Trendy shoes for the masses (Schuh)

Member Name: Dinah93

Product:	Schuh
Date:	18/12/08 (54 review reads)
Rating:

Advantages: Trendy, fun

Disadvantages: Expensive, low quality

Schuh is a national chain footwear store, and caters for the younger market with Vans and Converse for the boys and metal stilettos and rocket dog pumps for the girls. The shoes are very trendy, although not necessarily very well made. I used to shop in Schuh when I was younger, however the synthetic materials have lost their allure now I'm in my 20s, and the last few times I have passed by I have thought the styles quite dated and common.

Shoes in Schuh do not seem especially reasonable though, and the average pair is over £60. This seems very steep for a teenagers shoe shop, especially since they are not good enough quality to also be used as school shoes. I have noticed fewer people browsing recently, which is the same in most shops at the moment but Schuh seem to have really lost their allure. A rebranding and modernisation programme might help them to appeal to attract new customers or get old ones to return.

Staff in my local Schuh have always been friendly, and will order products in if they do not have them in stock. There is a very good web ordering system and online store. Online sales are better than those in the shop, and it is easier to find the correct style and size to meet your needs.

With direct competitors such as Office offering much higher quality shoes for the same price I feel Schuh either need to lower their prices or adapt to entice in people over the age of 21 who have more disposable income.


Nb review has previously been submitted in a shorter form on Qype under the username Kaemi

Summary: Dated footwear retailer who need to adapt to survive during the downturn