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1 Review

Brand: Shoe Dazzle / Type: Online shoe shop

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      15.10.2011 19:02
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      One of the best websites I've ever come across!

      Being a huge shoe fanatic I am always coming home with new pairs of boots, shoes, sandals, wedges, courts...well any type of footwear really. I spend most of my time when shopping stuck in the shoe sections of shops and would rather spend my hard earned cash on shoes than anything else. However now that I'm a stay at home mum my finances have restricted my shoe-habbit. This is something I loath and my partners claps with glee at as it means he might be able to use some of the storage space in our house himself.

      However I recently out-did him with this little but fantastic discovery when doing some internet surfing...Shoe Dazzle is a website I can not recommend enough if you are a shoe lover. Well really if you like clothes, accessories and shoes it's great but it's been designed for the shoe addict!

      Shoe Dazzle is a website that has launched in the UK after it's success in America. The glory of this particular website is that it is designed as if to give you your own personal shoe stylist. When you first go on to the home page there isn't much to do if you aren't a memeber so by clicking the main image you are taken to the first of a series of questions. These questions are very easy, they are all about your own personal style prefference. The questions give an occasion for example work wear, night out, day-to-day and show you a selection of shoes and accessories for you to choose which you would most likely wear for that event. There are three pages of choices and it only takes a couple of minutes to answer them and after inputting your email address and name you instantly become a Shoe Dazzle member.

      After this you will recieve an email confirmation which tells you that after two days you will be able to access your own personal showroom. Your showroom is where your personal selections are laid out by a style advisor ready for you to view and decide if you like. While you wait the two days or so for your personal customised showroom you are able to view the month's featured items which is usually five pairs of shoes or boots which come in a variety of colours and sizes for you to select and order. However these do tend to sell out very quickly because they are the only styles that every single member of Shoe Dazzle has access to purchase so if you like a pair it's best to snap them up quickly.

      After two days you will recieve an email saying that your showroom is ready to view. When you go to the home page there is a section for members to log on and your details will be recognised now and will take you directly to your showroom. Based on your style preferneces which were specified in those questions at the beginning you will see a selection of 5 pairs of hand picked shoes, five handbags and five items of jewellery. You will also see the same section showing the months featured items too, so altogether you have 20 items to view in your showroom. The selections will always be fashionable, beautiful and different and only in line with what your stylist assumes you would like. However on the off chance you don't like your selections you can click below your showroom to request a new selection. They do ask for some idea of what else you would like to see in your new selection but it's a very easy process and only takes two days for a new selection but you can't do this consistantly. I found their customer service here to be excellent as a representative also contacted me to say they had submitted my new showroom and ask if I needed anything else.

      Now this is the real beauty of the website-it's like having habbit that you can control! Every single item on Shoe Dazzle costs £39.99 inlcuding delivery. So each pair of shoes, each handbag or each item of jewellery is £39.99. You can buy as many items as you want from your showroom and they price remains the same. The way it works is that you don't pay anything until you buy your first pair of shoes (or accessories) and at the moment you also get 20% off your first purchase too which is great! From your first purchase you then get a new monthly showroom of items which is available for you to view on the first of every calender month. So basically every month you can buy a new pair of fantastic shoes for £39.99 and be pretty sure that no-one else will be wearing them! If however you don't like the month's selection or you don't have the spare cash to buy something that month then as long as you let them know you will be missing that month by the 5th of the month then you wont get charged anything and it will continue the next month! It's a really easy process, it's not like an email where you let them know, it's a pre-designed page as it's not a website designed to con you out of money.

      Another great way of indulging your shoe addiction is to recommend your friends to Shoe Dazzle. By doing this you get something called Stylepoints which are a type of credit on your account and can be used towards your purchases each month. This is great because you get 200 Stylepoints per friend you recommend so it's well worth doing. It also means when your friends join Shoe Dazzle their showrooms can be accessed from your own showroom. This opens up a whole new selection to you everymonth as you can choose to buy something from their selection instead or as well as your own. That means you get your own 15 selections, the 5 featured selections and 15 of your friends selections to choose from-every month! By this point I can guarantee you will be spoilt for choice!

      The stylists who handpick the shoes include world known fashionistas including Kim Kardashian who is the face of the brand and features on the home page. She is cheif Fashion Stylist at Shoe Dazzle and helps to pick styles each month and I know I adore her personal style s that gives me a bit of a Hollywood Glamour feel about my purchases.

      As I said the £39.99 for each item included delivery which I think is quite good considering most online retailors charge apporximately £3-£5 per delivery. However it's also just as easy to return the shoes if you get them and don't like them or they don't fit. When received back they credit your account for you to choose a new monthly pair or send you a replacement size or colour depending on what you prefer.

      Overall I can't rate Shoe Dazzle highly enough, every month I know I can treat myself to a beautiful new pair of shoes without ever feeling like I have broken the bank. The shoes are all branded 'Shoe Dazzle' so it's not like you will see them elsewhere for less and the styles are all designed specially so you feel like your walking around in something extra special. Their selections are always fashionable and spot on the latest trends and I can easily admit I don't buy every single month and find it very easy to skip months and am not forced to feel guilt or penalised for this by being charged anyway. Shoe Dazzle is a shoe subscription to me and it's one I now wouldn't be without!

      For more information visit www.shoedazzle.co.uk

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