Ok, so who are ASOS.com? Well they a very large clothes website who started out back in June 2000, the turn of the new millenium and is the UK's largest online-only clothes retailer. It's based in offices in Camden in London and has over 30,000 items aimed at 16 to mid-30 year olds.

The website is rather attractive in terms of style itself and very simple to navigate, at the top of the page when you enter the site it has five menus on the top left which are "women", "men", "marketplace" "outlets & looks" and "blogs". In the centre of the homepage it usually has adverts about Womens Sales and Mens Sales. Plus at the bottom you have text links to get help & answers to questions, contact information if you need any help with your order, social network links to "follow" ASOS on the likes of Facebook & Twitter and more corporate info like jobs and investor information.

The drop down menu's at the top for 'Women' and 'Men' will make a box appear where you will find the different "departments" within the store. Here you can easilly find the types of clothes your after, it's very easy to click on one to go directly to, for example mens T-shirts or mens shoes or womans dresses.

When your looking at a specific department, for example lets take mens t-shirts, it will show you every men's t-shirt that ASOS has available (at time of writing this thats 742) its then so easy to quickly narrow down the search to be more specific to what your after you can narrow down by things like colour & size, brand and price. So if your looking for a medium white tshirt by Diesel then narrow down the search or alternatively scroll through the pages and see what you fancy. You can also sort the items into price order either lowest to highest or vice versa.

The item pages look very good too, plain and simple yet stylish and easy to navigate, on the left you have a photo of item which you can zoom in & out of to get a closer look of the item, I like this because it helps you see the detailing of logos/graphics/text better you can also see the item better when you zoom out & enlarge the photo, a lot of items also now have a video aswell so you can see it modelled in 360degrees meaning you can see the whole item and how it looks. on the right of the page you see other similar items that ASOS recommends you might like if you like the one your looking at. In the middle is a box with item details like how to look after the item which is handy gives you washing tips to help keep it stylish for longer, it also tells you about the size & fit including model stats to see how it fits on them and that helps give you an idea how it might fit on you. Theres also a box to click for delivery & returns information too. Speaking of delivery ASOS provides FREE worldwide delivery so no matter where in the world you are, its FREE to get items delivered from ASOS anywhere in the world, other websites can charge for a fortune for international delivery. I've had items delivered to me in the UK and as I work abroad at times too, i've had items delivered to Greece too. Had a bit of a problem with my order to Greece but thats the postal system there and ASOS sorted it out no problems.

Then the order process, its very simple, on the item page you select the colour your after from a drop down menu in the centre of the page and your size from another drop down menu on the centre page and click the colourful "ADD TO BAG" button this items the item to your virtual shopping basket. Then it gives you the option to login to your account and if you dont have one you can register, its FREE and means you dont have to keep adding your details everytime you shop, which I like as it makes it easier & quicker. From there its very easy you can see all the items in your basket and select your billing & shipping addresses and make payment.

ASOS is a really simple site to use and although I have had one delivery nightmare I have used them a few times and I am impressed and their customer services respond to emails within 4 hours even during the night which is quite amazing no other online retailer does that from my experience. Only problem was I made a complaint about the one delivery issue and wasn't happy with the response to my email, I replied and another member of staff sent me the exact same email response as her colleague so it was clearly a pre-written response they send out generally to everyone this annoyed me so I told them so and no apology it made me feel like the service wasn't personal and I was just an order number not a person (customer) but apart from that and the stupid prices on some of their designer items which can be cheaper in Harrods, John Lewis or Selfridges, I would recommend ASOS infact I am writing this as I place an order for some new work shoes.