New Look is, along with Primark and H&M, where I buy most of my clothes, shoes and jewellery. This is for a number of reasons.

Firstly, they have an excellent range of products on sale, from basics such as plain vest tops and t-shirts to beautiful summer dresses. The only pair of jeans I've ever bought that fit me comfortably were purchased from New Look a few months ago. While some of the items sold there are not to my tastes, I can always walk into a New Look store and see at least a few things I have to stop myself from buying unnecessarily! As a student, the clothing is very much aimed at my age and social group. For older women it may not be so appealing, as there's a definite student vibe to many of the clothes.

Being a student also has the advantage that they offer a 10% discount; this is not offered by either Primark or H&M and is one of the reasons I generally prefer shopping at New Look. The clothes are reasonably priced to begin with and the 10% discount makes this even more so. It is not applicable to sales items, but this is not something I have a problem with.

Generally the customer service at New Look compares favourably to other similar shops, particularly to Primark. The sales assistants are always helpful and friendly without being overbearing. I've occasionally had a less than excellent experience but generally this is not the case.

My one issue with New Look is that often smaller stores don't seem to stock items in my size; as a size 6, I have to visit slightly larger stores to find clothes that fit me. I'm also fairly certain they operate a vanity sizing system due to the fact that I'm a size 6 in New Look, but I don't think this can be accurate. However, luckily I live near a relatively large store and so this isn't usually too much of a problem. The online store is also easy to navigate and so if there's something I'm particularly keen on getting, I can usually find it on there.