A lovely online store for personalised products. They have a HUGE range of products that you can personalise. All products are geared towards children and have bright, cheery colours.

Their top-selling products are their Adventure Books. You can have your child, and three of their friends, star in their very own adventure with the likes of Snow White, Winnie the Pooh, Dora the Explorer etc. They have a good selection of characters and stories to choose from, both for boys as well as girls. The books are of very good quality.

In addition they have school items like backpacks, lunch bags and stationery sets as well as loads of other items a child would like. My personal favourite is the fairy bookends, they look gorgeous.

It is worth checking out their sale section as they sometimes do very good offers, especially coming up to Christmas. They've had Christmas and Birthday books for 1p (yes a penny!) and personalised clocks for £2 in the recent past. They have a delivery charge of £1.99 but it goes up for a higher order.

Delivery is very slow. It can take upto 21 days to get your products as the goods are shipped from Australia. The end result is worth it though. My children and my nieces have loved their personalised stuff. Look through their range at www.identitydirect.com, it's worth a browse! My reviews can also be found on ciao and helphound.