* Prices may differ from that shown
Sheldon, Birmingham After arriving late at work countless times due to the roadworks surrounding the new Morrisons store in Sheldon, Birmingham I was hoping it would be worth the pain once it opened. I only meant to visit once out of curiosity. I work nearby but there are other supermarkets which are closer. I am pleased to say I have been back many a time. Firstly there is plenty of parking and the parking layout is well thought out. I like to park outside but there is also an indoor car park for rainy days. The store feels very spacious. There is a travelator which takes you up to the shop floor where there are baskets and trolleys in abundance. The fruit and veg section looks very enticing and has some sort of dry ice gadgetry which makes the veg look somehow unbelievably fresh. I usually go to Morrisons just to get away from my desk / buy lunch / get a few bits and bobs for the evening and I find the store is pleasant to browse. I especially like the kids'' clothes section. I bought some ?Hello Kitty'' socks for my daughter. She is a size 8 which is what I bought. I didn''t realise however that the size 8 I purchased was adult sizing and would be too big even for me. She still insisted on wearing them though and looked a bit ridiculous. I am not usually one for ready meals but am calorie counting at the moment on some days so find ready meals useful to get correct calorie counts. I am impressed with the Morrisons NuMe range and also love the Morrisons Kitchen Thai curry. I also have to give a mention to the bakery section which I have discovered sells some very tasty cookies and doughnuts. Not so good for the calorie counting though! I am impressed with the store and feel it is a welcome addition to the Sheldon shopping experience.
North Shields/Tynemouth store
I have shopped twice weekly at this store for 14 years. A while ago they increased the size and whether that was the mistake I'm not sure, but it has got steadily worse.
The entrance to the Market Street is usually blocked by a large newspaper display on wheels.
The fruit and vegetable section is badly stocked. Onions are often soft, button mushrooms, missing or overpriced and bananas either green or over-ripe. The increased size of the displays, here and in other parts of the store have resulted in acres of identical potatoes, carrots and further on an entire half aisle of 'still' bottled water.
They installed a mist section in veg section, which gives the impression that it does something to keep stuff fresh, but on the contrary what you see is often limp and unattractive.
The shelves themselves never have gaps, but instead when, AS OFTEN HAPPENS items are out-of-stock, the nearby sections are enlarged to hide the fact.
The manager either does not care, does not check or he is applying company policy.
It is no wonder that the company is in the doldrums.
I should shop elsewhere, but it is by several miles the nearest supermarket to where I live.
The cafe and filling station are fine and there is plenty parking.
Overview - What got me into Morrisons
Living in Leamington Spa the closest Morrisons for me was either Stratford-Upon-Avon or Coventry, both about 10 miles away. I had a relative who lived just around the corner from the Coventry Holyhead Road Store, I needed to go shopping so thought Id give it a go and I loved it so much! so much so that I tried to go in every time I visited my relative. Beginning of 2012 an old Ford foundary site in Leamington that had been shut for several years was earmarked for demolition and it was announced a Morrison's would be built on the site, along side offices/homes etc and it was planned to be opened in the spring of 2013. The old buildings were soon knocked down and the contruction began June 2012 (I remember because it was the jubilee week) I was so excited, sad as it seems I loved shopping in Morrisons and I thought it was get for us to be getting one. The store opened Monday 8th April, I headed in afew days later and so begun my "full time" shopping relationship with Morrisons.
My local store is set out very well, on entering the store to the left is the fresh plants and flowers, Im not a flower person so I cannot say what its like compared to other stores. To the right is the sandwiches, salad bar and hot food to go (includes pizzas, sausage rolls, hot drinks), just past the hot food to go is the café and kiosk, these sit directly in front of the tills. Straight ahead of the entrance is the fruit and veg section, which is followed by the bakery/cakes. The chilled section/fish and meat counters run alongside the bakery and fruit/veg section but it all runs smoothly. The central aisle divides the store well, if you turn down this after the meat section you have all food/drink items to the left and non food items to the right, you can weave in and out of the aisles no issues, they are wide enough to accommodate several trolleys, one thing I like about Morrisons is that the shelving is not to high, at 5ft 3" most stores seem to stack the products up so high that I cannot reach, I do not have this issue in Morrisons.
Products for sale
Morrisons is a supermarket, I couldn't list every item they sold but I can give a brief overview. -
Fruit/Veg - Morrisons does a massive range of fruit and veg, to me I think they are the best at offering variety. I really like being able to buy 1 chilli as you pick your own, most places these are pre-packaged. It does sell quite a range of lesser known things, Ive never seen a white pepper until a few months ago! How its laid out is great because it encourages you to pick your own, the icy mist that protects it looks great.
Bakery/cakes - Again a massive range available, I love fresh bread and Morrisons is by far the best bread from a supermarket. I usually go shopping in the evening and I always found Asda ran out of fresh bread by then whereas Morrisons still had a good selection to choose from and it lasts longer than Asdas did. Cakes, oh my they are out of this world! fresh cream filled cakes galore here!
Chilled - Wide range of chilled products to choose from. The deli selection is great for cold meats, cheese and olives, the variety on offer is very good for a supermarket. They also do the usual branded cheese/meats etc such as Dairylea, Bernard Matthews etc as well as other chilled pies/quiches and a good selection of ready meals.
Fish/Meat counter - For a supermarket the different cuts of fish and meat is really good. I like to visit my local butcher when I can but if not Im still pleased with what I can get in store at Morrisons, Ive never not been able to get what I wanted from there. They do the 3 for £10 like other supermarkets.
Drinks - really good range of chilled drinks almost always something is on offer. Alcohol selection is also ok, not as much as my Asda for beer and cider but a good wine selection. They also do all the canned and bottled soft drinks you see in Asda/Tesco etc
Non chilled food items - wide range of pasta/rice/sauces etc aswell as the world foods bit. It is good but Asda does tend to have more variety on offer for certain things.
Frozen - this to me is the one thing that lets it down. Thankfully I don't really have much freezer place but the range of frozen is limited, theres still a decent amount but less than Asda/Tesco, I have at times struggled to find certain items in the frozen section.
Other non food items - toiletories I don't tend to buy in supermarkets but there is a good range there as is with baby products/toys. There is a small selection of kids clothes which is quite nice but again it is limited. They also do a good range of cleaning products and pet food.
food to go/café area - Our Morrisons is very because of the café area, the local Tesco, Sainsburys and Asda all used to have great cafes but they got rid of them and put in coffee shops :-( I have only used the café twice on a sunday morning for a full English but I really enjoyed it, definitely one of the best places for hot food. The salad bar is great, all fresh foods to choose from, I often get one of these for my lunch. Ive not eaten any of the hot food to go but it all looks nice.
Morrisons is competitive in its pricing, especially when compared to Tesco and Sainsburys. It does do a massive range of offers such as half price BOGOF, etc on all food and non food products. Asda is probably the cheapest overall but Morrisons can beat it on certain things if they have it on offer. I do my weekly shopping in Morrisons buying near enough the same foods and it isn't costing me any more or less than Asda.
I really like Morrisons! It does do a really great range of chilled and fresh products, for a supermarket I would say its the best. It is let down by the lack of frozen but I don't really buy much frozen anyway so its never really effected me. Price wise I would say it competes with Sainsburys and Tesco, we are as let to have our petrol station built but when it does we will benefit from the money off coupons they do. I cant wait for Christmas shopping there this year, I found it frustrating seeing all the offers and not being able to get them, this year I can!
There is a Morrisons supermarket just down the road from me. Within walking distance so nice and easy to get to. There are no other supermarkets as local as this, so its fantastic if I need to nip out and buy some small little items like milk or bread.
But can I do a weekly shop there? Before I even step in the store, I have to admit that its not the place the place for a weekly shop. It has nothing to do with the fact that its not the biggest supermarket in the area but for me its down to deals and customer loyalty.
Lets just look at customer loyalty first. Tesco offer clubcard and refund if your shop was cheaper anywhere else. Same principle with Sainsburys and Asda is purely just cheap. So how about Morrisons? Nothing...Zero. You maybe lucky to get a printable voucher every 3 months for £1.50 off your next £30 shop. Tesco send us vouchers all the time for the likes of £9 off your next £60 shop. No brainer really?!
Our main shop just is not going to happen at Morrisons is it? With penny pinching these days and trying to save money, you just cannot at Morrisons.
Now do not get me wrong, Morrisons does have deals every so often and is great for the odd thing like washing powder or cans of coke. But if you think you can save money by doing a large shop, then its not going to happen.
As for the products though, Morrisons has a wide choice of own brand quality goods. There deli is always well stocked with good quality hand made items. Cannot comment on fish as I am not a fish eater. The bread is never a let down and I think a lot of people know Morrisons are good for their bread. A massive choice of bread of all different shapes and sizes.
Another great area is their ciders. Always got great deals on ciders compared to the likes of Tesco. Some ciders are £1 or £1.25. A massive selection available and I will always try and get my cider from there.
Now a negative, the self service kiosks are a pain. Its very rare I can get through them without having to call for an assistant. I accept the challenge on alcohol, but the weight of the bag always appears to be wrong. You take something out of the basket and straight away the kiosk doesn't like it. Very temperamental compared with the other supermarkets.
The staff appear well groomed and polite (in our local anywhere). Never had any reason to fault them.
Morrison's are quite a good supermarket in my opinion, they're not quite my monthly shop but weekly shop for about 10 items, they are. I find my monthly shop there impossible without the bulk deals at Costco and Makro but the deals on things like bread where they do two for £2 and money off on things like Jaffa cakes, these deals are some of the best, compared to Asda and Tesco.
The stores are always very clean, very large and well laid out with lots of overhead signs telling you where stuff is. If you can't find something a member of staff will come and help but don't always have faith in the overhead signs. Morrisons have a very bad habit of moving things around, particularly in the frozen section, and the signs aren't updated. You learn where they keep the peas, but by next week, they've moved again.
They often have a wide range of stuff in stock, and my favourite example of this is the rice and pasta aisle, where (and i'm not kidding) you can get tens of different types, styles and colours of rice, pasta and spaghetti. They even do their own brand of brown spaghetti, and colourful pasta twirls in massive 2KG bags. Well worth a look if you want to be adventurous and try something new.
I only have a problem with the entertainment section at Morrisons because not only do they have a limited range of electronics, they also have some expensive DVD's and blank discs. Even their own brand of blank CD-R's are a good couple quid more expensive than Amazon and Tesco ones. The quality is not as good as the Amazon ones either. I'd know, i've burned a few.
At the checkouts there are always self serve tills and the good old fashioned ones. They ask you if you want a hand with packing, if you need bags, or if you'd like to buy a bag for life. Although I only ever refuse all three. After you checkout you will see a security guard at the exit, a nice cafe, a newsagents with a range of cigarettes (on display, not hidden) chocolate and scratch cards.
Their car parks are not normally very busy, they do have loads of parking, especially disabled and baby parking spaces, but their trolley parks are few and far between. I wish there were more so i can claim my £1 back without walking miles, this is particularly annoying of course, in the pouring rain.
Overall though a good shopping experience, certainly better than Asda or Sainsbury's.
I don't normally shop at Morrisons but have been quite a few times in the last couple of weeks with my elderly mother who won't shop anywhere else. I usually shop at the Wednesbury Morrisons store so my review is centred around the services that this store provides and may not apply to other stores.
One of the main reasons my elderly mum is very fond of Morrisons is the cafe. The cafe is large and well lit with lots of large windows and there are plenty of seats. You can help yourself to cold food, cold drinks and tea and coffee and order food at the counter where you pay for your beverages. The staff are always really nice and friendly and the food I have eaten there is gorgeous. I don't tend to eat meals but often have a bacon or egg sandwich which always comes really quickly and is cooked very nicely. The coffee is gorgeous, I usually have a cappucino or a latte. You get a massive cup for just under £2 which sounds like a lot but I really think it's worth it. The tea on the other hand is quite cheap, less than a pound for a little pot which you get two cups out of but I found it very weak and not very nice. You can help yourself to sugars and milk for your drinks but you have to pay 10p for sauce sachets which I think is a bit of a rip off given that the food isn't very cheap to buy. They have also put a trolley park in the cafe, so once you have finished shopping, you can put your trolley in the 'cupboard' out the way which you can lock. This is a good idea for people wanting to use the cafe after their shopping. Overall, the cafe is lovely and it's perfect to pop in after your shopping for a relaxing coffee before you go home and start unpacking everything.
The store is easily accessible with a large car park. There is also a car park under the store with another entrance underneath. You can enter the store through the main entrance or park downstairs and get the lift upstairs to the store. I think this is a very good idea as it can make it easier for people to park closer to the store. I use the disabled spaces when I'm with my mom as she is using a wheelchair at the minute and struggles to walk far. The disabled spaces are large and give sufficient space to get her from the car to the wheelchair easily which is good. I have noticed that the Morrisons car park is pay and display which I think is wrong really given that you're parking there to spend money in store. I don't think it's very expensive, it was about 50p for about 2 hours but it's money that you shouldn't really have to spend. I didn't pay before because we were using a blue disabled badge but I've been told that you are meant to now so on our last few visits we have paid. I'm not sure, some pay and display car parks don't require disabled badge holders to pay but there is usually a sign saying so and there isn't one at Morrisons. Other than the pay and display, the car park is large and the walkways are clear so people can easily walk to the store.
Like most supermarkets, the trolleys take a pound coin or a trolley token which seems to be standard procedure these days, probably because of the amount of trolleys you used to see floating in the local canal. I also recently discovered that you can lend a wheelchair from the store for £1. My mom recently broke her hip and is having a lot of difficulty walking but still wants to get out and about. She didn't need to buy a wheelchair as she lives in a flat and I'm there looking after her a lot but needed one to walk around store with. I was glad to see that you don't have to faff about giving I.D and pricey deposits for a wheelchair like you do in some places. The wheelchair was easy to unfold and use with working breaks for when you're stopped in the cafe. It was quite large so would be suitable for people of all ages and sizes and came in very handy for my mom. The trolleys in store are quite good and I've not got a dodogy one yet with a caggy wheel like I normally do.
I don't know my way around Morrisons at all as I usually shop in Asda or tesco but it's fairly straightforward with your fresh produce all together, tins and tubs together and fridges and frozens all together. The store is quite well structured with things being in order so you can walk through the store from one side to the other shopping without usually having to go back on yourself for things which I appreciate. The store itself is always very tidy and clean, the shelves are pulled forward and I've never seen any spillages or products on the floor.
I love the layout when you first walk into the store. It's like an old fashioned market with small wooden stores containing fruit and vegetables and you have the fishmonger, salad bar and bakery lined down the side. It's a lovely layout and gives you the idea that the food is very fresh.
The Wednesbury store has a large fish counter with various sea food and fresh fish which looks very healthy but isn't my cup of tea so I've never bought anything from there. There is also a salad counter which I'm a big fan of. You can get a clear plastic tub and help yourself to a variety of salad foods like onions, lettuce, boiled eggs, pasta's and beetroot. I normally have a large on for about £3.00 or so. They are lovely and taste so fresh. It's unusual for me to sit and eat just salad but they're worth every penny. There's also a bakery counter which smells delicious. I think they make their own bread and buns etc but I don't tend to buy things from there as I buy ready made bread.
I can usually find whatever I'm looking for in Morrisons as they have a large range of products to suit everyone. I never normally find that things are out of stock and rarely have to ask staff if there are any more products in the stock room. I do tend to find that Morrisons is a little more epxensive than Asda when shopping. Not a lot, but small things that are 20p or so more which I think during a big shop would add up quite a bit. Morrisons, like other large supermarkets have their own store brand. It can easily be recognised by the yellow and white packaging and they have done everything from washing up liquid to baked bens and frozen foods. I've tried some of their own branded products and must say they're very good. The Morrisons own frozen Cauliflower cheese was one product in paticular that I bought to try and was very pleased with as for just £1 it is absolutely lovely.
One of the good things about shopping at Morrisons is the checkouts. There are always plenty of staff operating the tills so the queues are never really bad and the staff are always friendly and quick when serving. You also have the self serve counter which is good for people that have baskets or just a few items as it prevents them from having to wait behind people who have trolleys full of shopping. I have used the self serve counters on a couple of occasions and don't find a problem with them. They're quite simple, you scan what you have bought, drop each item into the bag after scanning to prevent it from beeping at you, choose your payment method and pay. I always hear people saying they have problems with them but I find if you take your time they work just fine.
Once you have come through the checkouts, you come to the cigarette counter which has a small stand of newspapers, magazines and various chocolates and sweets. This counter is always quite busy but I assume this is because it's the only place in store that also sells cigarettes, tobacco and lighters etc. The toilets are right by the entrance of the store which I think is perfect because I always need the loo just before I start shopping or just as I come out so they're definitely in the best place. The toilets are always very clean and have toilet roll and handwash available. They have also provided a disabled toilet and a parent and baby changing room, but I haven't needed to use either of these yet.
Once you have finished shopping you can leave via the main entrance, down an escalator to the bottom floor or via the lift, unusual amount of exits for a supermarket, glad I'm not a security guard there! I usually park outside the main entrance with my mom as it's quicker to get in store and the wheelchairs are located near the main entrance so it's easier to put one back once my moms in the car.
Overall, I've never been a big fan of Morrisons but after shopping there the alst couple of weeks, my opinion has been improved. I think they definitely offer some of the freshest and nicest products when it comes to fruit, vegetables and salads. They have a wide range of products to suit everyone and the store is always clean and tidy. I've never had a problem with any of the staff and always find them to be very friendly and helpful and can get served nice and quickly after I have finished shopping. And just to top off a good shopping experience I can go and have a lovely cup of coffee once I've finished in their cosy cafe. I know it's a little more pricey than Asda but I'm beginning to think that it is worth it.
I had bought a product that was bad. Literally gone off, even though it was in date. I rang customer services. A dreadful member of staff called Sarah insisted I give her my telephone number. I gave her my name and address, but refused to give my number which is ex directory and witheld. She said she couldn't give me any idea what would happen as I wouldn't give her my phone number. She also refused point blank to give me her surname. When I asked to be transferred to someone senior, she said there was no-one there. i did not believe her.These people are awful and should appreciate who pays their wages.
Morrisons is one of our households favourite supermarkets (mostly because it's the nearest...) it looks the naffest but always has great deals and offers on most products and good quality 'Morrisons Savers' products.
The Morrisons near me is fairly small but stocks most items we need for a weekly shop and a few extra bits and pieces. Morrisons tend to stock less variations and flavours of products which can be annoying when you want something specific, however I then Morrisons is like a large corner shop but has much better value. It is horrible at Christmas time or really hot days when everyones stocking up on BBQ things like most supermarkets but because the aisles are so short at my local Morrisons, people often end up queuing down the aisles and get in the way so I avoid it at these times!
There is not too much that makes Morrisons different from other supermarkets so I'm not going to talk about layouts or offers as these are done for strategic selling points and change all the time etc. The things that makes Morrisons stand out to me is their deli and bakery. Morrisons bread is made fresh everyday (I know other supermarkets do but they often leave products out so sometimes the best before date is the same day or day after) and is always softer and lasts longer than all the other supermarkets. I've often gone in and picked up French bread that is still warm! Their bread seems to be more sweet and doughy than other shops too which I personally really love, many other shops breads are always too floury or plasticy. They have a huge range of variations of breads and rolls which always sell fast on hot days. Their own cakes and cookies are yummy too, always slightly better than Tesco or Asda I find as they seem to be hastily made and not as nice at all.
I've never tried anything from their meat and fish deli but am interested to do so, the displays are very small but have most things to choose from. I am not as big a fan of their ham selection on the deli (I love tescos for ham!) but they still offer very good quality and the items come in paper bags (wrapped in plastic inside) which means can be recycled!
Other than these parts there's not too much difference from other shops, I think some of their value ranges are definitely cheaper than other shops but I haven't tried many of them. Their own value products like tissues, cotton pads etc are always better value and slightly better quality in my opinion.
My local Morrisons has recently bought the 4 or 5 small shops next to it and are planning an extension with a café and petrol station so I am looking forward to seeing how this turns out in the future as I really think their café will be extremely successful due to the high standards of their bakery and deli goods.
Overall Morrisons is a really great supermarket, I do think of it as more of a large corner shop for better value rather than a supermarket as it feels different to it's competitors (I can't put my finger on why, maybe because it hasn't been around as long?(Where I live, atleast)). Morrisons isn't as popular as Tesco, Asda or Sainsburys but is definitely just as good and better in many ways, especially their deli and bakery which is why I am more inclined to choose to shop there!
Morrisons is the UK's fourth largest supermarket after Tesco, Asda and Sainsbury's. I do my weekly shopping there because I live close to a big store and I find it convenient and usually cheap.
In all of the Morrisons stores I have visited they have all had fairly large car parks. A few Morrisons that I have visited on my travels have actually charged for parking which I find outrageous, but they were city centre stores.
Trolleys and baskets
You need a pound coin (or a trolley coin the same size) to release a trolley. The trolleys are easy to push and in my local store we rarely get a dodgy one. When you return your trolley to a trolley park in the car park it is easy to connect your trolley to the next trolley to release your pound coin. If the trolley park is empty and there are no trolleys to connect to there is a rope with a metal connector which plugs in to your trolley and releases your pound coin.
There are also standard hand baskets available and there are often specific checkouts for hand baskets only so that customers with few items don't get stuck behind trolleys filled for a family of seven!
I find that the layout of Morrison's stores vary from store to store. Our local store has fresh fruit and vegetables near the entrance then the next aisle is toiletries and cleaning products then all of the refrigerated goods are at the back of the store with alcohol aisles on the very end.
Many Morrisons stores I have visited have the refrigerated goods nearer the entrance after the fruit and vegetables.
Our local store is a large one and it has a fish/seafood counter, deli counter, bakery, cheese counter, butcher and cooked meat counter. It also sells DVDs, games, books, magazines and greetings cards.
Range of products
Morrisons have their own value range which can usually be spotted in yellow and white packaging. They also have a better quality own brand range and they sell most branded products as well.
I have found Morrisons value range to be good and very cheap although we usually only buy orange juice, tinned tomatoes and spaghetti from this range and while you can't go wrong with orange juice or tomatoes, there is a notable difference between the value spaghetti and the standard own brand spaghetti.
We often buy products from Morrisons standard own brand products including pasta, bread, ketchup, biscuits, pizzas, cereal, pasta and curry sauces.
I find that their standard own brand products are often as good as branded products. Their pizzas have a little less topping, but this doesn't bother me as they are still flavoursome and nice. I would only recommend their chocolate flavour cereals - choco flakes, choco dots and choco crackles and not their versions of corn flakes, crunchy nut etc. as they are of a much less quality than the Kellogg's branded products that we know and love!
Morrisons also stock most brand named products you would expect to see on their shelves.
I find Morrisons to be good value although I have noticed their fresh fruit and vegetable prices can fluctuate from week to week eg. Cherry tomatoes go between 74p and £1 from week to week for the same size pack.
Morrisons are known for their special offers, which are usually located at the end of each aisle meaning you can get branded products for less.
They have many meat products on a 3 for £10 offer (this includes beef, chicken, turkey, mince etc.) which I think is very good value.
I have found that whenever I visit Morrisons almost all of the checkouts have an operator on and there are never large queues for tills due to lack of available staff. The staff are friendly and always ask if you need help packing your bags.
There are self-service checkouts also, which are easy to use and take away the undue hassle of faking a smile at the cashier when you're in a bad mood. Lol! I find they are as good as any other supermarket's self service checkouts I have used. I personally wouldn't use them for more than a basket full though as I think they're just meant for when you have a few things and also I don't think cucumbers have barcodes, which may lead to wasting time working out how to pay for such items!
Most Morrisons stores also have a petrol station. I find that fuel is cheaper there than other garages in my area and also the petrol station has a loyalty card. The card is called a Morrisons Miles card which is free and you collect points on it every time you buy petrol. When you get 5000 points you get a £5 voucher to spend in store. Collecting 5000 points, for us, takes a while. You have to spend a few hundred pounds on fuel, but we would be buying fuel anyway and it is our nearest and cheapest garage so we are not losing anything by collecting the points.
To collect them just hand your miles card over in the garage and the assistant will update it with points. If you want to pay at the pump you can insert your miles card there after putting your fuel in. If your points reach over 5000 and you are paying at the pump you will have to go into the garage to get your £5 voucher or wait until next time you fill up and pay in the garage then and they'll give you it.
I have often found since we started shopping at Morrisons five years ago that some products make an appearance on the shelves very infrequently. Frozen brussel sprouts are constantly unavailable for long periods - I'm not talking weeks, I mean months or more! You can only buy frozen button sprouts.
This is also the case with frozen square sausage (which we used to buy to grill for hot sandwiches), own brand medium sliced bread (they have only stocked thick sliced for a few months now in my local store), frozen stir fry vegetables (which are currently there every week but a year or so ago a few months passed where they didn't sell any) and frozen tuna steaks (disappeared for a few months).
I have also found this less frequently with branded products. My local Morrisons only stock Ben and Jerry's ice cream in 2 or 3 flavours except when it is on offer they tend to have all flavours available. Also the offers on the end of the aisles are sometimes for new products and they are not always stocked again once they run out. The two examples I can think of are Szechuan stir fry sauce ( I think this is made by Sharwood's) and frozen potato criss-crosses (can't remember the brand name - they're in a black packet and are a fairly new brand as far as I'm aware)
I find Morrisons relatively cheap and a fairly good supermarket stocking a good range of products and often having money-saving special offers on, although I don't feel that Morrisons exceeds expectations. I like the layout of my local store - I find it easy to find what I am looking for and there aren't dozens of aisles that I would never need like in Tesco where there are aisles of magazines, clothing, electronics, toys etc. which I would bypass during a typical weekly shop.
Their cheap petrol and miles card is probably my favourite thing about Morrisons.
I think that Morrisons is good value for money and usually has a good choice of special offers on. The layout makes it easy to find what you want and there are never queues for the checkouts.
The main downfall is the continuity of products, which I don't think is acceptable and it often leaves me disappointed. I can appreciate the more obscure items not making regular appearances on the shelves, but I don't feel frozen brussel sprouts and tuna steaks are much to ask.
Morrisons is the fourth largest brand of supermarket in the UK, behind that of Tesco, Asda and Sainsbury's. Morrison's was founded by William Morrison, and has been around now for quite some time, beginning it's origins as a small store in 1889. The company has now branched out from the North of the Uk and has 455 stores across England.
I often shop at a Morrison's branch in Newcastle Upon Tyne, which is close to where I live.
The layout of Morrison's stores is very similar to most of the other large leading supermarkets. In my local store there are around 17 cash tills for customers. There are also some self service tills where you can process your own shopping. The tills can get very busy and ques often form, however this is similar to other supermarkets. All of the tills are usually occupied in an attempt to speed up waiting times.
The rest of the store has lots of overhead signage, which tells the customer which aisle holds various products. It is relatively easy to navigate your way around the sections to find what you want.
~Product selection ~
I find that there is a great deal of selection at Morrisons, there are your usual brand named products in addition to many Morrison's own brand and value products. I do find that there is slightly less selection than at my local Tescos store. For instance, Tescos' do their own brand packs of Tuna, which is much cheaper than brand named Tuna. However Morrison's only do small singular tins, otherwise you have to buy very expensive brand packs. Also when I am shopping for gravy granuales, I find that they don't appear to stock many brand names which I like. So it varies. However, the selection at Morrisons is still pretty good overall.
Morrisons offers fresh bakery and deserts, a hot and cold deli counter and fresh meat and fish. I am impressed by the deli which does full quiches that are very tasty, and hot cooked chicken. The bakery products and deserts are also usually delicious.
~Value for money?~
The reason I shop at Morrisons is because I find that I have more products for my money. Believe me, no supermarket is very cheap these days, so I am not going to praise Morrisons too highly. However, I do feel that I get more for my money at Morrisons than at ASDA, Tescos or Coop. I have often wondered why this is, and I think that it is because they have so many special offers on at the store. Some items are reduced in price and you can buy lots of 2 for 1's. Tesco's boast that they have the cheapest products but because they dont do as many discounted special offers, I find I spend a lot more there.
~ Good points~
* You can purchase saver stamps for Christmas *
Being on maternity pay this year, I decided last year to buy £30 of saver stamps from Morrisons each month. I now have about £200 of stamps which I have saved for this christmas. Putting my money into saver stamps means that I didn't spend the money and that it will go directly on groceries. You are given a card and can purchase as many stamps as you like whenever you like all year round. Each stamp is £1. This means that I wont have to worry as much about food and drink expenses in December. Morrisons also give you £6 for every £100 you spend - but the catch is you have to redeem the stamps in November and December to get the £6. However if you miss this date you can still redeem the stamps whenever you like, you just wont get the extra £6.
*Morrisons often have good special offers*
Recently I received a Morrison's card through my door - if I spend £40 per week for 6 weeks up until Christmas and keep my receipts, I can get £25 off a £40 shop. I think that is a good deal. The difficulty is trying not to spend too much each week, as normally I would go once every 2 weeks and I have noticed I am spending more by going each week.
*Morrisons have cheap petrol*
I must state that this applies to where I live. Currently, Morrisons are offering the cheapest petrol around locally, and this has been the case for months. I feel pleased that they are not trying to rip people off like many other petrol stations, and I am surprised that the other brand supermarkets have not lowered their prices too.
Morrisons have a reasonably priced cafe that serves tasty cold and hot food and drinks. Staff are usually friendly and it makes shopping there more enjoyable when you can stop and get a refreshment.
* Slightly less selection than Tescos, but overall there is still a wide ranging selection.
* You can not order food delivery online.
* There is no rewards loyalty card.
I shop reguarly at Morrisons and would definately recommend it as it offers reasonable value for money and is cheaper than Tescos. It would benefit from an online food delivery service and the introduction of a loyalty rewards scheme.
For more information visit www.morrisons.co.uk.
Like game bought pie twice. Very tasty, jelly super; unfortunatly let down by lumps of inedible gristle/offal bits. First pie forgiven because of taste and possible one off. Second pie worse, inedible bits up to approx 1/2 inch plus. Accept game can have some stingy bits in the lesser quality cuts possibly used in the pie, but the large size and amount present in the pie was not enjoyable. Not worth £4.99 would pay more for better quality.
Morrison's is where I do the weekly grocery shop as it is only a couple of minutes drive from where I live this makes it very convenient. There are always different offers on some products are very cheap which makes it an ideal place to shop. There is the butchers, bakery which offers fresh bread and pastries, the deli in which you can get products such as ham, chicken and snacks and there s also the fishmongers, there are also thousands of products on the shelves from toiletries, fruit and vegetables, to the frozen section basically anything you could need from a supermarket you could get from there. I also find that staffs are friendly and helpful as many of times I have asked where products are or have asked f they have something in stock they have always been happy to help. One disadvantage is sometimes It can get very busy at the tills so sometimes you have to wait awhile and sometimes it can be quite busy getting into the car park but there is generally a parking space somewhere. Another good thing about Morrison's is not only can you get your groceries but you can also fill your car up while you're there. Morrison's do sometimes have offers on in which you can get money off filling your car up when you spend so much and they also have vouchers where if you spend £40 you get £5 it doesn't sound a lots but every bit helps. Overall I would recommend anyone to shop at morrisons.
I have just returned from a visit to the Aylesbury branch of Morrisons. Since it has opened I have been a regular visitor and a particularly avid fan of the fish counter . I have called at the store about 4 times a week on average and 10 days ago purchased a 'Be-Ro Flour ' recipe book which was on sale. Having read the book I went down to the store to buy the Be-Ro flour and to my suprise it is not sold at the store. I went to the customer service point and asked why this was , and the young assistant called over a supervisor. I explained that it was odd that Morrisons sold the recipe book, which was obviously produced to encourage the sale of Be-Ro flour , and yet did not hold the product itself. The assistant /supervisor was dismissive said it was a matter for the manager , and kept talking over me so I said ' Never mind , I'll go to Sainsbury's' . As I turned to leave she replied 'Fine! ,' in a quite offensive manner. Having recommended the Aylesbury store to many people in the past I will not be doing so again since I also find the checkout points to be constantly under-manned even when staff are just standing around. But luckily Aylesbury has plenty of alternative supermarkets. I suppose my main point is that there are some really good staff at the store , including one excellent deputy manager , whose good work is lost by the sheer crassness of a female member of staff who thought it more important to score a cheap point. Not so cheap when I estimate that Morrisons will be £3000 to £4000 a year worse off.
Morrisons stores seem pretty inconsistent. The one where I used to live was at least clean, and the staff perfunctorily polite, but the one where I live now is grubby and the staff often incredibly rude. When getting my shopping scanned it tends to be hurled at me by miserable-looking checkout staff who rarely offer to help with packing. Not that I need help with packing, but neither do I enjoy darting around trying to fill up my bags as new items constantly crash into those that are mounting up at the end of the table. Granted, working on a checkout is a monotonous and unfulfilling job, but if the staff are unhappy then this always gets projected on to the customer. My local morrisons always tends to be crowded, and though I accept that shops get busy, the aisles are often too narrow and the self-service machines are constantly crashing, meaning taht its quicker to actually just join a normal till queue rather than joing the huge line to serve yourself, at which point you will have to call over an assistant at least twice anyway, rendering the whole thing pointless. It'd be quicker and easier just to pay 2 staff members to run normal checkouts than to run about like headless chickens from this self service counter to the next.
One thing that seems universal in Morrisons is the confusing nature of the store's layout- whichever morrsons I'm in I always end up getting lost- nothing seems to be laid out in an intuitive manner and I often find myself wandering along aimlessly, neck craned, trying to find the overhead sign directing me to the product I need, or just giving up altogether and asking a shelf-stacker for directions. The stores attempt a slightly creepy, 'little marketplace' feel, with counters that are designed to create the impression of being cosy local fishmongers/cheesemongers/greengrocers, and with people stacking apples say whist wearing colourful little green aprons like something out of a rose-tinted version of the 1950s, but this illusion is ruined somewhat when your cheery neigbourhood grocer is sporting a listless expression, slumped shoulders, tattooed arms and a mohawk. Not that I have any problem with people with tattos or unconventional haircuts, rather, it just amplifies the fakeness of the aforementioned setup.
I've always thought of Morrisons as being cheap, but they increasingly seem to be becoming hugely expensive, more so than most of their competitors, this albeit offset by some very good value multibuy deals that are constantly changing. This is latter aspect is something of a saving grace, although it means that you end up going in and buying what the supermarket managers want you to buy rather than what -you- want, unless you're willing to pay over the odds on something that is inordinately expensively priced this week.
Their cafes serve decent food, although it is again a little overpriced, and overall Morrisons offers a pretty underwhelming, expensive and frequently frustrating shopping experience, with nothing to really give it the edge over its competitors.
If I was rich I would go to Waitrose. If I wanted to go to a nice clean store I would go to Sainsburys. If I wanted fantastic offers and friendly service I would go to Asda. If I was desperate... I would go to Morrisons.
I find shopping at Morrisons VERY stressful. The store that I shop at is clean and fully stocked. But I especially don't like how they have arranged the store (its quite a big store, but the layout of products makes no sense whatsoever!)
Obviously, some of the stress comes from the surrounding customers who a) don't know how to use a car park and b) don't know about common decency.
But Morrisons must be doing something wrong, because I don't get stressed out at other equally large and equally busy supermarkets...
Yes Morrisons have some good deals and you can save a lot of money. Morrisons biggest advantage is that they stock a lot of brands (as well as their own) and they have a good balance between food and household products. I can't fault their fresh foods but the chemistry between Morrisons and I just isn't there.
I would say I'm basing my opinion on my local store (which I mostly am), but other Morrisons I've been to have made my local store look like the best supermarket ever.
Nearly all supermarkets now sell DVDs, CDs and books, and having worked in the entertainment department at a supermarket, this section of a supermarket can bring in some serious money. However, I find Morrisons quite expensive. For example, I was in Morrisons yesterday and saw a dvd priced for £14.99. Other retailers are selling the same dvd for around £11.50... That's quite a difference in price!
I know a lot of people love Morrisons, but I just don't have the patience with this supermarket.
Morrisons was founded in 1899 as a stall in the Bradford market. Today there are more than 370 Morrisons stores across the country, welcoming around 9 million shoppers each week.