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      06.04.2010 19:42
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      good v evil

      This is a difficult one as I love Iceland and I also hate it. Firstly I love the prices, most things in store are cheap cheap cheap however often the quality is the reason for the low cost. Its great to buy foods such as oven chips (their steak chips are the best I've ever tasted) and their own brand of magnum type ice-creams. If you are on a diet its great for the weight watchers meals they have an extensive range for a third of the price and at least you know what you're getting quality wise. I often call in to my local store at lunchtime, I can do my shopping if I spend over £25 they will deliver it to me when I get home from work, shame they don't put the shopping away for me to (lol) Also you can collect stamps I tend to buy a couple on each visit, I'm sure they'll come in handy the week before payday! To sum up its great to call in for some basics but not great for a large shop especilly if you are on a health kick as its mostly processed inexpensive food

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        22.03.2010 20:31
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        Give it a go,

        Iceland it a supermarket that specialise in cook from frozen products. One thing i love about Iceland, is the way they price things, a nice yellow bubble on the packaging, that has the price on it, plenty of 3 for £5's around too. If you are looking to fill your freezer, look no further, £20 goes a long way compared with other supermarkets like Tesco, Asda & Sainsburys. It's very handy for familes living on a budget, with such round figures for pricing, its easy to total up your bill before you even get to the till! I often stop in Iceland when my girlfriend is away for the weekend, i know i can get a half descent meal, which is cooked in 30mins, and costs less than £1! I love a bargain! They have a large range of microwave meals, including chinese, indian & even English dinners like Roast dinners & cottage pies, these are as good as they can be for the money, what you have to remember is you are not paying much for the food, so keeping that in mind, i think it's very good! For bag's of chips, you can't beat them, a 2kg bag costing only £1 They have an excellent range of party foods, with large platters available for £5, with around 75 pieces included. These are brilliant for kid's parties as they are so cheap, and any waste you can throw away without feeling like throwing money down the drain. There is a 60 piece desert platter, which all you have to do is defrost for a few hours and its ready to eat. Perfect! As well as frozen food, Iceland do sell the usual bits and bobs like Bread, milk & butter etc... this is always very well priced, usually the same price as Asda. Ice lollies are very cheap here, so a worth while visit during the summer, if we ever get one. One thing that annoys me with Iceland, is that the one near to us, you are not allowed to take your trolley out the store, they have a big upright pole which stops you taking it through the door. If you have a trolley load, and you have to carry it to the car, your arms stretch a good few inches! Overall, well worth a visit, 4/5, Only because of the stretched arms

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          18.03.2010 16:17
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          Good for certain things...

          Iceland is a supermarket which is slowly and surely expanding all over the UK. It specialises in frozen goods and its slightly cheaper in range than other supermarkets like Tesco and Sainsburys. Iceland has sponsored 'I'm a celebrity get me out of here' for a few years now and became strongly associated with Kerry Katona whilst she advertised Iceland, and they inadvertently got embroiled in her drug taking scandal until they released her from her contract last year. Being associated with Kerry Katona has done nothing to make the image of Iceland any classier, but maybe that is the market it is going for, cheap and cheerful. I always associate Iceland with party food. Frozen mini foods that you can cook and serve up, ideally around Christmas. When you go into Iceland it is mainly freezers in long banks that you can search through. They do ready meals like lasagne, and frozen parts of meals like chips, waffles etc and then puddings aswell, ice lollies, profiteroles, etc etc. A lot of the food is very cheap and often big bags of things are a pound. I find the food not amazing quality, especially the main meal savoury parts. The food is not bad just not great. The puddings are ok, and some things you just can't go wrong with, like ice lollies. The thing Iceland is really best for is the part food. You can often get a couple of boxes and mix them up for five pounds, on a special offer. They do things like spring rolls (duck/ vegetarian), mini pizzas, cheesy dippers etc. None of it is very healthy, or again the sort of quality suitable for the queen, but you can get so many different little bits and pieces that it would take ages to bake them all yourself. Iceland may not be the classiest shop or sell food of the highest standard, but it is cheap and useful. It has huge wide ranges, that are limited in other shops. As long as you know what Iceland is good for and stick to that, your Iceland shopping experience will be very useful!!

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            01.02.2010 13:12
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            Overall a good store for budget purchases and also free delivery

            Iceland is a shop that caters mostly in frozen food though they do sell things like bread, milk biscuits etc. Do they deliver - Yes they do as long as your purchases are over £25 then they will deliver your shopping for you for free. Although you cant purchase online, if you go to your local store and book a delivery slot (basically just hunt a member of staff down and they will help you) you can then shop as normal. Once you go to the till let them know that it's home delivery and they will pack your shopping and store it until they head out to deliver it for you. You will need a bonus card for home deliverys, but this is easy to get instore if you dont already have one. Whats the prices like - Well if your looking for value for money then look no further than your local icelands. Many items are just £1 and you can literally stock up your freezer for a small price compared to some other shops. An example is 1kg mixed veg £1 , 335g chicken fajita pizza £1. A large amount of their food can be cooked from frozen, which is ideal if your someone who doesnt have time to defrost food before cooking. Most people nowadays prefer the convenience of taking food straight from the freezer to the oven. As I mentioned earlier, icelands do other food besides frozen, but dont expect a lot of choice as obviously their man focus is on frozen foods. Saying that, the non frozen food they do sell is again a reasonable price, many biscuits are on offer and they do a reasonable choice of chilled products. Overall a great place to buy if your on a budget, I am only going to give 4 stars however as although they do a lot of frozen food at good prices the variety could be a bit better.

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              25.11.2009 12:53
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              Good frozen food shopping at Iceland

              It has to count as a peskier example of one of those truths, universally acknowledged, that as soon as you find a product sold at 'Iceland' freezer shop that you really, really like, they'll invariably soon stop stocking it. I encountered this first time round with a truly delicious Thai frozen prawn dim-sum / dumpling soup product retailing at £1.99 that Iceland used to sell (just add water and it was ready after a mere 3 minutes in the microwave!), and then all of a sudden stopped - the tragedy of this being that they kept it in stock for many months; so long in fact, that I was lulled into a false sense of security and never took a note of the name of the manufacturers of the product, and so now I stand no chance of ever finding anyone else who sells it again (Alta-Vistaing the basic details to try and find the manufacturer was no help). While scouring the frozen seafood section in search of the out-of-stock dim sum I then encountered a frozen scallops in garlic butter dish - from Iceland's own range of products this time. Again, it was really good - but within a couple of months that had become unavailable, too. The take-home message here apparently being t hat unless the Iceland product you like is an absolutely bog-standard ready meal or convenience product of the pizza, bulk-buy ice cream or frozen potato / diced vegetable variety, then you'd better enjoy it to the full during the narrow time-window when it is still being sold, otherwise one day you'll turn at the shop to find that that frozen food range has simply vanished without trace. In some cases this is probably a good thing. Iceland freezer shops are laid out in a 'shopping by product type' arrangement. As you go in the door (at the time of writing; infuriatingly, they seem to change the layout of the contents of the freezer cabinet in a subtle to drastic manner every few months) there are freezers containing 'specials' to the right of you (Christmas 'Party Food' offerings at this time of year) and to the left your frozen 'takeaway meals' section (yes, I know it might seem odd to be buying your 'takeaway' frozen, but that's just the way of it) which includes some seriously scary-looking and alarmingly under-priced offerings - the frozen Doner Kebab for less than £2 being a case in point. In this area you can also buy a frozen portion of chips with curry sauce - the kind of 'meal' that nobody should be sad to see that Iceland was no longer selling, since its only saving grace really is that to purchase such a snack, a person would usually have to walk at least some distance to their nearest chippy or takeaway. Further into the shop there is a small fresh food section includiing bread and milk and a selection of basic fruit and veg, and then cook-chill items including a whole lot of preserved pork products as well as quiches and pies. Then you have sections of freezers labelled frozen meat, poultry, seafood, pies, potato products, veg, desserts, etc. Iceland is also a 'bottle' shop - you can buy beer , wine and spirits as well as preserved canned / bottled goods (eg. Helman's Mayonnaise, which is usually on some kind of special offer) here. Anything currently recognized as being bad for you in fact; they also sell lots of multi-pack packets of crisps and chocolate snacks too. As to the alcohol, I used to quite regularly buy my cheap bottles of three-for-a-tenner or £4 a bottle red wine here and I always found it was of notably poorer quality - I mean significantly worse than I would expect a similarly-priced product bought from another supermarket or the off-licence to be. The prices at Iceland are very reasonable in general and they have a 'by the nearest quid' pricing policy that makes your shopping bill easy to tot-up. Some of the stuff they sell I think is on the pretty poor side - I mean some of the cheaper ready meals and especially and particularly a lot of the party food - but even given the 'Mums go to Iceland', and their more recent 'Party like a celebrity' TV advertising campaigns, (both of which for some reason seem to focus entirely on what I'd think of as being the worst of Iceland products), there are a surprising amount of good to very good things on sale here too. They're pretty good for frozen fish, at the very least.

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              17.11.2009 11:18
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              Makes Christmas fell that bit special with all the party platters that are on choice!

              This is my favourite time of the year, getting prepared for Christmas and Iceland plays a big part in that. Now I know that all the major Supermarkets do their own "Party Range" starting at around £1 a box, but Iceland excel themselves as they don't churn out the same old food that's just been reboxed to look different. Apart from the giving of presents, the food plays a big part as well, as it's not often that you can get all your family together if they are scattered about the country and it is nice to have a "Family Do" if you know what I mean. Now Iceland first started out in the 1970's and have just grown and grown, apart from the expected choice of frozen foods they also do a wide range of Breads, Cakes, Biscuits, Cereals, Tinned Foods, Cat Food ect... they also stock a wide range of Soap, Shampoo, Washing Powder, Liquid, Toilet Rolls ect.... I have found that my Iceland is about 3 doors away from Farmfoods and since this has happened they have definitely dropped their prices and have been coming up with some fantastic offers. So I have the best of both worlds from nipping from one to the other!. Apart from stocking the well known brands of frozen foods they have got their own range and I really must say that on more than one occasion I have found these to be better than say, the Birds Eye version. With an example, I saw some of Icelands own Salmon Fish Fingers, now I have tried the Birds Eye ones and was not at all impressed as I didn't think that they tasted very Salmony. I paid around £2.50 for a box of 10, now Icelands own are only £1 for the same amount. So for a quid I thought might as well give them a go and they were really really nice and you could taste the Salmon really strongly, so these are now a firm favourite on my list. I also buy my milk in here as over at my Tesco's they charge £1.59 for a 4 pint bottle, where in Iceland it is only a £1 ( we only have skimmed!). So that gives me a good saving a week as we get through around 2-3. Now the best part which drives my family mad ( like I did this weekend!!) is when I can get my hands on their Christmas Magazine. I can't help it, but I get really excited ( Must get out more!) and can sit for hours ( bit of an exaggearation!!)and just keep flicking through looking at all the different choices there is to be got. I love their Party Platters as they are such good value at only £5 and you can get; ~~~Tex Mex Combo Platter 75 pieces~~~ Hot & Spicy jumbo wedges Chilli Onion Rings Cajun Breaded Mushrooms Salsa Dip so very veggie friendly ~~~Chinese Platter 75 pieces~~~ 20 Sweet & Sour Money Bags 20 Vegetable Spring Rolls 20 Prawn Toast 15 Prawn Wontons ~~~Chicken Platter 60 pieces~~~ 15 Spiced Orange & Cranberry Bites 15 Southern Fried Breaded Chunks 15 Bread Chunks 15 Pepper & Lemon Bites ~~~Prawn Platter 50 pieces~~~ 10 King Prawns 10 Butterfly King Prawns 10 Lemon & Pepper King Prawn Kebabs 10 Sweet Chilli & Pineapple Prawn Kebabs 10 Red Thia & Onion King Prawn Kebabs Sweet Chilli Dip ~~Indian Platter 75 pieces~~~ 25 Onion Bhajis 25 Vegetable Samosas 25 Vegatable Pakoras Spicy Tomato & Onion Dip Mango Chutney Dip again veggie friendly and clever Iceland have designed these foods so they are all cooked at the same temperature so no fussing about, just put the whole lot in at once!. Now the two that everyone loves are; ~~~Sweet American Platter 60 pieces~~~ 12 Mini Chocolate Brownies 12 Mini Cup Cakes 12 Mini Toffee Apple Muffins 24 Mini Jam Doughnuts ~~~Desserts Platter 60 pieces~~~ 16 Mini Sugared Doughnuts 12 Chocolate Coated Profiteroles 16 Mini Custard Slices 8 Mini Cream Sponge Rolls 8 Mini Black Forest Sponge Rolls Not bad for a fiver a box!! Now I could go on and on as this year they have designed a whole new range of party sized desserts that are totally different to the usual range thats on offer. Another great from Iceland is there range of frozen meat joints that you cook from frozen, so no need to thaw. This could be very handy if unexpected guests were to turn up, to make the dinner stretch a bit further! Over the last year they have introduced their new Bonus Card, which if you hand over when at the till, they will scan it and every month 50 winners will be picked and recieve £100 Iceland Voucher to spend. Also they are at the moment giving away a scratch card with every purchase. I got one at the weekend and won 50p of any Platter, so that will come in handy, every little helps. Iceland are also known for sponsoring "I'm A Celebrity Get Me Out Of Here" and I am probaly the only person in the world that will stand up and say that I really enjoy this programme ( I know your all whispering looooser!) how can you not laugh at some of the antics in there! So don't worry if like me you get carried away and buy to much to carry home as they will deliver free if you spend over £25 and I'm not sure if you have to have a bonus card ( these are free so no probs there!). So no excuse to not have a great time at Christmas with the help of Iceland, there is something for whatever size budget you are on. Just one more thing as I will be here forever otherwise I must just mention their "10 Smoked Salmon Bagels ( I know that Dooyoo has a lot of bagel lovers at there!!) for just £2 or 3 boxes for £5. So as you can see I am a real Iceland fan so it has to be a big 5 stars and it would be more if possible!!

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                16.04.2009 23:46
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                Excellent

                Iceland is an excellent place to shop if you have a freezer. The low prices make it easier to feed a family well, and they have such a huge variety of products. I used to like the fact that they'd deliver as long as I spent more than twenty-five quid! Every two weeks, I'd mosey on down to Iceland, stock up on a load of goodies and have it delivered to my door so's I wasn't having to lug it around everywhere else that I had to go. As with any place that I shop, if there were products on "Buy One, Get One Free", I did exactly that. Chicken breasts, bacon, sausages, all sorts of stuff that you KNOW you're going to use up fairly quickly, in making nutritious meals for you and your family. As a person, then living alone, I had a bit more money than your average family with children, so I was able to treat myself sometimes, and my favourites were Iceland's own brand of "TakeAway" foods. Mmmmm! Brilliant. They do an Indian range and a Chinese one. My favourite Chinese was Char Sui Pork (excellent with a few lightly cooked French beans - tasted even better than the local restaurant!), and their Chicken Fried Rice - although I had to add a touch of soy to this as I found it too bland. They also had doner kebabs which were an excellent meal. I'd plump out the one in the package (after reheating) with lettuce, cucumber and onion, just like they would at the local kebab store. And it's not only frozen foods - they have a good range of breads and other products, even refrigerators and freezers! Their customer service has always been excellent, from the people working in the store, to their delivery drivers. The shop itself always looks clean and bright, kind of welcoming you when you enter. now they ar eonline, too. I haven't tried that, but if it's anything like the rest of their service, it can only add to their reputation.

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                18.02.2009 01:22
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                An excellent chain of shops, which sell a variety of things at good prices

                Iceland is an excellent shop where you can buy a range of foods including frozen food, crisps and snacks and you can even buy household products such as toilet paper and cleaning materials. Iceland stores can be spotted from a mile away as they have a bright red logo with large white letters displaying the 'Iceland' logo. I guess the 'ice' in the name could link to their large quantities of frozen goods. Iceland is land of the bargains as they sell so many great things for even greater prices. You can buy delicious frozen ready-meals for just £1.00, which are more than substantial for a dinner and of good quality! They offer a large variety of frozen foods from Chicken Biryani to Ice Cream and Chilli Con Carne (not all in one meal of course). You can also buy crisps from them in multipacks along with cakes and other snacks. Their prices are very good and they often have deals on certain things. You can also buy some fresh foods, toiletries, bread, milk and other common items. I would definitely recommend popping into your local Iceland as they are all over the country! You may find yourself a great bargain and that's why Mums go to Iceland! Thanks for reading

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                  17.02.2009 23:38
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                  Great for cheap living

                  Iceland is a food store found on the high street which sells mostly frozen foods at very low prices. Iceland is an overall excellent food store, with a huge range of products which have very reasonable price tags and are simple to prepare (a lot are microwave meals.) So this store is great for busy parents, students, and people who just don't like to cook. Iceland sell nearly all types of meat, pizzas, vegetables (which do leave much to be desired) desserts, Ice Creams, fish and party foods. It's a kind of live and learn method though when shopping with them. So foods are great, portions are large and are overall great value, ie for eg the party food selection. However some of the frozen meals are quite poor and watery and would probably be a once buy only. However the majority of the food stock is great tasting, great value for money and easy to prepare. Intructions to prepare and cook the food is always neatly presented on the box, all symbols are present ie suitable for vegetarians, contains Glutamine, contains nut etc so it's very customer friendly. You can get huge party platters with selections of meat, fish etc for a fiver so I'd say they really do make their name with the party selection. All in all Iceland is a great store for saving money, easy living and eating for a cost of next to nothing. Definately a thumbs up for the store.

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                    07.10.2008 17:58
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                    Great for feeding a family

                    Iceland is a high street frozen food and grocery shop. Prices are veery low but in many cases so is the quality. Thinks like fish and frozen vegetables are excellent value at Iceland but I have found that care needs to be taken when choosing sausages, burgers and meat products. It is fine if you have a family that will eat virtually anything but I have had cause to throw away pies that tasted just like salty gravy, very greasy beefburger and grisly meat. having said that their packs of white and breaded fish ar eexcellent value and quality and so are their frozen chips and their desserts. This is a shop where you need to experiment a bit to find out what you like and what you don't. However, this is probably not a very fair assessment of their quality because I am a very fussy eater and what I would say is poor value, anyone feeding a family would find well worth buying. it is very much a case of personal preference. Iceland also sells wines and spirits and they have a quite decent selection of cheaply priced wines. Their spirits are similar, if not a little more expensive than those sold in Tesco. The grocer section of my local store does not stock a very big range of brands but it is possible to get most things you need from cereals and coffee to bread and pet food. Iceland also sell white goods and are comprtitively priced for freezers, microwaves, fridges ans washing machines. Their website advertises their instore goods but you cannot buy from the website. You have to go into the store and purchase food for home delivery. Orders over £25 are delivered free. I find that going into Iceland once a month and buying frozen chips, vegetables, fish and desserts is well worth the trouble. They are often delivered the same day. Good value but don't buy in quantity until you have sampled things like burgers, pies and sausages in particular.

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                      06.10.2008 18:17

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                      fantastic shop with great products but would be much better if shopping could be done online again

                      Iceland is a great shop that not only sells frozen food but also your other essentials like bread & milk along with tinned foods too. They are fantastic on prices & there christmas offers are always outstanding, they are the place to go if you want to get your party food in for christmas & new year s parties. The only one thing i have found dissapointing is that they are not delivering anymore unless you go instore & spend a minimum of £25. This is easily doen with there bargains but i miss being able to shop online with them, i certainly always spent much more than £25 online & it was better to be able to do it from home in your own time, it is not always easy to get to iceland during there opening hours & then there delvery slots are nearly always booked up & its always the case that i have had to reaarange things to be in for the only times they can deliver. Bring back shopping with iceland online not just instore with deliveries offered. If you have never tried iceland, give them a go, you wont be dissapointed with there products, prices or the range of products on offer.

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                      19.08.2008 15:05
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                      The best place to go for the majority of you weekly food shopping ans extras

                      well mother always shops at iceland is the slogan does she? iceland is a frozen food store that also sells thoes other essientials like milk bread toilet roll sugur etc etc. Though they mainly specialize in frozen food. Iceland sue to be good they always had a vast selection of frozen food fromt their own cheap makes to the well known brands at reasonable prices. Now and then quite frequently they would so a special offer like buy all this for £5 ect, These days however thoes deals seem to be long gone. They are still pretty cheap if you after frozen food to stock your freezer up with then iceland in general on most items should save you some money compared to the other supermarkets. However you can still get some items for a cheaper price at the others so really you have to be careful. One good thing about iceland is that if you spend over £25 they deliver free which isnt a great service and saaves you a lot of hassel especially if you dont have transport. apart from the frozen food, they are very cheap on things like sweets and chocoalate far cheaper ive noticed than many others. Crisps wise though i'd shop elsewhere, biscuits are in the middle ground of sometimes cheap. other items like washing powder milk and toilet rolls are very cheap as well. Though if your after sauces and ham and things of that nature the supermarkets i think offer better choice and value Overall iceland is a great store, not as good as it used to be but its still the best place to do the majority of your shopping, the only problem is you still need to go to the other supermarkets for all the other things you need. some of the larger stores also sell fridges and electrical appliances which are of good value as well.

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                      23.02.2007 14:23

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                      No complaints with the food aspect of the store but I found them wholly uninterested when I needed a replacement part for my freezer ( still within the one year g'tee period).They referred me to the manufacturer despite the fact that, legally, the retailer is responsible.After, referring me thus they would not respond to further enquiries.So, good deals on food, but don't expect good customer care.

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                      13.02.2007 21:26

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                      I was a really big fan of Iceland until they stopped doing home delivery on the Internet. Im not sure if this was a nationwide thing or whether it was just the Swansea stores. Anyway as far as a store goes, excellent choice, excellent value and they still have the Home delivery option if you cant carry your bags home with you. Thumbs up!

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                      01.09.2004 14:47
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                      Living in a rural area, I have come to realise that not many of the supermarkets actually offer a home delivery service for my groceries, but out of the two that do, Iceland is easily the best and most competitive service. I shall do my best to explain why. Our local Iceland is in the heart of our nearest town, and I do not use it as often as I would like, the reason being the other supermarkets are on the outskirts of the town and are easier to get to, and also to park. About a year and a half ago I discovered the Iceland home shopping service, and have used it monthly ever since for a large shop. From the home page of the website, it is possible to navigate to other sections and the most important point to mention before we go any further is that Iceland do not only sell groceries online. It is also possible to buy appliances such as refrigerators, washing machines and freezers to name but a few, with the Iceland guarantee of delivery within two working days which applies to any location in the country. All of the appliances have the normal one year guarantee supplied by the manufacturer, but Iceland also offer extended protection for a five year period, which can also be purchased online. The extended coverage covers accidental damage, new for old cover, and their repair service is available all year round, even on Public Holidays. I have purchased two freezers and a refrigerator from Iceland over the years and the service has been wonderful in every way. The customer service section of the site is comprehensive, with details of how to contact Iceland, by telephone, post, or e-mail. I have used this service twice, both times for technical difficulties on the site. The response was fast and the staff were most helpful on both occasions. Within the customer service section is one of the most valuable sections of the site. A zip file can be downloaded, which lists products sold from the store that are free from gluten, milk, soya and egg as well as products suitable for vegetarians. There is also an extensive, informative section about nut allergies and I think this part of the site goes a long in showing that Iceland really do care about their customers. Iceland are of course well known for their fantastic meal deal offers, in which you can buy sometimes five or six items for the ridiculous price of £5. The most recent offers are listed on the front page of the site as are a listing of any new products in stores at the present time. This is my first stop every time I log in as there?s always an offer or two here that I can take advantage of during my virtual shop. Iceland are also offering an internet connection service, and for those interested, a CD can be applied for by clicking a link on the front page, so another string to add to their bow and although I do use Tesco to connect to the internet I?ve had a few problems so will be looking into this service more thoroughly soon. In order to shop online with Iceland you must of course register with the site. In order to ascertain whether Iceland deliver in your area, simply enter your postcode into the box provided for instant clarification. Registration is easy. Simply enter your name, address, password and telephone number, to enable you to carry out your first Iceland online shop. Goods can also be delivered to other addresses which can be set up by the click of a button. After registering and being given the option of choosing a delivery slot, the site will then direct you to the shop front. Here, there is a section about Iceland?s latest innovation, ?The Yummy Award?. The award is given to Iceland?s own labelled goods, which when sampled in a taste test by members of the public, were voted as good as the leading brands. It is worth mentioning that Iceland have a policy whereby all of their own brands carry a free from genetically modified ingredients, artificial colourings and flavourings policy, whi ch is one of the main reasons I am more than happy to buy their produce. Also at the ?Shop Front? there are various sections that give wonderful recipe ideas. At present the cooking sauce section gives five tips on using Iceland cooking sauces, and there is also a section featuring celebrity chef Alan Coxon, which details various recipes using Iceland products as part of the dish. Product lines can be searched for in a number of ways on the site. The most common option is to type the name of the product you wish to buy in the search box. However, if you have no definite idea of the goods you wish to purchase, there is an option to browse the aisles almost as if you are actually shopping in the store. Once your first order is placed, there will also be the option of browsing the items previously purchased for a quicker way to shop. Information is available on all products such as nutritional information, ingredients used, and preparation guidelines. Many have pictures displayed, together with any offers running on the products at the time. Iceland have many offers running continually and we have bought two large chickens for £7 for the past seven or so months, which are tasty and represent wonderful value for money. Of course, quantities of products can be entered and edited at your will. After placing the first order, any items that you have purchased will have a green flag beside their title, and by hovering over this flag with the mouse, it will be possible to see how many times this product has been purchased before. There is a speed shopper function on the site, which I have not used, but this is pictured in the form of a shopping list, whereby items are typed in and can then be searched for. Iceland like many other online grocery sites, allows you to create lists, without actually placing the order. This is ideal for me, as I tend to write shopping lists, and then mislay them. Once the list is created it is possible to add, edit and delete items, and of course change the quantities. The lists can then be stored until it is time to order your goods, at which time a simple click of the button will add all the items to the virtual shopping basket and you can check out at the touch of another button. When ordering items can be either added to a list, or added to the online basket, ready for checkout. When the online shop is completed, a simple click of the ?proceed to checkout button? is all that is needed to verify your purchase. However, if the site crashes or you shut the page down by mistake, provided you were logged in originally all of your goods in the basket or on a list will still be there which is a Godsend as I?ve had a few accidents! Payment can be made by credit or debit card, and card details can also be stored for ease of use the next time you shop. When your order has been verified and delivery slot chosen, a confirmation email will then be sent to the email address specified during registration. Of course, there are some negative aspects of the online shopping experience. For some reason, Iceland do not allow orders to be placed more than six days in advance, and because of this, it is advisable to place your order early in the morning, as the two hour slots can be taken quite quickly. However, there is no delivery charge for groceries, but a minimum spend of £40 has to be made, before acceptance of the order is allowed. The other negative point is that it would not be possible to do a complete shop with Iceland, as their fresh produce is limited, but for frozen items, I do not think they can be rivalled. Our local store has recently had a huge refurbishment so I am able to buy more items than ever before and were it not for the fact that Iceland do not offer a large selection of fresh fruit and vegetables as well as household items I would do the main bulk of my shopping with them. My local Iceland store are very friendly and wi ll always call me on the telephone to let me know if there are going to be any additions or amendments to my shopping. I have even been given more expensive items at no extra charge if my specified choice is not available and recently the store had an offer whereby each online shop would entitle the customer to a booklet on Days Out for the Kids with free offers inside. I?d done three shops before I realised I?d never had the booklet and a quick email to Iceland resulted in the driver bringing the three booklets to the door. What wonderful service! Delivery has always been prompt and on time, and I have never had to return anything to the store, nor has my order ever been wrong. The drivers are all very friendly and pleasant, and I am never allowed to help to bring my shopping to the house unlike with my Tesco delivery, where I am positively encouraged to lend a helping hand! If you have not tried the Iceland online shopping experience, I would recommend that you give it a try. The customer service is second to none, as is the quality of their food. Offers are extensive, not only on frozen foods, but in all areas of the store, and I am constantly amazed at the amount of food I have purchased for the amount of money I have had to pay. Capital letters courtesy of: http://www.chuckleweb.co.uk/fixit.php

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