Filofax-A file of Facts (filofax.com)

Member Name: jonnyfun06

Product:	filofax.com
Date:	18/05/09 (155 review reads)
Rating:

Advantages: Quality Company-Means Business

Disadvantages: Not cheap and have to be carried

When you think of the word Filofax your mind is probably immediately taken to images of the 80's with coporate nobodies prancing around with the worlds biggest diary to go with the worlds biggest phone, or maybe even Del Boy from Only Fools and Horse's with his out of date Filofax.

Well, while this was perhaps the image of Filofax at one time, that really is not the whole story.

Despite living in a digital world with Blackberries and smart phones galore, over the past decade Filofax has continualy grown as a company. The trade mark "Filofax was actually registered as early as 1930 nd was derived, according to their website from the words "file of facts", which seems believable to me. Addapted from an American organising system for engineers and scientists,,this brand soon became very popular with the military especially. Back in 1987 Filofax had 1250 retail outlets in the UK alone and despite my best research I can only assume that this success has continued with Filofax being stocked in stores such as John Lewis and Selfridges.

Perhaps best known for there range of personal organisers, including address book, diary and various other pages, this company has a style that refuses to be beaten by todays digital market.

To try and put a finger on why such an "old-fashioned" system continues to thrive is beyond me, however, it has even worked on me as I own an A5 Leather Filofax, and I use it everyday, while my phone calendar sits idly by and justs counts the days.

Whether it is due to nostalga for days gone by or whether it is the human psyche to be overly cautious there is something reassuring about having a hard copy of your schedule and important contacts.

Sizes of Filofax vary, from the pocket size all the way up to A4 size organisers. Material ranges from the man made, leather look to actual leather. This of course means that prices to vary from £29.99 all the way up to £129.99. However, this will prove a great purchase, especially as Filofax make refills of the pages every year usually costing £5.99.

The main downside is of a logistical nature. Unless you are the type of person who carries a briefcase everywhere, it does mean carrying the large filofax's in your hand, which of course has the risk of leaving it somewhere. Filofax have tried to negate this problem of lost organisers by allowing you to register online your filofax. Each filofax containing a unique number that if found and reported can be traced back to its owner. Pretty handy.

Overall, this again is a good classy brand, that no matter what the latest technical invention will always be around. Buying into this brand will leave you with a product that oozes class and will keep your life in order.

Summary: Filofax is another product that for some reason you just have to have