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Oh New Look - whats happening?
Member Name: emily92
Advantages: Stylish clothes, Good clothes and accessories for a night out
Disadvantages: Prices, Identity loss...
Its clear to see New Look has been going through some rapid changes of late, within the last 5 years we have had logo rebrands, plus size and mens clothing introduced, plus size and mens clothing then slashed right back, New Look only selling its own brands, to now selling UK retail leaders brands such as Lipsy. Change is good some say, where New Look is concerned im not so sure.
In a family with men, and a couple of plus size ladies along with healthy size 12s, i upon recently seen New Look as a store we could all go to. A time when a New Look giftcard at Christmas would be burning a hole in my purse waiting to be spent. Now its a giftcard that i would rather avoid. For me, and most probably many other women, New Look was its own brand, one you would be proud of wearing and featuring all the latest designs. The same clothes could be found in a size 6-26 and you were never embarrassed about what you were wearing - men also looked very fashionable. This all was at a great price, not obviously cheap as Primark but just bit more for much better, and more ethical, clothing. Times have changed for New Look, and i do not have to really say what it is like now, as a trip to the High Street will point out - but in brief you will be greeted with tatty clothes that will wash out within a few weeks, a very high price, and finding yourself saying "oh thats nice!" and it isnt infact a New Look branded product your looking at. Plus size ladies now have such a limited wear of clothes its easy to not know where the section for it is. As for men, well my local New Look just stopped selling mens clothes full stop - but the city centre has one of about a 1/4 of one floor - with most of that being shoes. This store was also just short of 1/2 for men, with lots of variety....but now this has ended. Im an intelligent person and know that the economic downturn can effect stores differently, and if mens wear/plus size/own brands were not selling, to reduce them - but i find New Look has lost its identity. Which is a great shame. I cannot see New Look lasting much longer.
As for the stores and clothes review then.....
New Look stores can be found in most towns and cities, and it is a store that you know is worth a look - as chances are any kind of clothes or accessories your looking for is in there. From bikinis, to underwear, to PJs to Belts theres something for every occasion you are looking for. The stores i find are quite untidy, but i guess thats due to flimsy rails with heavy hangers, and New Looks desire to have millions of things cramed on one rail. The cleanliness of the store is always very good, the products which fall on the floor is more untidy rather than general cleanliness. The staff are always very helpful, and in all fairness you can tell New Look employ quality staff and put alot of training into them. The layout of the store is very good, usually easy to navigate to a certain section. Things however are usually everywhere, with very narrow walking spaces, so if you are taking a pram or with a trolley, please be aware you stand a high chance of loosing your temper and walking out - especially on a Saturday. Most stores have changing room facilities, sectioned off for men and women. Women are usually private with a heavy curtain to draw across. In busy times in city centre New Looks however you dont feel very private - the heavy curtain can be a little short at either end and when somebody is stood outside your curtain waiting you feel a bit self-conscious.
As for online....
The website is very good, for men and women. It is usually well stocked, and has lots of oportunities for free delivery. I feel that the website would benefit a bit more from a really good zoom in, rotate tool, like rival places have, as a few things have turned up to my house not exactly as expected. and has a lot of choice, however using the website is not one of the easiest things to do. Online is easier at busier times in store, but for peace of mind if you havent got long between the delivery time and your special day you require the clothes for - go to the store. There is less chance of a mistake then which i have heard happens quite alot from friends.
Now the prices...
Personally i find now the prices of clothes as on the more expensive side, as opposed to how New Look used to operate which was towards the lower end. Cardigans i once bought for £9 have shot up to £22, including many many other products. However, most clothes are £40 or under of their own brand, but if you are picking up a dress, say for example, dont expect much change from £50. The quality is good, but has changed from what i used to call 'excellent'. Loose threads, washed out colours, and a change in size has all be experience by my family! One tip would be if the lable says a certain washing type, please follow that or your clothes will be ruined. Nothing has ripped though, the clothes are usually quite dureable. Style wise, New Look is very good. You can always count on them for releasing the latest fashion, however again i feel this has lessened but is understood by the financial state we are in. New Look have always provided clothes that you know you are not going to be ashamed to wear. The style is very much on trend.
As mentioned you can buy quality clothes, but they do a lot of gifts, especially Miss Kitty and Me to You bear items, which are very nice and are actually not too expensive. The age range of the store has always seemed to be 13-60 which has always been good for New Look though i feel now it is more 16-30, centered a lot around slim clubbers is my personal opinion.
Now for my summary...
The clothes are on the whole good, and you know you will look very stylish wearing them. I feel the store has lost/is losing its identity, but it does seem to be still very popular with the teenagers. I will shop again at New Look, but not until after i have looked in the likes of TopShop, Dorothy Perkins etc, which i feel is a shame because i never used to be like this. Altogether, if you have enough money, young slim lady who likes to look stylish - New Look is your first choice... if your not - look elsewhere. If you are in the market for necklaces, bracelets, handbags etc - New Look is well worth a look as to me, there identity here has never been lost.... lovely items.
Summary: I want the old New Look back