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Who needs a fairy when you have an e.l.f?
Member Name: Kirst09
Date: 21/06/11, updated on 21/05/12 (47 review reads)
Advantages: gorgeous, cheap makeup, fast delivery
First of all I would like to give a small but fact filled introduction to the e.l.f (eyes lips face) brand. It was founded in New York in 2004, one of the founders being behind the Hard Candy makeup line, a more famous brand and loved by women the world over. It eventually came over to the UK toward the end of 2007. The idea was to create a range of high quality, innovative products that were low-cost and allowed women to experiment with different beauty looks and trends without breaking the bank. Despite being extremely cheap - with the majority of products being around the £1.50 mark - e.l.f has developed a celebrity fan base including the likes of Alicia Keys and Hilary Duff. This site was recommended to me a few years ago but it went out of my head until I started seeing it in magazines more recently. I was having a bit of a craving for some new makeup so I decided to give it a go, the economic prices also being somewhat of an attraction.
The website itself is nice and girly from the homepage, with a baby pink background and a selection of tabs across the top marking each range that you can shop - eyes, lips, face, nails, mineral, studio, elements, makeup brushes, tools, what's new, gifts and cases (to put all of your e.l.f makeup in). Each tab opens up into the wide variety of products that you can choose from, many of which come in a variety of different colours. The packaging is very simple but effective and in my opinion it looks quite expensive, yet one of the ways that e.l.f keeps the costs down is by keeping their packaging plain and simple, but I much prefer it this way. An example of the extent of their ranges; they have almost 50 shades of nail polish!! Their mineral range is also extensive and 100% crushed minerals according to the website, but it looks amazing, although I have yet to order anything from this range. Their mineral range is around the £3.50 mark, so still incredibly cheap and definitely something that I will be trying soon!! The website is very easy to navigate and the buying process, is both simple and secure.
Now onto my first order....whilst I did not want to order too much, I ended up with 8 items, yet it only cost me £12 before postage!! I ordered a mascara, 3 nail polishes, 2 colour sticks for cheeks/lips/eyes, a face powder and a liquid lip stick (matte, not a gloss). I won't go into too much detail about the products themselves as I will go on to review them once I have tested them all. I ordered on a Sunday evening and my order came to £12 plus £2.95 for standard delivery. You can also pay £6.95 for next day delivery but there really isn't much point unless you are super desperate, as mine arrived first thing Tuesday morning, so delivery was extremely fast and efficient!! I also received an email copy of my order not long after it was placed on the website, along with a separate confirmation of payment from the provider and a dispatch note. Each of the products was well packaged either in a small box or on a backing of cardboard with a plastic casing over the front. The entire order was wrapped in bubblewrap and placed in a box along with a copy of my order.
Something else worth mentioning is that ELF regularly have lots of offers on, such as free delivery, delivery for £1 or free items. Some of the items look fantastic, but having placed several orders since y first one, I have only taken advantage of free delivery and a 50% off event, which was fantastic. They often have 40% off, but they are very good about emailing you with offers and new product arrivals on a regular basis. There has consistently been excellent service and delivery in my personal experience!
All in all the website was extremely easy to use, when my products arrived I was completely satisfied with their initial appearance and the way that they had been packaged and I will most definitely be on their again. The entire process was so efficient and hassle-free that I have a list the length of my arm of products that I want to buy. I liked that I was informed at each stage of the sales process and I was amazed at how quickly my order arrived. If you are only ordering 1 or 2 items, the £2.95 postage might seem a little steep, but it must be impossible to only order 1 or 2 things from e.l.f! I most definitely see an addiction forming....will keep you posted on the products in upcoming reviews!
Summary: already have new items in my basket......