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Arm & Hammer Advanced White Toothpaste

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£5.89 Best Offer by: ebay.co.uk See more offers
29 Reviews

Brand: Arm & Hammer / Type: Toothpaste / Texture: Gel / Whitening Product / Skin type: for dry skin and for all types

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    29 Reviews
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      28.02.2014 13:11
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      Nice to run your tongue over but your teeth won't exactly glow in the dark!

      We've probably all seen those Blue Peter Presenter, Katy Hill, adverts proclaiming how this product can make your pearly whites shine brighter (which were eventually banned), however, although my teeth did look a teeny bit whiter (or maybe that was down to the new bulb in the bathroom light?) the only way you'll probably ever get Katy's look is by professional bleaching.

      Some people may find the appearance of their teeth are improved but it's by no means guaranteed. Maybe those with visible stains will have more success than those of us who don't.

      I wasn't prepared to pay the full price for this toothpaste but when I saw it in a 99p shop I figured I'd give it a go.

      When squeezing it from the tube it did seem a little thicker / drier than other toothpastes I've used recently, but as I use an electric brush I don't need to use a lot.

      The taste was minty but not overpowering; it'll freshen your breath without blowing your head off. There was a strange chalky/salty after-taste but not particularly unpleasant.

      Unlike some other brands this one didn't make my mouth overflow with froth before I had the chance to spit, although there were adequate bubbles to make you feel you were using a toothpaste.

      My favourite bit about this product is the smooth, shiny feel to your teeth that it gives. I must admit I kept running my tongue over them but stopped after I realised the odd looks I got at the bus stop!

      A nice enough product but if you're looking for dazzling teeth then I suggest trying a different brand.

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        31.10.2013 21:35
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        A quality toothpaste that is a bit salty

        Arm & Hammer Advanced Whitening toothpaste 

        Just by the by Dooyoo have Advanced White and Extra Whitening toothpastes for Arm and Hammer but these are no longer current and the current product is Advanced Whitening which is the one I have

        I am not hugely brand loyal but I do often return to Arm & Hammer as do quite like the fact that their toothpaste isn't really sweet, in fact I find them quite salty at times.

        This is one of the biggest selling toothpaste brands and you can find them easily as Advance White is available from Boots, Superdrug, Tesco, Sainsburys, Asda, Morrisons, other major retailers and independent chemists as well as on line from Amazon and others.  

        I have said before that my teeth are poor quality, I must have missed the first call for the line up and got the left overs. My gums are also receding so I have to be very careful to keep them clean and use a good toothpaste and an electric toothbrush I have been told that it would be unwise to try and whiten my teeth and that I should concentrate on looking after my teeth and gums.


        My teeth are not only poor quality but are also discoloured and full of fillings but since the load of fillings I had years ago I have had no new ones. Honestly if I had bought my teeth I would have taken them back as unfit for purpose years ago but as they are all I am going to get I am careful to look after them. 

        PACKAGING

        As with many toothpaste products, the tube comes in a, totally unnecessary in my view, cardboard box . The tube is plastic and quite soft and would be quite sufficient without the outer cardboard outer. They just need to put a seal over the tube nozzle to prevent tampering and a lot of trees would be saved. The tube is predominantly white with the traditional Arm and Hammer logo prominently on the pack. It is recyclable through the usual plastic recycling though I still feel many end up in the usual bin as so many cannot be bothered to recycle.



        My tube holds 75ml and sells on Amazon for £4.72 but I have never paid over £2 for any tube I have ever bought On the back there is a list of ingredients and directions on how to use but I would imagine most people know how to use toothpaste and how to brush their teeth.


        "Arm & Hammer Advance White is specially formulated using baking soda's natural cleaning power.' " The process deeply cleanses the teeth; it removes stains with the help of micro-polishers and buffs the teeth into a brighter, whiter smile."

        USING THIS TOOTHPASTE

        Squeeze a small amount about a small pea size onto the brush. The tooth paste is a basic white colour and only a gentle squeeze of the soft plastic tube is needed. I find that when I use my electric toothbrush I use the correct amount and have tried cutting down on the amount used when I do have to use a normal toothbrush. I hate using a normal brush now but some places we travel to it is hard to keep the electric one charged so we take a normal one. The first thing I do when I get home is clean my teeth really well with the electric one!

        The tooth paste has a mild minty flavour with a salty addition which may I think come from the bicarb of soda. I know a lot of people don't like the salty taste but it doesn't offend me and in fact I prefer it to a toothpaste that is too sweet. The only issue I have is that it does make me thirsty and desperate for a glass of water after cleaning my teeth.

        I quite like the vaguely gritty feel to the toothpaste as it feels like it is cleaning my teeth really well. According to Arm & Hammer their formula includes micropolishers to help get back whiteness to your teeth and of course and fluoride is essential to protect against cavities . This is a toothpaste that has been created to look after your teeth and gums. All in all the toothpaste has been designed to use low abrasive ingredients to help maintain tooth enamel as well as to gently improve the whiteness of teeth


        I find this toothpaste does a really efficient job of cleaning my teeth and they feel smooth and clean to my tongue My mouth doesn't feel cool and really fresh like it does after using really minty ones but it tastes mildy minty and feels really clean and this feeling usually lasts quite well . My breath stays fresh for an hour or so depending on what I do after brushing. I do always feel like a good long drink of water afterwards and that helps keep my mouth moist and this makes my breath okay as I find when I get a really dry mouth that makes my mouth taste nasty.

        I use this regularly and I can't say my teeth look any whiter although I don't really expect them to look whiter as I always use a whitening toothpaste and it never makes any difference but you can always hope. 

        I found that this toothpaste froths up nicely but not overly so which in my view is good as I hate a mouthful of froth. There is no need for a mouth of froth as the brushing really gets the plaque off and the froth is unnecessary. In fact you could simply use bicarbonate of soda if you want to and get a pretty good result at cleaning. 


        RECOMMENDED? 
        Yes I use this regularly as it is an efficient cleaner for my teeth despite its slightly salty taste. Whether or not it actually does anything different from any other toothpaste is hard to tell really. I would have to use it with a control so a different toothpaste on half my mouth and I really can't see me doing this.


        I would never pay the full RRP for any toothpaste as it is so easy to find them in the bargain stores I usually pay around £1 to £1.50 and I am happy enough with this although I usually like a sensitive branded toothpaste and I would choose a sensitive toothpaste any time over any other as sensitivity is an issue for me. 

        I am happy to use this regularly and would happily give it 4 stars out of 5 because it cleans my teeth efficiently, not sure about whitening and the taste is an acquired one but I quite like it.

        I wouldn't buy this for its whitening properties but no whitening toothpaste seems to do anything on my teeth but it certainly does the job re giving them a good clean.

        Thank you for reading. This review may be posted on other sites under my same user name. 
        ©Catsholiday

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          27.10.2013 19:41
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          the power of baking soda

          I am very strange in that I hate the taste of toothpaste they all seem to be mint flavcoured which I hate. This is the reason I buy Arm & Hammer toothpastes. This tube cost me a £1 in Poundland but it can also be brought in supermarkets.

          A tube Of this toothpaste contains 150ml and it comes in a nice silver box which is mirrored.

          Arm and Hammer toothpastes are unique in that they contain baking soda. Baking soda is gentle on the teeth but highly effective at deep cleansing. Arm and Hammer claim that this toothpaste will remove unsightly plaque and stains by dissolving deep into the tooth surface crevices. The toothpaste also contains micro polishers to enhance the stain removing power.

          You use the toothpaste like any other. It is white in colour and smels minty. However even though this toothpaste is described as minty fresh it to me tastes very much of baking soda. I love the taste of this, it is unique and perhaps an acquired taste as other people I have spoken to have told me that they think this is disgusting. The paste has a grainy texture and feels powdery. I also like this as I feel it is really cleaning the surface of my teeth.

          After using this my mouth felt really clean and fresh, the surfaces of my teeth were smooth. The toothpaste claims to give a brilliant white smile after a few uses, I have noticed that my teeth look brighter and it is effective at removing stains from everyday things like tea and coffee.

          I have since brought the advance white booster which you add to this toothpaste to get even better results and I can see a noticeable difference in my smile, together these two products make a difference to my teeth.

          I would recommend this toothpaste, I love the taste and it gives great results, you can often find it cheaply in pound shops so it is also good value.

          5 stars from me.

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          05.03.2013 21:22
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          An excellent product

          A few years ago I damaged the enamel on one of my front teeth and since then it would stain due to all the tea-drinking I did. The only time it would be back to teeth-coloured, was when the dentist scaled and polished but between those visits the stain would reappear. As you can imagine this reduced the amount of smiling I did and put a bit of a dint in the old confidence.

          None of the toothpastes I tried made any difference until my father said I should try the so-called "Smoker's toothpaste."

          Arm & Hammer has often been seen as the Smoker's toothpaste due to apparently being good at removing stains caused by smoking. So I thought, why not and gave it a try.


          [Appearance]
          Comes in a cardboard box and the product itself is in the usual toothpaste tube shape with a small screw on cap that can skitter around the sink as it slips from your hands. The well-known Arm & Hammer logo and name printed across.

          Unlike other toothpastes this one does not over do the bright colours and look-at-me packaging.


          [Flavour]
          It is mint but I found it to be less overpowering than most other brands of toothpaste. As I suffer from sensitive teeth, I have sometimes found that other toothpastes can make my teeth hurt as if the minty-ness is really intense.

          This has a more subtle, not unpleasant taste. Despite the tag being the "baking soda toothpaste" I can happily confirm you can't actually taste the baking soda.


          [Cleaning power]
          Honestly I wasn't expecting anything impressive, after almost a year of nothing working I assumed this would be the same. WRONG! Within a week just ONE WEEK the stain was visibly faded and by the end of the first month it was gone.

          I still use this toothpaste and the staining never returns and when I visit the dentist any scale and polish takes a lot less time so there is definitely something working well with this.

          People have mentioned the difference re the whiteness of my teeth and while you don't get that crazy blinding whiteness (who actually wants to look like they've used Daz to whiten their teeth!?) there is a definite different regarding the brightness.


          [Price & Availability]
          I have seen this in different supermarkets so availability isn't that bad, though only recently have I seen other versions of Arm & Hammer (eg: Enamel Care that I will be testing shortly!)

          The price is around £1.24 at Tesco and I am happy with that, especially with how well it works.


          [Summary]
          Overall this is an excellent toothpaste, whether you are a smoker or not, they turn your pearly-whites pearly-white!

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            16.07.2012 00:33
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            Worth the money

            I bought this toothpaste after using my friend's whilst staying at her house recently as I loved it so much!

            I always like to try new toothpastes and do swap brands regularly, I particularly like ones which are quite strong tasting and leave your mouth tingly, which this does!

            It isn't especially cheap, I think I paid about £2.70 for it but as with everything it will vary from shop to shop & when there are offers on etc.

            It has quite an unusual taste, hard to describe and just basically minty but with an added something or other (like a slightly mouthwash-y type of taste) that leaves your mouth feeling lovely and fresh and clean. It is quite a strong taste so if you prefer a mild minty toothpaste then you probably won't like this. The texture of the toothpaste is quite griity, not everyone will like that I'm sure, but it is the main reason that I do like it as it leaves your teeth feeling so clean and shiny afterwards, very much like when the dentist polishes your teeth.

            It promises to make your teeth 3 shades whiter, a claim which I am slightly skeptical about as how do you actually measure this really? But in any case, I think any amount of 'whiter' can only be a good thing!

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              15.03.2012 19:59
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              I think I will stick to Colgate!

              I bought this in the belief that my teeth would be whiter and brighter, thanks to the advertising campaigns - but did it deliver?

              Packaging:

              The toothpaste comes boxed, like most, and has a screw top lid.

              Using the product:

              The toothpaste is easy to apply to the toothbrush and white in colour. It has a clean minty smell and taste. However, immediately the taste of bicarbonate of soda overtakes the taste of mint when brushing - this takes some getting used to, and some may find this taste unpleasant.

              It is quite gritty, and the product doesn't foam up like standard toothpastes, the product just gets more watery in the mouth.

              Throughout brushing I find the soda taste really overpowering and almost salty, so most of the time I don't brush for the full 2 minutes- choosing to spit it out early.

              Results:

              My mouth does feel clean after using this, but it leaves a salty, soda taste in the mouth.

              With regards to whiteness, my teeth look a bit brighter and whiter - nothing spectactular, I understand toothpastes can't work miracles like the dentist. However I do feel that tooth whiteness that this toothpaste gives can be achieved with a good clean with standard toothpastes.

              To be perfectly honest, I wasn't able to completely finish the tube of toothpaste in one go. Because of the taste I ocassionally reverted back to bog standard toothpaste to give my mouth a break!


              Price:

              I bought this from a poundshop, so it is quite cheap. It is also available from Boots/Superdrug and supermarkets from I slightly higher price.

              Overall:

              As I feel it makes my teeth look just as good as a standard toothpaste, and tastes horrible, I will only buy this if there are no other toothpastes available - which is unlikely!

              The toothpaste may well deliver results with consistent and persistent use, but I just couldn't do that as the taste was unpleasant for me.

              3/5

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              23.01.2012 18:23
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              Give it a go at least.

              After trying a few different toothpastes from varying brands with little success I stumbled across this Arm & Hammer toothpaste in the pound shop. I had always wondered whether this expensive toothpaste would actually work but I had never really wanted to spend over three pounds finding out. This toothpaste is now sold in pound shops however for just one pound, surprisingly. The only difference is that it has Arabic letters on one side of it but it is exactly the same product.


              ---3 SHADES WHITER? ---
              The box and tube claims that this toothpaste gives you three shades whiter teeth, though I have found that it isn't that brilliant but it does give you noticeably whiter teeth after a few weeks of use. Maybe they just have a different measurement of a 'shade' of white.


              ---TASTE---
              Upon first using this toothpaste I immediately noticed that the taste is majorly different to the minty taste of 'normal' or non-baking soda toothpastes. Now I do not really notice this taste and it has become normal to me but it took about a month to do so. At first I disliked the taste but it has really grown on me and now I like the taste and probably will stick with it over other toothpastes.


              ---CONSISTENCY---
              You're probably thinking that well all toothpastes are the same consistency and texture, but actually I have found that this toothpaste has a slightly gritty texture which I think is due to the baking soda contained in it. This may be what also abrasively makes your teeth just that bit whiter in colour. You might notice the slightly gritty texture when touching it with a finger but it doesn't make for an unpleasant roughness in your mouth; that I reassure you of.


              ---THE TUBE---
              Does it really matter what the tube of the toothpaste is like? Well maybe not but I have found that having a screw top to the toothpaste tube is much better than a flip lid as it's easier to take on and off, doesn't get clogged up over time and has no chance of breaking. Sure you may be able to lose it if you're careless but just make sure not to give it to a small child and I'm sure you'll see this as a big advantage just like I do. AS for the looks of the tube it is basically a nice simple white design with the logo and some blue writing - simple but effective.


              ---OVERALL---
              Well I have found that this product does exactly what it says it will and when you can buy it cheaply why doesn't everyone have it. It will be your own personal preference on the taste of this but please stick with it if you don't like it at first like I did and I am sure that you will come to love it like I did. Definitely worth at least a try!

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              24.08.2011 08:16
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              .

              The Arm and Hammer Toothpaste brand has been out for a good few years now. Instead of just having the 1 kind of Toothpaste which it came out, there is a few different ones out there now.

              The box and tube for this is alright. Nothing all that special. Just a white box and tube and the writing is on the pack which looks alright. The logo is there which is an Arm with a flexed muscle. It's all ok is what I can say about the packaging.

              This tube advises that this should make your teeth 3 shades whiter - which I would love to have. The main ingredients in here is Baking Soda which is meant to help whiten teeth.

              Just put a normal sized blob of this onto your toothbrush and brush as normal.

              This does smell Minty, but there seems to be a slight gritty scent to this as well. I am putting this down to the Baking Soda part of it. When you brush with this though I don't think it tastes as Minty as what it smells, which is a shame. To look at this Paste it looks quite abrasive as you can see tiny little crystal lumps mixed through the paste. I guess this is bits of Baking Powder and this scrubs away at your Teeth to get rid of stains and whiten.

              This comes in a 75ml tube and I bought this in Asda about a month ago for £1.50. This was rolled back in price a little but not that much. The tube lasts a good enough lenght of time as a little goes a long way.

              Do I find that this works? It does alright. I can't say that I notice a huge difference in the colour of my Teeth, but they do have an ok sheen to them and the Paste doesn't irritate. This cleans well and I feel that the roughness of the Paste must be scrubbing deep down.

              A good enough product and I will buy this again.

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              05.05.2011 21:18
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              Cheaper than the Dentist

              Like most people I want a brilliant white smile like the pop stars in the magazines, also like most people I don't have the cash to pay for expensive dentistry procedures so until I win the lottery I will have to make do with products available on the high street.

              I have tried many toothpastes which claim to miraculously whiten teeth but up until now I have not had great results.

              Arm and Hammer Advanced White Toothpaste claims to make your teeth 3 shades whiter - quite a claim to make. So how does this magical paste work? The toothpaste contains baking soda which dissolves during brushing cleansing the surface of your teeth and deep stains whilst neutralising odour causing bacteria leaving you with pearly whites and fresh breath. Micro polishers are said to leave your teeth 3 shades whiter.

              So does it work? I have to say this has been a really good addition to the bathroom cabinet.

              At first I really did not like the taste of the toothpaste as it was not as minty as I would have liked and has a sort of salty taste. As I did not find the toothpaste very minty I was dubious about the freshness of my breath but have found that I have long lasting freshness.

              After a week of using the toothpaste I have to say there is a noticeable improvement in my teeth. The toothpaste definitely makes me feel like my teeth have had a good scrub and they are certainly whiter than before although I think I will have to reserve judgement as to the claim of three shades whiter until I have used it longer.

              I purchased Arm and Hammer Advanced White Toothpaste from Boots for £2.65 but you are more than likely able to find it cheaper elsewhere.

              I am happy with the results of this product but wish it had a better taste so it loses 1 star.

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                02.04.2011 20:51
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                Good whitener, not that great as a overall toothpaste

                Price = £2.65 (Boots) or 99p (99p Store)

                Product description = Arm & Hammer Advanced Whitening Toothpaste deep cleans as baking soda particles dissolve to gently clean away both surface and deep stains. It has lasting freshness as baking soda neutralises odour-causing compounds for long-lasting fresh breath protection. It safely polishes with micropolishers for clinically proven 3 shades whiter teeth.

                Personal experience = Having wanted to buy a whitening toothpaste for quite a while I was always put off by what seemed to be very expensive brands, when I couldn't guarantee would necessarily work. However, having seen this on sale in the 99p store I decided I didn't have anything to lose and bought a tube (may also be available at other cheaper stores).

                After regular use I found that the powdery, almost gritty, texture of the toothpaste (caused by the baking soda) was quite harsh on my teeth and I had to use it less often due to a fear that it could damage my tooth enamel. I have relatively sensitive teeth anyway but have found overuse of this product can aggravate my mouth. I also found that the general after feeling provided by this toothpaste was not as good as expected. It did not leave my mouth minty fresh for as long as I would like, which was a disappointment considering the refreshing feeling provided whilst actually using the toothpaste. However, it has gradually removed surface stains and my teeth are definitely whiter overall, though not by 3 shades. I think it may have also aided in preventing plaque buildup, although I have not been using it for long enough to determine any long term effects. Overall, using this interspersed with a regular, softer toothpaste worked best for me, providing whiteness as well as gentle cleaning and long-lasting freshness.

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                31.03.2011 07:48
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                A personal thing.

                After seeing this particular product on offer recently when shopping, my hubby literally threw a few tubes of it into the trolley stating that we could "do with all the help we could get....", I wish he would start speaking for himself!

                The product in question is - "Arm & Hammer, advanced whitening toothpaste".

                Both myself and my husband are smokers, and I am afraid completely addicted to coffee, and this of course does eventually start taking it's toll on your teeth stain wise.
                My teeth are only slightly discoloured, but my husband has a cap on one of his front teeth, with the back of it going a delightful shade of orange, which he is incredibly embarrassed about, though thankfully is not visible from the front of his tooth.

                I have long heard of the arm and hammer brand, with my Mum actually liking this stuff, though always going back to her long used "pearl drops" brand, but had never really heard if it actually worked, so was keen to give it a go for myself.

                The box and tube itself are quite simple looking in design, with the box being "boxy" and the tube looking like every other basic tube of toothpaste would look, with the colouring being a simple white and silver, which gives the appearance of it being bright and shiny, as you would hope your teeth will be after using!

                There is a wealth of information to be had, brand name, product name, product description and directions for use, properties and the statement that this should make your teeth "3 shades whiter", this being achieved with the help of the baking soda in the toothpaste.

                Once opened, the box reveals a replica looking tube of toothpaste to match the box, but one slight difference, the silly lid!

                The lid is one of the old fashioned screw on lids, which while still effective in it's role, got lost about two days in to it's use due to it not being attached and because I live with an inquisitive midget who didn't screw it on properly after having a quick sniff of the stuff!

                To use you use the same amount as a normal toothpaste and brush!

                The idea of this is that the baking soda crystals dissolve on contact with the tooth's surface, drawing and gently abrasing any stains away with it, leaving the surface of the tooth clean but not damaged in anyway, claiming to be a gentle way of removing stains, which in theory I already know will work as I am an avid "Kim and Aggie" fan, and they use baking soda for everything, due to how gentle it is at cleaning.

                The taste I am afraid is where this product lets me down, though it is a personal thing as my hubby loved it!

                To me there was just not enough mint to hide the reasonably acrid taste of the baking soda, though I did persevere for a good few days hoping to see the results outweighed the taste, but gave up and got me some of my normal minty paste.

                Also (due to the fact I am a smoker and coffee lover), I need something much stronger to counteract the strong scents left on my breath, so I didn't have the confidence in this toothpaste to combat these scents, so the taste and the lack of freshness was a problem for me.

                Results were varied. My hubby's bad stain on his cap seemed unchanged, though he did say he felt his teeth were much cleaner and brighter than they normally were.
                From my point of view again I felt my teeth were a bit brighter to look at, though I had very little staining to remove, and I just wish the taste was a bit more palatable as I wouldn't have minded seeing what a difference this toothpaste could have made to my teeth.

                Price wise this was purchased on offer at my local Asda recently for £1.00 a tube, which is good value when you consider that a tube like this holds 75ml of product, and can last a good couple of weeks with twice daily use.

                For more information visit - www.armandhammer.co.uk

                In conclusion I did feel this made a slight difference to the shade of my teeth, but am afraid the taste was just too much for me to carry on using.

                Thanks for reading x

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                  16.09.2010 21:16
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                  If you want whiter teeth without the dentist bills I would recommend

                  I tried this toothpaste because I wanted whiter teeth without paying for it at the dentist, and other whitening toothpastes I tried just seemed to make no difference. However this toothpaste genuinely did make my teeth noticeably whiter. The toothpaste tastes very minty, but without being too strong a flavour and is probably the nicest tasting toothpaste I've ever used! However if you want minty freshness all day I would advise using a mouthwash as well. The product contains baking soda (I believe this is the active ingredient that whitens teeth). You can feel the baking soda at work, but not in an unpleasant way.
                  As well as whiter teeth, my teeth do actually feel cleaner after using this toothpaste versus other brands. My only slight concern is that I've been using this toothpaste for about two years and in the past year have had a few problems with cavities in my teeth. However I have been reassured that this is just a coincidence and not a fault of the toothpaste.
                  A tube of this toothpaste is available for about £2 and is widely available in supermarkets etc. This tube will last you around two months. This toothpaste is slightly more expensive than some other toothpastes, but if you are after the whitening effect it is probably worth it. The smaller tube is also useful for taking on holidays as it fits easier into a sponge bag. I also find that the cap being screw on rather than flip top stops residues of toothpaste building up around the rim.
                  For whiter teeth, I would recommend.

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                  18.08.2010 20:52
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                  well worthing blowing £1

                  Over the last 40 years or so I've always bought the more popular branded toothpastes such as Colgate, Aquafresh and Sensodyne but decided to put Arm & Hammer to the test for 3 reasons -
                  - because I'd read some good reviews here on Dooyoo
                  - I really wanted to have a change
                  - I decided my teeth look more dingy the older I get so would opt for a whitening toothpaste.

                  Arm & Hammer seemed to tick all the right boxes and my final push was the price as it's now on offer for just £1.

                  I wasn't holding out much hope as the '3 shades whiter' promise but thought I'd give it a go anyway.

                  The box the tube comes in is very stylish and stands out from the others because of it's silver foil packaging. This was a 75ml tube I bought and I was surprised to see how much toothpaste was included in the kind of soft tin with a plasticy feel.

                  I'm used to buying tubes which seem to conatin a lot of air and it takes a bit of pushing to get the toothpaste out but this Arm & Hammer is stuffed with it.

                  I guess I should have read all the ingredients listed on the box plus the leaflet but t I'm passed all that now I've reached mature years. If you want the information then it's all provided but having taken a quick glance I'm none the wiser.

                  I've read a couple of reviews which state users have experienced some burning when using this product but I haven't in any way. All I've found is that the paste + my sonic toothbrush have together resulted in my mouth feeling fresher, my teeth squeaky clean and I'm really pleased with the whitening results.

                  As I stated, I was very sceptical about the efficacy of this A&H's claim that it whitens teeth but I have to say I have noticed a difference already and I've only been brushing twice a day for a week now.

                  I've tried so many whitening toothpastes over the years with disappointing results but this toothpaste has defintely made a difference as I checked a colour card which I'd purchased with another whitening product (which cost far more) and my teeth have gone almost 2 shades whiter already.

                  I know some people don't like the taste of it - personally I do. Others don't seem to like the slight abrasive texture but again I do as it's not too harsh and my mouth feels really fresh whilst my teeth feel like they do when I step out our dental hygienist's room.

                  I'll sure as heck be buying this again although it may be as well for those thinking of buying it for the first time it may be worth reading all the reviews first?

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                    28.07.2010 13:20
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                    I have no idea what's in this stuff, but it was spectacular!

                    I am very self conscious about my teeth. I am the type of girl to quite happy spend £20 on a designer lipstick, so when it comes to my teeth, I expect nothing but the best. I drink quite a lot of fizzy drinks, and seldom visit my dentist (no wonder, he's an egocentric, arrogant twunt), so my teeth aren't always kept in the best conditions. I realised what I wanted, a superstar smile. Y'know, the type of smile models, TV presents, airhostesses have (don't say you haven't noticed it too!). I tried Pearl Drops, apparently the best money could buy - rubbish! So I came searching on Dooyoo for a good whitening toothpaste, and I was pleased to see a flood of good reviews of Arm & Hammer. It sounded a little cheap, and I turned my nose up a little bit at the unknown brand. Boy, was I wrong to think so.

                    I headed out to Morrisons to try and find some of... this.. Arm & Hammer whatsitsname, and found it piled on the shelf reduced to £1. Great, a reduction in price, well, this made me feel more confident about quality. Oh well, I only had a pound to lose. So I decided to buy this Hammer mcstuff and took it to the checkout, trying to avoid Janine, the woman who sits and tells me all about the problems with her mother whilst she's scanning my items.

                    That night I squeezed some of this white toothpaste on to my beloved electrical toothpaste and started getting to work. The toothpaste came a plasticy tub, not aluminium. (Squeezing the last drops out is a challenge). Surprisingly, it tasted rather pleasant. Quite sweet, not at all minty or stingy. It had a strange texture to it as well, almost as if there are minuscule beads or sugar inside it. I loved it as is felt as if the little bits scraped across my teeth dragging away dirt. I gave it a good scrub, getting in all the corners. I spat the remains from my mouth, and it looked almost yellow, very strange. I then rinsed my mouth, then wiped my teeth dry with toilet roll (weirddooo), and then looked at my teeth in the mirror.

                    Now, I swear to you all Dooyooers, I swear to all you randoms who found this review through Google, I swear to all you guides who won't be impressed at the moment with my inappropriate rambling... the difference, just oh my goodness, the difference was immense. I know, I know it seems impossible, it seems mad, but my teeth were immaculately white afterwards. Insane. I would give you the words I spluttered when I saw the results but I'd probably be banned. For now, all I can say is, Insane!!

                    Is there any problems? Unfortunately yes. It can only whiten your teeth to an extent and after that all it does is maintain the whiteness. Quite sad. Also I find it burns the inside of my bottom lip after a while. So, yeah. Buy it.

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                      23.06.2010 15:17
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                      A good toothpaste.

                      I am not very brand loyal with most of my toiletries and toothpaste is no exception. However I have found that some of the own brand Boots toothpastes I have bought have tasted a bit strange so I tend to buy known brands but I only select the ones that are on offer.

                      Several weeks ago I purchased the Arm and Hammer Advanced Whitening Toothpaste when it was on a BOGOF at £2.59 for two tubes of 75ml each. I must admit I have not used Arm and Hammer toothpastes for years as I remember trying them and really disliking the taste. I really cannot explain what possessed me to select the tubes this time except that I am never one to walk past an offer!

                      At this point I must say that Dooyoo list Advanced White and Extra Whitening toothpastes for Arm and Hammer but neither of these are made anymore and the new product is Advanced Whitening but the name is too close to get it recognised as a different product.

                      The toothpaste tube is presented inside a predominantly white cardboard box with the distinctive red Arm and Hammer log on one side. It states that it is an Extra Whitening Baking Soda Toothpaste and claims to make teeth up to 3 shades whiter. The tube inside has pretty much the same information printed on the plastic, it also has a plain screw top, there are no fancy "flip-tops" here.
                      This is fluoride toothpaste and it contains 1100ppm F from Sodium Fluoride. As with most toothpastes it states that children under 7 should only use a pea-sized amount and should be supervised to ensure minimal swallowing.

                      The Baking Soda in the toothpaste is supposed to clean away stains and freshen breath and then micro polishers should leave the teeth looking whiter.
                      On opening the tube I could detect a strong aroma of mint, it was very pleasant and had a similar smell to mint-imperial sweets. The paste itself was a standard white paste, there are no stripes or fancy bits of gel like many on the market, it is just ordinary-looking toothpaste like I remember from my childhood.

                      The tube was easy to squeeze and so I deposited the required amount on my brush. I was immediately surprised by the flavour. I had been anticipating a strangely odd taste after my previous experience but this was completely different. The mint was quite strong but not in the horrible "burn your mouth" way that I have suffered from some strong toothpastes. The Baking Soda gives the toothpaste a slightly frothy feel whilst you are cleaning, this is a little unusual but not unpleasant and I soon found that it felt like teeth were being really well cleaned. The frothing effect does make for slightly messy teeth cleaning and you certainly wouldn't want to move away from the sink whilst suffering your twice daily dose of rabies but otherwise I have no complaints.

                      I certainly found that my teeth felt very clean immediately after using the toothpaste and my mouth felt fresh. Throughout the day I felt that my breath stayed fresh and my teeth definitely felt smoother than normal so I was very pleased with the general cleaning effect. I use both an electric and manual toothbrush at different times and it gives good effects with both.

                      However this toothpaste does claim to make your teeth whiter. I had bought this without actually noticing that it claimed to be a tooth whitening product as I do not have any particular concerns about the colour of my teeth. My husband, on the other hand, is undergoing teeth-whitening via the dentist so he had a handy little tooth colour chart which I had a look and against which I checked my tooth colour before I started using the toothpaste. I do not smoke or drink red wine or coffee but I do like a few cups of tea a day and I know this can leave some stains so I was interested to see if I could really find any measurable improvement.

                      I would say I have been using the product for about 6 weeks now and I decided to check the colour of my teeth again. I had been thinking that they did look a little brighter, especially around the base of the teeth and when I looked at the chart I have to admit that they have definitely come up at least a shade lighter and are almost two shades lighter. I have used whitening toothpastes in the past and this is the first time that I have actually noticed any change in my teeth at all. I may not be able to give Taylor Lautners white gnashers a run for their money but I like what I see!

                      I am certainly happy that I purchased this by chance and I will certainly by sticking with it. I have lovely clean, shiny, whiter teeth and my gums seem healthy and my breath is fresh. This definitely delivers everything I could possibly ask for in toothpaste so I just need it to be on offer again soon!

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