Since by son was born a couple of years ago, the Early Learning Centre has become a firm favourite in our house. One of the first times I went into the store and thought how much my son would love the different toys, and what educational value they had to them. Most of the toys have a sign to help parents identify what areas the toy would help develop i.e. Hand to Eye Co-ordination, Communication Skills etc. I have bought a variety of items, from books and CD to pretend play (doctors set, tea sets etc.) and arts and crafts - all of which have been well enjoyed by my son. Early Learning Centre often have offers where you can get a percentage of the store or a certain ...  Read the complete review

Since my grandson was born I have been going to Early learning centre to find some nice toys for him to learn and play with as they have a large selection of good quality toys for both boys and girls, and they especially have nice ones for pre school age and the age ranges from birth to around 8 years old. We found the shop inside Mothercare and although it was situated in one corner it had a large variety of items on display and it is very hard to choose once you are inside, as there is such a large variety. I was looking for a lawnmower and they did not have any in the store as it was Christmas time during their sale time and they offered me a BBQ ...  Read the complete review

My wife and I love this shop as we became grandparents a year ago for the first time and we were delighted to be able to go to the toy shops and buy our grandson some good quality learning toys for him. We used to pass this shop because we did not have any younger child to buy for so when our daughter was pregnant we started to take a look here and we found some very nice things for our unborn grandchild. At the time we did not know if she was going to have a boy or girl so we just bought the rattle and baby items which can be for any sex of a baby and then when the baby was born we then went to buy what he needed. We found this store inside ...  Read the complete review

The Early Learning Centre sells toys for children from birth to about 6 years old. When my daughter was little, we spent a lot of time in this shop! She loved it and called it THE toy shop. The shop itself is well organised and the labels on the shelves help you to find what you are looking for really easily. They have sections for specific ages and activity types. I have always found the staff to be friendly and helpful and they also know the products really well. The toys are of a brilliant quality. They need to be robust because of the ages of the children who will be using them and they certainly fit the purpose and ...  Read the complete review

The Early Learning Centre (also known to my daughter as 'the green shop') is now the only toyshop in our town so we are frequent visitors. Early Learning Centre is a British chain of shops which sells toys and books for children from birth and the younger child. They were set up in 1974 as a mail order company but they have now grown to have over 200 shops in the UK and 80 in other countries. It is now owned by Mothercare and their products can be found not only in their own stores but also in Mothercare, Boots and Debenhams. So what do they sell? They sell a massive range of things for young children. They start from birth with things such ...  Read the complete review