After reading a lot of product reviews online, watching various video reviews and seeing many of their products featured in magazines I decided to take a look at the elf cosmetics website and try some of their products for myself. After having such a pleasant experience with the website and the products I thought it was only right that I should share the love as it were and spread the word about elf cosmetics.
WHAT IS E.L.F?
E.l.f stands for eyes, lips, face and as a result the website for the company is www.eyeslipsface.co.uk. The company itself specialises in beauty products but at affordable prices making them great value for money. I was actually surprised at how affordable the products are with many makeup items starting as low as £1.50, which in the current economic climate you can't really go wrong if you want to treat yourself.
USING THE WEBSITE
I have found the elf website very easy to use and have always managed to find exactly what I'm looking for and can browse the site without any difficulties.
On the homepage the main image is typically of new products, this changes so you can see a variety of new products that are available.
Along the top of the page you have all of your makeup categories that you can click on to be taken to the designated area of the site. The categories are: * Eyes
* Makeup brushes
* What's new
After clicking through to these pages you will see the various items that are available and with photos. This is useful if like me a lot of the time you cannot remember the name of the product that you are looking for but can remember what it looks like.
The site itself is very clean cut and of a high standard which is not too in your face making navigation and browsing simple.
CREATING AN ACCOUNT
Before you can shop with elf you have to make an account. This is very easy with all the usual steps that you can expect when creating an account with a shopping website, typing your name, address, e-mail etc. As an extra security measure elf will send you a confirmation e-mail once you have created an account which you then have to click the link to activate, this gets sent to you almost instantly so you are free to shop.
When you log into your account the first page you will be sent to is the offers page, I do not think this changes very often as it has been the same for about the past month. You can also click through to your order history and wish list. From your order history you can easily reorder any items that you have previously purchased without having to find them on the site, this is a bonus if you are in a rush.
You can also add items to your wish list to purchase at a later date. I used this when I was waiting for several items to be in stock as I wanted to take advantage of the free delivery when you spend over £30. That is another reason why I like elf, you can find products on the site and if they are out of stock they will e-mail you to let you know when they are available again.
MY SHOPPING EXPERIENCE
As I have just mentioned I created a wish list and ordered a lot of items at once from the website. The items that I wanted that were out of stock arrived back in stock after about a week and a half which isn't the fastest restock in the world but is not the slowest either so about an average restock time which I'm prepared to wait for.
However to shop and pay instantly is also very easy and you just click through as you normally would do when shopping and add items to your basket as you go along. When you click on the items a site is a makeup website many items require you to select the colour or shade of the item that you would like. Rather than having small swatches or a drop down menu elf displays the shades individually on fairly large squares compared to other sites that I have used. I found this very useful when deciding what shades to go for. However, I did find that with lip products especially the shades of the actual products themselves did not look much like the swatches given on the site. They are nice colours but not what I was expecting. This wasn't a problem with the eye products that I ordered, maybe lipsticks look different on various people but after watching various video reviews I have found that a lot of other people have also had this criticism.
Once you have added all of your good to your shopping bag you have the option to enter any codes that you have and then you have to select your delivery. Standard UK delivery is £2.95 but free with orders over £30 and for delivery to Europe costs £3.95. I think this is fairly reasonable for a shopping website.
When you go to checkout all of your details are already there form your account and you do not have to type your address in again. You then proceed to checkout which is also a very easy process with the payment options of pay pal, maestro, MasterCard, visa and visa debit all of which have the security extras added on such as MasterCard secure code.
After placing my order on the morning of the 10th of May I was already excited and eager to receive my new makeup goodies, little did I know that they would arrive as early as the very next morning. I was amazed, they processed my order, filled the box and got it all sent out to me in as little as 24 hours.
I opened my parcel which was sealed tightly and made of sturdy cardboard to prevent damage. I checked through my list that was in with the parcel and everything was present and correct with the added bonus of an extra lipstick that must have been placed in there by mistake but I wasn't charged for it so happy days!
As I mentioned earlier in the review elf specialise in makeup at affordable prices, as a result of this I wasn't expecting much high quality in the products that I had ordered, this was a big misconception on my part. What do they say? Never judge a book by its cover, well this rule certainly applies to elf products. They may be cheap but some of their products are the best I've used. For example one of my previous reviews was on a highlighting facial whip that I purchased for only £1.50 and I absolutely love it. As well as the cheaper products elf also have their own studio line which are products of a slightly higher quality and have a higher price tag. I say a higher price tag but it's not high at all really, to give an example I purchased the studio mist and set spray which set me back £3.50 which I think is still very affordable.
Another thing that surprised me was that the products all came in individual boxes and packaging. I thought that as the products were cheap that perhaps they would just come standard as they were so this was a nice added bonus. Especially if you want to give any products as presents as they look more expensive and will wrap well or if like me you are a bit weird and like to keep things in their packaging before using them, it just makes products easy to store that way.
OTHER BENEFITS OF THE SITE
There are many other aspects to the elf site as well as shopping including beauty blogs, get the look guides and beauty secrets to keep you up to date with the latest looks and how to achieve them. I particularly like the get the look guides as there are so many looks to choose from each of which give clear details of how to achieve the look and what products to use with links to these products or the option to add to your shopping bag. Examples of looks that you can recreate include:
* Smoky eyes
* Beach babe
* Radiant bride
* Hollywood glamour
* And loads more
You can also sign up to the elf newsletter to get all the latest news about new products and any new offers that are on. Some of the offers are actually quite good, I received an offer to get a half price makeup brush kit when you spent £10 but I didn't need anything else as this was just after my massive haul of makeup which was a bit of a shame.
If you have any questions about elf or its products the FAQ's are very self explanatory and easy to understand.
Unless you couldn't tell I absolutely love this website, I don't know why I hadn't used it sooner. I love the fact that it is so easy to use and that the products are just fantastic. I think it is safe to say that I will use this website over and over again. If you haven't been over there yet and tried some of there products what are you waiting for! I think I am going to make elf my top recommendation of the year!
--also in ciao--
I didn't think it existed. But then, a girl on a swapping website mentioned "ELF" I googled it, and came to eyeslipsface.co.uk. Now, most of the items are £1.50 or £3.50, at the time they had an offer for free delivery (something they do quite a lot now, check out their facebook page) so I thought, why not? A tenner on some make up won't make the world of difference. If it was bad, I'd just chuck it. The order came within THREE days! It came in a cute little brown box; it was almost like make-up Christmas :)
So, I pop all the items I got in my make up bag to use that morning. I think my first order was the waterproof eyeliners (£1.50 each!!!), waterproof mascara, an eye shadow compact, the under eye concealer and some blusher. One month later and all of it has gone. I love love LOVE it! It is cheap, fast service, great customer service and brilliant quality. The blush is the first one I've used, which is light and still gives colour. The under eye concealer is my saviour! I hope they never stop making it. I have really bad under eye circles, and this stuff is like liquid gold. This gives "Yves saint Laurent touché éclat" major competition. £23 compared to under £5??
Firstly, I'll review the under-eye concealer. At £3.50, it's a very good price. The consistency is great, its not too heavy at all and doesn't feel like you are wearing it. The coverage is good, could be better but for the price it is, I'm happy with it! It also comes with some white liquid on the other end which is "Illuminator." This has light reflecting particles in it, to hide the dark circles better. Even more useful, it can be used as an eye shadow base, so ultimately, for £3.50 you get an item that can be used for three different things.
The waterproof mascara was ok; don't think I'll be buying it again. I'm very picky about foundation and mascara, as I think with these products you have to pay to get results! It was quite dry, and didn't last very long. It clumped my eyelashes together and made my eyes very dry and tired feeling. The price was £1.50, and I think the price brings it down, I feel it wasn't quality tested before going out on the website.
Again, with the eye shadows I wasn't too impressed, but in all honestly I don't wear it that much! It was nice for the day, as it was very subtle colours. But for the evening I think I'd go with a more expensive brand that had heavy colours and was longer lasting. It's ok if you don't mind re-applying during the day.
The blusher was great - I loved it! It was a beautiful pale pink colour, again cost £1.50. It was lightweight, but lasted all day. My only problem was that there wasn't enough of it. It went so quickly, but for the price you aren't going to get a massive pot of it!
And lastly, the waterproof eyeliner which was like a felt tip pen. So easy to apply even if you are useless with liquid eyeliner (like me!), as it is like a pen and glides across your eyelid in one smooth motion. It lasts a good while, not as well as more expensive brands do, but for £1.50 you can't complain. I got mine in "Jet Black" and "Purple". The black was great, however the purple made me look like I had bruised eyes!
Overall I think from now on I will be buying my basic make up on this website. It only costs a tiny amount, so it's worth a try. They even have a "studio" section now, which is their better quality items. I'll be trying these out next time!
First of all I would like to give a small but fact filled introduction to the e.l.f (eyes lips face) brand. It was founded in New York in 2004, one of the founders being behind the Hard Candy makeup line, a more famous brand and loved by women the world over. It eventually came over to the UK toward the end of 2007. The idea was to create a range of high quality, innovative products that were low-cost and allowed women to experiment with different beauty looks and trends without breaking the bank. Despite being extremely cheap - with the majority of products being around the £1.50 mark - e.l.f has developed a celebrity fan base including the likes of Alicia Keys and Hilary Duff. This site was recommended to me a few years ago but it went out of my head until I started seeing it in magazines more recently. I was having a bit of a craving for some new makeup so I decided to give it a go, the economic prices also being somewhat of an attraction.
The website itself is nice and girly from the homepage, with a baby pink background and a selection of tabs across the top marking each range that you can shop - eyes, lips, face, nails, mineral, studio, elements, makeup brushes, tools, what's new, gifts and cases (to put all of your e.l.f makeup in). Each tab opens up into the wide variety of products that you can choose from, many of which come in a variety of different colours. The packaging is very simple but effective and in my opinion it looks quite expensive, yet one of the ways that e.l.f keeps the costs down is by keeping their packaging plain and simple, but I much prefer it this way. An example of the extent of their ranges; they have almost 50 shades of nail polish!! Their mineral range is also extensive and 100% crushed minerals according to the website, but it looks amazing, although I have yet to order anything from this range. Their mineral range is around the £3.50 mark, so still incredibly cheap and definitely something that I will be trying soon!! The website is very easy to navigate and the buying process, is both simple and secure.
Now onto my first order....whilst I did not want to order too much, I ended up with 8 items, yet it only cost me £12 before postage!! I ordered a mascara, 3 nail polishes, 2 colour sticks for cheeks/lips/eyes, a face powder and a liquid lip stick (matte, not a gloss). I won't go into too much detail about the products themselves as I will go on to review them once I have tested them all. I ordered on a Sunday evening and my order came to £12 plus £2.95 for standard delivery. You can also pay £6.95 for next day delivery but there really isn't much point unless you are super desperate, as mine arrived first thing Tuesday morning, so delivery was extremely fast and efficient!! I also received an email copy of my order not long after it was placed on the website, along with a separate confirmation of payment from the provider and a dispatch note. Each of the products was well packaged either in a small box or on a backing of cardboard with a plastic casing over the front. The entire order was wrapped in bubblewrap and placed in a box along with a copy of my order.
Something else worth mentioning is that ELF regularly have lots of offers on, such as free delivery, delivery for £1 or free items. Some of the items look fantastic, but having placed several orders since y first one, I have only taken advantage of free delivery and a 50% off event, which was fantastic. They often have 40% off, but they are very good about emailing you with offers and new product arrivals on a regular basis. There has consistently been excellent service and delivery in my personal experience!
All in all the website was extremely easy to use, when my products arrived I was completely satisfied with their initial appearance and the way that they had been packaged and I will most definitely be on their again. The entire process was so efficient and hassle-free that I have a list the length of my arm of products that I want to buy. I liked that I was informed at each stage of the sales process and I was amazed at how quickly my order arrived. If you are only ordering 1 or 2 items, the £2.95 postage might seem a little steep, but it must be impossible to only order 1 or 2 things from e.l.f! I most definitely see an addiction forming....will keep you posted on the products in upcoming reviews!
So I discovered Eyes Lips Face when I was building my professional makeup artist starter kit. With products costing as little as £1.50 I had to give them a try and I am so glad I did. The following products are what I have tried so far with a little description about each one:
Eyelid Primer - a thick setting primer which isn't the most comfortable when you first apply but it has great lasting effects. Stops make up dissolving and helps maintain vivid colours. Just make sure you have a decent cleanser to remove it again!
Dramatic Lash Kit (black lashes) - They look extremly fragile but there are fairly hard wearing. The glue they provide is rubbish but the lashes create a great effect. Other lashes tried are dramtic lash in brown and natural lashes.
Lipstick (seductive) - great for a natural pinky tint but I would suggest using ELF's theraputic conditioning balm first
Lipstick (Classy) - purpley/pink colour. wasn't that impressed with this colour
Theraputic Conditioning Balm - says what it does on the packet really. You only need a very thin layer
Elf hypershine gloss (honey) - i don't see what makes it superior to other glosses and the colour is fairly mild but nice non-the-less. I do however love the ingenuity in the design - you screw it round to reveal the gloss meaning you never waste a drop
Elf hypershine gloss (Fairy) - Subtle but beautiful, great under lights
Elf hypershine gloss (bubblegum) - this one's my favourite colour, really vibrant
Natural Radiance blusher (shy) - i L O V E this colour, really soft and applies evenly.
Natural Radiance blusher (coy) - very sexy although the powder seems to fall apart alot more than the other one, shame...
Cosmetic brush cleaner - lovely and strong, does a great job at sanitising all my equipment and the bottle is big enough that it lasts a little while too.
Also know as Elf , I discovered this brand by watching videos on you tube and they seemed good value and such a great price as most products only cost around £1.50!! this is originally an American company and you can only buy on-line in the UK .
+The delivery +
wow their service is so fast , I have used ELF twice now , the first time I ordered I ordered on a Thursday and it was at my door on Saturday and then the second time I ordered I placed my order on Wednesday and it was dispatched the same day and arrived on Friday! Amazing service!! The delivery costs £2.95 for standard or £6.95 or next day but I don't think next day is needed!!
OK one think I have noticed if you go on to the .com ste they have a wider range but the co.uk is still good . They sell everything eyes lips face and they also do make up brushes and git kits . Most things are about £1.50 but the most you will spend on a product is £15 for a git kit , really really good value !!
They accept most major credit and debit cards plus Pay Pal which seems to be getting used more on websites. They don't accept American Express which is annoying!!
+What I have bought +
okay I have got a lot because it's so cheap!!
2 make up brushes the all over face and the blush brush - both £1.50 each and the quality is so good , the brushes are sot ( Not compared to a Mac) but for £1.50 you cannot go wrong at all!!
The cover-up stick - £1.50 not to found of this one , find it a bit oily.
The facial whip - also £.150 , it's a nice shimmy colour and you can use it for eyes , checks , really good!
A custom palette for my friend , this costs £1.50 for each shadow or whatever you put into in at then £1.50 or the pallete so al together it costs £5 so she was happy with that.
The hydro tint - this is a very popular product in the states.
And 2 face poweders which I have yet to use
for all that it cost me around £35 I think and that's with delivery , look how many items I got for that!! really good!!
some products not so great but over all a really good company , great value and service and they would make great gifts for people.
I was never really sure about buying make up products online. I thought there's be too much faffing around if you purchase the wrong colour, if you don't like the feel of the make up or if you think it might irritate your skin. Basically I didn't like that you can't test before you buy like you can put on a sample in Boots or something, so I was always a little sceptical about the whole process. I also really enjoy reading beauty columns in various magazines and when More magazine suggested a website which sells beauty products at £1.50 I was intrigued enough to get online and get searching!
Eyes Lips Face (e.l.f) is a website specialising in cosmetics from lips gloss to foundation to nails to tools to brushes to.. Well the list is pretty much endless. The best part is undoubtedly the prices which is something that sets e.l.f apart from other beauty merchandisers with the vast majority of their products being sold at £1.50 a piece. Absolute bargains! How could I not want to make a couple of purchases!?
The prices on the site are even vastly different to ranges you'd see in shops like Boots and Superdrug. Who would have thought you could pick up facial whips, bronzers, nail varnishes in a delicious selection of colours and waterproof mascaras all for a mere £1.50!? Not I! So before I knew it my 'basket' was becoming filed with treats for myself. Here are some of the things I purchased:
Healthy Glow Bronzing Powder-
This was actually featured in More Magazine which was my inspiration to go on to the website! I picked the Warm Tan shade but this also comes in 3 other shades to suit a variety of different skin tones. There is some kind of glittery effect in this bronzer which gives skin a lovely warm glow without looking too fake or plastic. Instead it looks more natural than a lot of other bronzers and does look healthy looking! Result!
I bought Royal Purple shade. I love the dark, striking colours and I'd wanted a purple-y shade for a while, the only one I could find in a shade remotely similar to my desired colour was one by Barry M but that range can be quite pricey, so I was overjoyed to find the exact colour I was after on e.l.f for £1.50! Two coats was a good amount and it seemed to dry quite quickly. There were a couple of chipping incidents, but for the money I paid I was expecting this. Chipping can happen with any kind of nail varnish though, so I wasn't too let down!
What I like about the website is the lay out. It is really wasy to navigate around with drop down menus and headings all separated out so you can clearly click on what you want and find products with simplicity. Also beside a lot of the products on the website there will be pictures of any publications that the product has featured in, which re assures you that you are buying a genuinely good product, tested by professionals! The brand is growing due to the amount of publicity it is receiving.
The site offers free shipping costs if your order is over £30 and although a lot of the products only cost a mere £1.50, it is so easy to mount up the amount you spend because I find myself adding just about everything I click on to my cart just because of the low prices. Standard delivery on regular orders is £2.95.
As well as selling things on the site, there are other things to read and feast your eyes on, such as the Beauty blogs full of what's cool at the moment in the way of cosmetics and different looks etc. The section of the site called 'The Buzz' shows all the different publications that different products in the e.l.f range have featured in. 'Beauty Secrets' is one of my favourite sections of the site, where different tips are shared e.g. how to get rid of dark under eye circles and how to get the Smokey eye effect look.
I really can't recommend this website enough to anyone who is on a budget in the beauty department. Or even if you're not this site is well worth checking out!
Thanks for reading!
I stumbled across ELF from a newspaper artice in the SUN which discussed being fashionable but on a budger. Well if thats something that you care about then eyes lips face is the site for you.
Whats special about ELF?
Most things are priced at £1.50. This includes lip glosses, mascaras, eye shadows, concealers, so many different products. most brushes and applicators are also only £1.50 which is an absolute bargain.
There are items which are not £1.50, these are part of the elements, minerals and studio ranges. More costly as new and more expensive to make.
The lipglosses are amazing, there are tins which are all different flavours which are lovely. I love the hypershine lip glosses, they all taste like candy, my boyfriend loves kissing me as i taste like sweets. The glosses are great!
the eyeshadows are good, not very colourful choice though. The minerals are amazing and long lasting, you'd get the same with the big brands for a much bigger price.
There is a good selection of nail varnishes, they are not chip resistant like some, but there good, average!
The bronzer is good, i prefer natural collection bronzer, but theirs is good.
dont buy the all over colour stick, it amkes a okay concealer, a lighter coloured one anyway. Its a bit straky, but as for a concealer it covers up well, only £1.50 too!!!
Lip plumping gloss, doesn't really plump much, the red is a nice colour, i glossed over a bit tho to make more intense.
ELF also send out offers, such as free delivery, £5 off, all a bargain. Delivery does not take long, always within the recommended time.
There are gift sets available, really cheap, £9 for most. can get cheaper in the sales. I got 6 lipglosses for £5 in january! their all great!
I would recommend ELF as it boosts your make up range without costing too much. Its an absolute bargain! Get on and have a look, you could save yourself a fortune.
Eyes Lips Face (ELF) is an online shop selling cheap make up. I came across this site through other websites and I'm so glad I've found it! Their main range is all priced £1.50, including brushes. Their studio line is all £3.50, again including brushes. Their mineral range varies in price, however.
The American website is renowned online for really, really slow delivery, but everyone I know who has ordered anything from ELF has actually had their things delivered really quickly. The only problem I have with their delivery is the price: it's £2.95 which is quite a lot if you only want to order 2 things from their original £1.50 range. However, if you join their groups on facebook and their newsletter, you will find that they email/post discount codes quite a lot so my advice would be to wait until there is a free delivery code. You do get free delivery if you spend over £30 but in my opinion this is quite a lot when you consider how cheap all their stuff is.
The website is easy to navigate and the pictures are usually quite clear. However I do find it hard to see if a shade e.g. for concealer/powder is the right colour for my skin. This would be always be a problem with buying make up online though.
Obviously the way that they can afford to sell such cheap make up is due to saving money on promoting and packaging etc. This is quite clear sometimes on the cheaper range as you can see the glue used to stick the product to the packaging. I personally don't mind but I guess if you're a bit of a make-up snob you wouldn't want to pull their stuff out of your handbag. I find their brushes quite well made though when you compare them to the same price range brushes you'd find on the high street.
I love the eye brushes from the £1.50 range. They're so cheap and yet so soft and really do the job well! I have also bought two of the eye brightening shadows (with 4 colours) and they both last so long. The colours are really well pigmented and I love them! I wore some of the brown colours once to go shopping on holiday. I was so hot but the shadow didn't crease at all, whereas one of my MAC ones has when I wore it for less time and when I wasn't hot! I didn't use a primer for either. Obviously I didn't do that as a proper experiment but I was really impressed with them!
From the Studio Line I have bought the complexion brush and concealer. Both are such good quality. The complexion brush is as soft as everyone says it is, and really has convinced me that you don't need to buy MAC/Bobbi Brown/etc brushes to create a good look. I will definitely be investing more money in the Studio Line, and am particularly interested in the complexion perfection. The concealer is really creamy and comes with a brush on the other side that's really soft. The packaging is nice and sleek and I'm really impressed!
Overall I'd definitely recommend ELF to anyone, even if you're not on a budget as some of their stuff is just amazing for the price you pay!
EyesLipsFace.co.uk (ELF) is a makeup brand which I hadn't heard of until I came across it while watching makeup videos on YouTube. The site sells just about everything for £1.50! Which is a bargain and something which made me a bit dubious about buying from there with regard to the quality of the products. I ordered on a Thursday night and had my cute parcel by the following Tuesday! The company say that their makeup is up to the standard of other more well known makeup brands, but they have managed to cut costs by removing costs of advertising, packaging and marketing. The packaging is very simple. I ordered about £20 worth, including makeup brushes, eye shadow, lip gloss, bronzers and blusher. I tried to get a wide range of the products to test them out. I have to say that I am AMAZED at the quality. For such a low price it is definately worth it. I only have one hiccup, the bronzers are a bit chalky and once you have swirled you brush around in it, there is a lot of powder on the surface of the bronzer, but they go on beautifully and look lovely. Brushes are gorgeous and so soft for such a cheap price, I got the all over face brush, eye shadow brush and eye shadow blending brush. All work just as well as the higher end brush, I have a few Mac brushes and the ELF ones work just as well, if not better. If only I had found out about this brand sooner! Definately a must for makeup addicts like me in these tight financial times! :) x
I actually first heard about Eyes Lips Face from dooyoo! It is one of the many websites that I have visited after reading reviews on this site, but it is probably the first that I have actually purchased something from!
Eyes Lips Face, or e.l.f., is a company that originated in America in 2004 and swiftly became popular, mostly I think because they sold all their products for $1! In 2007 the UK branch of e.l.f. came into being, selling most of their products for a slightly more expensive £1.50 from their online site. Aside from mineral make-up and certain kits, gift sets and bags, everything on the website sells for this same price, which is definitely enticing to buyers.
The website is nicely laid out. It has sections for eyes, lips, face, nails, make-up brushes, kits and gifts, tools, elements, cases and mineral make-up. Each section has a drop down list which enable you to choose a product to go to directly, or you can browse each section. Each product has an individual page with a picture, a description, a list of ingredients and a selection of colour swatches to show the different shades it is available in.
There are also areas of the site where you can read the beauty blog, or look at beauty secrets and tips. Most of these are used to promote e.l.f. products which I suppose is not surprising! E.l.f also has a facebook fan page which you can join if you are a facebook member.
The site offers free delivery on its products if you spend £30. However that is quite a high minimum spend and if you don't reach that, then standard delivery is a very expensive £2.95. If you are just buying one product that means you are paying £4.45 for it, which is very high! Occasionally e.l.f. send out free delivery codes but even these usually require you to spend £5, and they are quite rare.
I have bought two different products from e.l.f. and the quality has varied quite a bit. I tried their clear lash and brow gel, which was quite successful in keeping my brows tamed and my mascara in place, though it did seem to go off and start smelling quickly. However I also tried their lip liner and was not impressed at all as it was very drying, and although the colour was lovely at first, it quickly went bitty and seemed to disintegrate on my lips which left them looking horrible!
I am not sure whether I like this site or not. The quality seems variable and if you are only paying £1.50 then that's not too bad, but if you are paying for delivery too then it is quite a waste of money when the product turns out to be rubbish!
Like most people, I have been keen to make cut backs recently and have become more open to testing out 'value' brands, with varying success. Make up for myself is one of the things I have had to cut back on, and so I was very interested when I heard about EyesLipsFace.co.uk and their £1.50 cosmetics. I just had to check it out.
~ A bit about EyesLipsFace.co.uk ~
EyesLipsFace, or E.L.F as it's more commonly known as, is a budget cosmetics company first launched in New York in 2004 and took America by storm with it's $1 cosmetics.
E.L.F Uk was launched in 2007 and is run by a welsh brother and sister team in Swansea. They stock a large range of make up for Eyes, Lips and Face (unsurprisingly!) with most items costing just £1.50.
Their philosophy states that:
"We at e.l.f. believe that innovative technology, quality ingredients and superb delivery systems should not be limited to prestige retailers. Every woman should have the opportunity to participate in innovation, without sacrificing her budget."
But how can they manage to provide quality cosmetics for just £1.50? Well, they claim that they have "low overhead costs, little advertising and minimalist packaging which means that the consumer only pays for the makeup itself" and by using the internet for branding instead of paying for expensive advertising.
E.L.F claim to be completely against animal testing on any of there products.
~ The Website ~
My first impressions of visiting EyesLipsFace.co.uk where that it was a pretty simple and uncomplicated website, clearly labelled and easy to navigate. I have visited websites that scream at you with lots of confusing information and advertising, but with it's subtle pink background and bold black text, thankfully this wasn't one of them.
The home page shows the 4 newest products they are promoting at the time. Free shipping when you spend over £30 is clearly advertised.
Along the top there are several links. 'Get The Look' is a page that has various 'make up looks' and gives clear instructions and products to use to achieve these looks. 'Beauty secrets' takes you to a page which gives you just that, there are loads of tips here for all areas of the face. Both these pages look very interesting, professional and full of useful recommendations and tips, however I was far too eager to jump into the product section to investigate too much. It's pretty obvious that as well as being useful, the real purpose here is to entice you to buy more products.
Other links along the top lead you to a page detailing the magazines that the products have been featured in (there are a lot, which I found reassuring), a refer a friend page offering you the chance to enter a draw and finally The Philosophy. Links to T&C, FAQ and contact us are at the bottom of the page.
But as I already stated I was keen to get to the products. These are split into the following sections with clear links:
make up brushes
kits and gifts
I dipped right into the eyes section and was amazed to see not only that everything was indeed £1.50, there was also such a vast range of everything you could need for your eyes. Even more delightful, a wide choice of colours. Each item has a full size picture showcasing the product, and then a large colour swatch showing alternative colours. Lips and nails where no less disappointing, also having a fantastic range of products and colours, though the face section didn't have a great choice. None the less I still managed to pop a couple of concealers into my virtual shopping basket very easily.
Too easily in fact, as after visiting just 4 sections I had £18 worth of goodies. Having never used the products before, I wavered for a second as that was more than I planned to spend without testing them. Until I realised I actually had 12 products. That made it seem more than an OK risk, so time to check out with just a quick browse around the gift set section and noting future pressie possibilities.
Clicking the shopping basket page took me to check out, where a complete list of my order was displayed. The list included a small picture of each item, a small swatch of the desired shade, the price, quantity and option to remove. It was very easy to go over your order, ensuring you had shades and quantities you wanted and could clearly see what you were about to pay for.
As my order was under £30, shipping was added at £2.95 for standard delivery. No time-scale was advised, and so I presumed that would be within 4-5 days. Next day delivery is offered at a pricey £6.95 while Fedex Saturday delivery is an astronomical £16.95.
You are then required to input your name, address and billing address. There's no option to store these details, or register so they are already held which could be a bit of a pain on return visits. To pay, you are redirected to Sage Pay, a secure payment site and can complete the transaction using any of the major cards, or very usefully, Paypal. I like online shops which accept this method of payment, as I can treat myself with my Ebay earnings and not feel so bad. So I was pleased to note this for future reference!
I received Email receipts from both Sage Pay and E.L.F confirming my order and payment within minutes. The whole process was easy, painless, and quick. I now looked forward to receiving my goodies!
~ Delivery and The Products ~
I ordered on a Saturday, and received an email advising me that my items had been dispatched on the following Monday. I wasn't expecting to receive anything for a few days, so was very surprised on Tuesday morning when the postman delivered a white jiffy bag with the E.L.F logo on it! Brilliant service, I thought.
Tearing into my parcel, I have to be honest and tell you that my initial reaction was disappointment. Each item of make up was in a cardboard blister pack, you know the ones with a little hole to hang on displays? It reminded me of cheap hair accessories you see in pharmacies, and remembering E.L.F's philosophy on packaging and costs, wondered why they'd bothered with so much wasteful card and plastic.
Once I got all the items from their outer packaging I was still underwhelmed. The site does state that these are full size products, but some items didn't look so to me. The Concealer and Lip glosses in particular looked very small, almost trial size. The eye shadows looked great though.
I had bought 3 eye shadow cream duo's, 2 lip plumping lip gloss's, 2 different concealers, a mascara, a bronzing powder, 2 nail varnish's and a tin of lip balm. I am not about to review each product in detail here, but will tell you that I had mixed experiences with the items. The eye shadow is fantastic, I love all 3 of them. The lip gloss, bronzer and nail varnish's are ok. The mascara and concealers are absolute rubbish. But I adore the little retro tin of Candy shop lip balm I bought. It's cute, it smells and tastes good and most importantly it moisturises my lips beautifully.
While I decided to keep all my products, E.L.F do have a refund policy. I can't comment on how good this service is though, as I decided not to use it. Full details of the policy can be found through the contact us link on the home page.
~ Conclusion ~
I loved the website. It was simple, inviting and clear. The whole browsing, ordering and payment process was extremely user friendly, and the 'extra' tips sections are great. I also can't fault the fast delivery service, although maybe if they got rid of the plastic and card outer wrapping on each item, not only would it be more environmentally friendly, it might save on postage!
Like many budget ranges, the products from E.L.F seem to be very hit and miss. By being an online store the option to 'try before you buy' is taken away. After my experience I won't be in a hurry to buy any more make up bag 'staples' like foundation, concealer or mascara. I think with these products it is worthwhile investing in a good brand.
However I love the eye shadow cream and would buy more nail varnish and lip gloss. I'd have no hesitation in buying these lesser used items, and for £1.50 can build a whole colour range. There are other products in the eyes, lips and nails sections I would like to try. I also noticed that the make up brushes look very good and are decent prices, and I have a couple of people in mind for some E.L.F gift sets.
While I didn't feel the products where aimed at a younger market, I think this site and it's product's would really appeal to teenagers. I can't think of anything I would have loved to find in my stocking more when I was younger than lots of these lip gloss's and eye shadows! So I would recommend this site to any Mum's out there.
I'm going to rate EyesLipsFace.co.uk 4 stars. 3 seems too harsh for such a fantastic site and service, and for the price most of the products I bought are at least usable, some have even become firm favourites. I will be using the site and it's products again, perhaps though with a little more caution next time.
I have been more and more conscious of late finding make up that is a little lighter on the pocket. When i heard about elf (www.eyeslipsface.co.uk) i thought it would be too good to be true.
All about E.L.F:
They sell a huge range of make up and most of it for only £1.50 an item, almost unheard of anywhere else. They say their quality matches up with more well known and expensive brands and ask consumers to put them to the test.
As a trial i ordered a few products including some of their make up brushes, blushers, lip glosses and some mineral foundation (£3). I have to say overall i was very impressed. I ordered at 4.30pm on friday and by 9.30am saturday am it was here-and no priority shipping chosen. The selection of brushes i ordered varied in quality. The real gems were the eyeshadow brush, fluffy brush and kabuki brush, all worked well. The lip producs and mineral make up were great. Some items werent great quality but for the price you wont do better.
I will do individual more indepth review on the items i have purchased.
In these credit crunched times, sometimes even hardcore makeup addicts like myself have to reign in their budget and cut the spending on what many might consider unnecessary items. Now, in my opinion, makeup is not unnecessary, it is one of life's necessities and there is no way you will find me doing without my everyday makeup! E.L.F. is the perfect solution for this credit crunched madam!
E.L.F. stands for Eyes Lips Face and is a makeup brand that was launched in the US in 2004 by Scott-Vincent Borba (professional makeup artists and the brains behind premium makeup brand Hard Candy) and proved so popular that they have made a well timed move to expand into the UK market in 2007. Their belief is that "every woman should have the opportunity to participate in innovation, without sacrificing her budget" and their range prices most items at just £1.50. Yes, £1.50! And prepare to feel jealous of our American cousins who pay only $1! Although some of their items, such as their mineral makeup, are priced slightly higher than this, the range as a whole represents incredible value for money.
--- The Site Design and Ordering Process ---
The site itself has a cute, ultra girly baby pink colour scheme and is nicely laid out and easy to navigate. The navigation bar splits products by type (lips, eyes, face, brushes, nails, tools etc.) and the list of products in that category then pops up via a drop down bar. Shopping is easy - you simply add any items you want to your shopping bag and then proceed to the checkout when you are satisfied you've picked up everything you want. Payment is accepted via visa, delta, electron, mastercard, eurocard, switch, solo, UK Maestro, or Paypal and online ordering uses a secure SSL encryption to protect your payment details. Once you have placed your order, you'll receive a confirmation email and then another email to let you know when your order has been dispatched. Delivery costs £2.95 per order for standard delivery, and £6.95 for next day delivery, or spend over £30 and get your order delivered for free. Despite having heard some negative things about the speed of e.l.f.'s delivery, I was pleasantly surprised that my order arrived just 2 days after I had placed it - all well packaged and as I expected.
--- Company Philosophy ---
I have to admit that despite the good things I had heard about e.l.f., I was dubious as to how they would manage to really deliver good quality products for such bargain basement prices. But I was very impressed with the products that I tried. This scepticism is obviously something that e.l.f. come across a lot, as they answer this very question in their FAQ on their website! Their answer to their sceptics is that e.l.f. has low overhead costs, little advertising and minimalist packaging which means that the consumer is only paying for the makeup itself, rather than fancy packaging and slick advertising. "We never skimp on formulations but we do on packaging" says e.l.f. co-founder Joseph Shamah. "for example, we'd love to put mirrors in our compacts or have the same great containers as Nars or Stila, but we're about something different: namely giving women the chance to try anything they want without the commitment to a major spend"
The lack of advertising budget has meant that the success of this brand has been very much due to word of mouth and the quality of its products - something I'm far more happy to go by as a recommendation than an advert.
Another big plus is that e.l.f. do not test any of their products on animals and lists all ingredients on the packaging of products, meaning you can be confident you know exactly what you're putting on your face. If you have an allergy or are after more information about ingredients before you buy, you are able to contact e.l.f. via the website and request the specific detail (I received a response to my query within 24 hours)
--- The products ---
My order contained a set of dramatic fake eyelashes, a large powder brush, an eyeshadow brush and a hypershine lip gloss. I find that the quality of the products themselves tends to be a bit hit and miss, but for £1.50 a go, it's never too much of a disappointment. The fake eyelashes are fairly good quality and not too far off being comparable to Ruby & Millie or MAC (£8.30 a pair!) Obviously it takes a bit of practice to get the application right, but once you've got that down, the difference in quality is not really noticeable. However, the glue that was provided with them was shockingly bad and I actually went out and bought a separate eyelash glue. But for £1.50, I'm happy to spend the money that I would have spent on fake lashes on a glue that will last me forever!
The range of makeup brushes is pretty impressive - they don't look too cheap, with nice plastic handles that are easy to grab hold of, and silver edging around the bristles. The foundation, concealer and eyeliner brushes use synthetic bristles which is probably what you would expect at the price, but all of their other brushes use natural horse hair (I had this confirmed when I contacted them via the website to enquire). For this price, to have natural hair really is fantastic! I was also informed when I enquired that they will be bringing out a whole range of synthetic brushes later this year, which is great for those who are allergic to natural hair. The price the brushes individually at £1.50 or they are available in sets for £9 for a 5 piece or £15 for a 9 piece, both of which come in a bag to store them in. For £1.50, I was really sceptical of the quality of these - I own both Ruby & Millie and MAC brushes which can cost up to £40 for a large powder brush, so £1.50 really is scraping the bottom of the barrel price wise! However, the eyeshadow brush is very impressive. It's nicely contoured to fit the shape of your eye, picks up powder well and distributes it evenly and feels nice and soft on the skin (not as soft as a MAC brush, but you can't expect miracles!), and ensures a professional finish to your application. The total face brush though was a disappointment - I think it's probably unrealistic to expect much from a powder brush that costs £1.50, but I found this was just too hard for my face and I think in this case it is worth paying the extra money for a better quality product.
The hypershine lip gloss uses the cult and often imitated Stila pen design, twisting up the amount you need onto the bristles of the pen style applicator. It's a nice imitation of the Stila design, but as someone who is a big fan of the Stila glazes, the quality of the pigment isn't really very impressive. It has a lovely sweet smell though, kind of like sweeties, and the texture is not too sticky or gloopy. I bought this in a shade called Joy, which is a nice pinky colour and gives a natural sheen to the lips.
Having also tried e.l.f.'s mineral makeup I am pleased to say that it is pretty impressive! Although it doesn't compare to the 'original' mineral makeup, produced by Bare Escentuals, it is far superior to Maybelline's mineral effort - the finish is far more even and the look much closer to the look Bare Escentuals manages to achieve. The mineral makeup range comes in at £3.50 for a mineral foundation which, while is slightly more pricey than the rest of their range, is well worth it as mineral makeup is not at all cheap to produce and the increase in price means that you can be confident that they are not skimping on the quality. All of e.l.f.'s mineral range is 100% mineral based and contain no parabens, no preservatives and no mineral dyes, so are extremely suitable for anyone with sensitive skin. I find mineral makeup especially good for oily skin, as it is oil free and gives a lovely matte finish.
e.l.f. have a regularly updated section showcasing a particular makeup 'look' and show you the products used and steps to achieve that look yourself. Although I find this a bit of a heavy handed marketing ploy (the Purchase This Look button at the bottom of the article will add all the items involved to your shopping bag!), it's often a nice way to get inspiration for your look and discover products that you wouldn't have considered.
e.l.f. is beginning to get recognition and exposure from the UK press and the company has cleverly capitalised on this with their Press page, The Buzz. There you can view articles from numerous magazines, showing where they have used e.l.f. products. At the moment there are examples from Heat, Hello, Elle, Bliss, Red, Closer, Look, and I can predict that this page will grow and grow!
Each week e.l.f. answer a common beauty problem, such as thinning brows, or puffy under eye circles. I love that they've not tried to make this into a marketing gimmick - their tips rarely involve their products, just cheap solutions, usually using items you would have lying around at home anyway. Well in keeping with their general philosophy!
All in all, e.l.f. are a welcome addition to the UK's cosmetics range and give the well established brands like L'oreal, and the premium brands like Stila a run for their money. Although some of the product range is a bit hit and miss, at £1.50, you don't feel too let down, and you'll soon come across another product that is a big hit! I can tell you from bitter experience, I had the same hit and miss experience with Stila products and it hurts a lot more when you've shelled out £20 of your hard earned cash on something only to find out its rubbish! I like the fact that you're not obligated to pay for fancy packaging or advertising and the focus is entirely on the quality of the actual product. As someone who uses a vast quantity of cosmetics, both premium brands and regular brands, I am pleased to say that this range stands up to its mid priced competitors and in many cases, outstrips them. My only criticism of the brand is the fact that they seem to give their US customers a better deal at $1 per item, but even at £1.50 you can hardly claim you're being ripped off! My only real problem is that my credit crunched resolution to tighten my budget has not quite worked - I've just ended up with more for my money!
****Eyeslipsface.co.uk or elf ****
I decided to give this brand a try after hearing so much about in through various websites and youtube. The idea behind elf is that they offer quality products at cheap prices starting from $1 on the american version and £1.50 on the uk site.
To be honest i was a little skeptical about buying products that were so cheap but my friend bought me some and whilst certain products have been rubbish others have been surprisingly good.
The main product i have tried under this category is eye shadow. Elf sell pallets for £1.50 each and you can fill them with what ever you want for a further 1.50 each. I think this is good as you therefore get a set for 7.50. The eye shadows are of good quality and least since it is design your own you can decide what colours you can put in it. One thing that i particularly like about these is that they are reusable so not only can you just replace the colours you want to at 1.50 a go but i think it is better for the environment that people are not using as much packaging.One further thing is that these palettes can be customised so say for example you can have 2 eye shadows,a blush and a lip stick .
They also sell eyeliners,mascaras etc but i have never tried them so i cant comment on how good or bad they are.
They sell quite a big range of lip balms,lipsticks,glosses etc and they come in a wide range of colours and flavours. I have tried the lip sticks and found them to be quite good. The colours are long lasting and they leave your lips feeling moisturized.
This category has been hit or miss. I found the blushers that i have received in my palette to be rubbish but i have loved the shimmering facial whip(a product that brightens skin).
Elf also sell kits and items such as make up bags, kits,make up brushes etc but again have not tried them as i either do not need the product or in the case of the brushes i have heard that they are quite scratchy on your face and having a new love for mac make up i decided not to bother buying them but buy more mac instead.
Elf take paypal ,master card and several other cards but not American express. I think this is okay because by using paypal you can pay by any way you want.Also if you spend over £35 you get free postage. I cant comment on how quickly this arrives as my friends always order for me.
Overall i am quite happy with this website when it comes to things such as basic eye shadows or lip products. I do find it a bit disappointing that not only is it cheaper in america(ours is shipped from wales) but they have a bigger range and often have offers on such as a recent one where they got 70% off!!! Also i think the web site is easy to navigate .
As times are hard right now I have decided to try some cheaper brands of make up. I find some cheaper brands are terrible and some are so good you wouldn't know it was cheap if you didn't see the brand name. One of the brands I've been trying is E.L.F. E.L.F stands for eyes lips face and the site can be found at www.eyeslipsface.co.uk.
E.L.F believe we should all be able to buy quality cosmetics without sacrificing our budgets and so their range consists of many items that cost £1.50. Eyeliners, lipsticks, lipgloss, eyeshadows, brushes, foundations, powders, mascaras and well, all the usual suspects us ladies buy to beautify ourselves! All these items are available at £1.50 each. There are a few bits that cost more, they sell some mineral items and these cost more than the normal items but not much more. The mineral foundation is £3.50 and the eyeshadows are £2.50 and there's a starter kit that contains mineral foundation, concealer, blusher, brushes and a canvas case for £15.00. So not everything is £1.50 but most items are and the items that cost more are priced way below most other brands.
The site is easy to use, there are sections about where E.L.F have been mentioned, loads of magazines have promoted their products. A "beauty blog" that discusses their latest products and various other topics aimed at females like fit flops and chick flicks. The products are in categories with drop down menus so whatever you're looking for is easy to find. Orders above £30 have free delivery otherwise it is £2.95. Payment is through protx so it is secure ordering.
Now I've got you interested I expect you want to know what the products are like? I was initally a bit wary of buying products so cheap, I've tried a few items from other cheap ranges in the past that have been disastrous and for this reason held off buying from E.L.F for some time. But as my make up got older and my budget got tighter I decided I didn't have much to lose.
I can honestly say the products are excellent. I recently bought a lipgloss for, you guessed it, £1.50 and it's better than the one I usually wear that cost me £6. I've tried a variety of items, the eyeliner I purchased was soft and applied easily and even came with a free pencil sharpener for , yes, £1.50. A 10ml nail varnish for, yep, £1.50 lasted as long as my more expensive versions and looked as good.
Another great idea they have is making your own eyeshadow compact. I don't know about everyone else but when I buy a compact of a few colours there are always a couple I use and the rest I don't so E.L.F have addressed this by offering each colour eyeshadow for £1.50 and a compact you put them in again for £1.50 so you make up a compact you'll use all the colours in. Brilliant! Cheap and no waste from colours you don't use. The eyeshadows are excellent, soft and easy to apply and stay put as long as my Elizabeth Arden eyeshadow. If you do use all the colours in a ready-made compact you can buy eyeshadow quads for £1.50 too.
So what's the service like? I've never had cause to phone them so I can't comment on that but my orders always arrive either the next day or within 3 days. There's never been a mistake on the packing and they email to confirm the order and then to let you know when it was despatched. I can't find fault with them at all.
Any gripes? No, none! It's very unlike me to find nothing to whinge about so I can only say give them a try and see what you think and E.L.F carry on doing what you're doing!
Overall excellent products, amazing prices, fast delivery and an easy to use site. Save yourself some money and go grab a bargain!
Beauty comes from feeling and being your best, an inner confidence that translates to the outer-world as attractiveness.