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Ocean

Newest Review: ... investment enabling them to start up the company, money that (sadly) I don't have. Ocean appear to have found a niche group of customers that are extremely willing to spend lots of money on very expensive items without so much as a thought. Where most of us consider our purchases carefully before splashing out, the typical Ocean customer will think nothing of lashing out £1895 on a glass radiator or a platform suede bed for £895. As well as such outlandish items, Ocean also offer many run of the mill items, but at prices that are artificially inflated. The fact that they are presented so well is obviously enough to convince their wea... more

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Ocean: Great Pictures - Shame About The Prices (561 words)
by - written on 02/10/01 (Very useful, 188 readings)
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For those that are unaware of Ocean, they are what might be termed an 'upmarket' mail order catalogue. This distinguishes them from the vast majority of other mail order propositions that tend to appeal to a lower demographic. Their proposition is simple: • Select a variety of products for the home and garden. • Pay professionals to photograph them. • Arrange them on the catalogue page with a very minimalistic look, usually on a white background. • Think of a price, double it, then add on a bit more on for good measure. • Bundle them all into a catalogue with a peculiar item on the front cover. ... Read the complete review

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