I have avoided Primark for the last couple of years after getting sick of the insanely long queues, messy stores, and poor quality products. However, after recently shopping there again to pick up some basics for my boyfriend, I was pleasantly surprised. The Sheffield branch is fairly small, but it still has pretty much everything you could want. The store is well laid out, and is usually very tidy and organised.
I have bought numerous items from there in the past couple of months, including men's shirts and jerseys, socks, underwear, and have also tried some of the ladies jeans. All the shirts have washed really well, and still look great months later. The underwear is good value for money, so I can't really fault it.
I have had two pairs of skinny jeans from them. The only problem with them is that one of the buttons has fallen off, but the material itself is quite nice.
The other good thing about Primark, is the accessories department. They have loads of affordable jewellery and hair pieces, with some really lovely designs. I've got a couple of their alice bands, and they are really pretty.
If you are in Sheffield, then I would definitely recommend a visit here.