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Tiffany - T'riffic
Tiffany & Co
Member Name: Idiophreak
Tiffany & Co
Advantages: Great jewellery, strong branding - friendly, professional staff.
Disadvantages: Can I ever go back?
I've long been of the belief that women judge the jewellery you give them purely on the box in which it's delivered - so when I started thinking about buying my girlfriend an engagement ring, I decided that there aren't very many boxes as impressive as the little blue box of Tiffancy & Co. The Hollywood feel of Tiffany and the premium branding are both things I thought my girlfriend would appreciate, so I decided it would have to be a Tiffany box I presented her with.
Having failed to get hold of a box on its own (I kid!), I stopped by Tiffany in Royal Exchange when I was in London for a business trip. The first thing you notice on entering the store is how pristine everything is - it's not super-modern and plush, but everything's exactly where it should be, brilliantly clean and exudes quality. Upon speaking to the staff, however, was when things started to get really impressive.
The gentleman who served me actually had a degree in gemology and consequently knew *a lot* about diamonds. He was also very well spoken, polite and professional. He spent a great deal of time patiently explaining to me the difference between all of the different rings, what I should be looking for and so on.
Actually quite early on in the process I came across "the one" - I don't know what it was about it, it just seemed to sparkle a little more than the others, it seemed in particularly good proportion and I could just see my girlfriend wearing it - so, after going through all of the other rings available (just to be sure) - I purchased.
The ring came beautifully wrapped. It was polished, then put inside a plain, dark ring box - very simple, but well made, with just "Tiffany & Co" written on the inside of the lid. That box was then placed inside the famous "little blue box" and the whole thing was tied in white ribbon - it looked pretty as a picture. I was a little disappointed, in fact, that I had to remove the ribbon and little blue box myself in order to present the ring in the traditional style. When it arrived a couple of weeks later, the certificate was also beautifully presented in a small wallet, all using really nice heavyweight paper and classy typeface.
I actually visited a different store (Westfield) a couple more times before the proposal - just to arrange for the ring to be resized - throughout all visits I had the same impression of a high quality, professional establishment.
Thankfully, the proposal went brilliantly and my fiancée absolutely loves her Tiffany engagement ring - so much so we've just been back to purchase the matching wedding band (which, this time, she got to see all wrapped up properly). Everywhere we go she gets compliments on the ring which is, I must admit, beautiful - even to the untrained eye it's a remarkably transparent and white looking diamond - and it really catches the light.
Overall, I've been incredibly impressed with Tiffany from start to finish - the quality of their brand is matched by the quality of the product and the staff. My only slight concern is - will other jewellery ever be good enough again?