I remember shopping there as a little girl with mum but then my local store closed and that was that. When a new one opened nearby later I never got round to trying it till recently. I volunteered to do some shopping for a fan of the shop and saw enough of interest to decide to do a shop there for myself. < br/>
Iceland is known as a frozen foods store but also has large chilled food cabinets and some general grocery items such as pasta, oil, vinegar, and soups and a fresh veg and fruit section. The latter is pretty small amd therefore limited in selection but everything there looked fresh and I was very impressed by the price of the onions and garlic I purchased from it.
Some fresh products are also put in the chillers which is a good idea as it helps keeps them fresh. Again I was very impressed by the price and quality of the vine tomatoes that I took home. There was also cheese amongst the cheapest cheddar I know where to buy.
Frozen foods were ready meals grouped in sections as Indian, American, and family meals. Then there is pizza, frozen ready to bake bakery items, frozen desserts, frozen pastry, frozen veg, vegetarion foods etc. Many products are only a pound in all sections. This makes adding up your shopping easy as you go.
I liked the good the selection of frozen vegetables. I liked some of the ready meals but I was concerned at just how high in saturated fat and salt some meals were.They'd have to be treats for members of my family not regular meals because of underlying health problems some if us have.
Queues at the till tend to be long even early in the day. My first three visits were before nine am. Till staff were very friendly and had bags opened and ready for you. I had one home delivery as I qualified with a £25 qualifying shop but had to go to the shop to collect it the next day as the van broke down.I gather from a complaining customer that this is not unusual! I would recommend the shop but I couldn't get my weekly shop there.
I love Iceland.
I have been shopping to Iceland since I was still a student. As a student, shopping at Iceland offered me a lot of advantages.
The first and the main advantage of buying groceries from Iceland is that their frozen products were much more affordable than fresh product in the supermarket. And also, because they were frozen, it means that it would last longer than fresh products -- less food waste and less shopping trip to the city centre too.
It is understandable that many people are not sure about the quality of the frozen food. I was doubtful too, until I did my own research and realised that frozen food is probably better than fresh food that has stayed in the fridge for more than 3 days, or even meat from the supermarket packed in a Modified Atmosphere Packaging. So avoiding frozen food for health reasons did not work for me.
I also bought their products out of convenient too.
Although I don't buy their ready meal products -- I might be a little bit picky, but I don't really like ready meals. I still find their products were very easy to cook with. My favourites were the cooked chicken fillet, everyday pork chop, and the sweetcorn (somehow I found their sweetcorn the sweetest among other frozen sweetcorn). Some of their products can also be cooked from frozen (you don't have to defrost it), which is very helpful because I sometimes forgot to move it to the fridge and defrost it overnight.
I am not quite sure about their customer service. At Iceland near where I live, it was not quite enforced, apparently. I found some of their cashiers were a little bit rude and unhelpful to the customers. It did not stop me from shopping there though.
If you haven't tried frozen foods from Iceland, or shopping for groceries there, you might want to try. It might not work for some people, but for some others like me, it is a great way to eat well in a budget.
For me, I think that Iceland is one of the best places to buy the cheapest, good quality frozen foods (I personally live in an area where there is no Aldi nearby, so I am not sure how the frozen food is like in Aldi.) The prices very already very cheap but Iceland has now dropped their prices even further and now offer many products for 89p which is extremely cheap and still has great quality.
I know that some people think of Iceland as just being a store which sells frozen foods but actually Iceland sells a wide variety of products including many household items and fresh produce including fruits and vegetables as well as bread, milk and eggs.
I have many favorite products which I buy very often including the Iceland 6 Pack Choc and Nut Cones which my family all love which are incredibly cheap as they are 89p for 6. Where else can you buy ice cream as cheap as that? I also love their great selection of pizzas which are mostly all 89p as well but one of my favourite is the Italian Stonebaked Mediterranean Vegetable Pizza for £1.50 which is utterly delicious and is full of filling. Also, they sell a pack of 4 kitchen rolls for 89p so for that price, it's pretty good value! They are many more products which are just as excellent but I would not be able to write this review if I mentioned all of them.
I, personally love the layout of the stores closest to my house as they are all clean, as well as nicely layed out so I find the stores very easy to use.However, do be warned as some stores do not offer free parking but to be honest, there always tend to be parking nearby so it's not too much of a problem. The staff in the stores I visit regularly are really friendly and are very helpful. However at less busy times, there tends to be less staff on the shop floor so sometimes there may not be staff to help you, but I personally do not need them as I am a regular visitor so I tend to know where thinks are.
So why not give Iceland a try, they are truly good prices and you will be able to stock up your freezer without spending too much money!
Up until a few years ago I had never set foot in an Iceland store and think naively I just expected it to be nothing more than cheap low quality frozen food. But how wrong was I, since moving to the area I now live in which has an Iceland literally within a two minute walk from my apartment I shop there several times per week and find it to be fantastic with brilliant offers, far more than just frozen food and friendly staff.
The store is not huge but is laid out very well. It has level access with automatic doors so is easily accessible for everyone including wheelchair users. The baskets and trolleys are always well stocked and located just inside the entrance. If you need a trolley you need to have a £1 coin or one of the special trolley coins but this is refunded when you return the trolley. The isles are laid out with the freezers in rows, they are quite wide and spacious so it is easy to get around even with a trolley. There are also several tills which are all operated by staff so none of the nightmare self service ones as other supermarkets seem to all be adopting now. I think the only downside to the layout is that quite a lot of the non frozen items are placed on shelves above the freezers which I can imagine can be quite tricky for some elderly people to reach but there always seems to be staff located around the store who are happy to assist.
Although the majority of food in Iceland is frozen they also sell other items. There is a fresh fruit and vegetable, fresh meat, dairy products, bakery, and alcohol section. There are also other items dotted around the store including tinned food, soft drinks and cereals etc. All in all there is a bit of everything and it is possible to do a full food shop just the same as a larger supermarket. I also find that the prices are very competitive and there are always offers on. For example a loaf of Warburton's bread is my local Iceland store is always on a fixed price of £1.00 where it can cost up to £1.50 in the Tesco express next door. Items are also always clearly priced with the Iceland own brand items often having the prices printed on the packaging as well as on the points of sale. Furthermore if you have an Iceland bonus card when you swipe it at the till it will often generate coupons for use against items in the store or money of a set spend on your next visit.
One thing I love about Iceland is that the staff always seem happy and friendly. I don't think I have ever experienced bad customer service in my local store. There are always members of staff on the shop floor if you require assistance with anything and if a queue forms at the checkouts another member of staff is always quick to open a second till. At the till staff will almost always pack your shopping or ask if you would like them too which is something I find very helpful especially if I have quite a few items.
Iceland offer a loyalty card scheme called the bonus card, this is free scheme where you sign up and are given a card and key fobs to swipe at the checkout when you purchase items. You do not collect points like other loyalty card schemes but instead get coupons given out at the till, receive coupons in the post and get entry into prize draws. You are also able to use your bonus card to save money onto to save for things like Christmas, you do this at the checkout when paying for your shopping and can add any amount starting from £1 which is stored on the card until you want to redeem it against a future shop. Bonus card holders are also entitled to free home delivery of there shopping when spending over £25, you simple shop in store as normal and once at the checkout ask a member of staff for a delivery slot. Your shopping is then bagged and stored appropriately with fresh and frozen food separated and then delivered to your home address. Although I have not used this service myself as I only live a stones throw from the store I have heard excellent things about it and think it is fantastic that it is free.
Personally I really enjoy shopping in Iceland, there is an excellent choice of items that are competitively priced. There is a good balance of own brand and branded goods with all the own brand items that I have tried have been very good quality. Also the customer service is excellent and it is always nice to meet a smiling face at the checkout which is quite rare now days.
I was a dedicated Asda customer for years, as initially it was the closest supermarket to me, and they delivered. I have MS and live on the 3rd floor, so managing the stairs was getting impossible.
In January my Mother insisted that I try Iceland. The nearest one to me is 6 miles away, and I cannot drive anymore, so she drove me there. I hadn't shopped in a real shop for a few years so completely ran amock. Literally grabbed one of everything, then realised I could only fit half into my freezer. My mother took half with her and dropped it off periodically. The best thing, for me, was the free delivery - an hour after I got home and the van pulled up and the poor driver lugged everything up the stairs for me. Since then I bought a small chest freezer, so I only need to shop once a month.
I really can't criticize the Iceland own brand stuff - I'm not a gourmet foodie, so I'm easily pleased, but everything I tried tasted really good, and the prices were a lot better than I was used to at Asda. Their variety was really impressive too - maybe not too much luxury stuff, but I would rarely buy that anyway; just a really good range of every-day food. I missed ordering online initially, but walking (or stumbling and using the trolley as a zimmer-frame) around the store I see a lot of things I wouldn't have thought of. I still go over the top a bit, and spend a couple of days eating whatever I can't fit in the freezer.
They even bag everything up for me at the checkout - I can't describe how much of a help this is to me.
My only criticism is there only ever seems to be one till working, but it's a small price to pay for the savings I'm making, and the convenience that they offer in bagging and delivering everything.
I haven't shopped at Asda since discovering Iceland.
I shop at Iceland regularly as it's only down the road, whenever I fancy a big meal or a small snack, Iceland is my choice, while it's not as big as some of the better known supermarkets Iceland does have better food, staff and cheap offers.
Iceland is perfect for the money conscious of you, with regular BOGOFF deals and price slashes, you can get delicious food for as cheap as £1!
Iceland has various sections which include; frozen treats, pizza and even a Chinese and Indian culinary feast!
Iceland is a great family supermarket with cheap choices that even kids will love, give them a yummy treat for as little as £1, what could be better?
All year round Iceland is constantly bringing in new frozen foods, from chocolate covered strawberries to peanut butter chicken, which is a personal favourite of mine, you are never short for variety which is great for such a small supermarket!
Treats start from as little as a pound and the most expensive is £5 for a huge platter of different foods, perfect for entertaining and parties, I have tried their sweet platter and it's truly delicious, with mini profiteroles and donuts and other tasty treats.
Their barbecue ribs were a personal fav of mine, but unfortunately Iceland has moved them on and replaced them with other delicious foods!
Indian and Chinese meals-
You may be thinking I mean microwave meals when I speak about this, but I do not, Iceland has it's own range of Indian/Chinese delicacies, including Chicken Chow Mein and spicy Vindaloo curry, while I have not ventured into the Chinese section, I know people who have and their ratings are always extremely high.
Whenever I go to Iceland this is the first section I go to, simply because they sell the most delicious Chicken Tikka Masala for just £1.75, no rice is included but plenty of spicy sauce and chicken is in your purchase, but don't take my word for it! Go try their range yourself! Even though in this weather curry may not be the best choice.
Fresh and savoury-
Iceland have great deals, as we know, and one of these great deals is there coleslaw and potato salad, an old favourite of mine, for just £1 for the double tray!
Next you have the savoury snacks, scotch eggs and sausage roles to pork pies and chicken bits, all of these from a range of just £1 and upwards, perfect for barbecues and parties, so cheap yet very delicious!
Icelands snack meats are perfect for sandwiches and quick meals, with a variety of choices including tandoori chicken pieces and ham slices, all again for around £1!
Now it's the start of summer(hopefully) and everyone is preparing for family barbecues in the sun, unlike most supermarkets Iceland don't charge an arm and a leg for their barbecue range, delicious burgers for as little as £2 for 4 and a whole variety of meats including chicken wings and legs in a bag for just £5!
Summer really is here!
In this weather all that anyone wants is ice-cream, lollies and cold delicious food, and the range from Iceland provides just that, there are so many ice-lollies and ice-creams to choice from you'll be spoilt for choice, especially as all the prices are of equal price!
My choice of ice lolly is always the splits, a delicious fruity taste with a nice cold ice-cream in the middle, perfect for when you're relaxing after a hot day.
They also have a huge variety of frozen cakes and pies, the best has to be there chocolate gateau, and old delicious favourite of everyones, remarkably cheap at just, you guessed it £1!
Iceland is the best supermarket out there, small and simple, with cheap and delicious food perfect for anyone wanting a simple, easy dinner!
Iceland, never been, but I'm told of the beautiful scenery, mountains covered in snow and natural hot pools, not forgetting that flipping volcano! Unfortunately the only Iceland I've ever visited is kind of orange and red, and the only mountains are ones of foodstuffs!
I'm guessing quite a lot of people have visited one and know it consists of rows of freezers containing frozen products. Hence the name Iceland, geddit? Stroke of genius! And I'm guessing The Freezer Store could be misconstrued.
What does it sell? Take everything you can get in Tescos and they've probably frozen it. I'll take you through freezer by freezer. There's a huge selection of party packs and BBQ packs at the moment. Yep, BBQ packs, not really needed at the moment I must say. Though I do hear a rumour that a heatwave is coming our way.
Oh the pizzas. Every type you can think of, deep, thin, stone baked, etc. with every topping available, I particularly recommend the Chicken Fajitas one. And blimey they start at a £1 and at the most £3. And absolutely my favourite frozen pizzas at the moment.
Iceland has probably the biggest range of ready meals you'll ever see. You really never need cook again. In fact as a single person with prices starting from a quid you could probably cut your shopping costs down quite a lot and have quite well-balanced meals,well you get veg, just ignore the sugar and salt contents. Every night you could have a different countries cuisine, English, Indian, Chinese, Thai, Mexican and more. You can have them low-fat, oven cooked, microwaved, boiled and fried!
There's also bags of frozen meat, pork chops, chicken breasts, steaks, etc. I wouldn't say the quality of the meat is fantastic but its good enough. It's cheap and the best bit is that most of it can be cooked from frozen so perfect if you've forgotten to get something out for tea. I highly recommend the white fish.
Then we have the 'prepared' meat section, I'm probably being kind to some things though. Most is minced up, bashed up and shaped into burgers, chicken nuggets and sausages. I must admit I only usually use branded products but I have tried their chicken nuggets and they are quite good. I've also had the ones made from whole chicken breasts and they are definitely worth a try.
Chips, glorious chips! So many different types, take a potato, shape it into letters, smiley faces, waffles, rostis, wedges, etc. and they'll have it.
Oh, and I forgot the pies and veg. Veg is obvious but my partner loves a good pie! They have their own versions, brands as well, but also posh pies made with ales, wines and the like.
Personally I like the desserts, you'd be hard pushed to find a better range particularly if you are having a party. You can get your traditional hot puds, apple crumble, spotted dick, jam roly poly, etc. Anything you can whack custard on basically. It's the gateaus and cakes that I like. You can get little individual ones or massive ones that'll feed 30 peoples. Of course you've your usual cheesecakes, strawberry chocolate, etc. You can get yourself Black Forest Gateaus, Strawberry Gateau, Chocolate Fudge Cake, you know the ones but they've all manner of other ones. Try vanilla sponge with vanilla and strawberry cream topped with strawberry sauce and marshmallows. Or chocolate with chocolate brownies or many other concoctions of delight.
It was a slight exaggeration to say it was all frozen though. They do sell fresh meats, dairy, other perishable, bakery and cleaning stuff. The fresh meat is also good as is the cheese and they do usually have quite good offers in their bakery department. I recently bought 5 packs of Old El Paso Fajitas mix at £1.50 as they were less than half the price of any others. I'm also informed they are the only regular stockists of Zoflora cleaning fluid as well.
Staff wise they are ok, they're not hired on the basis of intellect or what they know, but they are usually sporting a smile and are helpful enough. The security staff seem to be hired on the basis of how scary they are. A smile would certainly break something!
The stores are usually clean and tidy and products in the right places. The prices are the big draw though, I usually fill my freezer for about £30. Yes, its mostly convenience food but its convenient for when I come home from work and don't want to cook.
And if you rely on public transport and suddenly found you've spent too much they will deliver free if you've spent £25 or more, and I have to say I've found them quite reliable. If you want to use this you have to sign up for their Bonus Card which enters you into free draws and apparently you will receive special offers through the post although I haven't seen one yet!
I think there's an element of snob factor as to why people don't go to Iceland (and Kerry Katona didn't help) and I can understand why. But in these times of austerity I'm sorry to say that goes out of the window and a visit is well worth it.
I have been buying for from Iceland for years!
As my headline says; i really would be lost without Iceland. They have some excellent offers on. It is frequent to get reduced prices; BOGOFF offers; Half price foods. They have all sorts of offers and you really can buy quite a lot of foods at Iceland cheaper than in many of the supermarkets.
They have some amazing deals on their frozen foods and on the well known brand frozen foods too. I have still been getting a great price for Chicago town small pizzas (this offer has been on for at least 6 weeks). They frequently seem to have an offer on Birds Eye Chicken dippers and many many other food products.
You will find a great range of frozen food at Iceland. After all they are known for being a frozen food shop.
They have a wide selection of Burgers, from their own brand to the well known brands. Their frozen meat range is pretty good and at the moment their freezers are full of barbeque foods, with many at super value prices. If only I had a garden to have a BBQ in!!!!
I decided to go to a well known supermarket yesterday; one of the ones i use occasionally. I was left speechless at the low amount and variety of frozen food in this supermarket. It wouldn't have been so bad had this been a really small store but its a fairly large one. I only wanted a few shopping items specifically. One of which was frozen sweetcorn, as the kids like that with their meals. All they had available was value frozen sweetcorn! I could not believe that they didnt have anything else! I grudgingly bought it because i didnt have time to go all the way to Iceland, but i certainly wasn't happy.
Iceland have some great ice cream/lollies/frozen cakes/cheesecakes/apple pies/crumbles/puddings. Their own range is great and really good value for money. They do what is now my favourite frozen cheesecake; sticky toffee; what great value at only £1.00
They have a wide range of pizzas, both their own and well known brands. You are spoilt for choice here.
~~Frozen Veg/potatoes/yorkshire puddings/Buns~~
I really like Iceland for what they sell here; Their own brand frozen seeded burger buns are great, and only cost £1.00 for 12 buns. I would estimate that they would last one month in the freezer. i frequently buy my frozen yorkshire puddings at Iceland (because i'm no good at making it myself!); again great value product.
They have a wide range of potato products; waffles/roast potatoes/chips/croquet potatoes, hash browns etc.
I will usually buy my hash browns at Iceland. I love them. I usually find everything i need in their frozen vegetable compartments so don't have any complaints here.
Iceland sell plenty of frozen ready meals too; there is also alot to choose from when it comes to their own brand Indian/Chinese selection and they have a fairly new range of Pub Grub, some of which i have tried and are good.
I cannot say that I have tried everything they sell! as certain foods would not be to my liking. I must say that I was not impressed with their Indian Balti range.
Iceland do a large range of fish products; breaded and battered fish/fishfingers/kippers/fish without coating etc. I always buy Birds Eye fish fingers at Iceland and they are frequently on a special offer.
Iceland occasionally bring out new ranges of their own food ; as i have mentioned regarding their 'pub grub'. They also have a new range of noodle bowls; they look quite tasty but i cant recommend them at this time as i have yet to try them.
~~Non frozen foods~~
They do try their best when it comes to non frozen produce. You have to bare in mind that most of their shops are fairly small; i mean they are not the size of a large supermarket!, so they only have limited space. Some of the things you can get are rice, pasta and spaghetti, lots of tinned goods including tinned beans (usually you can get a 4 pack on a good offer). I have bought Branston tinned beans (which taste delicious) at Iceland at a really great price. I find this is far better than going to the larger supermarket to buy. Also custard, tinned fruit etc.
Iceland do a fairly good range of their own and well known biscuits; these are frequently on special offer too. For example, Mcvities chocolate biscuits are always on offer; usually only £1.00 a packet.
I am not greatly impressed with their cakes range; they do not seem to have much available here, but again, i put this down to lack of space in the shop.
Iceland sell quite a decent range of pickles; well known brands of pickled onions, beetroot, piccalilli etc
You will often find crisps and similar snacks on special offer. I frequently get these type of snacks from Iceland.
I usually get Icelands 4 pack of toilet rolls for a £1.00. For some unknown reason Toilet rolls seem to me to be very expensive these days!! I have often bought Comfort fabric conditioner at Iceland, which is currently on special offer. One thing i do give a miss is the washing up liquid. They do a cheap brand at Iceland which isnt worth buying at all. You will find toilet cleaners/soaps/deodorants/washing powder/liquid, all at reasonable prices. Admittedly the range in this area is limited; but well worth checking out in case its on an offer which you may not get elsewhere.
Iceland have some pretty good chilled foods; you can get plenty of chilled meats; chicken, Beef, Ham, sausage rolls, sausage and egg products, cocktail sausages etc
They have a reasonable variety of yoghurts and butter, margarine and milk. They do a great buy in their cheese; with a large packet of cheddar cheese in mild and strong for only £2.00. It has been at this price for absolutely ages and we all know how expensive cheese has become! Just a tiny bit costs a fortune in some other supermarkets.
~~~Bottled Soft Drinks~~~
They do their own range where you can get 3 bottles of 1 litre fizzy drink for only £1.00 (usually lemonade, orange and cherryade). I've bought these in the past and they are fine; nothing wrong with them at all. I have also noticed that you can frequently buy pepsi/diet pepsi 1 litre bottles for only a £1.00. In many supermarkets these will cost you about £1.70!! Iceland also sell fruit shoot at reasonable prices, Fanta and really huge bottles of this and sometimes Pepsi for only about £1.50. These are well worth buying if you have a large family with kids who drink the fizzy drinks. You can also get cartons of orange juice/apple juice etc at good prices, both chilled and unchilled.
Iceland also sell alcoholic drinks; this range is limited but you can get some really good offers.
Ypu will find an amazing selection of foods at Christmas in Iceland. The list is too long to write here; but you will get fantastic meats, lovely food for buffets and gorgeous cakes and puddings.
At Easter Iceland is also full of Easter Eggs (mind you, so is everywhere else!)
I don't use their home delivery service anymore; but when i used to, i never had any problems. You only need to spend £25.00 for totally free delivery. I think thats great! All you need is your Iceland bonus card and thats it. You don't even have to spend a fortune on food and no need to carry heavy shopping home on the bus!!
What i really find unique about Iceland is that their own products will remain at the same price for lengthy periods; i'm talking years here! Also when they have something on special offer or BOGOFF, this will remain in some cases for months. In my experience you never find that in the large supermarkets.
You will find Iceland stores in most towns. I would love to see Iceland expand even further and have a sort of suoer store. They really are great especially for those who are living on a lower budget and these days lets face it... most of us need to find lower price foods.
I think Iceland thoroughly deserves a 5 star rating. Long live Iceland!!
For further information see; http://www.iceland.co.uk/
My local Iceland is nowhere near the size of one of the larger supermarkets in or around the town and is much more like a convenience store in floor space. As the name suggests the company mainly sells frozen items and the aisles mainly have freezer cabinets either side of them. There really are all types of frozen foods available including vegetables, meats and deserts. There are also products like crisps, sweets and tinned goods available although I think it is fair to say that the choice of these things would be wider elsewhere as their main focus is frozen.
What I really think is great about this company is that you can buy many items for a pound, for example the last time I went in, there were lots of frozen ready meals for this price and I have also eaten a packet of spicy meat on kebab sticks from the chilled cabinet for one pound as well. If you like your ice cream and deserts there are good offers and multi packs on these types of items as well.
The store is difficult to negotiate if there are a lot of customers as it is only small and for this reason you do sometimes have to queue for a while as there are three checkouts and often only one or two are manned. Iceland stores are recognisable instantaneously by their orange logo and if you have one near yo it could be a good source of inexpensive products and savings.
This is a review of my local Iceland, which is in Sheffield. This store does not offer free parking, it's £1 for an hour.
I don't usually shop there as i prefer Tesco, but because i'm majorly on a budget i decided to give it a go and see for myself what the quality's like.
The store is just like a mini supermarket, with just 6 isles and 4 tills. It was simply laid out and tidy, with things organised into isles well. The isles are constructed with rows of freezers with 2 or 3 shelves above each one, containing non-frozen goods such as sauces and cheese.
There is a very small fridge with bits of salad and yoghurt, but i found this section to be the same prices of a supermarket.
The variety of items seems reasonable, with the frozen goods having many choices such as fish, breaded fish, whole chickens, chicken filletts, chicken nuggetts, burgers, joints of meat, mince meat, pizza, garlic bread, takeaways (indian, chinese, mexican), icecream, lollies, vegetables, bread and weightwatcher meals.
I got some frozen fish, chicken nuggetts and chicken filletts, all of which are similar in packaging, quality and taste to Tesco value products.
The chicken nuggets weren't the best quality, they were 24 for £3 and i found them watery and dry at the same time! The fish was lovely though and the chicken filletts were fine.
The price is brilliant, with many items, such as pizza and takeaway dish meals for just £1, with supermarkets charging double this atleast for similar products. Everyday non frozen goods such as milk and cheese aren't much cheaper than bigger brand supermarkets and not as good quality.
I would reccomend to shop here to stock up on meat and ready meals, but there frozen veg in my opinion is pretty vile, tasteless and watery. There roast potatoes are edible but dry and there frozen peas are processed to the maximum.
Staff are friendly and work quickly and effiently, with sale assistans dotted around the store ready to help you find things if needed.
Reccomended but keep an eye out on the price as it's not always cheaper than other stores.
My local store is in Tong, Bradford in a small retail park just off Tong Street. I have visited a few, maybe 10 times and review will be based on an overview of all of these visits. The retail park offers free parking, and while there are six different stores sharing the same car park I have never had a problem finding a space.
My first impression was that this was a small supermarket, it only had 5/6 aisles and three till points. But it was simply laid out, clean and tidy. Due to the size of the store, I would not do my weekly shop here, but it is okay for popping in for a quick top-up shop.
As it is the land of Ice, most of the food is frozen. The aisles are constructed from rows of freezers with shelves placed above them with non-frozen goods on. As far as frozen food goes their is good variety: fish in sauce, breaded fish, breaded chicken, joints of meat, burgers, pizza, garlic bread, chinese takeaway, indian takeaway, ice cream, vegetables and more.
However, if you are wanting fresh vegetables, bread, non-frozen deserts etc, the extent of their rage is minimal similar to that of a corner shop. However, I would choose Iceland over my corner shop as I would get better value for money. Supermarket value, but corner shop variety.
VALUE FOR MONEY
Iceland like most "cheap" stores is hit and miss. Iceland gets it's cheap reputation by selling several products for only £1. However, everyday products such as milk, cheese etc are about the same price as other big supermarkets and sometimes maybe a little more.
I find that the best value items are pizzas, the cheapest are £1 and the most expensive are £2. A takeaway would charge you around £5 and most supermarkets charge around £3-£4 so definitely a bargain.
I have never needed any assistance, since the layout is simple ... they don't move items around like other stores and everything has POS/signs on. I do come into contact with sales assistants, they are polite, offer you an Iceland card but don't force the matter and everyone I have come into contact with can explain to me the benefits of having one (mainly free delivery).
Iceland help you to save money. Their 2 for £1.50 on bread offer, for example, and their 'round pound' frozen items. Their milk is priced competitively too. I find they are expensive for tins and some household goods, while other things are priced well- e.g their £1 jars of sauces, multipack bags of crisps, fruit juice 2ltrs for £1.
However, in my local store (Ramsgate, Kent) I have found quality control to be almost non existant. Only a couple of days ago I bought some pears and realised they were two days out of date and rotten when I got them home. The staff tend to be rude, and there have been times I haven't even been acknowledged and the cashier has simply held their hand out for the money, without even saying how much is due.
They don't have a huge choice of non-frozen food, so I don't think you could do a big shop that didn't consist of mostly frozen. I have attempted to put aside my bias thanks to my local store, and have awarded three stars based on good offers, good range of frozen food and reasonable prices on most things.
For me, Iceland is one of those shops that you either love or hate, my other half hates it and i quite like it because I think its good value.
I think the issue of value is the dividing line, if you like good value for money you'll like Iceland, if quality is your preference then you'll probably shop elsewhere.
Iceland began life as Bejam I believe and used to sell mainly frozen goods with things like refrigerators, nowadays it still sells mainly frozen goods but does do a variety of other foods too.
The format of the shop is aisles based around the frozen goods, above the freezers are sauces and ready meals, there are also sections for fruit and vegetables, chilled products such as Bacon, Pork Pies, Cheese, Milk etc, you can buy bread, wine, soft drinks and cleaning products, but there aren't a huge selection, the main selection is frozen goods.
I like the shop for certain products, I come here to buy soft drinks with a litre and a half of Britvic Lemonade costing £1, which is better value than any supermarket, they are also good value for things like Pizza and sweets with 5 packs of Wispas costing £1.50.
I don't use the shop for everything as I find a lot of Iceland products such as chips or Pizza for £1 to be of the quality you'd expect for that price. I use the store for soft drinks, chocolate bars, ice cream, milk and eggs (15 eggs for £1), otherwise I prefer to do the majority of my shop in other supermarkets.
Generally I find staff helpful and really efficient and queues are usually resolved quickly, I also find that the store is well stocked and clean which is an advantage.
Overall this is a good shop, I don't see how you could do your weekly shop here, but I can see that you could feed a family really cheaply with frozen food from here, or do what I do and buy certain items that are best value here.
I like to stock up on freezer stuff now and again, and I always choose Iceland. It is so cheap and has so many products for just £1, you can stock up your freezer for about £15.
Iceland stores are quite small, they aren't like a big supermarket, but they don't do just frozen food. They have one aisle where you can get essentials like bread, milk, yogurts, biscuits, crisps, cat food etc. You could do a weekly shop in here but you have only a small selection to choose from, you wouldn't want to go here every week for your weekly shop.
You don't have to pay for shopping trolleys in Iceland, I don't know if this is the same in every Iceland but the one near me, have the trolleys inside the store with huge poles on one corner which are really high so you cant get your shopping trolley out of the door. This is one thing I hate about Iceland, as if your like me a young girl on her own buying a lot of food, it is very hard to carry all your bags to your car, especially if you are parked miles away, which is usually the case for me as Iceland is in asda car park and it is always really busy.
I have to take some one with me to help me carry all the bags, or make sure I don't buy too much! My mum did manage to get her trolley out the door once, but she did struggle as she didn't realise the poles were to stop you taking the trolleys! I suppose it is to stop them all going missing and ending up all over the car park.
You can get ready meals in Iceland for just £1 such as lasagne, which I have never tried as I don't like the idea of microwave meals, but I love the dessert section. Usually these are any 3 boxes for £5 and you can choose from chocolate éclairs, mini cheesecakes, profiteroles, gateau etc. These are all really nice and just like the supermarkets own ranges.
They also do a great selection of side dishes, we like to always have something on the side with our meals and our favourites are the vegetable or duck spring rolls, chicken goujons and cheese bites. These are also in a deal of 3 boxes for £5.
Iceland is also great for party food, they do big platters of food, which you just cook in the oven, they are so easy to do. These all cost £5 and our favourite is the Indian platter and it comes with 25 onion bhajis, 25 vegetable samosas, 25 chicken pakoras, and two dips, all this food for just £5!
If you have a Iceland bonus card, you can get your shopping delivered to your house when you spend £25 or more. They keep it in there freezer and chiller areas until its ready to be delivered.
If you are on a budget Iceland is great for stocking up on freezer food, but it isn't as good as a bigger supermarket where you can do a full weekly shop. I highly recommend Iceland, all the food we have tried has been good value for money, and we would try it again, just remember if you buy loads you will have to struggle carrying all your bags to your car!
My wife always shops in this store as they have a lot of bargains and since I eat lots of snacks, cakes and sweets she tends to go to different shops to see if there have something different for a change and so this website is a way she can just take a look to see what is on offer first before visiting the store and so it can save a lot of visits to different stores to see what offers they have at that particular time.
The website is very well set out, it has categories to choose from at the top of the page and it gives the prices of the food you wish to buy, if there is anything you wish to purchase from the store, you can add it to a cool list and you can keep adding to it and then when you have all the items you would like to buy, you can just print it and take it with you the next time you go shopping in the store and you have a little shopping list and then you will not hopefully forget anything.
They sell lots of items such as Cheese, Margarine, Butter, Ham, Bacon and lots more and they sell canned foods as well as laundry products, sweets, biscuits and jars of pickles, the variety is a good one and they have special offers very often and so it can save you more money when this is the case.
They sell a lot of party foods and lots of products for BBQs and at Christmas time they sell lots of frozen foods for the festive season and the food is a wide selection.
The prices are very good and you can often get special offers for 2 items for £1, when they are usually priced at around 79p each.
The sections clearly indicate what is on offer etc and it shows a wide selection of ready made meals, chips, pizza, vegetables, ice - cream, fish fingers and lots more to choose from and you can choose which size of product you are wanting to buy.
In store they have a little swipe bonus card and if you register then every time you use it in store the shop assistant swipes it and they send special discount offers through the post for you to use the next time you visit and delivery is free but you cannot order online on this site, the site is designed for you to look at and choose your items and then visit the store and purchase your goods.
There is a section on party planning and all you have to do is click it and then just tick if the party is for adults or children and how many guests and it gives you food to choose from to cater for your guests and then you can place them on your cool list for buying in store.
A section is available where it gives activities for the children at your parties to have fun and games and it can be downloaded onto your PC and then used for your parties to have lots of fun and games.
It has a section for tips and advice on healthy eating and it also gives store locations if you are not sure where to find a store local to where you live, which can save you time searching if you have moved to a new area and are looking for a store.
I recommend this website to look for all the items you are wanting to buy first and make a cool list and then you cannot forget any items and you can easily take a look at the prices before a visit to the store and so it can save you lots of time if you are looking around for bargain prices.
I rate it a 5 star.