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I bought this in Tesco on a half price offer. It normally retails at £3. I don't have any loyalty to any particular brand of toothpaste but I do like Arm and Hammer as it seems to be the only toothpaste that doesn't cause me to have mouth ulcers. There is an ingredient in a lot of toothpastes that makes them foam and can be linked to mouth ulcers which I suffer from constantly. The toothpaste comes in a tube with a screw lid and contains 75ml, one thing I dislike about this toothpaste is the screw lid as it tends to clog up with toothpaste and needs washing frequently. The tube is blue and green with an 'orange' sparkle to it. The toothpaste has a deep clean wow sensation according to the tube. It also contains baking soda. The toothpaste also claims to clinically help to break plaque bonds and provide ultra clean teeth and long lasting freshness. The toothpaste has what is described as a cool breathe minty fresh taste. You can still fast the baking soda in this toothpaste, for that reason I find a lot of people don't like this toothpaste because of the taste, personally I really like it, I find that a normal minty toothpaste makes me retch first thing in the morning, I am a little odd I must have been the only person who bough Aquafresh Apple toothpaste when it was made. The toothpaste is a bright greeny blue colour and you can see the sparkles in it. It has a gel like consistency and is very stiff coming out of the tube. After using this my teeth felt really nice, they were very smooth, you could feel a gritty texture in the paste which I feel made a big difference. I really like this toothpaste but I wouldn't pay £3 for it as I know that other Arm and Hammer toothpastes are only £1 in places like home bargains. I can't say I have seen any noticable difference in plaque formation I still have a scale and polish annually at the dentist. I do however like the taste of this and my mouth feels nice and fresh for a few hours after use, for that reason I would buy it again.
Some of you may remember a campaign from BzzAgent three years ago for Arm & Hammer Brilliant Sparkle Gel toothpaste. We were sent a full size tube of the toothpaste, and loads of sample tubes. I was thoroughly unimpressed - I really didn't like the texture, but my partner thought it was great. Now, a few years later, I've come round to this kind of toothpaste. It did take a while for me to get used to it though. The toothpaste is usually priced at about £3, but I generally buy it when it's half price or buy-one-get-one-free, and stock up. The paste itself is quite a bright blue, and you can see particles in it. The Arm & Hammer website claims that it removes up to 88% more plaque than a leading toothpaste: " Brilliant SparkleTM Gel is clinically proven to achieve superior plaque removal by actually breaking its bonds and removing it effectively from tooth surfaces with its unique CrystalCleanTM baking soda technology." I've always shied away from baking soda toothpastes after using one when I was little and wanting to throw up. The Brilliant Sparkle Gel tastes quite strongly minty as most toothpastes do, but my initial dislike of it was down to the texture. Not only did it feel grainy, which reminded me of the baking soda toothpaste of my youth, but it left my mouth and teeth feeling strange. It wasn't until my partner specifically asked me to get some kind of toothpaste like this one, instead of the Boots own brand regular toothpaste we had been using, that I realised what that feeling was. He commented that more expensive toothpastes like this leave your mouth feeling really clean, and I realised that's what it was - my teeth were feeling squeaky clean, much cleaner than regular toothpaste could make them. I still didn't like it, but I persevered because I had realised that this was a better toothpaste. Now it's one of our preferred brands, although I have to admit we're not fussy, whatever decent toothpaste is on offer will do us. Every morning my teeth and mouth feel incredibly clean after using the Brilliant Sparkle Gel, and that's a nice feeling to have as you leave the house. I've always been very lucky with my teeth, I've rarely had any problems, so it's hard to judge how well this toothpaste is looking after them, but I haven't had any reasons to go to the dentist other than check-ups since I started using it regularly a year or so ago. I've even started to like the texture. I think if I used a regular smooth toothpaste again, I'd feel frustrated, like it wasn't doing its job. I can feel the Brilliant Sparkle Gel cleaning my teeth thoroughly, and I know that the texture is part of that, so I now associate it with clean teeth. It may cost more, and it may feel a bit odd at first, but the Arm & Hammer Brilliant Sparkle Gel seems to be doing a great job of looking after my teeth and keeping them squeaky clean on a daily basis.
I am not brand loyal when it comes to toothpaste and I like trying out different products. I bought Arm & Hammer's Brilliant Sparkle toothpaste chiefly because I found it for £1 in Poundland, and I knew it costs much more than that in other shops. [For example, £3.25 in Boots at the moment.] I was also attracted to the claims that it would remove much more plaque than regular toothpaste. WHAT IT CLAIMS TO DO Arm & Hammer claim that the toothpaste has been clinically proven to help break up plaque bonds, meaning up to 5 times more plaque would be removed by brushing, compared to other toothpastes. They say the trademarked "technology" will make your teeth look and feel noticeably "cleaner, smoother, shinier, and brilliantly sparkling white." Last but not least, it is said to neutralise bad breath, and leave your mouth with a cool fresh feeling. FIRST IMPRESSIONS The toothpaste comes in a standard squeezy tube, with an outer card box. It is as easy to dispense as any other toothpaste. The lid is screw on, whereas I prefer flip top tubes, as the lid doesn't go astray, but this is only a minor problem. The box describes the paste as a baking soda minty toothpaste gel. I have found some gels to be surprisingly runny, and therefore messy, but this isn't one of those. Once on your brush, it stays there until you begin brushing. It has a slightly grainy appearance, which can be felt to some extent while brushing, as I will explain below. The most noticeable thing about it is the bright blue-green colour. I don't mind if my toothpaste is neon yellow if it works though! BRUSHING A light squeeze brings out just enough for my toothbrush. It smells minty, and I can just about detect the baking soda too. The combination of the two means the taste isn't a clean mint flavour. It is quite unusual, and I think that if you don't usually like baking soda toothpaste, you may find this taste unpleasant too. I would prefer the mint to be stronger myself, but the existing taste is one I can put up with. I mentioned above that the toothpaste has a grainy texture. I noticed this when the toothpaste was on the brush and I did wonder whether it would feel abrasive in use. I did not find it to be so. I could feel the grittyness only briefly, when I closed my mouth and caught some betweeen my upper and lower teeth. It doesn't feel much different to other products when brushing to me. I liked the fact it lathers up but does not froth so much you have to spit every couple of seconds! I found my tongue was slightly sore after using this a couple of times. This is not unusual for me when trying a new product although it mainly happens when I change mouthwash. This feeling disappeared after a couple of days, and has not returned. RESULTS My teeth are not very yellow thank goodness, but I was aware that they could do with being whiter. I did not realise how much so until I had used this toothpaste for a few days. It really has worked for me in terms of whitening, and I was surprised at how quickly I noticed a difference. I always find it hard to judge the benefits of whitening products, unless they come with a tooth colour chart as one or two do. So when I used this at first, I actually cleaned just one half of my mouth with it. At the end of the week, I thought there was a clear difference between the two halves. Just in case I imagined it, I asked my boyfriend, and my sister, who did not know I was using a whitening toothpaste, if there was anything different about my teeth. They both said the "Arm & Hammer" side looked whiter. I was of course delighted, and since then I have used the product over the whole mouth. I have not achieved a "sparkling" or shiny effect, but I am not sure I would want to everyone I meet to don sunglasses when I smile! I would say that the whitening has plateaued, after about 6 weeks, but I continue to use it to maintain the look. My teeth feel generally clean after brushing, and my mouth is fresh. My breath also feels cool when I breathe in, although this lasts only for a short time. I wouldn't want it to last longer myself, as I would feel that I had been eating menthol sweets all day. The fresh mouth feeling does last for hours, but I wouldn't say it does so longer than when I use any other toothpaste. I still feel that my breath was freshest when I used this in combination with mouthwash. I did not notice that my teeth felt smoother, but they do not usually feel anything but smooth after brushing. WOULD I RECOMMEND THIS TOOTHPASTE? I do think it works as a whitening toothpaste, and it has been one of the few that I have used which definitely has caused a colour difference to my teeth. As a general toothpaste, the idea of removing more plaque is comforting, and it does leave the mouth feeling clean. The only people to whom I would not recommend this are those who do not like the taste of baking soda toothpastes, as I think the flavour is still apparent under the mint. Otherwise it is recommended, and if you can get it for a £1 as I did, all the better. I have however happily paid full price in Boots, when I couldn't get to Poundworld. [This review also appears on Ciao, under my user name.]
I was sent samples of Arm & Hammer Brilliant Sparkle toothpaste I have personally been using this toothpaste for about a month and love it then only thing i would say the taste could be improved a little but i think that is down to personal choice but i do smoke and drink tea and it seems to of made an improvement and your mouth is left feeling fresh and clean.
I am a smoker but always get complimented on my teeth because despite my nasty habit they are very white! I don't bleach but owe my pearly whites to the fact that I have used tee tree oil toothpaste for years which is good for the colour. The problem I've always had though is that it didn't really make my mouth feel clean, it's a bit like a shampoo that won't lather! So, my years of loyalty to my old toothpaste brand aside, I decided to give arm and hammer a go, and thought a 'brilliant sparkle' would be nice for a change. I have to say I'm really happy with the results, I have been using it for over a month now and my teeth not only look as white as they always do but they actually 'feel' clean, like they have just been polished. I love the taste (not that I've been eating it) but it's pleasant in my mouth and leaves my breath smelling nice and when I went to the dentist last week for a hygene appointment I was literally in about two minutes as there was nothing to clean! Pretty much tartar free (although I do use mouth wash too) so what a result! This is my new favourite toothpaste as it keeps my teeth clean and white and makes my mouth feel really fresh. Try it for yourself and see.
Just been to Savers shop to stock up on the bathroom products, I like this shop as it saves me money and one of the things I replaced is this Arm & Hammer Brilliant Sparkle Toothpaste. I have bought it before and been happy with the results of using it so thought I'd get some more as it's only £1 in the Savers shop so is a real good bargain buy. The packaging is just like any other toothpaste, a cardboard box with tube of toothpaste in, this box is blue and white. What I do like about this is the nice blue gel which tastes nice and minty as you use it. I like the cool minty taste as it freshens the breath, this isn''t too strong a taste and lathers up well in the mouth to clean and remove plaque. Your breath will be fresh for a few hours after using this and it really gives the teeth a good clean. I drink a lot of coffee which stains the teeth if you don't keep on top of cleaning them. I clean my teeth three times a day. To help keep them clean and keep my breath fresh, I like to have a good dental hygiene routine as I am fast aproaching the age where you start to lose teeth, so brushing regularly helps me feel confident I am doing my bit to keep the teeth I have. You only need a pea sized amount of this toothpaste for it to work nicely and it isn't abrasive on your teeth like other toothpastes, it is gentle and mild and leaves your teeth feeling smooth and clean when you run your tongue over them. Looking in the mirror willl show you nice clean white teeth. I like this one and have bought it before and will be buying it again so can recommend it to you as a good toothpaste at a reasonable price. It usually retails at around £3 which is the average price of all toothpastes, but can be found in the Savers and Poundshops if you look around.
I received several samples of this toothpaste last year from the Bzzagent product testing website and have been very pleasantly surprised with the results and have used it ever since. ---Overview--- The toothpaste comes in an attractive shiny blue and green box with the ARM & HAMMER manufacturer's logo on it. Inside this you have your standard tube of toothpaste. The toothpaste itself is a pleasant turquoise green and is more of a gel than an actual paste in appearance. The toothpaste has a very distinctive feel and taste compared to many conventional brands which takes some getting used to and could put some people off the product. It has a ever so slightly gritty texture to it which dissolves away in your mouth (think sugar/salt) which I quite enjoy as I can almost feel the abrasive cleaning effect this causes. The other unusual feature is the addition of baking soda to the paste which is a big component of the taste, although there is also a more conventional minty taste as well. From first using it I was actually stunned at how much cleaner and fresher my teeth and mouth felt after using the product as compared to my regular toothpaste. ---Technical Details--- The manufacturers state that the manufacturers state "removes up to 88% more plaque than a leading toothpaste" which is impressive. Since this has apparently been clinically proven it should be a trustworthy claim. The baking soda is also said to be good at keeping the pH levels inside your mouth balanced to help keep breath fresh and I have certainly noticed considerable improvements in this department. In terms of the "brilliant sparkle" implied by the product name, the idea is that by removing plaque and deep engrained stains from your teeth they will get whiter over time. I can indeed confirm that for me I have experienced an improvement here as well, although I wouldn't say that my teeth literally sparkle yet!! --Conclusion-- The manufacturers suggested retail price is £3.49 for a 75ml tube which is obviously quite expensive compared with many brands, however, it has also been seen in poundland for the absolutely bargainous price of, you guessed it £1. Even at the more expensive price I personally think it is worth it given its superior results and I have found it to last a long time. It is available in all major chemists and supermarkets. Thank you for reading. Review may also appear on Ciao.
We went to Meadowhall shopping center last weekend and nipped into poundland.Although i'm not a big fan of poundland due to the layout of the store,all the pushing and shoving some people like to do and the queue's never seem to get shorter.Like other reviews have said before me you can pick up some brand name toiletries and beauty products for the bargin of only a pound and i love a bargin! Though be warned because if you are like me because (obviously everythings a pound)before you know it you have 20items in your basket thinking you only went in for a couple of items, 20items later your purse is £20 lighter.In the Meadowhall store they have a vast selection of toothpaste's including Macleans,Collgate and a few others.I am obsessed with oral hygiene and i think the first thing strangers see is your smile! We are always on the look out for teeth whitening and i have tried the expensive brands and the new fixations at that present time(usually out of pocket and teeth no different)so we just really go for protection now and if it whitens our teeth BONUS! We are lucky to have healthy teeth in our household and i really think thats down to regular brushing and up keep. THE PRODUCT The toothpaste is a blue gel and i think it sits nicely on the toothbrush. It's not runny or lumpy as i have noticed before with certain toothpaste's,even Arm and hammer.I used to find that the abrassive quality was too harsh and had a grity effect.I think they have rectified this as Brilliant sparkle is very pleasant to use and the minty flavour is freshening.From the very first time i used it i could tell the difference straight away,my teeth looked considerably cleaner and i would stick my neck out here and say 2shades lighter.My gums felt tingly,I like that effect although some people may not but i feel like i've had a really good allover clean.There is a bit of baking soda in the paste that some users don't like but i find that abrassive action gives you the tough but gentle clean that other toothpaste's don't .I have given the toothpaste a good few test runs before reviewing and have looked at the colour it goes during performance,taste,aroma and above all the quality of the product.The gel is blue as said earlier so this goes blue in your mouth and so do your teeth as with other blue toothpaste's,With a good 3to5mins brushing and a little swill at the end to wipe away deposits (my dentist told me that when you brush try not to swill all the remains of the toothpaste as your washing away all the protection) so i try and just empty my mouth of any access paste and just dab my mouth with my towel .Arm and hammer is an established company and have a distinctive logo of an arm(kind of like popeyes muscles)and a hammer hence the name.The Brilliant sparkle has been clinicaly proven to help break up plaque deposits and to provide ULTRA clean teeth! COMBAT PLAQUE COMBAT TOOTH DECAY! THE PACKAGING The box is an eye catching metalic blue with the famous logo on the front.It is a 75ml tube and on the back of the box is the instructions/directions which states the usual about supervising children under 7years of age and to use a pea size amount also to make sure the younger children don't swallow the toothpaste. THE INGREDIENTS Sorbitol,sodium bicarbonate,Aqua,hydrated silica,glycerin,tetrasodium pyrophosphate,aroma,sodium lauryl sulfate,sodium saccharin,sodium lauroy sarcosinate,cellulose gum,sodium fluoride,limonene,cl 19140,cl 42090 Doesn't mean much to me but may be helpful to some! THE CONCLUSION I can honestly say that my teeth and my mouth felt very fresh.I ran my tongue across my teeth after food and they felt really smooth and clean and the nice fresh minty taste still lingers for a good few hours. I do clean my teeth a good few times a day and have noticed that in the morning after the last brush the previous night my teeth and mouth still felt pretty clean and my breathe was considerably still fresh,and lets face it nobody wants the morning breathe that we have all had from time to time.I feel this eases this problem.The product states to remove 5times more plaque than other leading toothpastes and i think it's the nasty plaque that gives you the not so fresh breath (to put it nicely).My husband and myself really champion this sparkle toothpaste and it truely lives up to i'ts name of being BRIILIANT SPARKLE and i would recommend this lovely minty experiance to anybody thats likes a mouth sensation! THE PRICE Poundland ERR £1.oo Amazon £3.22 WWW.armandhammer.co.uk for information. STARS 5/5 top product
Arm and Hammer have a range of toothpaste products and I have used pretty much all of them. This toothpaste will leave you with whiter teeth if you persist with it, when used twice a day as any other toothpaste. Benefits: The product has given me whiter teeth, however, with so many different brands in the supermarket I can't tell much of a difference to other brands such as Aquafresh and Mcleans. The paste itself like others have commented is less gritty than other whitening products (especially the no-name value brands). Issues: One issue that I found quite prevalent is the aftertaste in the mouth. This can easily be remedied though if you have any sort of mouthwash that you can use immediately after. Price: I have found that Arm and Hammer are often cheap in Wilkinsons and Superdrug, I would recommend going to these shops before purchasing at any supermarket. I have bought this product before in Wilkinson's for under £1.50 which I thought was extremely good price. Final Thoughts: One thing I would say is that although the product did work, and worked well, there really is not any difference to other branded products of a similar nature. If there are cheaper options I would opt for them.
I am a heavy tea-drinker and occasional smoker, and I have been looking everywhere for a toothpaste that can effectively combat the horrible pale yellow-ness that has built up on my teeth. This Brilliant Sparkle toothpaste is the only thing that I've been able to find at the supermarket (without going to a specialist) that does anything at all. The only negative thing I have to say about this brand is that there really is a very gritty sensation that one gets when using it. This is probably from the baking soda, which really can't be helped. Still, it is a lot softer than most other heavy-duty whitening toothpastes, but it is in no way as creamy or gentle as other regular brands, and doesn't have gel stripes to soften the texture so your teeth may be too sensitive for it. However, using warm water instead of cold to brush can make quite a bit of difference to that, and if you're looking for something heavy-duty that actually works to make your teeth whiter, then it's pretty much worth it. I would recommend this product to anyone. It's a very reasonable price for what you get out of it, and I childishly love that the toothpaste itself is blue!
I've never used Arm & Hammer toothpaste before and I'll admit I only bought it because it was on offer at Morrisons. It was £1.20 when it normally retails at double this. The claim of 3 shades whiter is absoutley true though, I'll swear my teeth were slightly whiter even after the first brush with it. I've used other whitening toothpastes before and this one feels so much quicker at getting results, your mouth and teeth also feel clean long before the amount of brushing you need with other products. Plus it does not have the highly abraisive feel to it that other whitening pastes have either, you don't get the impression that you are slowly buffing away all your tooth enamel. The Arm & Hammer trademark baking soda ingredient is still here and this is my only real gripe with it, you do taste the baking soda which when your brushing your teeth does come through, after the minty beginning the baking soda leaves a slight plastery tase in your mouth which others might not notice but I find it mildly unpleasant and for me a quick swill of mouthwash immediatly afterwards is a must. I'm so impressed with this Arm & Hammer Brilliant Sparkle toothpaste that I would buy it again even at it's full retail price.
I tend to use arm and hammer toothpastes all the time now, they are more expensive then most but I do feel I get what I pay for. The brilliant sparkle version of arm and hammer toothpaste comes in at around £2.80 for a 75ml tube. This price is pretty standard across most supermarkets, however their can often be deals of buy on get one free which is when I stock up. As with many the toothpaste comes in a plastic tube, screw top lid insdie a cardboard box. The cardboard box has much the same pictures and information as the tube itself. Mostly white on the back and blue and white on the front with brilliant sparkle right down the middle. In a red and white circle is the arm and hammer logo. According to the tube the product should give- crystalclean-88 plaque removal help break plaque bonds (clinically proven - however they do not give much detail on this even on the website that I could find) cool minty breath ultra clean teeth and fresh breath The actual toothpaste is bright blu/green colour which is a nice change and reminds me of more older style toothpastes. There is a slight sparkle to this and it seems to be more of a gel rather than an actual paste. The taste is minty but quite gentle which is refreshing and lasts for a reasonable amount of time, should you not eat or drink anything. As for the plaque removal etc - my teeth do feel clean and refreshed and I can see no particular build up on my teeth. Saying that they do not "sparkle" any more than they did before. The arm and hammer products do contain baking soda which helps to breakdown food deposits and gently clean your teeth. It also contains sodium floride (1100 ppm F) which is important to remember. It can be used on children in smaller amounts and states they should be supervised under the age of 7 years. On the tube is also the manufacturers details with website and postal address should you have any questions. On the website there is a lot of information regarding there products and how the technology is developed and used over the 150 years they have been in production. Once opened use with 12 months. Overall, not my favourite of there arm and hammer products as I see no sparkle! but I will still continue to use there products.
This year in an attempt to save money we have been using up toiletry items as a matter of course, rather than adding to the mountain of products that now threatens to take over our bathroom. For items that we really need to buy, as opposed to those we have several years supply of such as variously fragranced shower gels, shampoos for every conceivable hair type and a hundred different handles for razors that probably no longer exist, we've tried to buy supermarket brands. One such item is toothpaste; I've found that the supermarket brands are much cheaper and seem to do the job just as well as the more expensive names. I was pleased, though, to receive the stuff for my latest Bzz Agent assignment. I was asked to try a new Arm and Hammer toothpaste formulation and let everyone know what I thought of it. I do like Arm and Hammer toothpastes but do find it hard to justify paying so much for them. The particular toothpaste I've been asked "bzz" about is "Brilliant Sparkle" which is described as a 'baking soda minty toothpaste gel' and it is claimed that it "removes up to 88% more plaque than a leading toothpaste". Arm and hammer say that this is achieved by using what they call "CrystalClean" technology; apparently this displaces plaque when brushing and dissolves so that it reaches inaccessible areas, for example, below the gum line. When choosing toothpaste I'll always go for a baking soda toothpaste as a first choice because I find they make my teeth feel cleaner and for longer too. What's different about Brilliant Sparkle, in my experience at least, is that it's in the form of a gel rather than a conventional paste, the first time I've seen this in a baking soda toothpaste. As a result, I think, this toothpaste tastes fresher and more zingy than other products. When you put the toothpaste on your brush you and make out small grains but this is clearly a gel rather than an opaque paste. The toothpaste has a vibrant flavour; it's a really clean, fresh spearmint flavour which isn't overpowering but makes the mouth feel really fresh. Sometimes after brushing at night I take a glass of water to bed but find that I can't drink any for a while because my usual toothpaste makes the water taste too cold, but there was no such problem with Brilliant Sparkle. When brushing it's soon noticeable that this toothpaste behaves differently to others in that it doesn't froth very much and you may be tempted to use more than usual; it's not necessary because if you can get over the difference you'll appreciate that it's doing a good job. I could feel the toothpaste working straight away, even before I'd finished brushing my teeth felt cleaner than usual. What's more, there was more "stuff" - food bits like seeds that I can sometimes still feel in between my teeth even after a good brushing - in what I spat into the basin. Running my tongue over my teeth afterwards I did feel that my teeth were really clean; at least as clean as with my usual toothpaste, perhaps a little better. What I am certain of, is that my teeth felt cleaner and my mouth fresher for much longer after brushing than with my usual product. So far I don't think my teeth seem any lighter and for whitening I do still prefer my supermarket brand, however Brilliant Sparkle is preferred for general cleaning power and enduring freshness. This product has a recommended retail price of £3.49 which is pretty steep and I can't imagine I'd pay that on a regular basis. (My supermarket brand is considerably less than £1!) However, I'd probably stock up if it was on special offer and I will look out for such promotions.
I was sent samples of Arm & Hammer Brilliant Sparkle toothpaste from Bzz (I am an 'agent' and occasionally am selected to receive these samples with a view to educating others on their benefits and/or problem areas). I have personally been using this toothpaste for two weeks now and am absolutely astounded by the difference in not only the appearance, but also the general feel of my teeth. As time has gone on, age has caused some discolouration of my teeth. I think they are in very good condition for my age, yet the fact that they are discoloured does embarrass me sometimes. I am not a smoker, do not drink red wine or coffee and have drastically reduced my tea consumption recently - yet still I suffer with the awful problem of my teeth not looking as clean as I know they are. I simply could not wait to receive my Bzz toothpaste as I have heard good things about Arm & Hammer, but being a creature of habit have tended to stick to Colgate. So what a surprise when one week after using Brilliant Sparkle a friend told me how shiny my teeth looked! I raced (well, perhaps raced is a little overboard - shall we say 'hobbled') to the nearest mirror and saw for myself that, yes, my teeth did indeed look very different to how they had at the beginning of the trial period. The toothpaste is a blue gel, it has a glimmer to it which I assume are the tiny granules of baking soda. I am aware that not everyone enjoys the flavour of toothpastes which contain baking soda, however, in my opinion this is virtually tasteless as Arm & Hammer have covered it with an extremely refreshing and clean tasting mint flavour. I think it rinses very well and I was not left with any evidence of baking soda in my mouth, aside from the feeling of very clean teeth! Arm & Hammer Brilliant Sparkle works by removing plaque which has already built up on your teeth, and cleverly the toothpaste dissolves when it gets into your mouth to enable it to reach far more of your teeth and gums than regular white paste would. It doesn't foam greatly, which for me is a boon as I find very bubbly toothpaste becomes sickly after a while and I struggle to brush for the requisite three minutes. Not so with this excellent gel, I only need to spit out the excess foam once during brushing and it feels deliciously natural in my mouth as I brush. This toothpaste, unlike many baking soda varieties, is non-abrasive. This can only be good for your teeth as the majority of whitening toothpastes brush away the top (stained) enamel of your teeth, of course this has a whitening effect but is also weakening them overall - sometimes leaving the brusher with almost translucent teeth over time. My daughter is currently pregnant and one 'symptom' of her pregnancy is an over inflated sense of smell. She commented to me some weeks ago of a burning smell she could detect when using a Colgate whitening toothpaste, we quickly deducted that this was the whitening granules working with the friction of her toothbrush to 'burn' away the plaque and very probably the top layer of her teeth! This cannot be good, and since switching to Brilliant Sparkle she has advised me she cannot now smell this burning. This, to me, is quite worrying as those of us with a standard sense of smell would not realise this was happening! Overall I am completely impressed with this excellent toothpaste. Running my tongue across my teeth shows me just how smooth and clean it leaves them, and this effect lasts throughout the day meaning I no longer get that appalling 'furry' feel if I have eaten something rich or sugary. I can see myself that my teeth look brighter and shinier, they are visibly whiter and a small area of plaque which was building along my lower gum line has reduced dramatically in size. Many people are put off by the higher than average price of Arm & Hammer generally; let me advise you that you are paying for a premium product which will not only leave you teeth feeling cleaner in the short term, but over a longer period of time will leave you with less plaque and therefore far fewer cavities for your dentist to take care of. If I can see such an amazing difference in just two weeks just think how good my teeth could look with prolonged use. A 75ml tube of Arm & Hammer Brilliant Sparkle usually retails for around £3.49, although now is the perfect time to try it for yourself as Tesco have this particular toothpaste on a half price offer of £1.74 until the end of August 2010.
I received the tooth paste through Bzzagent and wow what results! I have used the same toothpaste for years and it was going to be hard going for another toothpaste to sway me !! Received samples to share with all my family. It even worked for my sister with sensitive teeth Its non abrasive and used daily it claims to restore teeth to their original natural whiteness without the use of bleach or enamel, whilst protecting. I must admit, the first few times I used it, I really did feel like my teeth had been given a really good clean - and I did begin to notice an improvement in the colour as the days went by. I'm not a smoker, so I have no idea what this would be like for people who do smoke, but I do like my coffee so I like to try and keep on top of my oral hygiene. It has a pleasant and refreshing blue mint flavour that doesn't fade as soon as you brush your teeth. All in all, it is more expensive than your ususal run of the mill toothpastes - and I ususally wouldn't dream of buying one at this price but I really am impressed with Arm & Hammer Brilliant Sparkle Toothpaste. I've been using it for 6 weeks now and would reccomend it!