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12 Reviews

Store is located at 188-196 Regent Street, London W1 (nearest tube Oxford Circus).

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    12 Reviews
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      19.01.2013 16:16

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      A great store

      Hamley's is possibly the most famous toy store in London, if not the UK. It's one of the city's major tourist attractions, receiving around five million visitors per year. The chain has six other outlets in the United Kingdom and others worldwide.

      Their main store is Regent Street in the city centre which is so easy to get to, with 5 tube stations within walking distance (Bond Street, Marble Arch, Oxford Circus, Piccadilly Circus & Tottenham Court Road) and countless amount of buses passing the store its never been easier to get to.

      The store is always busy when I have been, i'm not a regular but on my visits to London I almost always go there, even if it's just for a browse. The store is huge, with 7 floors covering around 54,000 square feet. Each floor is dedicated to a certain thing and split into (Boys, Girls, Hobbies, Pre-school, Games, Soft Toys & Interactive). The store is always busy when I've been in with lifts available and the escalators in the centre of the store, you'll also find a sort of Narnia style normal staircase at the side of the store. The store is very well layed out it's easy to move around with signs directing to different departments and what floor does what.

      Staff are on hand everywhere you turn, they are "demonstrating" or should that be playing with the toys all over the store helping to show you what they do, always showcasing the latest releases and popular toys, allowing you to have a go yourself and ask questions. Staff are also very happy and cheery, very approachable if you have questions and also happy to help with directions or information.

      The store is clean but can be a bit messy but with tons of kids playing with toys that's to be expected, I love the atmosphere in Hamley's im 26 but love it as it's fun and energetic, although it can be very crowded at times its still an exciting store and is full of everything a child or grown up could want. Prices vary with some good deals and some not so good deals but if you look around your bound to find some quality products at decent prices.

      I would highly recommend the store and will visit time and time again when I am in London.

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      18.02.2012 16:18
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      see review

      Yesterday we visited London and having heard of Hamleys who hasnt! but never having been we told our 4 and 6 year old that we were going to the best Toy shop in the world.

      Hamleys History
      Hamleys has been selling Toys for 250 years and has been linked as a high quality toy shop.

      Location
      Hamleys is situated in Regent street and is fairly easy to get to we walked from picadilly tube and it wasnt to ardous -although be aware people in London do not seem to care if they walk into you and my four year old got knocked into lots.

      The store
      the store is red and has a flag and Alice was stood outside greeting people and of course it is massive and each floor is a diferant theme from Dolls to Art and craft but be warned we arrived at 3pm and you would have been forgiven for believing all toys were free it was heaving.

      Stock
      The bear section was my favourite with lots of lovely teddy bears and the Hamleys traditional bears are wonderful, technically there is every toy you could want howegver my youngest was disapointed as they only had two mobigo games and that was it no more stock and I was advised no more until next week not really the expectation I had of the greatest toy shop in the world.

      I was also very shocked by the prices a Hamleys metal slinky costs £10.00 on Amazon a metal one costs £4.50 Lego friends was something my daughter wanted however again that was 25% more than our local toy shop the best toys in the store were the hamleyts own baby toys the icon red bus and taxi.

      Recomendation
      I really cannnot recomend a trip to Hamleys as although it is nice to go to say we have been who wants to go to a toyshop and not buy something even the kids pocket money toys were expensive for what they were in my opinion this isnt a special toy store it is the same as all toyshops but more expensive essentially you are paying for the privallage of getting it from Hamleys which I think is a shame

      My expecation that this store would be a cut above the rest just wasnt met a real disapointment in my eyes but happily the £20.00 Harry poptter wand my daughter wanted is on amazon for £5.00 a much happier price.

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        04.01.2010 21:19
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        A toy shop to die for, go and find yourself in childhood heaven

        If you have a child who loves toys, and which child doesnt go to hamleys and youll not only entertain your child but youll be entertained yourself!

        I love hamleys, and I am 29 years old! My daughter however is 3 and for the past 3 years we have made it a tradition to go to hamleys each christmas and buy toys. Its fabulous 5 floors of toys ranging from cuddly, pre school, girls, boys just everything you could imagine, and a childs absolute dream.

        Walking in you are immediately mesmerised by something in the lobby, a person using the latest gadget, a magic performance, some wild and crazy talking toy or a helicopter toy racing around your head where you immediately duck.

        Its busy though, gets jam packed and so go at times such as early morning to really enjoy it. They will always without a doubt have a toy usually several which you will never find anywhere else and just have to buy it for its uniqueness. The last time we went we stood for 20 minutes playing with the magic snow, 3 adults who were mesmerised themselves so the children are literally in heaven!

        Its expensive yes but dont be fooled, because when you look around youll actually find some very reasonable costed items and we have always found items well priced and you dont have to buy the most expensive things as they always have a variety.

        The girls section is beautiful and a fantasy land for girls with outfits and barbies, horses, dolls houses, and there is always a member of staff showing you products on every floor.

        Its fabulous, a must go to shop and dont forget to make a purchase and get the famous red and white bag!

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        31.08.2009 12:16

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        good toy shop

        Hamleys is the biggest and the best toy store in the world, they have 1000s of toys at low prices and fab decorations, its a kids dream. There are seven floors.

        In the basement there are games, gadgets and trading cards.

        On the 1st floor there are cuddly toys and marvin.

        On the 2nd floor there is build a bear work shop, sweet shop, jigsaws and science.

        On the 3rd floor there are toys for very young children.

        on the 4th floor there are dolls, arts and craft and hello kitty.

        On the 5th floor there are action figures and an open cafe.

        Hamleys was opened in the 90s and is a friendly, nice toy shops for children. The toilets though are not nice and arent cleaned well. The staff are really nice and dress up to make kids smile.
        A hamleys store was opened in york, this closed 12 months later because it obviosly wasnt good enough and they werent making enough profit. Visit hamleys!

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        13.02.2009 23:09
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        Great toy store

        After reading a review on this site a few days ago it rminded me how much I love going to Hamleys so when I was in London the other day I decided to find time to visit what is probably the best toy shop in London.

        It is located on Regent Street with the nearest tube station being Oxford Circus although it is not much of a walk from either Bond Street or Picadilly Circus depending on which line of the underground you are travelling on.

        The whole shop is spread over seven floors and there is so much going on it is a hive of activity and you can easily lose yourself for an hour or so in this store. All the toys are laid out with plenty of hands on opportunities to touch and play with items and there are lots of demonstraters on the shop floor who attract crowds of kids and parents alike to their demonstrations of the latest toys.

        Being a bit of big kid still I love the soft toy section which is on the ground floor, some of these stuffed toys will take your breath away twice, once when you see them and again when you see the price tags.

        I also like to check out the fourth floor as it has all of the hobby stuff, I love the modelling kits even though I never had the patience to make things when I was young.

        The great thing about Hamleys is the fact that everything is under one roof and so you can always find something to buy as presents, my young niece has benefited from my visit and the store is one of those magical places to visit especially at xmas if you can cope with the crowds.

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          09.02.2009 21:07
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          The biggest toy shop

          Hamleys is a large toy shop with its main store situated on Regent Street in London. The store takes its name from William Hamley who opened his toy shop back in 1760. Hamleys has other smaller stores and some toy departments in some House of Fraser stores but this review refers to the main store in Regent Street.

          The store stretches over 7 floors and has almost any toy you would want to buy (and probably a lot you wouldn't!). It is quite easy to find your way around as the floors are each dedicated to a different category. The front of the shop has large windows displaying some of the goods on sale and encouraging you to enter in. When we visited amongst other themes one of the windows was dedicated to Harry Potter and showed some amazing items for sale but more of that later.

          You enter on the Ground Floor and this is the floor dedicated to soft toys and always seems to be the busiest floor. On this floor there is just about every kind of stuffed animal imaginable. To the right hand side of the story is the teddy bear department with big and large, expensive and slightly more affordable. There is also a big range of Steiff bears and other animals for the collector. There is also a Marvin's Magic display and someone is usually demonstrating the magic tricks you can buy.

          Down in the Basement is the Interactive department where you can choose from a wide selection of computer and console games and various other gadgets.

          Heading up the escalator to the First Floor and you will find the Games department. Here there is an amazing selection of board games and jigsaws. There is also a sweet shop and a Build-A-Bear Workshop.

          Moving on up to the Second Floor you come across the Preschool Department which includes baby and toddlers toys.

          Reaching the Third Floor and everything turns pink and girly as you have reached the Girls Department here there is a huge range of girls toys including a wide range of dolls and dressing up outfits. The craft department is also here with lots of craft materials and art supplies.

          The Fourth floor is the Hobby floor where my husband made his way to look at the remote controlled cars but thankfully didn't buy. There is also a wide range of model kits, railways and scalextric.

          Finally the fifth floor is the Boys floor with action figures, vehicles and to revive you after making it this far a café where you can rest your feet and have a drink.

          Throughout the store there are demonstrations going on, we walked through the main door and into a sea of bubbles being blown across the room. On each of the floors shop assistants are demonstrating toys and games and encouraging the public to join in and try. Sometimes you have to duck past flying toys or step round toys on the floor!

          There was one display of products in the store which really amazed me and I think it was on the Hobby floor but I can't really remember. It was where the collectors items were and it was the Harry Potter items in particular. Here you could buy everything from Harry Potters spectacles, to a full-size broomstick, a golden snitch or all the main characters wands. They also came with very high price tags, these are items for collectors and not for childrens toys. I just can't quite imagine where you would put a Nimbus 2000 broomstick!

          This store is really impressive, it has an unrivalled selection of toys for all ages. The staff are friendly and helpful. On our last visit we bought a gorgeous cuddly dog puppet for my friends newborn baby. He will be too young to play with it for a long time but I know that his mum and dad will have great fun playing with it to entertain him.

          Prices in the store are probably roughly what you would pay in any other department store in London. Many of the items you can probably get cheaper online but you won't get the shopping experience or the ability to see and hold the items before buying. If you visit London you must pop in and have a visit. If you have children they will love it but you probably won't manage to leave without buying something!

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            24.09.2008 09:55
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            A great place to have fun!

            Hamleys is the best toy store in the world. It is like a magical dream world for kids. The way the toys are set out makes it feel like Santa's grotto. I have been in with awe-inspired children and also on my own with my husband and either with or without children, it is a dream to just potter around in the store.

            You will find it on Regent Street in London. You cannot miss it! Look out for fantastic window displays, a Hamley's flag and a massive throng of happy smiling children!

            There are many floors packed full of toys of all sorts. Each floor is themed so you can restrict which ones you visit, if it helps! You cannot rush a visit to Hamleys though. There is just so much to look at.

            My favourite is the ground floor with all the soft toys. I have never seen so many. They are beautiful. I even saw a little girl crying with happiness because she had never seen so many teddies before!

            Another thing I love is the demonstrations that staff do of certain toys. Although I wouldn't want to try and persuade a child not to buy the toy once they had seen the demonstration - as an adult with a minor amount of self-control it was fun. The staff are really good at inspiring excitement in kids. When they do the demonstrations, they genuinely seem to be having fun.

            Although the shop really is packed to the ceilings with toys and there are hundreds of kids in there, it is still easy to get around and find what you want. It is a really enjoyable shopping experience.

            Some things are expensive and others are very reasonable. Bear in mind it is a shop in central London so you won't find many bargains... you will however find lots and lots of inspiration.

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            23.09.2008 18:33
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            a massive toy store

            Hamleys is one of the biggest toy shops in the UK. You can find their flagship store in Regent Street in London. The shop is over seven floors, packed full of toys, and I would seriously recommend you set aside a couple of hours if you want to visit the shop, as you could find yourself playing hours later.

            Each floor in Hamleys, Regent Street has something different on it. The basement holds all things discovery including Lego, Meccano etc. The ground floor is host to all the soft toys you can imagine, with the first floor holding all the games and workshops, including a Build a Bear. As you progress to the second floor you will find the preschool toys, and going up to the third floor is all things for little girls, whilst the transportation toys are on the fourth floor and boy's toys are at home on the fifth floor.
            Each floor is reached by a central escalator, and there are lifts and stairs to the side of the shop. There is also a small cafe and toilets on the top floor.

            You feel like you are walking into a magical place when you enter Hamleys. There really is something for everyone, and don't take the kids unless you want to spend lots of money! There isn't an inch of space almost in the whole of the shop that doesn't have colour and imagination and sparkle oozing from it. Each floor is well laid out into different sections, and you can find toys for pocket money right through to steiff bears that will cost a lot more.

            Along with all the aisles and aisles of toys there are demonstration stands dotted around. These have staff around them allowing you to try different toys and the hopefully you will love them and buy them. Other toys are also out on display for children to have a go at first. This is a great selling point but lethal for the wallet.

            You will see staff around the store as well playing with different toys. Again this is a great marketing trick. On the day we went in I saw a man at the front of the shop playing with a glider toy. Whilst in the queue half an hour or so later I saw a lot of people in the queue had a pack of these glider toys with their purchases.

            Don't expect to pick up a basket for your purchases in this store. Instead you will be given a large canvas shopping bag which acts as a basket. It's a great idea and again will encourage you to fill the bag up before you reach the till.

            The prices in Hamleys are standard London high street prices. They are slightly more than I pay in the South of Uk and also slightly higher than some online stores, however it's on par with the rest of London.

            You will be able to buy any toy you can think of in Hamleys, from nostalgia ty beanies through to the latest Barbie and this year's must have toys. I also spied a section doing personalised photo gifts. This is a great touch for tourists in the area to grab a present for loved ones at home.

            There was an abundance of staff around and a lot of tills open. The queues were long but travelled quickly. All staff around were smiling and seemed helpful when we needed them. I would love to work in a shop like this; even on stock take days I think it would be great.

            If you're in the area I would highly recommend a visit.
            Hamleys Regent Street
            188-196 Regent Street
            London
            W1B 5BT

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              28.08.2008 19:55
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              Great place to spend an hour or so!

              What an amazing shop! Visited myself years ago and loved it back then too. There really isnt anything that I could think of that they didnt have here. We headed straight up and worked our way down again, we started by having an ice cream and a drink on the top floor to allow the children a little time to calm down! It was not over priced at all and was at a par with what you would expect to pay at say M&S cafe when your out doing some shopping. There was not very many seats but we were lucky and got one just as someone was leaving.

              Top floor is boys and collectable toys and the smallest of the floors as it shares space with the cafe and toilets. Next floor down more boys. Then down to girls, then pre school with teddies, magic tricks and various things on the ground floor and in the basement sale stock and electrical.

              There were displays at every corner and they do work as I left with things to put away for Christmas! The kids liked watching them and was something we dont get in our local toy shops.

              It is fairly crowed and noisey but this is going from a visit in August and mt guess is it is a bit calmer out of school holidays. Regardless its worth a visit for anyone with an hour and a half to spare.

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              06.12.2001 14:06
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              WOW! That?s the only word I can use to describe what happened to me at the weekend. That?s grabbed your attention hasn?t it? Seriously though, we went on a weekend trip to London to see My Fair Lady and we had some free time for shopping on Sunday. Dave asked if I wanted to visit any of the big stores ? Harrods, Harvey Nicholls etc., and I chose Hamleys. I had heard such a lot about this store and had always wanted to visit and I was not disappointed. It is advertised as ?The Finest Toyshop in the World? and it is certainly that. It is situated on Regent Street in the centre of London and is so big you really can?t miss it. We had to queue for a short while outside as there were so many people trying to get in ? well it was 2nd December after all! One of the London Town Criers was on duty letting people in a few at a time as each group of people admitted moved away from the door inside. The ground floor housed the largest collection of stuffed toys that I have ever seen. Dave wanted to buy me a teddy bear for my collection with Hamleys embroidered on his foot and who was I to argue? The choice was almost bewildering, but I settled for a lovely looking chap with a Union Jack jumper costing just £15.99. There were soft toys of every description ranging from small animals at about £5 right up to an enormous tiger priced at £2,500! And, no, we didn?t buy it! I won?t try and tell you what is on each floor of this magical place as I was so fascinated the memory all blurs into one huge wonderland, so I?ll just tell you what I saw. If you ever visit you?ll have to sort out which bits are where for yourself! It won?t be a hardship, believe me. They have a huge range of board games of every description from ones for toddlers up to the expensive strategy games for the real thinkers. There?s all the classics such as Monopoly, Cluedo etc in all their various guises, together with all the newer games based on the cur
              rent TV programmes. There?s a selection of dolls that will do just about anything you want them to. I remember when I was little having a ?state of the art? doll that walked. If you stood her on the floor and gently pushed her it would make her legs move very slightly. When I look at the dolls nowadays they seem to do almost anything a real baby will do ? and I do mean almost anything! There?s even one that wees in his potty and if you note the word ?his? you?ll know what I?m saying here! They stock a wide range of magic tricks too, which members of staff are happy to demonstrate. In fact I noticed that there were members of staff all over the store playing with the toys ? just to show how they worked of course! Now that?s what I call a job! The baby and toddler section is extensive too, with all sorts of educational toys, but I?m afraid we didn?t spend too much time in this bit as we don?t have any babies to buy for. The top floor appeared to be dedicated to the building toys such as Lego and Meccano, but we didn?t go up there either. This was partly because we were pushed for time and the temptation to play with the Lego would have been overwhelming for me and partly because we were saving the basement until last??. The basement houses all the interactive toys! The range of games for the PC, Playstation, Gameboy etc. amazed me. I have been working with these games in various supermarkets now for a couple of months but I hadn?t even heard of a lot of the ones in stock at Hamleys. There were numerous soft toys that giggled, sang and danced (amongst other things) when the appropriate buttons were pressed. Some of the moving toys were on a large table with a raised edge to stop them falling off. Dave spotted these before I did, distracted me so I didn?t notice what was there, and then picked up the ?Hand? (the one from the Adams Family), reached round me and placed it, still moving, on my right boob! Much
              to the amusement of the other shoppers who all looked round when they heard the scream! I can?t take him anywhere can I? We spent about three quarters of an hour wandering around, but we could have been in there for half a day quite happily had we had the time. I expected the prices to be extortionate since it is such a famous shop, but I was pleasantly surprised to find that they were comparable with most High Street outlets. If you fancy a mooch next time you?re in London the address is : Hamleys 188 ? 196 Regent Street London W1R 6BT 020 8752 2278 Or if you can?t get to London you could have a virtual mooch at www.hamleys.co.uk Have fun! We certainly did! Oh, I almost forgot to mention the lifetime guarantee on all the toys with the obvious exception of computer games and consoles.

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                02.09.2001 02:15
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                When the children get older you would think they would not want to go to a "toy" shop, so when we went to London this week and it is a blue moon when we do go, I did hope they wouldnt say they were too old for toy shops! So saying can you remember going to the biggest toy shop in the World and the answer being no can we go there, I did a dance of delight. I dont think you are ever too old for Hamleys though. It brings back all the memories of those toys you spot in this store and had forgotten all about. You can easily spend a whole day in this massive Toy Shop and that is Adults looking around as well as the youth in the family. It has 7 floors of utter delight. It is so well set out too so that you can wander yet everything is altogether in a sort of order! Demonstrators are everywhere. They are showing you flying birds, jumping bunnies, cars going up walls and doing tip n tails, card tricks, pictures drawn by all sorts of things and of course the much loved blowing bubbles and even making bubbles from some kind of plastic material. On the second floor was my favourite. Make your own teddy. For £14.99 you could plan everything for your very own teddy. First you chose the teddy, then his features, then the voice. You could use one they had or you could do your own recordings. You could even choose what it said. Then you go to a machine and see it stuffed and finished off. You then choose what you want your teddy to wear. All this for £14.99 On the other floors were board games and other games but by then we had been there ages and will have to do those floors some other time! The staff there are so good. The demonstrators give the children the things they make and dont talk down to the children but help them. The whole place is very light and bright and they do not mind you taking photographs in there which is nice. Although it was packed you cou
                ld get served easily. I dont know what it would be like for Christmas though but I'm sure it would be well organised. If you havent been here do go whether it is with younger members of the family or just yourself it is a great store to visit.

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                  24.08.2001 02:03
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                  Whenever I walk though the doors of Hamleys, I get a feeling of nostalgia, deep within the pit of my stomach. Those childhood memories come flooding back, Pippa Dolls, Candy Canes and Lego. Yes they are as vivid today as they were xxx(!)ty years ago, when I first visited this store with my parents. Hamley’s Toy Store can be found in central London, on Regent Street. The best route, once in London, is to use the Central Line on the tube (Underground) to Oxford Circus, which is on the corner of Oxford Street and Regent Street, followed by a short walk along Regent Street. On arriving, the visitor is greeted by large window displays, enticing the customer to enter the store. There are a wide variety of toys in the window, reflecting the vast number of toys in the store. These displays vary according to the time of year or the current trend in the toy market at the time. The windows are well worth a look even if you do not intend visiting the store itself. Once walking though the large impressive doors the visitor in immediately draw into the mayhem of childhood. The clutter of the store seems to echo a child’s imagination and fantasy. The clutter aspect is compounded by the live demonstrations, seemingly placed hap-hazardously around the stores seven floors. Each display is trying to compete for the customer’s attention, but be warned many of their products are fly by night nature, here today and gone tomorrow, so be wary when parting with your money! Within Hamley’s there is a wonderland of toys waiting to be explored. The floors tend to be themes with, models, and collectable toys, baby’s toys, dolls and soft toys each being found on different floors. One floor even has a model train moving round the ceiling. There are a number of ways to get to the various floors. Firstly via a central escalator. This is the most popular option. In the Christmas build up, due to the sheer volume of visitors, Hamle
                  y’s has to operate a one way system to prevent jams. It can be annoying if you are only visiting the store for a specific item. Then there is a bank of lifts. These are often busy and worth avoiding if possible. Finally stairs, these are often hard to find and also a little steep. If a break is required, why not rest in one of the few café-cum-ice cream bars in the store? Check the store guide to find which floor they are on, because each time I visit the store they seem to have moved! Pick and mix sweets are also available, but they do tend to be a bit pricey so try to avoid this area if your are taking children into the store. There is a Bargain floor too. This is where out of date or less fashionable toys can be brought at reduced prices. It is an ideal place to head for if you are looking for stocking fillers, however one piece advise; it is not a good time to look for these, during the Christmas rush. There are very few bargains. I find the best time is May, June or September. I have brought items for 20p, instead of £5.00 (retail price). Again check the store guide, as this floor also tends to move! It is well worth allowing a good three to four hours to wander round the store. Hamley’s once described as ‘the biggest toy store in the world’, but I think it might just be the best! It may not be the biggest now, but I still love it and feel that it is uniquely English. On the whole the staff are friendly but busy and a wait is often the norm at the checkout tills. As with all commercial ventures Hamley’s has opened a number of stores around the country. They tend to be at airports and often sell collectable or souvenir toys. I personally still prefer the Regent’s Street store with its quaint English charm. I cannot wait for my next visit to London. (Soon now for the Friendly Opinion Writers next get together).Watch out Hamley’s, have plenty of beanies because here I come! <br>

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