“ Type: Jewellery & Watches Shops „
I first became a fan of Links of London a few years ago when I stumbled across it inside Fenwicks department store in Brent Cross shopping centre. To be honest I've been hooked since then! I started off with a sweetie bracelet and have been buying charms ever since.
The counter in Fenwicks is quite small but the staff are extremely helpful. This is also true of the only other store that I visit frequently - St Davids II Shopping Centre in Cardiff. It doesnt matter which store you visit, the story is always the same - the staff are very knowledgeable about the range and also about each individual item. They are happy to show you any of the pieces in stock.
Also, the boxing and giftwrap service is second to none. They box, ribbon and embellish each item separately free of charge. Gift receipts are also available. They also offer a 'wish list' service so that if someone wants to buy you a gift they can advise whether its something you want or have already got! This is very useful for charm collectors!!
The shop itself is very well laid out with glass cabinets showing a large selection from the full range of pieces. Generally, the stores are very well presented with a very classy and stylish design.
As to the jewellery itself, it is of excellent quality. The principal material is silver with some items available in gold. All of the items are very heavy and this is reflected in the price. If you think of links as Tiffany's British cousin, you wouldnt be far wrong. Links is mainly focussed around charms and bracelets but there really is something for everyone, even children! There is a small men's range but ladies are definitely the focus.
I don't tend to buy online because I like to have a really good look at what I'm buying before I decide. That's not to say that the website isn't very good. Its extremely useful to look at the products before going into store with your short list. Otherwise you could spend all day looking!
The only real down side is the addictive nature of charm collecting which can become very expensive very quickly!
Having received a Sweetie bracelet recently, and eyeing it up for a little while before hand, and then eyeing up sale bargains post- Christmas afterwards, I have been using the Links of London site a lot lately.
Links of London is a well known jewellery brand that is popular in the UK as well as abroad. It has a traditional range of necklaces, earrings bracelets, rings, charms, watches and accessories and caters for men, women and even children and babies. They are also currently doing a special 2012 range in honour of the London Olympics. I will base my thoughts on the website as I have yet to go into a store. Links of London stores aren't all that common. There are several stores located in city centres especially London. If you want to find out where to find one near you, you can use the Store Locator. You will find that there are also local stores who are permitted to sell Links of London jewellery in there stores which can be more convenient that traipsing on a long journey up to town.
As I say, I have yet to go into an actual store but from what I have seen, the stores are beautifully laid out and presented with cabinets full of enticing wares. Unfortunately, I have head some rather negative things on discussing with people about their customer service but as my transaction so far was online, I have yet to comment.
Prices are high. You can't really find anything under £25, unless a few odd Sale items, most items are around the £100 mark and a lot of it, especially gold items of course, reach into the hundreds. If you were to get your whole jewellery wardrobe from Links you would need deep pockets.
Their website is not very user friendly. Their sale was a few days late starting due to technical problems, even then, it would only show the current price, no indication as to how much it had been reduced from. They do offer a wish-lish but sadly there is no way for other people to browse your list as per Amazon. Therefore, you kind of lose the element of surprise if you have to specifically email the list to others.
I also find their website can be a bit clunky in terms of product offerings. So you may see a product one week, but then the next time you look for it, it's gone because when a product is out of stock it simply disappears rather than showing you the product but detailing that it is currently out of stock. There is also no New page so if you want to see what new items they have, you have to run through all the products on the website.
I have heard through the Facebook page, that they will be redesigning the website which I hope is true. I recently ordered a couple of items in their Sale, and it wouldn't even tell me a total! Their standard delivery charge is 6 days, though luckily I had a code but that's quite a bit for something that takes 6 days.
Do be careful though, due to the popularity of Links Of London jewellery, there are clone sites all over the place waiting to take your money and give you either nothing or a cheap imitation. The real site is http://www.linksoflondon.com and has Cat Deeley, their ambassador all over it.