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2 Reviews

Beautiful lingerie online.

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    2 Reviews
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    • More +
      17.09.2012 23:41
      Very helpful
      1 Comment



      Everything a great lingerie website should be.

      I'd heard about Boux Avenue shops opening and then decided to search for their website. Its superb and a pleasure to use.


      The lay out is easy to understand and isn't 'cluttered' like many websites these days and its also very versatile with how it allows you to shop. It's just as easy to browse a range in general as it is to narrow your search if your looking for something in particular. It allows you to narrow your search according to colour, style, price and size in the left hand column. It doesn't waste your time with pointless pop ups and useless options. Everything is relevant. The best feature by far which has been lacking from so many websites selling lingerie is that you can choose to see the back of ALL knickers and thongs. I've tended to avoid buying knickers to wear online because most of the time you cant see what the back is like and its really frustrating. If your buying underwear online you need to see what the whole product is like not just the front. Another nifty feature is you can zoom in on the item and in some cases view videos of the item being worn which is handy.


      When buying you will have to set up an account. This is an easy process and you can then save all your personal details which will then allow you to just sign in and purchase with a few clicks. Very convenient. You can pay with your card of use paypal its so simple and quick. You can also register as a VIP which is what I have done, it's basically Boux Avenues loyalty scheme. The more you purchase the more VIP points you earn which then accumulates into cash of your next purchase. You could even let it grow with each purchase so in time you would have enough to get something for free. You can easily view how many VIP points you have in your account and how much money that equates to.

      Delivery :-

      The service here is superb. Delivery is FAST even with standard delivery. Everything is packed with the greatest care in pink tissue and scented rose petals and this is without even asking for gift wrapping. The package is also discreet. The best feature here is the returns system. If you ever need to return something the package contains the pre-paid postage label with address already printed on and a form to fill out requesting what changes need to be made ie a different size etc. So you can just pack any un-wanted to send back. Simples. Obviously you have to leave all the tags still on.

      The products:-

      I just love Boux Avenue knickers, they are so comfy and really well made. I bought some 'Gracey' pink satin shorts and they are so comfortable you dont even realize your wearing them and they are so cute. Ive bought other knickers and thongs which I also love. They all wash really well and still look as new. Very impressed. They are a little more expensive than 'cheaper' shops but this shows in the quality of the underwear. I suppose you get what you pay for.

      Overall :-

      Im totally addicted to Bouxavenue.com its excellent. I really need to set a monthly budget for underwear :)


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      • More +
        20.05.2012 22:32
        Very helpful



        A fantastic website which offers great service and can cater for most of your lingerie needs

        I used to do most of my lingerie shopping at La Senza so I was gutted when they closed. However I soon heard that the owner, and Dragon's den star, Theo Paphitis, had opened a brand new lingerie store called Boux Avenue, so I decided to take a look and I've now shopped on their website several times.

        *The Site*

        My first impression of the site was that it looks very professional without being boring. It is mainly white with a black and pink theme, and has a very neat look. The homepage always has lovely glamorous looking photos of the latest styles and current offers.

        Everything is arranged in a very logical way which makes it easy to find everything. There is a main bar running across the top with each department listed, and drop-down menus for each with sub-categories helping you to find more specific items. When looking through the items you have the option to sort them by price which is handy if you need something cheap. There are also lots of options listed down the left hand side of the page, such as colour and size, which you can choose to narrow down your search results, which I find very useful as it can be very disappointing finding the perfect item only to find that they don't have it in my size.

        When viewing an item I find this site better than most as it shows both front and back views of every item, which I think is very important particularly when selecting knickers as I'm very fussy about the cut of the back and have often been left disappointed with items ordered from other sites which don't give a back view. They also tell you what size the model in the photos is wearing, which can help to give you a better idea of how the item fits and whether you may need to go up or down a size from your usual. There are also many other simple little features which help make your shopping experience easier, but I won't bore you by going into every detail.

        The only way I think they could improve the site would be to sort out the search function, as it does sometimes throw up some very odd results and generally doesn't return the results you would expect. For example, if I type 'black bra' into the search box, the first item that comes up is a 'racer back bra converter' and the second is a floral halter neck bikini top, not what I was looking for at all.

        *Range, Prices and Value*

        Although they don't have the largest range available online I do find Boux Avenue offer a nice range of styles to suit almost every need. From everyday basics to super sexy blow-his-mind sets, and everything in between.

        The lingerie department contains a wide range of items including bras, knickers, matching sets, babydolls, basques, bodies and hosiery. Bras are generally priced between £12 and £30, and knickers between £5 and £14, whilst babydolls can be picked up for between £30 and £40. Whilst these are certainly not the cheapest prices I do feel they are very affordable for most people, whilst reflecting the high quality of the items. The nightwear department offers the usual pyjamas, robes and loungewear, as well as chemises and camis for those wanting something a little bit sexier. Again I feel these are well within most people's budgets, with pj sets costing between £20 and£30, and chemises and cami sets generally ranging from £25 to £35. If you want something a bit more special there are some more luxury options available for around £60.

        Their swimwear range is much less extensive, offering only a few designs and whilst there are some nice styles I have yet to see anything I would actually wear. However, the fact that their swimwear uses bra sizes means you can be sure of a much better fit than with ones that go by dress size, and again the prices are quite reasonable, with bikini sets costing around £40.

        They also offer a range of gifts which would be ideal as inexpensive stocking fillers, such as cute little keyrings for £6.50, trinket boxes for £6, and a small range of bath and body products priced from £12 to £15.

        There is always some kind of offer on the site, such as their current offer of 3 for 2 on a selection of knickers, as well as regular sales, which allow you to buy even more items at great value. I recently bought 3 different styles of bra which were previously priced from £22 each for just £8 each, saving me a lot of money, which was great as I really didn't have the money to spend but needed a few new bras as my old ones were way too small after putting on weight.

        Every single item I've bought from Boux Avenue has been very high quality, often surpassing my expectations, and I find the sizing to be very consistent, unlike other brands where I've often needed to buy 3 different bra sizes as different styles all fit differently. I've never had any reason to be disappointed with any of their items, they all look just like the photos on the site, and as a result I've never returned anything other than to exchange for a different size.

        They offer a wide range of sizes on most items, often with 2 different bras in each style, the 'normal' one generally going from a 30A to a 40D and the 'full support' version going from a 30DD to a 40H, catering for most women's needs. Dress sizes go from an 8 to an 18.

        *The Service*

        As I mentioned earlier I have ordered from Boux Avenue several times now, and I have found their service to be absolutely second to none. Items always arrive packaged safely and securely and if you opt for their free gift packaging service they come beautifully wrapped in tissue paper with false rose petals in a lovely Boux Avenue gift box.

        They offer free standard delivery on orders over £50, or free next day delivery to a store. Alternatively if you spend under £50 standard delivery costs £3, or you can choose next day delivery for £5 or Saturday delivery for £7.50. I've always spent over £50 and opted for the free standard delivery, and my packages have always arrived within 2 working days, so personally I don't feel the need to pay extra for a quicker service. They send their items via a tracked courier service, and send you an email or text message, depending on the option you've chosen, with the tracking number as soon as your package leaves their warehouse, so you are able to track your items online.

        They also offer a free no-quibble returns service, allowing you to return any item in store or by post within 28 days for a full refund or exchange. I have taken advantage of the postal returns service on several occasions and have always been pleased with the ease and efficiency of the service. When I placed my first order I was unsure of my bra size as I'd put on weight and none of my old bras fit, so I ordered several different styles in 2 different sizes so I could try them on and choose the right one. After choosing the right size I simply filled in the returns form and sent the unwanted items back. I received an email when they received my returned items and my credit card had been refunded within a few days. On other occasions I have chosen to exchange items and I received an email letting me know when the new items had been sent out as well as when they received the returns, and my new items were with me within 2 days of receiving the email, just as beautifully gift-wrapped as my original order.

        As I've found their service to be completely flawless I have never had any reason to contact their customer services department.


        I can honestly say I have nothing but praise for Boux Avenue. Whilst there are a couple of things that could be improved they have a lovely range of high quality lingerie at prices that won't break the bank and offer, from start to finish, the best online shopping experience I've ever had the pleasure of using.


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