Iceland, never been, but I'm told of the beautiful scenery, mountains covered in snow and natural hot pools, not forgetting that flipping volcano! Unfortunately the only Iceland I've ever visited is kind of orange and red, and the only mountains are ones of foodstuffs!

I'm guessing quite a lot of people have visited one and know it consists of rows of freezers containing frozen products. Hence the name Iceland, geddit? Stroke of genius! And I'm guessing The Freezer Store could be misconstrued.

What does it sell? Take everything you can get in Tescos and they've probably frozen it. I'll take you through freezer by freezer. There's a huge selection of party packs and BBQ packs at the moment. Yep, BBQ packs, not really needed at the moment I must say. Though I do hear a rumour that a heatwave is coming our way.
Oh the pizzas. Every type you can think of, deep, thin, stone baked, etc. with every topping available, I particularly recommend the Chicken Fajitas one. And blimey they start at a £1 and at the most £3. And absolutely my favourite frozen pizzas at the moment.

Iceland has probably the biggest range of ready meals you'll ever see. You really never need cook again. In fact as a single person with prices starting from a quid you could probably cut your shopping costs down quite a lot and have quite well-balanced meals,well you get veg, just ignore the sugar and salt contents. Every night you could have a different countries cuisine, English, Indian, Chinese, Thai, Mexican and more. You can have them low-fat, oven cooked, microwaved, boiled and fried!

There's also bags of frozen meat, pork chops, chicken breasts, steaks, etc. I wouldn't say the quality of the meat is fantastic but its good enough. It's cheap and the best bit is that most of it can be cooked from frozen so perfect if you've forgotten to get something out for tea. I highly recommend the white fish.

Then we have the 'prepared' meat section, I'm probably being kind to some things though. Most is minced up, bashed up and shaped into burgers, chicken nuggets and sausages. I must admit I only usually use branded products but I have tried their chicken nuggets and they are quite good. I've also had the ones made from whole chicken breasts and they are definitely worth a try.

Chips, glorious chips! So many different types, take a potato, shape it into letters, smiley faces, waffles, rostis, wedges, etc. and they'll have it.
Oh, and I forgot the pies and veg. Veg is obvious but my partner loves a good pie! They have their own versions, brands as well, but also posh pies made with ales, wines and the like.

Personally I like the desserts, you'd be hard pushed to find a better range particularly if you are having a party. You can get your traditional hot puds, apple crumble, spotted dick, jam roly poly, etc. Anything you can whack custard on basically. It's the gateaus and cakes that I like. You can get little individual ones or massive ones that'll feed 30 peoples. Of course you've your usual cheesecakes, strawberry chocolate, etc. You can get yourself Black Forest Gateaus, Strawberry Gateau, Chocolate Fudge Cake, you know the ones but they've all manner of other ones. Try vanilla sponge with vanilla and strawberry cream topped with strawberry sauce and marshmallows. Or chocolate with chocolate brownies or many other concoctions of delight.

It was a slight exaggeration to say it was all frozen though. They do sell fresh meats, dairy, other perishable, bakery and cleaning stuff. The fresh meat is also good as is the cheese and they do usually have quite good offers in their bakery department. I recently bought 5 packs of Old El Paso Fajitas mix at £1.50 as they were less than half the price of any others. I'm also informed they are the only regular stockists of Zoflora cleaning fluid as well.

Staff wise they are ok, they're not hired on the basis of intellect or what they know, but they are usually sporting a smile and are helpful enough. The security staff seem to be hired on the basis of how scary they are. A smile would certainly break something!

The stores are usually clean and tidy and products in the right places. The prices are the big draw though, I usually fill my freezer for about £30. Yes, its mostly convenience food but its convenient for when I come home from work and don't want to cook.
And if you rely on public transport and suddenly found you've spent too much they will deliver free if you've spent £25 or more, and I have to say I've found them quite reliable. If you want to use this you have to sign up for their Bonus Card which enters you into free draws and apparently you will receive special offers through the post although I haven't seen one yet!

I think there's an element of snob factor as to why people don't go to Iceland (and Kerry Katona didn't help) and I can understand why. But in these times of austerity I'm sorry to say that goes out of the window and a visit is well worth it.