children's and Babies Clothing. I like the kid's clothes. I find them to be stylish and good quality but also very well priced I recently purchased a pink gingham dress for my daughter that cost me just £5. It is well made, fits beautifully and is really just lovely. Another regular purchase I have made is for vests and bibs. A pack of £5 bibs costs just £3 and a pack of seven vests just £5. They wash like a ribbon. What a bargain. I have also recently purchased some red flip-flops. They again looked great, fitted well and cost just £8. You cant ask for better than that.
My favourite part of the store and my main reason for shopping there was the low priced cosmetics. Ethel Austin often sells big brand names at discount prices. I have purchased lipsticks by max factor, maybelline and L'Oreal all from the store and none cost more than £4. I do love a bargain
I found Ethel Austin to be a really nice bargain shop and am disappointed that it is closing
When i first found out i was pregnant i brought lots of bedding, fitted botton sheets for my cot, cotton top sheets for my cot, fleecy blankets, woolen blankets, 2 shawls and i dont realy know what possesed me to but a cot quilt.
I thought all of these were necessities untill i found the baby sleeping bags which i fell in love with the idea of streight away, i hadnt realy thought about this before but what if my baby got its head under the blankets and suffocated?
The grow bags stoped this being able to happen.
I firstly brought two grow bags in newborn but they were huge so for the first 4 weeks i had to use sheets so i used to wrap my daughter up in the sheet like a mummy, that tight under her arms there was no way this could work its way up and i used to put a bottonm sheet on the cot but nothing else.
My daughter was diagnosed at birth with a clicky hip and had to have a pelvic harness fitted at 4 weeks old for 3 months so that blew my plans for the grow bags i had brought but no longer able to wrap her up in the blankets tightly because of the harness i decided to buy a 6 to 12 month grow bag which allowed enough space for her legs with the harness and i altered the body part to make it small enough to fit her, problem solved.
Both my daughters used grow bags and were both in a proper bed by the time they were 12 months old so most of my blankets never even got used.
I love grow bags and although they are quite expencive to buy they are a lot cheaper when you think how much you would have spent on bedding.
I have a few favourite bargain places I go when I have some money in my pocket and an incredible itch to spend. One of these places is Ethel Austin. In my local town there is a modest sized shop which has generally quite friendly staff, which for me is a big plus! I used to work in retail and cant see any excuse for not being pleasant to customers, except of course the ignorant abusive ones (not all customers are right you know)
A little bit about Ethel Austin before I go on to the review, I found this information from their website,
Ethel Austin started 73 years ago in a front room doubling as a shop in Liverpool. Ethel was dedicated to providing good customer service and within 5 yrs of opening her front door for business she had opened 3 shops. Her husband George was a tram conductor and as she opened stores along his tram route it meant he could deliver stock to them. After 68 successful years the Austin family sold the business, in 2002 it was sold for £55million to a team backed by the LDC (Loyds TSB Development Capital) and in 2004 was sold at more than 100% profit for £122.5million to ABN-AMRO Capital. There are now over 300 stores nationwide employing over 2800 staff!
Anyway recently my local Ethel Austin has undergone a bit of a transformation, theyve changed the store about considerably, where once they had three aisles they now have fixtures and fittings throughout the store, whilst this does make the store look more attractive I can foresee slight manoeuvrability problems for wheelchair users or parents with prams.
The front of the store is dedicated to ladies wear, from bags to shoes to costume jewellery and lingerie, but the most important change is the styles of the clothes they now sell for ladies, you can still get the more traditional tops, trousers etc that perhaps my mum and her mum would wear but there is also a heck of a lot more up to date fashionable wear for younger women like myself (Ok who said 33 was far from young?) and younger too maybe not always the kind of clothes a teenager would wear but mostly practical clothes for everyone! I saw in store yesterday a checked shirt dress with belt, very similar to one Id seen in New Look, and the look at the moment for younger girls is to wear skirts over leggings and they had all this too.
Typical prices are: Denim Jeans from £8 -£15 T-shirts and Tops £3 - £10 Bras - £3 - £7. These are just a tiny example of some of the things I have seen or bought.
They also do a not bad range of menswear, although not as extensive as the ladies, but there are jeans, tracksuits, t-shirts, underwear etc all at reasonable prices, occasionally I have seen brand name t-shirts and tracksuits too for very reasonable prices.
The childrenswear of course is what I love most about Ethel Austin, I picked up a gorgeous summer dress yesterday for my 6yr old for only £6 (it had a £2 off label on so would have been £8) They also do some very trendy t-shirts, leggings and outfits for all children ranging from baby to 12 yrs. A couple of weeks ago I was looking for a little outfit to give a neighbours new born baby boy and I wandered into EA and got a cute t-shirt, trendy combat trousers and a zipped hoody top all for only £10! My neighbour was delighted!
I can pick up underwear in here for the children too at a fraction of the price Id pay in Adams, Next, Mothercare etc. My son will only wear boxer shorts these days as he is a proper little man whos almost 9. I can pick up a pack of 3 boxers for him for around £4 which is fantastic as these generally are quite expensive elsewhere!
You can sometimes pick up brand names such as Penn, Adidas, etc for children too although I havent seen any for a little while, (although I havent really been looking)
Ive always found the quality of the clothes to be great too, they always seem to wash well and wear well too considering my daughter should have been born in a field ..she gets so filthy I have to change her at least twice a day! But then they say a dirty childs a happy child ..my little Miss must be ecstatic LOL.
The only thing which I have a grumble with about my local EA is there is no changing rooms but to compensate for this they do offer a full cash refund should any item not fit, I usually get around this by going into another shop and trying on something, and trying on my purchase from EA too.
Ive already mentioned the staff were friendly and seemed eager to help whenever I have experienced any problems, this really does make a big difference as I will be more likely to return to a shop where I receive good customer service than one where I dont. All I can say is that in this particular store they must have good management who trains her staff well (It is a female manager I checked lol)
The store also has good lighting which is quite natural looking and there are always sales or price slashes across the store. This may be just a marketing ploy but hey I know a bargain when I see one!
I was in store again this morning, and as I was looking at some boys shorts (for summer approaching at a fast rate) one of the assistants popped round with a smile offering me a free voucher enabling me to get a further 10% off any purchase over £10 even on sale goods she said. I was impressed by this as some places ask that you make a purchase before receiving a voucher off your next buy!
My overall opinion of this store in particular is a superb 8/10
The 2 points they lost for having no changing rooms and perhaps a hurdle for wheelchairs and prams. Although on the second point Im pretty sure that the assistants would all go out of their way to help wherever needed.
I would recommend this shop to anyone on a tight budget as the clothes are such a bargain and good quality for the money you pay too.
Thanks for reading
I had never heard of this shop until i moved to Aylesbury 3yrs ago. I was pregnant with my little boy, and i saw the most gorgeous baby clothes through the window!
I thought to myself, 'I bet they're expensive'. But when i got inside, i was nicely surprised! They had cute little outfits for about £8. They were sets of, trousers, shirt and jumper! Jumpers from £2, trousers from £1. you just couldn't go wrong!
You couldn't get that in mothercare!
In the end i got 95% of my baby clothes in there before he was born.
But Thats not all they sell. They have,
They have a quite nice range. But could maybe do with a more upto date range.
They provide for all sizes, going from size 8- about 22.
and they are quite generous with there with them. i can get into a size smaller in there. (which is a bonus for us ladies).
The prices are aprox,
£10 up, for jeans.
£5 up, for tops,
They do some rather nice undies. they even do brands like wunder bra etc, for a low price. the mens undies look quite nice to ( might get some for my partner, wink wink)
They have a wide range of childrens clothes, going from newborn, up to about 14 years.
But i would say, this is one point at which it helps to get a larger size. the childrens clothes come up a bit small. (either that or i have a large baby) The have some lovely bits, but not all of them are top quality. But when your little one messes up clothes or stains then easily, then you won't mind so much when you haven't paid too much.
They have pretty little dresses for little girls, and cute little suits for you young men.
The mens clothes is the smallest part of this shop. I wouldn't say they had a good range of clothes for the men. but what they do have is good. You can get a pair of designer jeans for £10. So that can't be bad!
They do jeans, smart trousers, jumpers, shirts, joggers, undies pjs. plus more.
They also sell other things than clothes. such as safety things, ie, corner pretectors, door stoppers, plug pretectors.
They do nappy sacks, towels, toys and more. and all at a very low price!!!
I got my little girl a bratz set for xmas, for only £2.50. BARGIN!!
There are no changing rooms. I like to be able to try my clothes on before i buy them, to save going all the way back into town to exchange them if they are the wrong size.
The shop is quite crowded. you can't really get round with a pushchair. which frustrates me.
they tend to have all there stock on the trolleys in the way! now that annoys me! I wanted to get to the kids pj's, and the big trolley was in the way. and one of the staff, just looked at me struggling and walked away!!
Most of the staff are polit and helpful. But the odd one is very blunt and makes you feel like you are putting them out.
They are quite good when you return things. you obviously need your reason, and to fill your details in on a form. But i have always got the exchange or refund i have asked for.
But over all it's a good shop. and i would recomend it to people who like a bargin!!
I don't know how long they've been going but Ethel Austin has been about for at least the quarter centaury I have been alive! I always remember being taken to Ethels for school uniform, summer clothes, Christmas dresses and underwear and socks from an early age. I still go into Ethel Austin now because of there cheap but good quality clothing. I have a green striped top I bought 8 years ago that I still wear and if memory serves me correctly I only paid £3 for it from good old Ethels. I buy tons of stuff for my little girl from there. The clothing is tough and hardwearing but also soft enough not to irritate a young child's skin. Last autumn I bought her two pairs of velour trousers from Ethels. Her Nanna bought her two pairs too AND her great Nanna bought her a couple of pairs of the same trousers. Why? Because they were just a pound a pair and they looked good on Beth. Also it turns out they were very hardwearing and kept her in trousers through autumn, winter and spring! I end up going into Ethel Austin on a regular basis, every month or so. Mostly I am going in to get socks. We all know how Socks just seem to disappear. Well with childrens socks it is even worse. I buy Beth socks and I guarantee by the end of the month they will have disappeared or I'll just have the one sock left. Ethel Austin is a Godsend in this situation. I can go in and pick up 5 pairs of girly coloured socks for £2. I don't mind then getting lost when they cost me so little! They are also 100% cotton, very soft and they wash brilliantly too. My husband and myself are awkward. We both are larger than the norm and because of this we have trouble finding clothes to fit at a decent price. Again Ethel Austin caters for us. Cheap tops in sixes up to XXL for hubby and Size 22/24 for me! By cheap I mean I have bought T-shirts for a pound each for me and for hubby
from £3. You cannot grumble at that, Especially as they last so well! There is no doubting the clothing is of good quality, also the toy, houseware's and costume Jewellery are of the same high standard. The other Joy of shopping in Ethel Austin is the quality of customer care. Now I am basing my experiences on the Shop assistants in the Stockport, Buxton and Birkenhead stores mostly, but I have yet to meet a grumpy Ethel Austin member of staff. They are polite, helpful and smiley. Just what you want when you're shopping, especially when you have a toddler in tow! Ok now for a few negatives. I have never been in a generously sized Ethel Austin Shop. They All seem to be fairly small and therefore packed to the rafters with goods. Aisles tend to be cramped and pushing Beth along becomes a bit of a nightmare, as she likes to pull on clothing and see what she can reach down off the shelves. The shops always seem to be a bit grubby round the edges too. I don't mean they are dirty, they are always well kept. I just mean they seem to be well used and in need of a lick of paint and a bit of TLC! I guess this is because of the cheap nature of the clothes, they don't have much extra cash for up keep of their stores. The range of items is limited. Ethel Austin is one of those shops you go into for bog standard basics like socks and occasionally you will find a real bargain! Other times you go in and nothing will take your fancy. The Children's clothing is always well stocked with a good range of items however, but the adult wear can be severely lacking in originality and choice. Don't let these few negative aspects stop you from paying a visit however, Especially if you have young children there are bargains a plenty to be had in good old Ethel Austin! Do not venture into Ethel Austin if you are looking for eveningwear or de
si gner labels! (Although I think they do some designer labelled stuff within the men swear section) or if you do not like working to find your bargains. You have to rummage and search in a shop such as Ethel Austin. I would recommend Ethel Austin to anyone who needs to buy a gift for a newborn baby or a toddlers birthday as they do some lovely Children's outfit, toys and accessories. Also if you're stuck over what to get for Granny or Aunty then have a look in Ethels. I remember being in Buxton on a day out with my sister, her boyfriend and Beth. Beth had been playing in the park and she had gotten her trousers filthy, I had to get her a new pair. We went into Ethel Austin and picked up a pair of plain jeans for her for £2. Even though she has rarely worn them since I don't resent paying such a small amount for emergency clothing! So if your tights ladder, your trousers split or you spill something on your white top whilst out in town, don't panic! Find your nearest Ethel Austin as they will probably have a cheap replacement for you! Ethel Austin shops are great for good quality cheap clothing for people of all ages and sizes but are not particularly good at providing a comfortable shopping environment for you to bargain hunt within! Don't dismiss it as an old fashioned chain of shops, I think you might be pleasantly surprised if you give Ethels a try!
The first time I went into Ethel Austin I was surprised at the prices of the clothes, kids tops start at around £2 and trousers/skirts at around £4. They sell mainly kids clothes, adult clothes and a few little toys, purfume, bags, a small selection of books and videos and baby things like bibs, bottles, blankets, pottys and more............. The first time I went there even though there was so many things I liked I only brought one thing (a pair of jeans for my 3yr old son) because I was scared they would wash or wear well due to the low price. But they fitted perfect (although had to but the next size up for him) and wash really well. Since then I have brought many things for both my children, the little jeans are so cute that they sell for girls. Not one thing has shrunk in the wash (which I have had happen with clothes I have paid over double the price for in other shops) and they last really well. They also have really goos sales on a couple of times a year when I got loads tops and shorts for between £1 to £3 each, a real bargain. I don't know how many Ethel Austin stores there are around the country, I have lived in and around Essex all of my life and this is the only store I have seen (Basildon). If there's one near you, give it a try you'll be impressed I'm sure of it.
If like most parents, you're on a budget, or if you like to just have a great bargain this shop is a must for the ever growing family. I have several of these shops in towns near me. The clothes are not the most top quality, but they are'nt going to fall apart on you either. I have clothes that have been passed down from one daughter to the other, and have'nt worn away in the wash or come out mis-shaped. The kids grow so fast that you want everyday clothes for them that are'nt going to cost you the earth. They do have some fashionable clothes too, that live up to my 11yr olds standards, so that is a plus, and clothes that will also suit granny and my 18month old, so it is definatley a shop for all the family. The only down side to the shop is there are no changing rooms.