Nothing "Super" About This Supermarket (Iceland)

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Product:	Iceland
Date:	07/11/00 (43 review reads)
Rating:

Advantages: If I Think Of Any, I'll Let You Know

Disadvantages: Lots and lots

I find it hard to beleive that people fall for the scams those charlatons at Iceland pull. You know, the "Buy One, Get One Free" (or BOGOF, which Iceland can go and do). If you study their prices (which are too expensive in the first place) one may find that the prices are, in fact, increased prior to them offering the "BOGOF" "deal".

Earlier in the year, Iceland rebranded themselves as "Iceland.co.uk". Since then, they have been importing more and more foreign items, leaving the customer (ie, someone that isn't me) beleiving that they are buying British.

I used to be a casual shopper at Iceland and when I did buy something, there would quite often be something to complain about, which is pretty bad considering. Own branded stuff in particular was naff, like pizzas with more salt than propper toppings, ice cream cornets that were broken, damaged goods that were repagaged to "hide" the damage, contaminated products - I could go on and on.

All Iceland do is try and grab headlines. Every now and then, they come out with something "revolutionary" (more like "revolt-ing"). The claim that they were bringing out "organic veg at the same price as 'ordinary' veg" is a typical one. Iceland's frozen veg is the most expensive of them all, with some costing anything upto three times the price of rivals Farmfoods - which source a number of the products from the same processing plant, that plant being Fischer Frozen Foods.

If Iceland were serious about banning GM foods from their stores, they would have banned the "branded" goods as well (biscuit manufacteurs such as McVities used to use GM flour)

Summary: