* Prices may differ from that shown
I cannot BELIEVE they created a toothpaste that tastes SO bad.Sort of Sugary Lozenge Cough Sweet flavour.AVOID THIS if you don't like your mouth tasting worse than BEFORE brushing!
When it comes to oral care products I have to admit that I do like to try different products. When I do like a product that I try I do tend to stick with it for a little while, though, and the Aquafresh Iso-Active Citrus Mint Toothpaste fals under this category. I have used this product for a couple of months now and the first thing I noticed was the unique packaging. The tube is hard as opposed to the soft tubes you usually come across. At the top of the steel container is a pump action dispenser and his is a real novelty. Unfortunately I don't find it adds a great deal other than novelty, it certainly isn't easier to use than a classic tube is.
The toothpaste is said to tackle 25% more bacteria than other brands, so it does have some claims to live upto. The flavour of the toothpaste is a major plus for me. I find the citrus and mint flavours to work well together, and the foaming action leaves a refreshing and cooling sensation in my mouth. The packaging carries words such as 'healthy gums', 'strong teeth' and 'fresh breath', which I think also add to the appeal aesthetically.
One thing I noticed with the nozzle on the tube was that it soon becomes messy and isn't as easy to use as the typical soft tube. The foaming gel is quite smooth and flows nicely, and I think the packaging is due to the 'Iso-Active' side of the product, as the toothpaste is very much like a foam.
As I said, the gel is very smooth in texture and more of a foam than a gel, but it does have a light and fresh sensation in my mouth. I have come round to the idea that this isn't just a gimmick and it does actually work, as my mouth feels much fresher and my teeth also feel and appear much cleaner, too. The taste of the toothpaste gets good feedback from me, as I find it minty fresh with a citrus kick, and this really is a great combination. The taste is a real burst of freshness. The ingredients are as follows;
Sodium Laural Sulfate
This list was taken from the packaging. Priced at around £3 for a 100ml tube it most certainly isn't cheap, but I think it is worth the expense as the results have left me fairly impressed. There is more than a gimmick with this product and the results show this. I am sure that aswell as short term aesthetic results I also expect my oral health to be in much better order in the longer term, too. Spend a little more looking after your teeth with Aquafresh Iso-Active Citrus Mint Toothpaste.
I don't like writing bad reviews, especially since many people seem to like this toothpaste but for me it just doesn't work.
I was attracted to this toothpaste by the adverts when it first came out that talked about it's foaming action and how it reaches places no other brand does. On my next trip to ASDA I saw this toothpaste on special offer, for just under £2 for a 100ml can and so thought I'd try it.
~*~ The Packaging ~*~
I bought the citrus mint flavour and this can has the trademark Aquafresh logo running up the side of the can with the light blue background and dark blue writing on a white background. There is also a lime green stripe around the top and bottom of the can to indicate the citrus mint flavour.
There is a lime green pump nozzle covered by a clear plastic lid.
~*~ The Taste ~*~
As I have already stated I chose the citrus mint flavour. This was because it sounded more interesting then just the usual mint flavour you get with toothpaste and I like both mint and citrus so where could you go wrong?
Unfortunately for me the taste just doesn't work, it doesn't seem to blend well and the initial taste is citrus, not too overly strong almost like those citrus chewing gums with an aftertaste of mint which lingers in your mouth long after you finish brushing.
~*~ Brushing Your Teeth ~*~
To use just squeeze a small amount of green gel onto your toothbrush and brush as normal, the gel transforms into a foam and does seem to get into areas that my usual toothpaste doesn't and so in that respect the toothpaste does do what it claims to.
For me though it foams a bit too well and I seem to spend more time clearing my mouth then I do actually brushing my teeth!
Also, due to the pump and the foaming action of this toothpaste the nozzle does get quite dirty, I wonder how this affects the hygiene of the product but I suppose the lid removes some of that worry so long as it is clicked on properly.
~*~ But Does It Work? ~*~
All in all yes, it does the job it's supposed to. It cleans your teeth and even hours after brushing you still have that clean feeling and you can still taste the toothpaste. My mouth feels very clean even after eating and that feeling does last.
When I've used other toothpastes at night my teeth have felt like they've needed a brush again by morning, although I do use this twice a day after use at night my teeth do still feel clean in the morning.
~*~ Availability and Pricing ~*~
I bought mine from ASDA's where the usual price is just under £3 but prices do vary a lot, I've seen it in amazon for almost £7! So it is worth shopping around.
~*~ Would I Recommend It? ~*~
Personally I won't be buying this product again, the downsides of this product outweigh the benefits for me but on the other hand it does work and it is very effective at cleaning teeth so I guess it depends what you are looking for for your toothpaste.
I've been a huge fan of this toothpaste now for around two years. I started using it when I was pregnant, as it really is a time when you need to take care of your teeth and gums, and haven't changed brands since. I've tried all the flavours and the citrus is refreshing and distinctive, leaving a great taste in the mouth for a good while after brushing. However I think the strongest thing that Iso-Active has working in its favour is the packaging design. The canister not only protects the paste from everyday squishes and squashes (something to bare in mind if you have children about) but it also makes incredibly efficient and long lasting, ensuring every last bit is squeezed out. My husband and I both use this twice a day and it lasts for months, we only need to buy a couple every year. This more than makes up for the extra cost, as it saves us in the end. A great buy and one I can't see us moving away from any time soon.
What is it?
Iso-active is toothpaste with a difference, so special it has its own container that no other toothpaste has.... It's a foaming gel, which contains a "special ingredient", and when you brush it activates into foam. Aquafresh claims this removes more bacteria than any other toothpaste on the market, and they are promoting the Iso Active as a "new generation" of toothpaste as it tackles 25% more bacteria than other brands.
The "SPECIAL" packaging
The reason for the packaging is what made this toothpaste stand out from the rest of the bog standard ones. It has a funky steel container, with a pump action release on the top. The tube is of a lime green colour, with a green coloured band displaying the flavour of citrus mint. Other slogans on the packaging are ones such as healthy gums, strong teeth and importantly, fresh breath.
The Iso active is a 100ml tube.
The only downfall on the packaging is that the container is hard, and not see-through, you cannot see how much toothpaste you have left. I've had to buy a spare in just in case it runs out without me noticing. Also, because of the high pressure of the pump release coupled with the smooth texture of the foaming gel, it can get a little messy around the nozzle.
Look and Texture
As mentioned - the gel is very smooth, it's also shiny green. When you press the pump, it comes out in a worm-like fashion. Once in my mouth, after adding water I can feel the gel foaming up in all areas of my mouth as I'm brushing. I really did feel like I was getting a good brush!
The taste is very strong, but I feel for toothpaste it has to be to get that clean feeling. Its strong mint and you can really taste the citrus flavouring. After finishing - my mouth still tasted of the toothpaste and my teeth felt clean until I next brushed them.
The taste reminds me of the chewing gum "Airwaves"
* Hydrated Silica
* Sodium Laural Sulfate
* Sodium Hydroxide
* Sodium Saccahrin
* CI 42090
* CI 19140
It does not contain any CFC's
The product is priced at £2.99 in Boots, and £2.93 in Superdrug. I'd personally look in shops like Wilkinson's as they tend to have special offers. I feel although at first glance the price is very high - it's well worth it, and as dental care is important to everyone its worth investing in.
Instructions for use
As normal, brush twice daily and for children under 6 to use a pea-sized amount and make sure they don't swallow it (easier said than done!)
You also need to keep the pressurised container out of the sunlight and do not pierce or burn it, the same as an aerosol can. You can recycle the canister after use once you have removed the plastic lid.
Would I recommend?
Yes - I have defiantly felt the difference after using this toothpaste for a month. The taste takes a while to get used to as its strong, but a "clean" strong. My teeth look and feel healthier and feel the price is well worth its money! The only flaw is the messy lid, and the fact I cannot see how much I have left in the cannister, but these are easily overlooked for me. 4 stars.
IS ALSO ON CIAO UNDER USERNAME LDS1985
My children have always liked the mild and minty Aquafresh toothpaste; it is probably the only one that they will use without moaning. I can only get it in the large Tesco store in the next town, this meant that a few weeks ago I had to choose a different sort from my local Boots as they had run out.
---Why Did i Choose this One?---
I spotted the can of Aquafresh Iso-active as it was very distinctive on the shelf. It is unusual in that it is presented in an aerosol canister. The outside is in the recognisable Aquafresh blue with the triple stripe flash. The product I selected was the Citrus Mint, I didn't realise this at the time as the colour it uses is the same sort of green as the Mild and Minty variety and I presumed it was the same.
This gel claims to remove 25% more bacteria than ordinary toothpastes due to the fact that it transforms into foam which can penetrate hard to reach areas when brushing. It suggests that it should be used like an ordinary toothpaste. It contains 0.32% Sodium Fluoride.
---Perfect For My Children?---
I put the toothpaste in the childrens bathroom and they were both very keen to try it. They said that they had seen it on a television advert, I don't know if that is true as I don't tend to watch many adverts (my husband is a persistent channel-hopper!). Anything that makes them keen to clean their teeth is a bonus with me. I quite liked the idea of the aerosol for the gel because most of the time I find lumps of toothpaste all over their bathroom and the tubes dry up really quickly as they are both useless at remembering to put the tops back on.
Two days later I noticed that the toothpaste from my bathroom had disappeared. I tracked it down and found the children had been using it. I thought that was a bit strange as they usually moan about the strong toothpastes that I like. When I asked them about it they told me that the new stuff was vile and they refused to use it.
The can had cost me about £2 on special offer in Boots, the current price is £2.85 for 100ml. I really felt that this much money couldn't go to waste so I decided that I would use it instead, it really couldn't be that bad, could it?
---What's It really Like?---
The toothpaste comes with a clear lid that has to be removed to use. The toothpaste is then expelled by pressing down on the top of the canister. The gel comes out in a thin green line, this is good as it is easy to get onto the toothbrush and it does not come out so quickly that you would feel that you were wasting any. Although this seemed quite neat I have noticed that after use a little gel does still escape the nozzle so I do have to keep wiping the top of the canister.
As soon as I started to brush my teeth I could see that the gel turned into white foam. I can't say that it felt any different to brushing with ordinary toothpaste to me. I do have a lot of trouble with my teeth as they are quite closely packed and I have to floss frequently. This toothpaste would certainly not remove the need for flossing. The surfaces of my teeth felt clean but no more than with my normal toothpaste.
It only took a couple of seconds for the taste to hit me. I could immediately see why the children hated it so much. I don't know quite what I expected from a Citrus Mint flavour as it does seem an odd combination. What I got was the sensation that I was cleaning my teeth with Lemon and Honey Lockets. There was a strong, almost menthol taste to it that I really found most unpleasant and I was quite glad when I had finished brushing. I usually use a mouthwash which I was very thankful for as it took the awful taste away. I have since tried using it without using a mouthwash afterwards and I really feel that it does not leave my mouth feeling fresh or clean. Unfortunately for me I refuse to throw it away so I have been persisting on using it as I do not feel that it is detrimental to my teeth and I hate to see waste.
The can is made of aluminium and where I live we are able to recycle aluminium aerosols. However that may not be the case for everyone and even though it contains no CFCs I do wonder if making an aerosol to do the job of a tube is in fact environmentally justified( although I suppose you probably can't recycle the plastic tubes either).
---Would I recommend It?---
I would certainly not recommend this particular toothpaste, I believe that they do make another flavour which may be more bearable. However, even leaving the taste out of the equation I didn't feel that the Iso-active element had any effect on the cleanliness of my teeth so I certainly don't think it is worth the expense.
Aquafresh isoactive is one of the new generation of toothpastes. It has been designed to "fizz" between your teeth and in doing so, remove 25% more bacteria than its conventional predecessors.
I've used it for a couple of weeks now and haven't really noticed any tangible improvement in my oral hygiene. But I have faith that it is doing what it says on the tin.
Yes, it does come in a shiny tin can! But its swish packaging is let down by the messy dispensing pump. It doesn't neatly cut off the flow of toothpaste, like many stand up tubes. Instead the gel splurges out and leaves the clear cover cap in a real mess.
But by far the biggest flaw in this product is its flavour. It is described as "citrus mint." The taste closely resembles the "goo" you find at the center of a Locket cough sweet. It is far from pleasant or refreshing.
When looking for toothpaste, I usually make the mistake of looking at the ones where the tin or the tube looks interesting. This is exactly what I did with this toothpaste. In the past this 'technique' has had me buy some interesting but nice flavoured toothpaste. In this case however it let me down. The flavour is citrus mint, but at the time I wasn't really looking at that part, so I just went ahead and bought without looking at the flavour.
When I first tried it, I couldn't put my finger on what the taste reminded me of, then it just came to me, some people may disagree with me, but I think that it tastes ever so slightly of aniseed.
Other than the taste it is a very good toothpaste for the price, (at boots I got it for £1.49). When you first put it on your tooth brush, it comes out as a kind of gel, but when you actually start using it and brushing your teeth it turns into a thick foam, which reaches into places of your teeth which you wouldn't be able to with any normal toothpaste. This reaction is called iso-active.
As it is aqua fresh, it still claims to have triple protection, healthy gums, strong teeth and fresh breath. It also claims that it removes 25% more bacteria than an ordinary toothpaste.
It comes with a clear plastic lid, which prevents any more liquid coming out when it is not in use, but it does get a bit messy as, when not in use the gel tends to appear, even when the button is not being pressed. It does advise to clean the button after every use, which, even if you do, it still gets gunked up and you end up having to clean it before you use it anyway.
It comes in an aluminium tin can, so you can recycle it when you have used it. How you would clean it out, I don't know.
Overall, I would recomend aquafresh iso-active, but if you dont really like the idea of having citrus flavours and mint flavours combining together, then I would recomend going for the more traditional mint flavour.
I've never been a fan of flossing, I don't like the feel of the thread rubbing against my gums, my dentist knows this and when I visited him recently he recommended Aquafresh iso-active to me. He told me that this toothpaste could replace the need to floss, it's still better to floss, but this is better than doing nothing. I immediately headed off to the shops, at the particular store I entered they only had the citrus mint flavour available, I normally would prefer the regular mint but I so desperately wanted to try this toothpaste that I went ahead and picked up the citrus mint.
I would say that while the flavour isn't horrendous I probably wouldn't buy this particular flavour again. The only similar taste that I can relate it to is that of Lemsip (lemon flavour). That's fine for a drink but in a toothpaste it doesn't give you that minty fresh breath!
The toothpaste itself promises the normal triple protection of all Aquafresh toothpastes for healthy gums, strong teeth and fresh breath. It also has the added ingrediant of iso-active foaming gel. This gel promises to remove 25% more bacteria than an ordianry toothpaste. When combined with water and once the brushing motion has started the gel begins to foam. This foaming is not in an uncontrollable sense but it's basically just a thicker version of the foam that a normal toothpaste produces. This additional thickness gives it the weight and strength to push between the gaps in the teeth. You can actually feel it reaching more parts of your mouth.
The can that contains the toothpaste is blue and green with the normal Aquafresh symbol on the front. The can itself is recyclable. The can also comes with a translucent plastic lid. The toothpaste is dispensed by pushing down the top of the can in a similar style to liquid soad dispensers.
I would definitely recommend the iso-active toothpaste but I think I would the citrus mint flavour a miss.
I really like to ensure i clean my teeth at least twice a day to ensure a thorough clean but i still seem to have teeth that are an average colour which irritates me.
When Aquafresh Iso-Active citrus mint toothpaste came out i decided i'd give it a try; so i went down to the nearest chemist and took two. I must admit i wasn't totally impressed by the flavour at first- a lemonade sort of flavour which wasn't great but i got used to it.
After about 4 days i didn't expect much from it (colour wise) until i looked in the mirror and my teeth looked alot whiter and i must admit they did feel alot cleaner. It was the first product on the market i'd seen to do with being a toothpaste gel; so i thought it was just luck otherwise other companies would be copying this product straight away- a few weeks later i saw the advert on the tv for a sesodyne version.
By then my teeth felt alot cleaner, looked alot whiter and the taste was fine.
*Great gel feel.
*Improves colour from 4 days.
*Makes teeth feel alot cleaner.
*It removes 25% more bacteria than any other toothpaste.
*It doesn't taste great first time.
*It was copied by other companies.
When I received a tube of toothpaste in the post recently for survey testing it couldn't have arrived at a wrong time. Having been impressed by the latest ad campaign by Aquafresh heralding their latest "Iso-Active," toothpaste gel, I managed to find a Buy One Get One Free offer on both varities available at my local Boots. Priced individually at £3-71 Aquafresh Iso Active is available in two different versions; Fresh Mint and Citrus Mint canisters and both in 100ml sizes. The fact that this latest product by Aquafresh has been awarded "product of the year," made me venture out to buy it but I don't usually go for such hype; I'm a loyal buyer to Macleans and Sensodyne products generally and have found Aquafresh products in the past to be severely lacking in cleaning strength.
Aside from being product of the year, one of the reasons I considered this product is because its a toothpaste gel. I keep two electric toothbrushes; one has an oscillating brush whilst the other has Sonic brushes where intense vibrations loosen the dirt. With both types of brush however I always find using toothpaste gel to be more economical. This is down to the fact that gel breaks up faster on contact with the brush in my mouth and either with a spinning brush or vibrations, the gel seem to get into the gum line quicker than toothpaste cream which often foams up into too much spit. I also find that compared to toothpaste, toothpaste gel can often last up to two months on a larger tube or alone against 1.5 months for smaller 125ml tubes. I only need a small blob of gel compared to spreading the whole of the cream along my entire Sonic toothbrush before switching on.
Another factor for purchase was that I found most products including Macleans in the UK market had suddenly stopped selling all manner of toothpaste gel; I emailed companies such as MacLean's and Colgate to enquire about toothpaste gel only to be told that in both companies, sales of their products had been so low that they had both independently withdrawn their products. This was not good for me or for those with a Sonic brush where the user manual suggests the use of toothpaste gel over toothpaste cream.
The packaging is quite novel however only now being copied by companies such as Sensodyne who have more or less brought out their own version albeit with their sensitivity content added. Like a small aerosol based deodorant, Iso-Active is a very modern designed canister dressed in a silver/brushed stainless steel exterior, awash with colours and sporty new techno-style writing. From a distance it could be mistaken to be part of man's range of sporty shower gels. Aquafresh have slid to one side and not admitted that this is a toothpaste gel on their main branding however until you look to the bottom and also at the back of the canister. In small wording it suddenly advertises the product as a gel. It also shows this rather confusing title, "Iso-Active," which could well point to the fact that the product contains a bicarbonate of soda type ingredient (though bicarbonate is not listed) that froths up the gel the moment it comes into contact with water; this attests somewhat to Aquafresh's latest claim that Iso-Active contains a rich-built up foam.
In use you get a lime green slightly fruity and minting smelling clear gel and upon contact I have to say I'm really impressed with the flavour straight off rather than the strength of the scent alone. I fell in love with the taste straight away however as it reminds me of Lime Tic-Tacs and before long a fresh minty scent comes flooding through once you get past the slightly sweet Citrus content. No wonder the canister has a green top matched the green gel even though the canister doesn't include lime as its citrus additive in its advertising! However the easy to pull off frosted top comes into its own when in use; the toothpaste gel has a habit of gumming up its dispersal spout whilst the top stops more of the gel oozing out.
When a bit of the gel spreads around my teeth I can feel the foaming aspect straight off, particularly between the gums and my teeth. Over dental work the gel slides in between the gaps and I'm happy that I don't always have to whip out additional inter-brushes to get between teeth. As the brush goes along my teeth I've noticed that most dirt comes away extremely quickly although Tartar in particular can be harder to shift. Those like me with a coffee induced diet will know the familiar brownish dirt as it hits the sink after use! And, by golly I was surprised that something like Aquafresh could be so hard working. The Citrus Mint gel does have a have slight grainy quality to it, almost like there are micro beads contained within the gel itself and thanks to the almost foam like explosion that keeps building in size it is of any wonder that the next time I use it, I always make sure a little goes a long way. Whilst rinsing is very easy and my teeth are very white, the biggest shock has been the power of this product's strength of freshness afterwards.
Usually once I brush my teeth I try to avoid any drinks thereafter. However there have been times recently in the holidays that I've just finished brushing my teeth only to be invited out for coffee to catch up with friends. Despite this means my teeth getting dirty again, I was really surprised after 20 minutes I could still taste the strength of the lime on my bottom molars. To say that the taste and scent is very long lasting would be an understatement and trying to explain why my face turned funny whilst consuming a Cinnamon based latte was quite a test in itself! Lime and Cinnamon just don't mix well in my opinion!
In terms of longevity the citrus mint is quite a miracle on its taste alone and although it isn't always going to appeal to everyone it is of no surprise that I recommend the Citrus Mint to all my mates instead of Aquafresh's bog standard mint in the Iso-Active range. Over the two the Citrus Mint seems to have a lengthier quality of its freshness and coupled with its clean aspect of its gel, seems to have a bigger impact for optimum cleanliness and freshness all round. Thanks to its initial size like a short deodorant can it is also very easy to store away either for travelling purposes or simply slipping into a bag; but what a pity it doesn't have a view window on it to show when the gel is getting low. Thanks for reading. ©Nar2 2009
Aquafresh Iso-active Citrus Mint Toothpaste is triple protection / Provides healthy gums, strong teeth and fresh breath / Removes 25% more bacteria than an ordinary toothpaste /