Beverly Hills Formula Natural White toothpaste comes in a good size 125 ml tube with a good wide lid meaning you can stand it up on it's end. What's more, the plastic the tube is made of seems to always keep its shape unlike so many other toothpaste brands where you end up having to roll up the tube from the end just to get a tiny bit of toothpaste out. This is great as it means you always finish the tube without wasting loads that you couldn't squeeze out.

One thing to note about this toothpaste is that although it seems to be stocked by plenty of different companies, prices vary ridiculously from shop to shop, with some offering it at little over £2 and some asking nearly £4 for the same tube, so it's best to shop around. Conveniently, it seems to me that supermarkets tend to offer this product at the lowest prices.

I am a big fan of the Beverly Hills Formula Natural White toothpaste but not specifically due to it's whitening capabilities, just because it tastes amazing! The flavour isn't harsh like so many other brands, yet it is still strong and long lasting, and it leaves your mouth feeling fresh and clean.

However, most people will buy this toothpaste for its claim to remove "more than 90% of tooth staining." To me this seems like an amazing claim, and I can't vouch for its certainty as I have no way of measuring. However, this product does produce significant results, far greater results than alot of other brands that I have tried! Within around a week of use I noticed great improvement in the whiteness of my teeth, but felt slightly misled by the perfect smile displayed on the box. This is no replacement for professional whitening that can be carried out by a dentist, but is an okay substitute if professional treatment is too pricey... just don't expect miracles! The result is probably far greater on teeth that were more stained to start with, whereas mine weren't too bad. Where I did however notice a huge improvement was along the tops of the teeth in the ridges on the surface, not an area you can really see without using a mirror, but it's still nice to know it's shiny and white there.

Although this toothpaste wont work miracles, it is nevertheless still my toothpaste of choice as I find it far more effective than other brands on the market, and alot cheaper too. The thing that particularly attracts me to this brand is the fact that it's not just concerned with whitening, providing all round tooth protection and fresh breath confidence. It's hard to rave about a toothpaste, but with this one I don't think you can really go wrong... it's a great long term product for whiter teeth, but it's no replacement for professional treatment.