BBBRRRRRRRRRRRRRRRRR!! !!!!!!!!!!!!! (Iceland)

Member Name: excelsior81

Product:	Iceland
Date:	11/03/09 (83 review reads)
Rating:

Advantages: Well priced food

Disadvantages: Not always great quality...

I gave Iceland a shot last week as I have been impressed with their adverts, telling me that I can get high quality food at very reasonable prices. Our local store is not actually too local and was a walk into town for me. I was surprised at the position of it in my home town as the car park was not clearly marked...they obviously had a lot of people use it on their way home from work.

As a vegetarian (although yes, I do eat fish) I was hoping to find a good range of food, but was a bit anxious as the adverts are often full of meat treats - chicken being a favourite of the store in many shapes and guises!
I went straight to the frozen vegetable section and was keen to fill up my freezer so that I could enjoy a continued wide variety of vegetables. I purchased broccoli - looked great on the bag but was full of small bits of broccoli. Carrots - baby ones that tasted very fresh, mixed vegetables - these looked very bland and the cauliflower in particular was extremely bitty, oven chips - a good size bag (one kilogram for one pound) and the chips cooked very well in my oven, sweetcorn - a nice big bag again, but it just was no where near as sweet as better known brands, sweet potatoes - becoming more and more popular now and are great with oven chips too, roasting potatoes - came out of the oven with a nice crispy outside and a fluffy centre...yum! And frozen peppers - sliced and ready to add to foods - I was a bit fed up with always chucking my fresh peppers away and this seemed to be a good compromise!

I also purchased some other goods and spent a bit of time looking around for good deals and bargains, I was particularly pleased with the range of frozen fish available and I purchased four sardines for three pounds that were enormous...in garlic butter and very very tasty!

The whole bill came to nineteen pounds and I was served by pleasant and helpful staff. That said, it did feel a bit grotty and almost had the air of a cash and carry...still it was worth it to stock up!

Iceland is definitely not anywhere I would choose to go on a weekly basis, I am afraid that Tescos beats them with this hands down, but when the freezer needs a big stock addition I will be tempted to go there again. I don't think that the vegetables are the best quality, but they will go well in pies, casseroles and on pizzas for example.

Summary: A credit crunch good idea!